Vibranz Second Issue VIMS 2010

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VAGAD INSTITUTE OF MANAGEMENT STUDIES
VOLUME I l
ISSUE 2 l
APRIL 2010
ONE FOR ALL, ALL FOR ONE

CONTENTS
Editorial
Director’s Chat
Editor’s Message
Successful launch of 1st Issue
VIMS - Vision, Mission & Objective
Committee of VIMS
Madurai Kamaraj University
Venue of MBA Lectures
Visiting Faculty of VIMS

Vagad Institute of
Management Studies Speaker at VIMS
(Established and Managed by Community Gains with VIMS

Shree Wagad Visa Oswal
Educational Tour
Chovisi Mahajan)
Projects n Presentations
Mentors & Students
Team Game
FOCUS 2010
VIMS launched its WEBSITE
Articles
Frequently Asked Questions
Sponsor’s - Current & Past
Acknowledgment
Contact us
EDITORIAL
Director’s Message
- Dr. Vijay N. Satra

B. Com, LLB, Grad. CWA, FCA, Ph.D.
Dear friends,
Greetings for the season!
Your decision to enroll for our MBA course was one of the best choices you
ever made. This MBA course is not just to provide you with one more
academic degree but it is a complete life transforming exercise.
Management education is not a textbook education.

In the modern economic scenario all over the world “Management” as a stream
of education and training has acquired new dimensions. Management is an
exciting field where you can have an immediate impact on the operations of any
business. The field of management is very dynamic in nature.
New tools and techniques are continually being introduced to improve the
efficiency, productivity and profitability of the organisations.
Education in management provides students with the tools and techniques that
they will use to influence their organizational life.
All organisations and their departments, functions, or groups use

Management methodologies, which include problem solving techniques
and guidelines for various activities.
Education in management increases the understanding of the factors
which influence the conduct of organizations.
Management education enhances managerial skills by sharing and

acceptance of ideas for making healthy decisions. Learning from other
approaches is not a natural and a single study process. It has to come with
an active participation in a group of people and
it happens in our management courses.
Also, to improve the educational quality of Management education

it is necessary for the groups to have a focused approach.
Dr. Vijay N. Satra

Director – Vagad Institute of Management
vijaysatra@gmail.com
Editor’s Message
Sneha Deepak Visaria

Commercial Artist, PGDA & PR, MBA II
Dear friends,
In today's generation, it is important to look beyond materialistic possessions. We
need gauge things in a more rational manner. With acquiring the right skills and
knowledge, we can broaden our mind sets.
We still have parents who do not understand the importance of education and believe
that business is the right way of achieving monetary gains or achieving financial stability.
However, the beauty of formal education is that it not only helps to enlarge your attitude
but also makes you a wiser person.
This helps to increase the profitability of business we are in or the business we would like
to pursue. This can also help us in difficult times when we want to shift from existing
business to new business because the world has become very fast and competitive.
Today's success is not a guarantee against tomorrow's failure.
In this ever changing business

scenario we require extremely high
strategic and marketing skill to not
¨
only stay in the business but also
expand our business. Higher
education gives you and indebt
KNOWLEDGE
understanding of the business you
are in and what you should be
doing to expand it at a large scale.
NEVER ENDS
This is completely different from
what it use to be few years back.
VIMS can bridge the gap today by providing higher education not only just to increase
our businesses but also enhance in personality development and confidence in an
immense way to meet the corporate requirements.
So, all you businessmen's, just graduates, housewives and all those who are interested
in gaining knowledge and value higher education, here's a platform to broaden the
outlook in both personal and professional life.
SNEHA VISARIA
MBA II & Editor in chief - VIBRANZ
sneha.visaria@ymail.com
Successful launch
of
VIBRANZ
e-Magazine
1st Issue
SUCCESSFUL LAUNCH
of VIBRANZ e-Magazine
17th JANUARY 2010
Mr. Khimji Popatlal Shah

unveiled the 1st issue in
the presence of various
dignitaries of Vagad Samaj like
Shri Lakshmichand Charla,
Viren Satra, Amrutbhai Chhadwa
(Sundaram), Chhagan Shivji
Nandu, Arvind Savla and others.
EDITOR IN CHIEF
Sneha Visaria presenting VIBRANZ
Students, Professors, Parents and other Vagadities

at the launch
Viewer’s Feedback
CIRCULATION COPIES
150students x 100 friends x 100 friends = 15,00,000 copies.
Hello Dr. Satra,
My heartiest congratulations to you and the entire VIMS Team on the successful completion
of its first year.
I am proud and excited to learn about this initiative which will prepare and propel our young
minds to achieve new heights in the modern world of business. There is no doubt in my mind
that just like the two pillars of our community i.e., Wagad Kala Kendra and Shree Vagad
Graduate Association, VIMS will be the third pillar that will hold us high and will promote
progress, education and prosperity in the Vagad Community.
The e-Magazine that was attached to the email was a great source of information and it
definitely served its purpose of inspiring me to connect and communicate with my
counterparts in the Vagad Community. As I went through the e-Magazine it was easy to
observe the unparallel wisdom of our elders and the radiant energy of our youth, a
combination which can only result in success.
It would be my pleasure to share and exchange knowledge with the students of VIMS and I
would like to discuss the opportunities on how we achieve that. I believe that we have to
leverage technology to its fullest extent for the exchange of information, after all, a cutting
edge institute like VIMS should strive to bring down the barriers of distance and make the
world a global classroom.
Regards,
Kalpesh Shah
Bachelors of Science, Arizona State University (USA)

Masters of Science, Arizona State University (USA)
Dear Sneha, Well, good to see that the Vagads are implementing
plans to make a better future.
Hearty congratulations for I liked many things written on it specially about
your sweet E-Magazine.You positive thinking. I appreciate the lines written to
deserve it for your hard-work encourage women in our Vagad Community.
and sincerity. Hope you maintain
the same in future. Varun Chheda
MBA
Regards, UK, London University
Dr. Mansukhbhai Jain
Dear Sneha,
Hearty Congratulations for the first issue of your magazine !!!!!

