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Submission of Project Synopsis & Guide Acceptance Form: PART A: Synopsis Registration I. Student Details
Submission of Project Synopsis & Guide Acceptance Form: PART A: Synopsis Registration I. Student Details
level is expected to fuel the future growth of organised retail in India. . 6 Changing Shopping Behaviour: The swift technological, economic and social changes of the last decade
have had considerable implications on the buying and consumption behaviour of the customers. There is a paradigm shift occurring in the shopping attitude of Indian consumers
and this is reflected in their changing preferences, tastes and shopping behaviour. Indian consumers are more aware of brands and shops for lifestyle, and value brands
according to their need and occasion.
Methodology to be used
The methodology to be used are as follows: Common examples of private brands include: Grocery products - canned food, frozen food, rice, cereal, sodas, etc. Generic
medicine and health products - pain relievers, cough syrup, bandages, etc. Textiles - towels, washcloths, bed sheets, etc. Private brands provide retailers some good benefits.
1. Control. A retailer will have a much greater degree of control over quality and marketing of private products because it develops them. 2. Profit margin. Private product brands
tend to have a higher profit margin compared to name brands. 3. Image. You can create a unique image for your retail establishment with your private brands. 4. Customer
loyalty. It's possible to improve customer loyalty because of the exclusivity of private brands. If you can get consumers hooked on your private brand, then they must go to your
store to get it because it is the only place they can get it. Successful Private Brands According to some experts, there are three main factors that will determine the success of a
private product. Clothing Household supplies - cleaning products, kitchen utensils, dishes, etc
III. Guide Details
Name of the Guide
TEJAS .K. SONVANE
Date of Birth
1987-04-30
Primary Contact Number
9725018587
Primary Email Id
tejas.sonvane6132@gmail.com
Total Experience
3
Country
india
Name of the PG
Master of Business
Administration
(MBA)
Area of
Year of
Specialisation passing
Marketing
2012
Institution/University
GUJARAT
TECHNOLOGICAL
UNIVERSITY
Place
Date