Lisa Rodriguéz LISAYRODRIGUEZ@GMAIL.

COM
512.698.4211
CARD.LY/LISA
6018 WESTCREEK, #B, AUSTIN, TX 78749

PROFILE
Highly driven, dedicated and successful public relations and marketing professional seeking a company
with high growth potential. Exceptional ability to multitask and use competent business assessments to
guarantee deadlines and goals are continuously met or surpassed. Areas of interest and expertise include:
promotions, marketing, event production, public relations, social media and branding.

PROFESSIONAL EXPERIENCE
Marketing & Events Coordinator Feb. 2010 – Present
Nacho Creations Austin, TX

Responsible for the development, supervision and implementation of all marketing initiatives

Conduct catering sales for three startup restaurants

Point of contact for all marketing, catering, event and media communications

Social media management

Design all marketing and restaurant material including menus, marketing kit & business cards

Store Marketing Manager Sept. 2008 – July 2009

Toys “R” Us, Inc. & Babies “R” Us McAllen, TX

Fulfilled national campaigns and developed local marketing strategies to increase sales, guest counts,
“registry creates” and brand awareness

Planned & implemented in-store & community events

Cultivated & managed over 180 medical & community partners, which represents 362% of the
expected partnership development goal

Acted as the communication liaison between Babies “R” Us and the community

Accomplished marketing objectives utilizing 8% of budget allocation

Provided ongoing training and constant monitoring of Baby Registry and ROI tracking

Established and managed the field marketing for a 100-mile territory

Top performer in the district and the region

Public Relations & Events Intern March 2006 - Aug. 2006

McAllen Hispanic Chamber of Commerce McAllen, TX

Constructed sponsorship packet that contributed to winning “Medium Hispanic chamber of the
Year” from the United States Hispanic Chamber of Commerce “2006 Regional Hispanic Leadership
and Business excellence award”

Assisted in over 20 events including the Jalapeno Futures Golf Classic

Designed advertisements, flyers, sponsorship packets and direct mail which helped in raising
membership and assistance from the community

Planned & executed the Corporate Summer Olympics

Freelance Marketing & Event Production 2005 - 2007

Managed a team of 15 students to conceptualize and implement four events: Dies y Seis de
Septiembre Celebration; Spirit of the Dance (Native American Celebration); Mardi Gras 2006; and
Celebration of Valley Cultura

Created a committee with two non-profits to create two fundraising events at a local historic movie
theatre: Kinky Boots block party and Rocky Horror Picture Show event

Planned and implemented the following events for the PRSSA and AD Club: Fundraising events;
Night in Manhattan Silent Auction; Speed Dating Event; Coffeehouse nights and the CODA Awards

EDUCATIONAL ACTIVITIES
Campaigns: Hispanic Female Awareness - Valley AIDS Council
“Be the 6th Man” - UTPA Athletics
“Happy Hour’s Over” - Houston Council on Alcohol and Drug Abuse
President Public Relations Student Society of America
Heritage Committee Chair University Program Board
Event Coordinator Advertising Club
PAGE 2 LISAYRODRIGUEZ@GMAIL.COM
LISA RODRIGUEZ 512.698.4211

ADDITIONAL EXPERIENCE
Wedding, Banquet Sales & Front of House | Furneaux & Hapuku Lodges | Aug 2007 – 2008 | New Zealand
Cashier/Sales Associate | COACH | Oct 2006 – April 2007 | Mercedes, TX
Clerk III | City of Edinburg | Nov 2002 – April 2004 | Edinburg, TX
Assistant General Manager | Super 8 Hotel | Sept 2000 – Sept 2002 | Pharr, TX
Head Waitress | Mystique Disco | Jan 2000 – Aug 2000 | Pharr, TX

EDUCATION
Bachelor’s of Arts in Communication Journalism
Concentration in Public Relations and Advertising 2004 – 2007
The University of Texas – Pan American Edinburg, Texas

Courses included Public Relations Writing, Public Relations, Campaigns, Creative Strategies, Media
Publishing, Reporting, Specialized Reporting, Intercultural Communication, Media Law and Ethics,
Research and a study abroad Victorian Literature class in England.

SKILLS

Social Media

Public speaking and presentation abilities

Proven self-starter, working independently, while contributing to the success of the entire team

Associated Press style writing

Intercultural communicator

Conversant in Spanish

Proficient in MS Office programs, Internet and type 75 WPM.

Working knowledge of MAC, Photoshop and Quark