It’s really a proud moment for me to share the celebration afternoon
with you all.
Keep up the spirit and publish the truly global e-Magazine.
Love
Rashesh
-----------------------------------------------------------------
Rashesh M. Rambhia , Founder & CEO
(MBA (Australia) Goldmedalist)
MAGiTEK Business Solutions ( Marketing and Brand Consultants)
Seamour Consulting Inc.(Finance and investments) (Malaysia ,
CANADA)
Great Idea and even great execution!!!

Always remember that we spend time, money and other
resources on upgrading our systems, software, vehicles and
technologies. But in this modern age
it is time to upgrade ourself...
I wish this magazine gives a variety of materiel not only for
students of VIMS but for all community members to enhance
their knowledge and help them to widen their vision.
With Warm Regards!
Prakash Shah
Director
SEJAL INSURANCE BROKING LTD.
Excellent work. Congratulations to all of you. I had heard about VIMS but through this e-
magazine, I can know everything about it.
I will be willing to share any information as far as my profession or related professions are
concerned.
Thanks for the email.

Yogesh Gala
Pharmacy Manager for Walgreens, USA
Hi Sneha,
I was not knowing that you are the editor of this e-Magazine. I just casually opened and read the
Editor's Message and got a sweet shock that Sweety(Sneha) is the editor of such a wonderful
magazine..It is really nicely complied, carefully organized and meticulously edited..
Great job.Hearty congrats.
If I was UGC, I would have conferred a status of

" A student having great potential for excellence" to you...Keep it up!
Dr. Atul Dadhe

Director-Bhawan’s Institute
Sneha,
Its been a wonderful magazine VIBRANZ! Lot of hard work that seems to have got an icing
on the cake through your presentation!
One thing : ACT NOW got me in!

Thanks for the wonder!
Also, my heartfelt gratitude to all the people who made this magazine a reality!
Vijay Sir pulls off one more gem from within his multiple talents!
Thanks to you Dr. Vijay Sir. I feel obliged! I feel blessed!
Best wishes to you all !
Regards,
Magic Woman Team
Motilal Hirji Gada, Jayesh Velji Faria, Dipesh Dhanji Shah
Tejas Harilal Chhadwa & Pratik Motilal Gada
Dear Sneha, Dear Vijaybhai
I always believe, I AM IMPRESSED.

Coming Together is Beginning,
Working Together is Progress & To share frankly with you, the student
Achieving Together is Success !!! participation is much better in the Vagad
& Institute than any other institutes
You have achieved coveted Success which I have visited.
by publishing first ever e-Magazine Enthusiasm is equally seen from female
VIBRANZ on 17th January, 2010. students too.
Its simply Superb !! I have learnt many things while teaching at

Its layout is Excellent !!!!! Vagad and I always proudly mention my
Its Contents are Outstanding !!!!!! association with the Vagad Institute.
Keep it up !!!! My best wishes for the continued success

of this initiative of your community.
Wish You All the Success and Good Luck
For your forth coming issues VIBRANZ... Best Regards
Govind Gadiyar <ggadiyar@gmail.com>
Regards. Freelance Professional
Bharat Gala Visiting Faculty in HRM,
Mentor – Group 3 (MBA-II) OB & International Business
Dear Vijaybhai,
I congratulate the students for coming up with a good magazine and the Vagad Samaj for their
foresight in promoting the VIMS MBA Institute. The entire Kutchi Community is indebted to you
all for taking up this cause which welcomes students from any Kutchi community.
I pray that VIMS becomes the catalyst for shaping up future stars for India in the world of
business.
With best wishes,

Ambrish Chheda
VISION
MISSION
OBJECTIVE

VIMS Statements
VISION
“Help mankind across the globe through the medium
of best management practices.”
MISSION
To provide our students with best facilities,
ongoing career support and exclusive academic
programmes aimed at equipping them
with rare skills which are in demand.
OBJECTIVE
To turn Vagad Institute of Management
Sudies into a World Class Business School.
To put Vagad Samaj on the World Map in
the field of education
Commiitee of VIMS
COMMITTEE
MEMBERS
Dr. Mansukhlal Jain Dr. Vijay Satra
Mrs. Kalpana Vijay Satra Mr. Rajesh Dedhia

Recently this University was accorded the status of
"University with Potential for Excellence".

A status conferred by University Grants Commission so far on 9 such Universities in the
Country.
Madurai Kamaraj University was formally inaugurated on 6-2-1966.

In 1971, the Institute of Correspondence Course and Continuing Education was started. In
1996, it was renamed as Directorate of Distance Education (DDE).
This Directorate of Distance Education has been Recognized by Distance Education Council
( DEC ) New Delhi
Madurai Kamaraj University, established in 1966, has 18 Schools comprising 72

Departments. The Directorate of Distance Education of the University has a student strength
of about 1.30 lakhs. The University has 109 affiliated Colleges (9 Autonomous) including
other approved institutions and 7 evening colleges. There are centres which promote
research potential of teachers. Extension activities are carried out through Department of
Youth Welfare, NSS, SC/ST cell and Adult Education programmes.
Madurai Kamaraj University is a Statutory University, established in 1966 by Govt. of

Tamilnadu. It is recognized and funded by UGC and is a member of Association of Indian
Universities. It has been reaccredited by NAAC with Grade A.The Directorate of
Distance Education of this university was established in 1971 and has a student strength of
about 1.20 lakhs. There are 38 Spot Admission Centres and 93 Study Centres outside
Tamilnadu across the country and 15 Study Centres outside the country.
The NATIONAL ASSESSMENT AND ACCREDITATION COUNCIL (NAAC) is an

autonomous body established by the University Grants Commission (UGC) of India to
assess and accredit institutions of higher education in the country
Venue of MBA Lectures
RUPAREL COLLEGE CAMPUS
Matunga (W), Mumbai
SPEAKER
at
Guest Speaker
DHANEEK SATRA
MBA in Cheung Kong Graduate School Of
?
Business (CKGSB-Batch 2008)[Shanghai –
Beijing, China]
? Exchange Student at Indian School Of

