graphic standards manual–for standardizing graphics

overview general specific

2....table of contents 4.......logo 8.................print materials

3................inside cinch 5.......type 9.....world wide website

3.......how this works 6......finch 10...............advertisements

7.....color

2....table of contents....overview
inside cinch finch
cinch finch offers organization, specifically of music. cinch finch wants to promote simplicity with a fun quirk.
while it can be a mess to create organization, cinch likes to keep things looking neat, the following standards
will help to achieve the neat organization for the user, even if it takes cinch employees and designers a mess
to create.

how to use this graphic standards manual.

the top two–thirds of each page has an example or two of how to correctly maintain the graphic standards.
each correct example includes captions detailing what it is an example of and how to use it properly.

the bottom portion of each page is dedicated space for improper use of the brand and common mistakes.
each of these examples is surrounded by a “red finch” colored rectangle with a line through it.

3....inside cinch/how this works....overview

the logo should have one “c” space one all four if color is not an option then the logo should be
sides from the nearest object. if the logo appears in set in “night finch.” the logo should be set in a space
color it should be entirely in “red finch.” one inch tall at minimum.

do not use two colors do not use outlines, ever.

do not use another finch (orange, green, pale, white do not confine logo in a box.
or blue) color. do not move clef–mark, or show it without the
customized logo–type.
4.......logo....general
six big devils from Japan quickly forgot how to waltz. wolf zombies quickly spot the jinxed grave.
the lazy major was fixing Cupid's broken quiver. heavy boxes perform quick waltzes and jigs.
cinch finch cinch finch cinch finch cinch finch

gill sans light is for body text used online.
gill sans regular is for headlines used online.
all lower case letters are used in all circumstances.
“cinch finch” receives no special treatment when
occurring in a headline or body of text.
adobe caslon pro regular is for body text in print.
adobe caslon pro semibold for headlines in print.
all lower case letters are used in all circumstances.
“cinch finch” receives no special treatment when
occurring in a headline or body of text.

Six Big Devils From Japan CINCH FINCH cinchFinch WOLF ZOMBIES CINCH FINCH cinchFinch
Quickly Forgot How To Cinch Finch CinchFinch QUICKLY SPOT THE Cinch Finch CinchFinch
Waltz. CINCH FINCH cinchFinch JINXED GRAVE. CINCH FINCH cinchFinch
The lazy major was fixing Cinch Finch CinchFinch Heavy boxes perform Cinch Finch CinchFinch
cupid's broken quiver. quick waltzes and jigs.

do not use title case, sentence case or uppercase. do not use title case, sentence case or uppercase.
do not make “cinch finch” one word. do not make “cinch finch” one word.
do not capitalize any letters in “cinch finch.” do not capitalize any letters in “cinch finch.”
5.......type....general
if birds are used in groups then the majority should be “pale cinch & green finch.”
only one bird per page can be “blue finch.”
the beaks of the birds are “orange finch,” except when the bird is “orange finch,” when the beak is “red finch.”
the eyes of the birds are “night finch.”

do not use more than one blue finch. do not make any bird larger in height than the logo.
do not change the colors of the bird’s eyes/beaks. do not use a bird as the logo.
do not outline any part of the bird. do not incorporate a bird into the logo.
6......finch....general
night finch white finch pale finch green finch orange finch red finch blue finch

c: 0 c: 4 c: 17 c: 28 c: 0 c: 0 c: 40
m: 0 m: 0 m: 0 m: 0 m: 54 m: 84 m: 0
y: 0 y: 17 y: 69 y: 100 y: 87 y: 1100 y: 9
k: 90 k: 0 k: 0 k: 9 k: 9 k: 9 k: 0

r: 65 r: 244 r: 218 r: 179 r: 225 r: 220 r: 146

g: 64 g: 247 g: 228 g: 199 g: 130 g: 74 g: 214
b: 66 b: 219 b: 117 b: 42 b: 52 b: 32 b: 229
used for text used as back- used for full used for an
& as black ground fill color logo accent

do not use black. do not use outlines. do not use outlines. do not use gradients.
do not use white.

