AROCKIARAJ PANIPITCHAI

Alkor, Mobile: +974 30759911.

Skype: arockiarajp, rajurani2411@gmail.com

SALES, MARKETING AND OPERATIONS EXECUTIVE

PROFILE
Entrepreneurial executive with more than 7.5 years of experience managing sales, marketing,
operations, personnel and merchandising at the district, regional and corporate level for both
start up and established retail, franchise and manufacturers companies.
Motivational management style with record of building and retaining highly motivated sales
teams, distributor networks and manufacturers representatives.
Successful in identifying
opportunities for accelerated growth.

Sales and General Management Qualifications:

P & L Management

Loss prevention /shrink Control

Sales and business Development

Budgeting and Expense Control

Strategic and market planning

Presentations and Training

Key
Account
management/Retention
Contract /Price Negotiation

Merchandising /Inventory control

Staff Development and Motivation

PROFESSIONAL EXPERIENCE
NSK
TANZANIA
Jan 2012 Mar 2016(3.5 years)

LTD,

TANZANIA

RETAIL SALES & MARKETING MANAGER

Senior sales executive for the Tanzania. Division of this $ 120 million global manufacturer of NSK
sunflower oil, NSK Lubricants and Tyre products. Broad scope of responsibility included P&L
Accountability, strategic market planning, business development, sales forecasting, Marketing,
pricing, training, and personnel for sales through all channels in the Tanzania and Kenya. Hired
trained and supervised 15 sales representatives.

Increased sales from start up to $ 2 million in 3 months.

Established national distribution of product in over 150 accounts.
Developed marketing strategies to raise consumer sell through of by 20%
Hired and trained over 15 sales staff nationally.
Conceptualized a highly effective consumer advertising campaign that was featured in
good housekeeping.

SHILOH TRADING COMPANY LTD, TANZANIA

Dec 2012 (2 years)

Nov 2009

MANAGER, SALES & MARKETING / STORE OPERATIONS/MERCHANDISING

Senior operations and merchandising manager in this Shiloh retail chain with 15 locations and $
7 million in annual sales. Broad scope of responsibility included P & L, store operations, site
selection, construction, merchandising, purchasing, inventory control, loss prevention, human
resources and marketing. Led a staff of 30+, including store managers, district managers,
buyers and administrative personnel.

Assisted in raising capital to purchase company, which generated over $ 1 million in sales
the first year.
Grew sales to $ 3 million within 1 year and increased average store volume 54%.
Increased grass profits 12% while reducing total inventory 20% by I implementing POS
system and strong operational controls.
Cut store management turnover 75% through motivational and incentive programs.
Reduced sales associate turnover 25% by instituting an innovative compensation
program.
SABOLS FOODS INDIA PVT LTD, INDIA
May 2005 May 2007 (2 years)

SALES & MARKETING MANAGER

Senior sales executive for this

start up manufacturer or water and fruit juice consumer
products Directed all sales and marketing activities included
lead generation ,trade
advertising ,trade shows ,account development management and pricing .called on all classes of
trade, including wholesale, retail, mass ,grocery, discount,
veterinary, drug and specialty
stores .Supervised a staff of 8 sales man and personnel ,as well as 25 independent
manufacturers representatives. Develop sales and expense budgets.

Increased sales from start up to Indian Rs 5 crow in 15 months

Established national distribution of product in over 300 accounts.
Developed marketing strategies to raise consumer sell-through of product by 35%.
Hired and trained over 8 sales staff nationally.

EDUCATION /PROFESSIONAL DEVELOPMENT

ICFAI University, India
-2009.
Manomaniam Sundarnar University, India
-2005.
PERSONAL DETAILS
Date of Birth
Gender
Nationality
Marital Status

: Master of Business Administration (MBA)

4th October 1982

Male
Indian
Married

: Bachelors in Economics (B.A)

Languages Proficiency
Passport No
-

English, Malayalam, Tamil, Hindi

H7011589 ( valid up to 2019)

I hereby declare that all the information provided by me in this application is factual and correct to
the best of my knowledge and belief.
Regards
Arockiaraj Panipitchai