Business, MBA (Batch 2010)[Hyderabad , India]
One of the best motivational guest

lecture of the year. He has a great style of
presentation and lucidly covered the finer
points like planning for future in early
days which is essential for developing
the carrier for students in this
professionally run corporate world where
the importance of having a mentor is
high. Further throwing light upon points
like teaching is out but learning is in
shook the students from within.
Learning through real live examples is of

paramount importance .He shared his
experience of live project of International
Dairy Queen company from USA which
is operating in China came up for a
consultancy project to his group which
helped him to broaden his horizon and
gave him confidence
His advice to students to
We really appreciate his advice that there
remain updated by reading is NO SHORTCUT to anything. Also,
various newspaper, business magazines, there is a need for long term strategies.
news channels, journals, attending trade Stressing upon the right kind of friends,
shows and networking events will start a we were amazed by the fact that we have
new tradition among the youth of gain from the experience of seniors as
VAGAD's to broaden their horizon for well as from the innovations of the
growth of knowledge. youngsters. We have to learn from
everybody. Learning is a continuous
It is open secret that process.
internet is panacea
His ideas to use technology to its fullest is
(cure of ill) of all our business
very much useful in today's world be it
information and updates. Social
sms or email or internet. This will help
networking has gone to a new online
them with creating USP (Unique Selling
platform with Orkut , facebook , twitter ,
Proposition) which each one of them
linkedin , Ecademy which is growing in
should have for their long term prospects
the western world will definitely get
in business and Life.
bugged to Indian business soon. Thus
encouraging them to use these platform
I am sure all our reader of this article and
will drive the networks to northward
students of VIMS will be benefitted by
direction for sure.
your experience of CKGSB, China and
ISB, India in future prospects.
While he explained in detail the
importance of business networking
your circular diagram of social
Speaker: Dhaneek Satra
networking wheel was great and gave us Location: VIMS Campus,
impetus to utilize it further. Ruparel, Matunga.
Date: March 7th 2010
We truly agree with him that action

should speak and target should be
realistic. Self excellence as
benchmark should be fixed. We
fully agree with his view that business
and personal life should be well balanced
which many of the entrepreneurs in our
society fail to do.
COMMUNITY
GAINS
from MBA Programme
A wife...
RANJAN DILIP NANDU
Ranjan Nandu, wife of Dilip Nandu. I am a
housewife.
A mother... My husband is doing his MBA and the knowledge

he has shared on his subjects and projects has
increased my knowledge too.
Before starting any task, he collects good amount

of information. He does his homework perfectly
DAMYANTI MADHUSUDAN GALA before working on that task.
This is the change which has made our lives better.
“I would congratulate VIMS for In short, he has understood the essence of

bringing modernization in planning which saves our time and gets good
outcomes. He has improvised on his Organizing
Vagad Community.” Skill too which had enhanced his pace of
functioning.
First step towards success was
starting VIMS & second step is We both got in tune with Operating Computer which
starting E - Magazine, VIBRANZ, we never knew or had absolute zero knowledge
this just shows " WHERE THERE IS about it and got introduced to e-library at a click.
WILL THERE'S WAY ". His Social Status has increased tremendously and
mine too.
The day my daughter's Dimple M.
Shah has joined this MBA it have
really helped her in developing her
overall personality as well as helped My warm and heart-felt thanks to
her in her job. And more important VIMS because it is not only educating
helping her in getting her son’s students but it is educating families
admission as it makes the school feel with this great movement.
that his Mom is highly educated .
So that really makes her feel proud.

Most important she has developed
her own individuality and confidence.
As we all belong to business class,

definitely this networking is going to
A father...
help everyone in some or other way.
A son...
Educational Tour
Another motivational “Educational Tour” of Companies situated at Vapi,

Silvassa, Surat and Bharuch for 75 students in MBA I & II in March 2010.
INDUSTRIAL VISIT 2010
As an integral part of the MBA course, all the students in the first and second year had to
on an industrial visit which lasted for four days altogether. We visited a variety of
companies ranging from Plywood to Garment, Glass, Stickers, Recycle Material and
Milk. This industrial visit provided an insight on how companies (big and small) work and
also provided useful information related to the course. This is very difficult for the students
to envision by merely attending the lectures. For e.g. the distribution cycle of milk industry
in Gujarat was quite an enlightening experience which would not have been possible to
learn in Mumbai. However, this did not show any signs of the massive educational depth it
had at the beginning of the trip. However, I was in for a pleasant surprise garnished with a
lot of fun. I will try my best to transfer the same fun and excitement in a chronological order
encompassing all the venues and visits.
DAY 1: 10TH MARCH

We set off quite early in the morning and reached Kabootarkhana Dadar west at 5.00 am with Dr.
Mansukh Jain – our teacher and guide and also the man who dreamt about VIMS, Deputy Director Mr.
Nirmal Joshi and Mr. Rajesh Dedhia. Some of us were excited and looking forward to the trip. There were
two buses and since there were around a 75 students. After a very long journey of about 3 hours, being
behind the planned schedule (having stopped once), we finally arrived at Sundaram in Vapi at about
10.30. We were all given a visitor's pass and then escorted to a room where we were given an orientation
on the company.
This is what I learnt from the presentation:
Sundaram Multi pap(India) Ltd.

Sundaram is recognized as one of the Mumbai's leading book manufacturer. The Factory visit created
a great impact on our minds and how we learn. We saw a couple of different methods of book
making that made a lasting impression on us.
Renault Paper Product Pvt. Ltd.

This is a Sticker & Label Printing company with state-of-the art machinery and technology.
Delux Recycling Product Pvt. Ltd.

