BRAND STAND

IS INDIAS ONLY
LOCATION BASED
MARKETING SERVICES
COMPANY ENGAGING
80 MILLION+ CAPTIVE

AUDIENCES IN OVER
6000 LOCATIONS IN
100+ CITIES

Our expertise lies in

STRATEGIC ALLIANCES
CONSUMER ENGAGEMENT
BRANDING & ACTIVATION
ALTERNATE SALES CHANNELS
SAMPLING & LEAD GENERATION

via measured
AUDIENCE DEFINITION
NETWORKS
CONTROLLED ENVIRONMENT

So come, have a bite at our

NETWORKED DESTINATIONS

with brands that trust

what we bring to the table

BRANDS THAT TRUST WHAT WE BRING TO THE TABLE

and delight millions of

consumers every month
BRAND

No. of
Stores

Monthly Footfall

McDonalds (S/W)

220

1,32,00,000

Pizza Hut

350

63,00,000

KFC

300

1,35,00,000

CCD

1500

1,12,50,000

Costa Coffee

100

10,50,000

Barista

173

10,40,000

why

ORGANIZED
Well Controlled Environment

SCALE
Largest Pan India Network

TM

NETWORKED DESTINATIONS

CAPTIVE
Receptive Audiences

FOCUSED
Zero Down Your TG

GEARS OF BRANDING AND ENGAGEMENT

Product sampling

Deliveries

Product Display

Poster/Wall Mount

GEARS OF BRANDING AND ENGAGEMENT

Launch Event

Scroller

Inserts/Flyers

Tray Mats

GEARS OF BRANDING AND ENGAGEMENT

Product Demonstration

Lead Generation

Activation

Tent Cards

Dettol
Objective:
To create awareness about Dettol Hand wash
and encourage healthy eating habits.

Solution:
McDonalds were branded using Posters, Tent
Cards & Tray Mats. Dettol Hand Wash
dispensers were also kept inside the
washrooms.

Result:
There was a perfect sync between the
message hand wash and the destination.
Campaign resulted in a very positive product
trials.

NOKIA X
Objective:
To promote Nokia X phone and showcase the
ease with which one could access their
favorite apps in the phone.
Solution:
An interesting kiosk contained several balls
of different colors, each color denoting a
unique app, was designed. The patrons
picked up balls randomly and were given
demonstration on the app which represented
the chosen color by the promoter. Motion
Posters were used to amplify the activity.
Result:
A surge of people showed their interest in the
fun game and inquired about the various
apps Nokia X offers. Hence, the promotion
was a success.

ITC Engage Deo Spray

Objective:
To promote Engage Deo and increase the sales.
Solution:
Playing on the Tag Line, Love has a new
Language, we made an ENGAGE Love Zone at
Oxford Bookstores.
Product sampling and trials were given to the
visitors.
Result:
The deodrant sales were increased manifold.

Philips

Objective:
To amplify the Sales Promotion offer on
purchase of Headphones
Solution:
Shortlisted CCDs across Delhi NCR which
were in close proximity to retail point
where these headphones were available
and executed a Tray Mat activity.
Result:
The creative highlighted the on-going
offer and also gave the address of the
nearest store there by resulting in higher
walk-ins to these retail outlets.
.

Kotak Mahindra

Campaign Objective:
To generate leads by educating people
about Junior Account.
Solution:
Manned Kiosks were used across stores in
Delhi NCR to guide people into opening an
account.
Result:
Benefits of the Junior Account were
informed to parents and kids leading to
account sales.

Line App
Objective: To encourage young professionals
and youth on using line app.
Solution: Every customer who downloaded the
app was given a buy 1 get 1 free offer on
beverages. Tent cards, table stickers, counter top
and wobblers were used in 800 CCD stores across
India.
Result: The target audience got well informed
about the app features.

Samsung Galaxy Note

Objective:
To escalate the level of awareness among
the audience for Samsung Galaxys latest
model Note and enable them to have a
first hand experience.
Solution:
The campaigns were executed across 178
outlets in 10 major cities using Kiosk as a
medium for product demos.
Result:
A massive engagement was seen as 6,58,863
raw leads were generated giving the brand a
substantial push in terms of promotion.

