Professional Documents
Culture Documents
Q1. in What Ways Does Your Media Product Use, Develop or Challenge Forms and Conventions of Real Media Products?
Q1. in What Ways Does Your Media Product Use, Develop or Challenge Forms and Conventions of Real Media Products?
Q1. in What Ways Does Your Media Product Use, Develop or Challenge Forms and Conventions of Real Media Products?
who base many of their lyrics on the retelling of a love almost drug like,
passionate but destructive. This idea was emphasized continuously
through the use of props such as alcohol bottles and cigarettes, to mimic
the thrilling addiction for something dangerous and harmful. The costumes
used throughout my music video were kept dull and dark, highlighting the
raggedness of a juvenile.
My artist is mainly portrayed through close-ups and mid-shots during the
performance parts, which promote the star image, and allows the
audience to engage with the artist and to see their emotions in regards to
the story they are conveying. The audience is able to develop a more
intimate connection with the artist, which relates to the theory of John
Stewart, who believes that music reflects that they are in the spotlight and
it accentuates the aesthetic appeal of them. From watching other indie
rock videos, there was an evident effect caused by difference lighting and
collections of small snippets. This increases the audiences attention and
urge to make sense of what is happening.
My camera movements were mainly hand held to reinforce the idea of
homemade footage. This allows the video to feel more personal and
relatable to my target audience. Camera movements such as tracking,
panning and point of view shots were used to convey the relationship of
the two protagonists, which is significant since relationship is a dominant
theme in my music video. The use of extreme close-up shots of the lips
whilst the artist is smoking and her fingers as she flicks the ashes of her
cigarette, allow the audience to feel intrigued and has a connection with
the artist.
My music video challenges conventional narrative structure stated by
Todorov. Todorov suggested that a classical narrative must consist of a
heros journey, where equilibrium is at the beginning, then disrupted
during the middle and restored in the end. I challenged this convention by
not including equilibrium at all; my music video simply reflects different
types of disruptions during a teenagers life, especially when dealing with
love and relationships.
Q2. How effective is the combination of your main product and
ancillary texts?
I have attempted to maintain a consistent correlation between my main
product and ancillary texts. I believe this goal has been achieved as the
combination of shots present one character as more dominant and
powerful in all the products. During the music video, the main female
protagonist is shown in various close-ups and even in low angle shots to
connote this, the ration of appearance in the music video also reinforce
this. The main female protagonist in the video is also the artist in album
advert and digipak, which is why her role is seen as more important. I
have decided to name my album Dark Paradise as it is a perfect
reflection of the story I intent to tell. Paradise being the emotions and
high caused by this forbidden relationship and dark inferring the
destructiveness of it in the long run due to alcohol and drug abuse.
In my digipak, the artist is also presented as dominant through the use of
close-ups, low angle shots and direct address. The neon signs in the
background depict the euphoria of their teenage love and the intensity of
their emotion.
The male gaze, coined by feminist film critic Laura Mulvey, implies that
visual arts depict the world and women from a masculine point of view
and in terms of mens attitudes. I have challenged this in my music video
by demonstrating a homosexual relationship. The scenes with imply
physical relations are not from a masculine point of view but from the
females themselves. The album advert and digipak do not associate to
this either as the artist is not showing any cleavage or too much skin. The
aim was to represent her as powerful yet reckless.
From in depth analysis of other artwork of female artists for the indie rock
genre, I have concluded that the aim is not to sexualize or objectify
women but to empower them, and their choices of romantic partners.