It is a Particle Board making company from plastic waste. Totally eco-friendly and it is the only
company in India. I wish there were more companies like that and who else but Mother Nature would
agree with me on that one.
DAY 2: 11TH MARCH

After a nice breakfast in the morning, we set off again at quarter to nine arriving at Euro where we
were given a tour of a couple of factories selected to give us a holistic approach on learning.
Subhnen Decor Pvt. Ltd. (Euro)

Euro is a big company in the vagad samaj. They gave us an in-depth understanding of the production
of the mica and veneer sheets. And with the lip-smacking food, the entire episode seemed to have left
a very pleasant after-taste.
Alok Industries
It is one of the biggest industries in India. Worth more than a whopping 4000 cr., the company employees
5000 people. They specialize in manufacturing and marketing of Cloth Products and one of their biggest
buyers is Wall-Mart. On our way back from Alok Industries, we went to Tithal and stayed there in
Dharmshahla that belonged to the Jain samaj. The beautiful museum filled with the arte-facts adds up to
the serenity and the divinity of the place.
Day 3: 12th March
Like always, we set off early in the morning after breakfast to reach Paper Company by 10
O'clock. It was a friendly company where we got a warm welcome by everyone along with the
workers who needed a much deserved break and a reason to feel proud.
Specialty Paper Industries

In the paper mill, we were shown how handmade paper was made from raw cotton, using tradition
methods and machinery. A few of us had a go at making paper in this traditional way using a Sieve
only to realize that it requires much more than just skills, passion.
Vasudhara Dairy
Milk is known for not just its nutritional values but also its purity. Vasudhara Dairy has been a major
player in the milk industry for a long time and is known for providing a very good and handsome
return to the milkmen community even while not taxing the consumer too much. Their strong
association with Amul only goes to prove the fact that when people work in unison, everyone is a
winner.
Prism Mill Ltd.

It is a textile printing firm that is known for having a very good working culture along with a high
profitability. To add to the excitement, we met Bandhu Triputi in Morning we set with Kirtichandra
Maharaj and learn about Mann Indri, and in evening with Jeenchandra Maharajsaheb he thought
us about Life Management. We got more than what we had initially expected. That night, feeling
less tired than the first day, we had aam-rus and many item for dinner and decided to have a
'pajama party' (just chatting among friends in pajamas)
DAY 4: 13TH MARCH

Sejal Architectural Glass (India) Ltd.
On our way to the Sejal Glass, we passed through some nice scenery and a little lake view.
Sejal is really well organized factory we have seen in Vagad. They provided us all the information
through a very magnificently designed presentation. The presentation ended with a Question and
Answer session round with top management followed by a lunch in a 5-Star.
Many Thanks to Vagad Chowisi, Mr. Mansukh Jain, Mr, Vijay Satra, Mrs. Kalpna Satra, Mr.
Rajesh Dedhia, Mr. Nirmal Joshi and Seniors who made this tour an enlightening one.
-Dhiraj Charla
MBA I
SUNDARAM MULTI PAP. LTD.
Mr. Amrut Shah, Chairman, MD
Since 1995, the manufacturer and marketeers of paper stationery products

Paper maker goes into e-teaching, SUNDARAM EDUSYS PVT LTD.
VASUDHARA DAIRY
It produces and
markets milk and ghee
(clarified butter) for the
local market under the
Amul brand name. Its
current capacity is 4
lakh litres per day.
EURO GROUP OF INDUSTRIES
The Euro Group has witnessed a meteoric
rise since inception which was 18 years back.
Setting our feet first in the plywood business with
the brand Euro Ply, they later broadened the
horizons considerably to offer an array of products.
Manufacturing facility is situated at Taluka
Bhachau, District- Kutch, Gujarat.
EURO MICA
& EURO VENEER
RENAULT PVT. LTD.

Mr. Mahendra Gindra, MD - since 1993
Flexo Convertors and Label Industry.
ALOK INDUSTRIES LTD.
Integrated Textile Solution
Mr. Dilip B. Jiwrajka, MD
Mr. Amrut Gada,

Chairman, MD
Established on 11th March 1991, Sejal
Glass House is into retailing of glass and glass products
The Float Glass project at Bharuch

DELUXE RECYCLING (INDIA) PVT. LTD.
Manufacturing of Particle Boards from Waste
RELIABLE (SPECIALTY) PAPER MILL

Mr. Nemchand J. Gala, MD
Manufacture of Carbon Base paper,
Coated Paper and tissue based papers
PRISM INDUSTRIAL UNIT

Textile bleaching, dyeing, printing and finishing,
textile auxiliaries
Mr. Prem P. Tyagi, MD

