Nocon, Gilchrist Lauren C.

2013122213

Market Research
A market, is actual and potential customers of goods and services and marketplace,
is regular gathering of people for the purchase and sale of provisions, livestock, and
other goods. A place where buying and selling occurs. In different parts of the world
they may be referred to as a souk (from the Arabic), bazaar (from the Persian), a
fixed mercado (Spanish) or itinerant tianguis (Mexico), or palengke (Philippines).
Some markets operate on most days; others may be held weekly, or on less
frequent specified days.
An actual or nominal place where forces of demand and supply operate, and
where buyers and sellers interact (directly or through intermediaries) to
trade goods, services, or contracts or instruments, for money or barter. Markets
include mechanisms or means for determining price of the traded item,
communicating the price information, facilitating deals and transactions, and
distribution. The market for a particular item is made up of existing and
potential customers who need it and have the ability and willingness to payfor it.

Types of markets

Markets may be retail or wholesale markets. Major physical formats of markets

are:

Indoor market of any sort

Marketplace, an open space where a market is or was formerly held in a town
Market square, in Europe, with stalls selling goods in a public square
Public market, in the United States, an indoor, fixed market in a building and
selling a variety of goods
Street market, with stalls along one or more public streets

Floating markets, where goods are sold from boats, chiefly found in Thailand,
Indonesia and Vietnam
Night markets, popular in many countries in Asia, opening at night and
featuring much street food and a more leisurely shopping experience. In
Indonesia and Malaysia they are known as pasar malam.
Wet markets, in Greater China, where traditionally live animals were sold; in
Indonesia and Malaysia, pasar pagi is a type of wet market.

Markets may feature a range of merchandise for sale, or they may be one of many
specialist markets, such as:

Animal markets
Antique markets
Farmers' markets, focusing on fresh food
Fish markets
Flea markets or swap meets, a type of bazaar that rents space to people who
want to sell or barter merchandise. Used goods, low quality items, and high
quality items at low prices are commonplace
Flower markets, such as the Mercado Jamaica in Mexico City and the
Bloemenmarkt in Amsterdam
Food halls, featuring gourmet food to consume on- and off-premises,such as
those at Harrods (London) and Galeries Lafayette (Paris) department stores.
In the United States, these may be also referred to simply as "markets", such
as the West Side Market in Cleveland or Ponce City Market in Atlanta.
Handicraft markets
Markets selling items used in the occult (for magic, by witches, etc.)

Agora, the marketplace for Architecture

The word Agora (pronounced 'Ah-go-RAH) is Greek for 'open place of

assembly and, early in the history of Greece, designated the area in the city where
free-born citizens could gather to hear civic announcements, muster for military
campaigns or discuss politics. Later the Agora defined the open-air, often tented,
marketplace of a city (as it still does in Greek) where merchants had their shops and
where craftsmen made and sold their wares. The original Agora of Athens was
located below the Acropolis near the building which today is known as The Thesion
and open-air markets are still held in that same location in the modern day.

It was in the Agora of Athens that the great philosopher Socrates questioned
the market-goers on their understanding of the meaning of life, attracting a crowd
of Athenian youth who enjoyed seeing the more pretentious of their elders made
fools of. In this marketplace, one day, the young poet Aristocles son of Ariston heard

Socrates speaking, went and burned all his works, and became the philosopher
known as Plato. His philosophical dialogues, coupled with his founding of the
Academy, the first University, and his role as the teacher of Aristotle who then was
tutor to Alexander the Great, changed western philosophy. A contemporary of
Plato's, Diogenes of Sinope, lived in a tub in the Agora and followed Socrates'
example of questioning the Athenians on their understanding of the more important
aspects of life. Diogenes is well known for searching for an honest man (though,
actually, he claimed he was searching for a real human being) by holding a candle
or lantern to people's faces in the agora.

In Rome the agora would serve in much the same way as it did in Greek citystates such as Athens but was known as The Forum (literally `the place outdoors').
As in Greece, the women frequented the out-door market to shop while the men
would meet there to discuss politics or events of the day. Among the most popular
commodities of the Roman market was silk, both in the time of the Roman
Republic and during the Roman Empire. So popular was silk that laws needed to be
enacted to encourage modesty among the women of Rome who wore the sheer
fabric daily to public events. In time, these laws were also applied to men who came
to appreciate silk as much as the women. Latin writers frequently make fun of those
their fellow citizens and their behavior at market. The Roman satirist Juvenal and
the poet Horace, as well as other writers, found much of their inspiration in
watching and listening to those who gathered for shopping in the open-air market.

Psychological Analysis on Markets

Wet Market

Wet markets were traditionally places that sold live animals out in the open.
This includes poultry, fish, reptiles, and pigs. However, since SARS, large animals
and poultry are not as commonly found in the markets in Hong Kong, though live
fish, shellfish, and frogs are widely available. Some markets also sell exotic
animals. Fresh fruits and vegetables are also available. Wet markets also generally
include butcher shops with fresh meat. The fresh meat and fish sections are
separate from the fruit and vegetable stalls. Many markets also have stalls that sell
dried goods, flowers, and processed tofu as well as cooked meat.

Dry Market

Dry market is a slang term that is used to describe a market that is

associated with dry goods. A dry market is not a term that exists widely during
usage and is only found in certain places. Dry markets usually have dry goods such
as textiles, furniture clothing stores, etc. These stores sometimes provide
wholesale prices on such goods.