CORPORATE SOCIAL RESPONSIBILITY

Corporate Social Responsibility was define by Lord Holme and Richard Watts as the
continuing commitment by business to behave ethically and contribute to economic
development while improving the quality of life of the workforce and their families as well
as of the local community and society at large.
Corporate Social Responsibility (CSR) is a duty of every corporate body to protect the
interest of the society at large. Even though the main motive of business is to earn profit,
corporates should take initiative for welfare of the society and should perform its
activities within the framework of environmental norms. Four areas that are commonly
covered in CSR reports are Environment, Workplace and Employee Health and Safety,
Supply Chains and Community.
AEON is committed to achieve a sustainable society with stakeholders, based on their
basic principle of Pursuing Peace, Respecting Humanity and Contributing to Local
Communities, Centred on Customers.
While Petron aimed to be a stronger company whose presence also translates to
education, environmental preservation, safety and security, and help for the needy.
Petron pride themselves in taking care not only of their host communities but also their
own people as well.
Community responsibilities
Scope
Stakeholder
Engagement

AEON
PrA-Ramadhan Blood Donation
AEON carried out Pra-Ramadhan
Blood

Donation

campaign

in

PETRON
Cultivating a Habit of Safety
and Security
Petron supported

collaboration with Pusat Darah

Malaysia

Negara to ensure sufficient blood

United

in

was

campaign,

launched by the former Chief

community

Minister of Kedah YAB Dato Seri

security.

Mukhriz Mahathir
Raya Shopping with Yayasan

transformed

the

blood

bank.

It

Wilayah Persekutuan at AEON

the Royal

Polices

(RMP)

Against

Crime

which

promotes

safety
Petron
400

and
had
Petron

stations to safe havens for

AU2 Mall
On 27 June 2015, AEON
together

with

Wilayah
organised

motorists.

These

featured

stations

increased

police

Yayasan

presence, assistance corners

Persekutuan

at Treats convenience stores,

Hari

and

Raya

shopping for the orphans and

less fortunate children around

trained

dealers

personnel.
Petron
also

and

continued

Klang Valley at the centre

partnership with the Road

court of AEON Mall AU2. The

Safety Department. Over 150

event was launched by Yang

students

Berhormat Datuk Seri Tengku

Sains

Adnan.
Doa
Selamat

Klebang
On 15 November 2015, at
Jamek

Klebang,

Medan

thanksgiving

ceremony was organised in

conjunction with the opening
of AEON Mall Ipoh Klebang.
The ceremony attended by
about 500 AEON people and
local community, to express
Petron appreciation to the
local

the

Universiti

Malaysia

(USM)

attended our Road Safety &

Sempena

Safe Riding Program, which

Pembukaan AEON Mall Ipoh

Masjid

of

community

for

their

continuous support to AEON

provided talks on safe riding.

Back to School programme

Petron

held

Back-to-

School program at Petron

Malaysias

head

office

in

December 2015. Some 60

students from 11 schools in
and around Seremban and
Port Dickson attended the
program

together

accompanying

with
teachers

where they received a set of

uniforms, shoes, bags and
other school items sponsored
by Petron staff.

Awareness

AEON Malaysia Cheers Club

and Education

Trip to Yakushima Island.

AEON Malaysia Cheers Club

(AMCC)

International

Biodiversity Tour is an annual

event

organise

by

AEON

Japan 1% Club. The objective

of the tours were to enable
the young ones to learn more
about

nature

Four

winners

conservation.
from

nationwide Eco Quiz 2015

contest

represented

AEON

Malaysia Cheers Club for this

educational trip.
Educational trips to AEON
On 7 May 2015, AEON
organised an educational visit
for 28 special children from
Pusat Dalam Komuniti (PDK)
Pekan

Nanas

Down

Syndrome to AEON Mall Kulai

Jaya. The children learned
about the types of fish, poultry
and the skills required for

Art & Painting

In 2015 Vision Petron Art &
Painting Competition with the
theme Journey to Happiness
drew

700

entries

from

university students . Petron

tend to nurture and promoting
the artistry of the Malaysian
youth. At the same time, this
serves as a unique platform
for them to promote national
identity and culture through
the arts.
Leadership
Petron co-sponsored
Majlis

the

Anugerah

Terbilang

Negeri

Insan
Sembilan

2015 where they recognized

over 600 students, teachers
and schools from the state for
their excellence in Sports, CoCurriculums, Drug Prevention,
Student

Affairs

and

Curriculum Centers.
Sports
In sports, Petron renewed

cutting them. The children

their

also being taught on some

Malaysia Tennis Association

basic

by

knowledge

grocery shopping.

about

partnership
sponsoring

with
the

the

MAJU

Tennis Malaysia Junior Tour

2015.

