CITY OF CARMEL-BY-THE-SEA

Planning Commission Report

March 9, 2016
To:

Chair Goodhue and Planning Commissioners

From:

Marc Wiener, Interim Community Planning and Building Director

Submitted by:

Matthew Sundt, Contract Planner

Subject:

Consideration of a Sign Permit (SI 16-007) application for new signage at

a hotel located in the Residential and Limited (RC) Commercial Zoning
District

Recommendation:
Approve the proposed sign with raised lettering and color scheme of black, ivory and metallic
gold
Application: SI 16-007
APN: 010-123-014
th
Location:
San Carlos at 4 Avenue
Block:
35
Lot: Partial of 7, 8, 17, 19; all of 10, 12, 14, 16
Owner/Applicant:
4th and San Carlos Properties, LLC
Background and Project Description:
The Planning Commission reviewed this sign application (SI 16-007) at the February meeting
and continued it with a request for changes and additional information. The Planning
Commission requested the following: (1) provide a sample of the proposed gold color, (2)
provide a three dimensional sign (staff interprets this to be a sign with raised lettering), (3)
lower the height of the monument sign on San Carlos Street to match the height of the
adjacent railing, and (4) that the wall mounted sign on 4th Avenue not exceed the size of the
existing sign (10.5 square feet).
Staff analysis:
At the request of the Planning Commission, the applicant is proposing to replace the existing
monument sign on San Carlos such that it does not exceed the height of the adjacent railing as
depicted in the attached photograph (Attachment A). The wall-mounted sign fronting 4th

84

SI 16-007 (Carmel Hotel)

March 9, 2015
Staff Report
Page 2

Avenue was reduced in size to 10.5 square feet to match the size of the existing signs as
depicted in drawing in Attachment B. The proposed signs will be painted black and ivory with
metallic gold raised (three dimensional) lettering. A gold paint sample and sign sample showing
the raised lettering will be available at the meeting for the Commission to review. Staff
concludes that the signs are simple in design, are made of wood, and conform to the Planning
Commission directives.
Alternatives: The following alternative actions are presented for Commission consideration:
1. Approve the request as submitted.
2. Approve the request with revisions. If the required revisions are substantial, the
Commission may wish to continue this item to allow the applicant to respond to
Commission direction.
3. Deny the application request and direct the applicant to propose a new reasonable
accommodation request that is more consistent with City design standards.
Environmental Review: The application qualifies for a Class 11 Categorical Exemption from the
provisions of the California Environmental Quality Act (CEQA) pursuant to Section 15311 of the
State CEQA Guidelines. Class 11 exemptions include placement of minor structures accessory
to existing commercial, industrial, or institutional facilities, including on-premise signs.
ATTACHMENTS:

Attachment A Photograph of monument sign on San Carlos

Attachment B Sign Design Plans

85

Attachment A

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86

87

SIGN PERMIT SUBMITTAL

Attachment B - Sign Design Plans

lic. 991859

Green Certified
Branding & Marketing Firm Specializing in

Custom Signage, Displays & Print Collateral

831.647.8100 TRUCKSIS.com

SIGN SPECIFICATIONS
QTY. 1
MATERIAL:
CEDAR

BLACK

2.5
8.25

VOC FREE PAINTS

Raised Letters , Raised Border

7.5

40

SIZE:
40x58 x 2

3.5

SIDED:
Double side

METALLIC
GOLD

7.5

MOUNT:
Eye & Hook

DEW327 Lily
8.25

COLORS:
Sherwin Williams 6258 Tricorn Black
Sherwin Williams Metallic Gold

58

Sherwin Williams DEW327 Lily

Team: Merry
Date: 12/21/16 REv2/26/16

Proof #

X 1st

88

SIGN PERMIT SUBMITTAL

42

lic. 991859

Green Certified
Branding & Marketing Firm Specializing in

2.5

Custom Signage, Displays & Print Collateral

831.647.8100 TRUCKSIS.com

SIGN SPECIFICATIONS
location: wall mounted
sign facing 4th Avenue

10.375

BLACK

QTY. 1
MATERIAL:
CEDAR

VOC FREE PAINTS

Raised Letters , Raised Border

SIZE:
42x36 x 2

6
2.75
6

SIDED:
Single side

36

METALLIC
GOLD

DEW327 Lily

MOUNT:
Stud or tapcon mount

10.375

COLORS:
Sherwin Williams 6258 Tricorn Black
Sherwin Williams Metallic Gold
Sherwin Williams DEW327 Lily

Team: Merry
Date: 2/5/16

2/26/16Rev

Proof #

X 3rd

89