GROUP
DISCUSSIONS
GROUP
BEACH WALK at tithal
SNACKS GAMES
&
PRESENTATIONS
BUSINESS PLAN
MBA
MBA IIII MBA
MBA II
PARKING SOLUTIONS SIYONA JEWELLERS
BEAUTY SOLUTIONS DIAMOND BAGS
EVENT MANAGEMENT MONARCH
All the 10 group of MBA I & II had to present BUSINESS PLANS of their existing business or new
business at its own and it was a great experience for all of us.
DRAFT
BUSINESS PLAN
PRESENTATION FORMAT
1. Overview:
The slide is the same as the last Summary slide – “Tell them what you are going
to tell them and then tell them what you told them.” The slide should have about 5 points
hierarchy of messages on it with the number of words minimized. The first two points
should explain the market opportunity. The Company’s leadership role should show up
in the 3rd point. The last point should be the most “specific” e.g. “cash required to
breakeven is X.”
The Overview/ Summary slide will need to be interactively honed as the rest of the
presentation is perfected. (Personally, I like to make a trial cut of this slide at the
beginning of the process of creating these presentations).
2. Market Section:
Getting this section right is about 90% of the hard work of putting together the
presentation. Obviously, this is because it is this section which states the strategic case
for the Company. Why does the world need a new company to do this? Why isn’t this
just a product opportunity, not a company opportunity? The market must be described in
such a way that it has several characteristics (if the company is to be interesting). The
market (segment) must be emergent – i.e. cannot be much larger than your company by
definition. The ultimate market must be open endedly large. The market opportunity
boundaries must be outwardly movable. Your company must be able to be the market
share leader of the defined market.
Four to five slides are the maximum here to describe the “opportunity.” There
needs to be a clear hierarchy of the flow of the messages from the first to last of these
slides (as well as from the top to the bottom of each slide). By the last slide, the
opportunity “market need” should be tightly enough defined that your company’s product
offering is an exact fit.
You will note if you review this format that the emphasis is on the “market”
description and only then the fit of the Company’s product/services, distribution, and
competition. The formula for success in our business (“build the leader of an emergent
large market”) is so simple (if elusive) that we sometimes lose sight of it and do not
always apply it rigorously as an acid test. We all know how hard it is (particularly in
software) to get the “right” market definition (which is both realistic and allows the
company to be the market share leader of an interesting market). The annual money
raising process is the incentive to rethink this market leadership targeting formula. The
rest of the Company’s BPP falls into place if the Market Section can be gotten right (and
vice versa). Looking retrospectively, has there ever been a significant venture success in
IT products that were not “market share leader in an emergent large market?”
Business Plan
3. Product Section:
This 3 – 4 page section is a description of the Company’s product. It should be an
exact fit with the needs laid out in the prior market opportunity section.
4. Technology:
This 1 – 2 page section is intended to establish the proprietary nature of product
and the intellectual property of the Company.
5. Distribution:
This 3- 4 slide section should describe how the Company will market and sell its
product. It should cover the sales successes to date (such as partnerships). Pricing
strategy should be covered if especially pertinent in this case.
6. Competition:
This 1 – 2 page section is critical since uniqueness is always paramount. If the
Market Section has been done right, this section is pretty easy and vice versa. Obviously,
we want our companies in the upper right corner and all alone when we draw a Gartner
market map.
7. Management:
This one slide section will need to be located just behind the Overview if the
audience is new and establishing personal credibility is essential before laying out the
Company’s ideas on the market opportunity and product needs.
8. Financials:
This section should include P&L, BS, and Cash Flow information going back two
years and forward three years. Monthly or quarterly for recent and near future periods.
9. Capitalization:
Who owns what and for how much?
702:ACP:nlh
10. Risks:
This one page section should attempt to clearly identify the top three or four Risks
to the success of the Company’s plan. Sooner or later investors will understand these so
management should lay them out and address them explicitly.
ON THE WAY TO COMPLETION
OF SECOND YEAR
Special Thanks to the Committee Members, Mentors

and the most important Students
Mentors
List of Mentors for MBA part II
LIST OF MENTORS
Grp. Name Contact No Emails
1 Rushabh Chheda 9819345560 rushchh@gmail.com

2 Sanjay Faria (Shah) 9820241518 sanjay.m.shah@indiatimes.com
3 Bharat Gala 9820164163 adv.bkgala@gmail.com
4 Dr. Jayesh Nishar 9821115731 jayesh_ortho@rediffmail.com
5 Sameer Dedhiya 9930219978 samirdedhiya@gmail.com
6 Monica Shah 9833262610 soundmonica@gmail.com
7 Amruti Savla 9821349732 amrutisavla@gmail.com
8 Mitesh Gala 9969564665 miteshbgala@gmail.com
9 Jitendra Nandu 9324239025 jitu@eurodecor.co.in
10 Heena Shah (Gada) 9821233299 shahheena1210@gmail.com
List of Mentors for PART I MBA
LIST OF MENTORS
Grp. Name Contact No Emails
1 Dhaval N.Gala 9833176708 dhavalngala@gmail.com

2 Shreya Chheda 9930513949 shreyacheda@gmail.com
3 Sneha Visaria 9870000936 swity20f@yahoo.co.in
4 Chandrakant Nisar 9819599450 cbshah31@gmail.com
5 Mitesh Shah 9967905700 miteshvim@gmail.com
6 Viren Gada 9820486809 vbgada@gmail.com
7 Rasik Faria 9892562996 rasikfaria@gmail.com
8 Kishore Shah 9820110109 kfariya@gmail.com
9 Chaya Gala 9930595351 chhayagalab13@gmail.com
10 Jigar Buricha 9867417815 jigarburicha22@gmail.com
11 Hemal Nisar 9004703376 hemalnisar@gmail.com
Student Members MBA II. Batch 1
GROUP NO:1
Sr No. Name
1 Anup Nisar(GL) anupnisar86@gmail.com
2 Ashish Salva ashishsavla76@gmail.com
3 Hitesh Shah hitz1111@gmail.com
4 Krunal Gala krunalgala86@gmail.com GROUP NO:7
5 Nayan Shah nayanshah83@gmail.com
6 Pratik Shah pratikdude86@gmail.com Sr No. Name
7 Vinit Gala vinitgala87@gmail.com 1 Bhavin Shah bhavinpatang@gmail.com
M Rushabh Chheda rushchh@gmail.com 2 Chaya Gala(GL) chhayagalab13@gmail.com
3 Dimple Shah dimplekhirani@gmail.com
4 Hemal Salva hemalsvla@gmail.com
GROUP NO:2 5 Hetal Savla hetalsavla19@gmail.com
Sr No. Name 6 Jigar Buricha jigarburicha22@gmail.com
1 Chandrakant Nishar cbshah31@gmail.com 7 Kanchan Faria kanchanfaria.86@gmail.com
2 Dilip Nandu dilipnandu@gmail.com 8 Krupa Gada kgada77@gmail.com
3 Hiral Faria hiralfaria@gmail.com 9 Kushal.C.Shah shah.kushal21@gmail.com
4 Khamir Nandu khamirnandu@yahoo.com M Amruti Savla amrutisavla@gmail.com
5 Kinjal Gala kinju18@gmail.com
6 Kinjal Nandu(GL) nandukinjal@gmail.com
7 Mayur Nandu nandu.mayur@gmail.com GROUP NO:8
8 Shreya Chheda shreyacheda@gmail.com
9 Sneha Visaria swity20f@yahoo.co.in Sr No. Name
10 Tarun Nandu tarun874u@gmail.com 1 Deepti Shah deeptish85@gmail.com
M Sanjay Faria sanjay.m.shah@indiatimes.com 2 Dinkle Faria coolscorpion_1983@yahoo.com
3 Dipali Salva dipalisavla@gmail.com
GROUP NO:3 4 Dipesh Shah dipesh.shah.8@gmail.com
Sr No. Name 5 Hemal Nisar hemalnisar@gmail.com
1 Dimple M Shah dimpleshah15@gmail.com 6 Kirtida Shah krtdshah@gmail.com
2 Hemal M Shah hemal92@gmail.com 7 Motilal Gada motilalgada@gmail.com
3 Kalpesh M Gala kgala9@gmail.com 8 Pratik Gada magicmirror11@gmail.com
4 Mubin Loladia mubinmba@gmail.com 9 Tejas Chhadwa tejas20008@gmail.com
5 Nikunj Y Gala niksgala080787@gmail.com 10 Viren Gada(GL) vbgada@gmail.com
6 Nipul C Soni (GL) nipulsoni@gmail.com M Mitesh Gala miteshbgala@gmail.com
7 Sagar D Savla savlasagar7@gmail.com
8 Vijay N Shah vijay280188@gmail.com
M Bharat Gala adv.bkgala@gmail.com GROUP NO:9
GROUP NO:4 Sr No. Name

