D C CLASSICS. IDs. MOTION NOLANCONSTANTINO.

2010

DC CL A S S I C S . I D s
CLIENT.
A division of Warner Bros. Home Enter tainment
that releases old television shows based on
DC Comic proper ties on DVD/Blu-Ray.

PROJEC T GOAL .
To create a more cohesive, nostalgic identit y that
promotes the individual series, but still suggests
that it is par t of a larger collec tion of classics.

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D C CLASSICS. IDs. MOTION NOLANCONSTANTINO. 2010

INS P I R AT I O N . DC CLAS S I C S

EMOTION. COLOR.
Although I want to elicit retro nostalgia, there is a way to retain The colors will be washed out and saturated. Similar
DC’s seriousness without being cheeky. to soft color palettes in “The Incredibles”.

FLARE/RAY ANIMATION.
The ray gun, freeze ray, fire laser animations
will be inspired by cartoon solutions.

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D C CLASSICS. IDs. MOTION NOLANCONSTANTINO. 2010

STYL E F R A M ES . DC CL A S S I C S
E XPLOS I O N .
This tongue-in-cheek spot will be achieved
using washed out colors and cheeky imager y

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D C CLASSICS. IDs. MOTION NOLANCONSTANTINO. 2010

STO RYBOA R D. DC CLA S S I C S . R AYG U N

1. T he current DC Comic s logo fades in without any bells and whistles. 2 . Tw o r a y g u n s f r o m a b o v e c o m e d o w n . T h e y s h o o t t h e l o g o a n d 3. T h e c r y s t a l s c h a n g e i n t o d i f f e r e n t w a r m c o l o r s .

ef fectively freeze it in a cr ystal structure.

4 . T h e s t r u c t u r e e x p l o d e s a n d c i r c l e s e x p l o d e f r o m t h e c e n t e r. 5. T h e c o l o r s f a d e o u t t o r e v e a l t h e o l d e r D C B u l l e t l o g o w i t h 6 . A l l d e c o r a t i v e d e s i g n s d i s a p p e a r. T h e D C B u l l e t l o g o g l o w s , a s
more organic strokes of circles eminating from it. DC Classics folds out from underneath.

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D C CLASSICS. IDs. MOTION NOLANCONSTANTINO. 2010

STO RYBOA R D. DC CLA S S I C S . T R A P P E D

1. T he current DC Comic s logo fades in without any bells and whistles. 2. S u d d e n l y t w o g i g a n t i c s t e e l m a c h i n e s r o t a t e i n t o t h e f r a m e 3 . Tr a p p e d , t h e D C l o g o p u t s u p a f i g h t a s e v i d e n t b y t h e m o v i n g ,

and traps the DC logo within it. shaking machines struggling to contain it.

4. T h e m a c h i n e e x p l o d e s i n a f i e r y m i x o f c o l o r 5. W h e n t h e e x p l o s i o n c l e a r s t h e D C C o m i c s B u l l e t l o g o i s s e e n 6. T h e l o g o s t o p s t o a h a l t a n d D C C l a s s i c s f o l d s o u t f r o m
vibrating. underneath it.

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D C CLASSICS. IDs. MOTION NOLANCONSTANTINO. 2010

STO RYBOA R D. DC CLA S S I C S . S M O K E

1. T he current DC Comic s logo fades in without any bells and whistles. 2. Fr o m t h e s i d e s , t w o m a c h i n e s a p p e a r a n d s h o o t s m o ke 3. T h e s m o ke e n g u l f s t h e e n t i r e s c r e e n .

at the logo.

4. A f a n n o i s e i s h e a r d a n d t h e s m o ke c l e a r s . 5. I t i s r e v e a l e d t h a t t h e D C B u l l e t l o g o i s r o t a t i n g a t a f a s t s p e e d 6. T h e l o g o s t o p s t o a h a l t a n d D C C l a s s i c s f o l d s o u t f r o m
acting like a fan. underneath it.

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