7....color....general
 cinco
de
mayo
2 3 4 5 6 7 8

www.cinchfinch.com
9 10 11 12 13 14 15
¢42

www.cinchfinch.com 16 17 18 19 20 21 22
free playlist Marie Scotson
Mumford and Sons
www.cinchfinch.com Winter Winds
Sea Wolf 813 University Ave. SE
Wicked Blood 23 24 25 26 27 28 29
with cinch finch music organization
is a cinch. we do all the busy work
Hot Chip
We Have Love Minneapolis, MN 55414
so all you have to do is listen to LCD Soundsystem
music you already love. Drunk Girls
we love organizing music, actually we
Rogue Wave
love anything organized. so go ahead
may 2010
Good Morning (The Future) 30 31
we are giving away free songs for OK Go and jump start you month with this
signing up, we were told these This Too Shall Pass pocket calendar. use the stickers to
songs are the bee’s knees, but if you Weezer
mark car pool dates or any other dates.
don’t think so we can find 7 more. Island in the Sun

print on Neenah baronial ivory linen writing paper always print logo on at least one side of the item,
or coverstock paper. both if possible.
always provide web address in headline type. keep everything aligned perfectly.
provide finch stickers, because people love stickers.

¢42

free playlist
www.cinchfinch.com with cinch finch music organization Mumford and Sons

do not print on plain white paper.

is a cinch. we do all the busy work Winter Winds
so all you have to do is listen to
Marie Scotson music you already love.
Sea Wolf
Wicked Blood
Hot Chip
813 University Ave. SE

do not fail to use logo.

We Have Love
LCD Soundsystem
Minneapolis, MN 55414 Drunk Girls
Rogue Wave

do not fail to provide web address.

we love organizing music, actually we Good Morning (The Future)
love anything organized. so go ahead we are giving away free songs for OK Go
and jump start you month with this signing up, we were told these This Too Shall Pass
pocket calendar. use the stickers to songs are the bee’s knees, but if you Weezer
mark car pool dates or any other dates.
do not place things out of alignment. don’t think so we can find 7 more. Island in the Sun

8....print materials....specific
 cinchfinch cinchfinch
http://www.cinchfinch.com/ Google https://www.cinchfinch.com/playlist90036/song425/ Google

e-mail: hello marie

password: leaving? logout

when you join you will receive: free playlist for joining playlists: next on new playlist
these songs free via download & kit for Mumford and Sons Sea Wolf
organizing your home free in the mail & a Winter Winds fast Wicked Blood
monthly online organizer Sea Wolf Hot Chip
Wicked Blood slow We Have Love
Hot Chip LCD Soundsystem
sign up with your cell phone for: We Have Love soft Drunk Girls
mobile access to your playlists LCD Soundsystem Rogue Wave
custom ringtones from your favorite songs Drunk Girls new Mumford and Sons – Winter Winds Good Morning (The Future)
Rogue Wave OK Go
buy album
Good Morning (The Future) This Too Shall Pass
see other albums by Mumford and Sons
sign up for free music organization OK Go watch Winter Winds music video Weezer
name: This Too Shall Pass rate song Island in the Sun
e-mail: Weezer
password: Island in the Sun
phone #:
about cinch finch about cinch finch

every page of the website contains the logo, in the same spot...upper left hand corner.
the birds remain in the extra space within the browser, no matter how much it stretches, they stay low.
links to other pages should always open in a new tab or window.

9....world wide website....specific

 online music organizer online music organizer online music organizer

online music organizer.

animated advertisements should always link to the about us page for cinch finch.
they can be placed on any website that plays music videos, sells music, or promotes musicians.
animation should start on mouse roll over.
do not include any sounds or music in the advertisements.

10....web advertisements....specific