Donation

Earthquake in Nepal and Sabah

Malaysian AEON Foundation
(MAF)

had

responded

Flood in Kelantan
In January 2015,

by

Petron

collaborate with retail giant

initiating donation drives at all

Tesco, by

AEON stores and malls. The

fuel for nine Tesco trailers that

Foundation had collaborated

transported relief items such

with Malaysian Volunteer Fire

as

and

designated

Rescue

Association

providing diesel

food

and

clothing

flood

to

centers.

(MVFRA) to reach out to

Additionally, Petron powered

approximately 150 children in

more

Nepal and 300 children in

4x4vehicles that joined the

Sabah. A total of RM100,000

humanitarian

were spent on dry foods,

convoy. During this occasion,

drinking water and therapy

Petron Malaysia employees

kits for both areas of Nepal

and dealers, joined by the

and Sabah, respectively. The

counterparts from Philippines,

therapy

donated desktop computers

consisted
stationeries

kits
of

distributed
soft

and

toys,

than

20

units

relief

of

effort

and one year internet service

drawing

worth

books to cheer up these

RM50,000

to

ten

schools that were badly hit in

children.

Kelantan.
In October 2015, members of
Petron

Malaysias

management

and

senior
several

station dealers in Kota Bharu,

Kelantan handed over several
computers to the Kelantan
State Education Department.
This simple gesture fulfilled
Petrons

earlier

pledge

to

contribute to the rehabilitation

of

schools

that

were

Festive

Chinese New Year Spread

destroyed during the floods.

Petron does not include any

Celebration

Our Love

contribution in term of festive

MAF

celebrated

with

150

children and 100 old folks

from

Ti-Ratana

Welfare

Society. They were given ang

pow and brought to shop for
their new clothes and .
Sinar Kasih Ramadhan
MAF had collaborated with
ASTRO

Awani

Bisnes

for

Sinar Kasih Ramadhan and

brought cheers to about 400
children and single mothers
by making a shopping trip to
the store to buy new clothes,
and received Duit Raya.
Deepavali Lights of Love

MAF celebrated Deepavali by

joining hands with Kassim
Chin Humanity Foundation to
bring 100 children from 30
families

to

AEON

Taman

Equine for a shopping spree

and distribution of ang pow,.
Joy Of Christmas

MAF

celebrated

Christmas

together with 140 children

and

35

families

in

collaboration with the Ministry

of Church of the Holy Family,
Kajang, Church of St Francis
of Assisi, Cheras and Suriana
Welfare.

Workplace responsibilities

celebration to the community

in their report for 2015.

Scope
Workplace

AEON
Aeon does not include a section

PETRON
Petron ensured

Diversity

dedicated to employees in their CSR

personnel policies programs,

report for 2015.

and

practices

that their
in

various

aspects such as employment

relationship, recruitment, work
assignment,

promotion,

transfer, termination, wages

and salary administration, are
all

in

conformance

applicable

laws

with
and

regulations of the Malaysian

Government policy.
Petron also provide

equal

employment opportunities to
all regardless of gender, age,
and ethnicity. Petron have
highly-competent
and

managers

supervisors

who

implement these policies and

programs

to

inspire

all

employees to perform to the

highest of their abilities

For the Corporate social responsibility section report for AEON and Petron, AEON contributes
more to the community

as AEON tend to addressing a companys social impact on the

community. AEON talks about giving back to the community and building a better future. AEON
address their charitable giving, community partnerships, philanthropy work, and disaster
recovery efforts and also work theyre doing to build strong communities such as investing in
education and volunteer work. But AEON was lacking in contribution to their employees.
Whereby Petron choose to include a section dedicated to employees in their CSR report. Petron
tend to over areas such as company culture, how they create a dynamic workplace, diversity
and inclusion, recruitment and also employee well-being.