Sr No. Name 1 Dharmesh Rita dharmesh.rita01@gmail.com
1 Chetana Gada chetana.gada@gmail.com 2 Jasmine Y. Rita jasmine.rita@gmail.com
2 Deepesh Gala galadeepesh2@gmail.com 3 Mayur.Nandu mayurnandu123@gmail.com
3 Dhaval Gala(GL) dhavalngala@gmail.com 4 Mitesh.B.Shah(GL) miteshvim@gmail.com
4 Divyesh Nishar divyesh187@gmail.com 5 Mittal N. Nandu mitsforu@gmail.com
5 Kishore C. Shah kfariya@gmail.com 6 Mittal. Bauva mittalbauva@gmail.com
6 Meetesh Gala meetgala2@gmail.com 7 Mukesh Chheda mukeshm307@gmail.com
7 Nimit Nandu nimitnandu@gmail.com 8 Rasik Faria rasikfaria@gmail.com
8 Preeti Nisar preetinisar@gmail.com M Jitendra Nandu jitu@eurodecor.co.in
M Dr. JayeshNishar jayesh_ortho@rediffmail.com
GROUP NO:5 GROUP NO:10

Sr No. Name
1 Atul Shah atulgala2008@gmail.com Sr No. Name
2 Dharmesh Chheda dharmeshrulz83@gmail.com 1 Ankit Shah (Gala) ankitnanji@gmail.com
3 Dhavan Kataria(GL) dhk712@gmail.com 2 Dipesh Shah(GL) dipeshshah26@gmail.com
4 Heena Shah heena.shah0@gmail.com 3 Hiten Gala hitengala24@gmail.com
5 Nilesh Nisar nileshnisar16@gmail.com 4 Jigar Buricha burichajigar@gmail.com
6 Piyank Buricha nov27pri@gmail.com 5 Khadija Khan khadijak3@gmail.com
7 Shailesh Chheda spchheda@gmail.com 6 Khushali Shah khushi06091987@gmail.com
8 Uday Shah udayshah2006@gmail.com 7 Nehal Bauva vishnels@gmail.com
9 Vimal Shah vimalshah1986@gmail.com 8 Nikita Nishar nikitanishar@gmail.com
9 Nishit Gala nj.gala@gmail.com
GROUP NO:6 10 Parin Gala parinhogala@gmail.com
Sr No. Name 11 Priti Nandu pritinandu007@gmail.com
1 Ami Dedhia amidedhia99@gmail.com 12 Urvi Bauva urvibauva@gmail.com
2 Ankit Gala ankitnanji@gmail.com M Heena Shah shahheena1210@gmail.com
3 Deepak Nandu deepak.r.nandu@gmail.com
4 Jinal Gala naughty.jin1@gmail.com
5 Lakshmi Gala jyotigala124@gmail.com
6 Pranya Chheda pranayhc@gmail.com
7 Sahil Vira sahil.vira@gmail.com
M Monica Shah soundmonica@gmail.com
MBA I. Batch 2

1 Ankur Gada 9870425857 shh_ankur@yahoo.com 1 Forum Gada 9920112922 forum_85@yahoo.com
2 Satish Kariya 9322428509 satishkariya@gmail.com 2 Rishabh Nishar 9819104510 rushabh.nisar@yahoo.com
3 Dhaval Chheda 9920946194 dhaval.mba@rediffmail.com 3 Binal Gala 9833754960 binalgala88@gmail.com
4 Hemal Chheda 9833126068 hemal_chheda27@rediffmail.com 4 Jagruti Faria 9820348123 jagrutifaria@hotmail.com
5 Ekta Jain 9869325413 ektajain.jain@gmail.com 5 Ashish Gada 9967632413 ashi_gada@rediffmail.com
6 Khyati 9773509493 khyati_sweetgirl@yahoo.co.in 6 Mittal Gada 9969108655 mitu_shah238@yahoo.co.in
7 Jugal Salva 9819460263 jugalsavla@gmail.com 7 Hitesh Akria 9821246644 hitu_93@yahoo.com
8 Pratik Gada 9773684846 pratik_damji@yahoo.co.in Rasik Faria 9892562996 rasikfaria@gmail.com
Dhaval N.Gala 9833176708 dhavalngala@gmail.com
GROUP NO:8
GROUP NO:2 1 Dinesh Shah 9819151639 dinesh.shah1987@gmail.com
1 Jayesh Faria 9833 020 118 jayeshfaria@rediffmail.com 2 Bhavin Vora 9892969979 bhavin123_vr@yahoo.com
2 Yogita Gada 9892 077 008 yogicharms@hotmail.com 3 Bhavika Chhadva 9987272292 bhavi18shah@yahoo.co.in
3 Jigna Dedhia 9323 041 162 jignadedhia75@gmail.com 4 Leena Satra 9892393392 leena.satra@yahoo.in
4 Hitesh Dedhia 9869 181 743 hiteshdedhia88@gmail.com 5 Alpa Gindra 9773414098 apeegindra@yahoo.in
5 Parita Shah 9833 708 921 shahparidoll15@yahoo.co.in 6 Darshana Dedhiya 9773546904 darshu_18@ymail.com
6 Viral Gala 9920 525 285 viral_gala999@rediffmail.com 7 Sumit Dharod 9920201408 sdharod@statestreet.com
7 Robin Shah 9820 875 964 robin_shah56@yahoo.com 8 Rinku Chhadva 9892460808 cute_rink@yahoo.co.in
Shreya Chheda 9930 513 949 shreyacheda@gmail.com Kishore Shah 9820110109 kfariya@gmail.com