Maruti Suzuki EECO

Objective:
To drive consumer engagement & loyalty
through a brand building exercise.
Solution:
EECO Happy Family Contest was run
wherein the lucky winners would win a
brand new Maruti Suzuki EECO.
The medium to promote were Posters, Tent
Cards, Table Mats, Danglers, Contest
Forms, Drop Boxes, Menu Translite, CRT.
Result:
The activity was a success as a lot of leads
were generated through the contest.

ITC Sunfeast Dream Cream

Objective:
To build awareness about the new Sunfeast
product Dream Cream and let the customers
taste it.
Result:
Over 3+ million
Product Samples
were given during
the activity.
Solution:
Counter- top standees and Tent Cards were
used. Also, Free Samples of the products were
given out across the counter with every Bill in
over 125 stores across India.

Nissan Datsun Go
Objective:
To create awareness about Dastsun Go and
to drive consumer for test drive.
Solution:
Multiple destinations like McDonalds,
Haldirams & Caf Coffee were chosen
across India.
Danglers, Posters, Tent Cards, Standee with
Barcode & Shortcode were the chosen
collaterals for the activity . Customers could
enter the contest by sending a SMS or
Scanning Barcode and register themselves
for a test drive.
Result:
The activity generated more than 1000 test
drive in a month and awareness among
millions.
.

Horlicks Gold
Objective:
To promote Horlicks Gold Drink amongst
the people by letting them savour their
taste buds with the drink.
Solution:
Wet sampling of Horlicks Gold was
conducted at 14 stores of Costa Coffee in
Bangalore wherein the drink was offered
to customers with every bill. The
duration of the campaign was 2 months.
Result:
Customers happily enjoyed the taste of
Horlicks Gold in an environment that
spoke leisure. Many were seen enquiring
the staff about the product details,
including some who even asked for a
second serve.

Cadbury Bournville

Objective:
To promote Cadburys new dark chocolate.
Solution:
First 150 visitors were given free chocolate
samples across Delhi, Mumbai and
Bangalore stores for over 2 weeks.
Moreover, Roll up Standee and Counter Top
Standee were used to display the product.
Result:
Visitors were gleaming after getting their
free chocolates. The message was well
received by the audience.

Tempo Tissues

Objective:
To create brand awareness and product
trials.
Solution:
Packs of Tempo Tissues were given with
each meal and Tempo hand sanitizers
were placed on the table in McDonalds
across India.
Result:
There couldnt have been a better fit of
brand and destination. Because of the
perfect context in which the activity was
executed, it created huge brand recall
and product trials.

Lifebuoy Hand Sanitizer

Campaign Objective:
to create awareness about hand sanitizers
as a category/product
Solution:
Specially designed kiosk were placed inside
McDonalds stores in Mumbai & Delhi. The
unique design of the dispenser attracted
patrons to come try out the product.
Result:
There was a perfect fit between the
product and the destination. High
attraction to the kiosk led to high product
experience.

Red Label Tea

Objective :
Increasing sales of Red Label Natural
Care.
Solution:
Red Label tea bag was offered with each
bill across costa outlets pan India for an
entire year.

Result:
People got aware of the ayurvedic
benefits of having Red Label Natural
Care.

AirBnB

Objective:
To create awareness and incentivize people to
avail AirBnB service
Solution:
With every order a high value coupon was
given in Delhi, Mumbai & Bangalore. The
patrons could redeem these coupons against
room booking on www.airbnb.co.in.
Posters and Standees were used to amplify
the activity inside the stores.

Result:
Distribution of coupons saw a lot of positive
response from the audience and they got to
know about the concept better.

Aircel

Objective:
To promote Value added services (VAS):
Limitless Music in Tamil Nadu Region.

Solution:
Free Dialer Tone coupons were distributed on
purchase of McWings, a new product which
McDonalds had launched.
The campaign visibility was accentuated using
Front Facade branding.

American Swan

Objective:
To create awareness about brand and to drive
sales through promotion.

Solution:
Discount coupon with unique codes were
distributed with every order in McDonalds
across Mumbai & Bangalore. Close to 20000
coupons were distributed per store.
Counter top standees were also placed to get
the attention of the customers.

Objective:
To promote Metlifes Monthly Income Plan at
selected McDonalds across Delhi NCR.
Solution:
Standees were placed inside the stores.
A lead generation form was given along with
every order. The patrons who were interested in
knowing more could fill these forms and drop it
in the drop boxes provided inside the stores.
Result:
Impressive number of leads were generated.