Creative Portfolio of

Jared Hertzke
Senior Art Director

SUMMARY
CONCEPT-DRIVEN CREATIVE
Strategic Thinking. Creative Impact.
A concept-driven, smart-thinking,
highly-experienced Senior Art
Director. I specialize in high impact
ideas for my clients, forging strategy,
words and images into fast, simple
stories that sell.

Creative SKILLS
 reative Direction & Design
C
Concept Development
Brand Strategy and Management
Digital Art Direction
Integrated Marketing
Creative Collaboration
Creative Mentor
Typography
Identity
Creative Cloud
InDesign, Illustrator, Photoshop

Jared Hertzke
Round Lake Beach, IL 60073
1-847-826-0242
jared@hertzkefamily.com
Portfolio: ProjectFive.net

WORK HISTORY
Freelance Senior Art Director
Chicago, IL, Sept. 2015 - Present
 rovided creative support to design teams during product launches and
P
busy periods with art direction, design, and strategic concepting.

Senior Art Director, FingerpAINT

Saratoga Springs, NY, March 2013 - June 2015
Directed 2 Product Launches, one for Upsher Smith and another for
Eagle Pharmaceutical. Each launch had its own original concept with
fully integrated marketing campaign. Conception and design of the core
marketing tools included print sales aids, print collateral, iPad sales aid,
responsive email, websites, landing pages, and logos.
E
 agles brand successfully sold $2.4 million in its first 2 quarters.
Rebranded 2 products, one for Ferring and another for Insys. Each
rebrand involved the redesign of all brand materials with new creative
that integrated visual impact with strategic messaging.
Saved a client over $20k in photography costs on their core brand imaging
with careful planning, and strategic use of existing photography.
Created 2 booth experiences that integrated print and digital marketing
together into a single cohesive and unique experience.
Proposed a visual database of agency creative that is keyword searchable,
allowing the agency to capture the investment expended on every pitch.
 ostered a team environment throughout all phases of the design
F
development, directed the group toward collaborative innovation and
tactical thinking with original creative problem solving.

Senior Art Director, Abelson Taylor

Chicago, IL, March 1997 - Sept 2012

AWARDS & HONORS

In Awe Silver Award
Endovascular Forum Website
RxClub Gold Award
Cenestin Flash Website
9 RxClub
Awards of Excellence
Mixed Campaigns
DAVEY Fingerpaint advertorial

Eagle Scout Boy Scouts of Am.

Led multiple teams for brands having over a billion dollars in annual sales
including Neupogen (Amgen), Niaspan (Abbott) and Vesicare (Astellas).
Directed 3 Product launches in the pharmaceutical healthcare market.
Directed 7 Product rebrands in the pharmaceutical healthcare market.
Founding team member of the in-house digital creative group.
Concepted and designed an interactive touch screen Foosball game.
Guided a creative team including Jr. writers, art directors, illustrators,
photographers, and animators.

EDUCATION
Bachelor of Fine Arts

University of Northern Iowa, Cedar Falls, IA