1 Sanjay Gada(GL) 9867266522 sanjayrox_10@yahoo.co.in 1 Navin Shah 9324670486 siyonaxl@yahoo.in
2 Hetal Nandu 9920819195 hetal_nandu88@yahoo.co.in 2 Paresh Savla 9820176200 prsavla@gmail.com
3 Mittal Gala 9819764080 gala_mittal@yahoo.co.in 3 Meena Gada 9819100211 gadameena@gmail.com
4 Kiran Nisar 9819325280 kiranforfriends@yahoo.com 4 Harsha Chheda 9221887504 harsacheda@rediffmail.com
5 Sneha Karia 9930227127 sneha_shah023@yahoo.co.in 5 Paresh Karia 9833524723 pareshkaria1@gmail.com
6 Sandeep Gada 9867949960 gada.sandeep@yahoo.in 6 Dimple Gala 98702931303 dimple_g103@yahoo.com
7 Mikeeta Gala 9892348884 mikeetag@yahoo.com 7 Naresh Mahamankar 9773266143 naresh_mahamankar@yahoo.co.in
Sneha Visaria 9870000936 sneha.visaria@yahoo.co.in Chaya Gala 9930595351 chhayagalab13@gmail.com

1 Amit Gala 9867258687 amitgala86@gmail.com 1 Dhiraj Charla 9821482032 dhirajshahmum@hotmail.com
2 Amit Nisar 9820470140 amitpnisar@yahoo.com 2 Rinkal Nisar 9892820738 rinkal.nisar@yahoo.co.in
3 Ankit Bheda 9820464603 ankit_bheda87@yahoo.co.in 3 Chandrika Gada 9969462210 gadachandrika@yahoo.com
4 Bhavika Nishar 9892565088 bhavikanishar_112@yahoo.co.in 4 Urvashi Dagha 9869619262 urvashi.x.chhadwa@jpmorgan.com
5 Chirag Chhadva 9757067843 chiragchhadwa@yahoo.com 5 Jigna Chheda 9004192366 chheda_jigna@yahoo.in
6 Kinjal Nishar 9324677809 kinjalnishar@yahoo.co.in 6 Naresh Nandu 9867060225 naresh.nandu@yahoo.com
7 Rupali Gala 9892793600 rupali_gala@yahoo.in 7 Chetan 9820733892 chs33892@gmail.com
Chandrakant Nisar 9819599450 cbshah31@gmail.com 8 Amit Rita 9870926764 amitrt14@yahoo.in
Divyesh 9892666549 divyesh187@gmail.com
GROUP NO:5
1 Kunal Dedhia 9773498123 kunaldedhia@rediffmail.com GROUP NO:11
2 Neha Shah 9820770335 nesh_411@yahoo.com 1 Vipul Chhadwa 9819576007 vipch007@yahoo.co.in
3 Adesh Shah 9821564374 shah_3traders@hotmail.com 2 Darshan Rita 9820155036 darshan.rita@gmail.com
4 Miten Gala 9892407270 mitensmarty@rediffmail.com 3 Deepika Shah 9821224997 deepika_shah33@yahoo.com

