CARAT MEDIA WEEKLY NEWSLETTER

No. 841

 Media Report

4G

NCC201660%Ericsson ConsumerLab

34

Periscope17 App
Amazon9.7(312)Twitch
GoogleYouTube Gaming Facebook Live
DigitasLBiFacebookRise and Shine

User Generated ContentUGC

Google
: (2014/08/27)(2015/04/13) (2015/10/16)NCC ADWEEK(2016/05/05)

35

1980

Twitch35

LIVEhouse.in35

UGC

YouTube
Twitch
Livestream
Livehouse.in
Live
17
RC
Mimicam
Pikolive
Azubu TV

()
(/)

TwitchSteamupLivehouseUstream

: Bpaper(2015/10/09)INSIDE(2015/10/14)LIVEhouse.in(2015/02/15)FIND

()

NaverAPP V
Big BangInfiniteKaraGOT7Girls Day
VApp

VappBig Bang

Twitch
1(2016.2.2)

/ : ETtoday(2015/08/04) (2015/05/12)Google PlayYouTubeTwitch

Twitch 2015
450Twitch

201572%
(39.9%)

SuperData ResearchTwitch
16(530)

(Donate) YouTube
PewDiePie4,000750

(2.5)TwitchLNG Workshop
10

TwitchTwitch

PewDiePie

/ : (2015/07/19)(2015/04/13)(2015/10/21)Google

LIVE

Xbox

LIVE

VR()
VRTwitchSVVR
VRVR

()

: 3,102
2016.4.11 PM 07:25

4
()

: 1,090
2016.1.14 PM10:21

Sony PS VR<The Deep>

/ : ET(2016/01/31)Yahoo(2016/01/12)YouTube

2015
12

12

11

12

70

3.7583

Facebook

TwitterAmazonNFL(
)Twitter
NFL
/ : Nownews(2015/08/17)(2015/11/10) Nielsen,Arianna , TA: 4, :2015/11/9
BBC(2016/04/05)

Amazon
Style Code Live
30

Amazon

udn
LIVEhouse.in LIVE

26,000

/TechCrunch(2016/03/08)(2015/01/23)

UP

2015YahooLIVE

3085,000
LIVE

/INSIDE(2016/03/10)Yahoo(2015/10/07)(2016/05/13)

LIVEhouse.inudnLIVE
2.6Facebook

YahooLIVE
GoogleYouTube
LIVEhouse.inLive

2,5003,200

12

SBL Lamigo TV
LamiGirls

LIVEYahoo LIVE
LIVE

/(2015/03/31) Appledaily(2016/01/04)(2016/02/02)
Google

Ericsson ConsumerLab 2015

2011

HuluESPNABCFOXYouTube

INSIDE(2016/03/10)(2016/05/07)

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