4 Hardik J. N 9820215840 hardiknarielwala@yahoo.com
5 Viten Gada 9773253577 viten_shah2001@yahoo.com
5 Khushboo Savla 9930749365 khushboosavla22@gmail.com
6 Hiren Shah 9819041960 hirenshah0501@gmail.com
6 Sachin Nandu 9833208845 snandu638@gmail.com
7 Dhaval Nisar 9892971893 nisdhaval@yahoo.co.in
Hemal Nisar 9004703376 hemalnisar@gmail.com
Mitesh Shah 9967905700 miteshvim@gmail.com
GROUP NO:6
1 Nimesh Faria 9819059171 nimeshfaria@hotmail.com
2 Jinal Shah 9819697563 missjins_1428@yahoo.co.in
3 Harsh Gala 9987993184 harshgala85@gmail.com
4 Mihir Gogri 9869547237 mihirgogri@yahoo.com
5 Parth Satra 9987309030 parthsatra@gmail.com
6 Kunjal Satra 9819919760 kunjalsatra@yahoo.in
7 Nilesh Gala 9820445231 infoatvaishali@yahoo.co.in
Viren Gada 9820486809 vbgada@gmail.com
TEAM GAMES
Coffee with the Dean
Brainstorming Session ü
Forming communities on orkut, face
book etc.
Place: Dr.
th
Vijay. Satra's Residence ü
Library facilities,
Date: 07 Feb 2010 ü
Awards and appreciation to students
Goregaon(w).
Time: 10:00 AM ü
Placements
ü
New Ventures
v
Agenda of Brainstorming Session: ü
Students Council
ü
Increasing student’s participation in all Present at the Session:
activities of institute
ü
Making institute self funding in working 1) Dr. Vijay. Satra.
ü
Add on courses to be introduced to make 2) Mrs. Kalpana. Satra.
the MBA more useful to students in real 3) Dr. Hemant. Rita.
life. 4) Mr. Nirmal. Joshi.
ü
Possibilities of awarding Certificates and 5) 23 students from Part I and
Diplomas to our students, Part II MBA.
ü
Forming Alumni association
S ession started sharp at 10:00 AM and after
having a three hour brainstorming on the agenda,
F) For now no screening methods to
be introduced. However, Interview
between the members present the following points method of screening would be
were concluded upon:
used for outsiders to check their
A) Knowledge enhancement sessions to be
basic eligibilities. Other methods of
carried out regularly in presence of a guest,
screening would be introduced if
who will screen the presentation and the
required.
presenter and give them the feedback, it will
G) VIMS to launch its own Website. It
be compulsory for every student. A schedule
will be inaugurated during Focus
on presentations would be fixed in advance so
2010. Dipesh Shah, MBA II
as to make them interesting.
student has taken the initiative for
B) Lectures on Sunday will be held from 9:00 am
the website development.
to 12:00 noon. After 12, one hour will be for
H) For library, right now there are
students for extra activities like management
plans to tie up with some private
games, debates, book review etc. Every
libraries depending on our
Sunday it will be made compulsory for
requirements.
students to wear formals. Boys will have to
I) Awards and appreciation to be
wear a Tie and girls either salwar kameez or
introduced for students for their
business formals with scarf.
extra ordinary efforts in any field.
C) Fees from next year not to be increased and
J) Website will contain the placement
also no concessions to be given. However,
portal, and if anyone wants the
extra amount of Rs.1000 would be taken as
placement may register their name
activity fees, which will be utilized for picnics,
to Mr. Nirmal Joshi.
short Industrial visits and other activities.
K) Students' council to be formed for
D) Funding is possible through sponsors and
various activities. Everything by
companies doing research projects. This will
students and for the students.
give student the chance for experience and
give them monetary incentives. Also, full fees
will be charged from the students who are not
L) Focus 2010 is
scheduled on last Sunday of April,
eligible but want to sit lectures for knowledge.
depending on the availability. It is
A different bank account on the name of VIMS
planned to have Business Plan
is proposed for this.
Competition in Focus 2010. Some
other activities are also planned
E) Add-on’s to be introduced to make the such as Panel Discussions,
course more meaningful were suggested.
Debates etc.
These are courses in Foreign Language,
M) Second issue of E-
Journalism, Art of living, Communication skills,
Magazine to be launched after
Lateral thinking, I.T. training, copy-writing etc.
Industrial Visit. Group no.9 both
Also some courses post MBA to be started,
from part I and II MBA, have to
and certificate and diplomas to be awarded by
give articles for E-Magazine.
the name of VIMS to such courses. Also live
projects and social service projects to be Vote of thanks was given by
undertaken by students. Mitesh.B.Shah. concluding that its upon
the students to come forward and take
the initiative and plan the activities which
will bring out overall development of
2010
Day Programme
“One for All, All for One”
FOCUS
2010
SEMINAR ON INNOVATIVE MARKETING
Venue: Navinbhai Thakkar Auditorium, Vile Parle
Date: 25th April 2010
You have seen “FOCUS-2010” programme. The programme was about celebrating completion of two year of the
institute. It was grand success. The programme was highly appreciated by each one who was present in the function.
Over 600 persons attended the programme. The secret of success was the “Team Game”. I am very happy to say that
all of you without any exception played as a true “One Team” and contributed towards victory. Most of the student
whether from a committee member or not, contributed in a positive manner.
What is true for yesterday's “FOCUS-2010” is true in the real life business situation. When the entire organisation works
towards one focused purpose, the goal is bound to achieved.
Vagad Institute of Management Studies is established to provide quality management education to Vagad and Kutchi
Community students at an affordable cost. It aims to bridge the gap between full time MBA course and not doing MBA
course altogether and giving up study after graduation.
Chief Guest Guest of Honour

Shri Nagji Keshavji Rita (Lakadia) Shri Chimanlal Ramji Savla (Suvai)
(CMD Inventure Growth & Securities Ltd.) (Benzer Group)
FOCUS 2010
Innovative Marketing
was the heart of FOCUS 2010 concentrated on
Non-Internet and Internet Marketing
to enhance your business with minimum cost
with maximum profits margins and brand building
Various Ways to Marketing

Simple Easy to Use 50 Marketing Tips:
Well painted Name Board Visit / Tourist Guide in Hotels Week
Neat and Clean look of the Community Newsletters Recipes
Shop (Patrika) Pair up Slow Moving Items
Well stacked Products Mailer Campaign with Related Products
Catalog advertising Voice Mail Window Dressing
Calendar Bulk SMS Product to Purchase
Bright Coloured Envelopes Lucky Draw for Data Collection Influencers
Coupons Presentation Free Samples
Articles in Magazines Workshop for customers Thank You Card
Car Ads Include Brochures with your Customer Feedback
T- Shirts to Staff Invoice Surprise Gifts
Tag Line Testimonial Send Greetings on Occasions
Window Display Product Demo Charity of Your Products
Just Dial Service Tie Up With Non Competing Volunteer for Non – Profit
Publications Business Organization
Radio Ads Discount for Each Referral Schools & College Annual
Cable Cross Sell to Customers Book / Programme
Bargains in Ads House Call Contest for New Ideas
Trade journals Family Card Trade Show, Fairs & Events
Outdoor advertising Pick the Slowest Day of the
Various Ways to E-Marketing

Bulk SMS E-Magazine Free Classified Ad’s
Bulk Email Chat Engines Youtube and other Video
Listing on B2B and B2C Communities and Groups Websites
Own Website Blogs Discount Websites
Social Networking Referral Websites
Website
Congratulations to all those, who made FOCUS-2010 a Super Success.
Y
ou proved it right. When a team plays together as one unit, success is bound to come.
All our students displayed remarkable achievement by making FOCUS-2010 GRAND
SUCCESS. Some students were very prominent in the entire vent while a few chose to
work behind the scenes.
The Core Committee worked hard for overall supervision and execution. Chandrakant
Nishar, Dilip Nandu, Shailesh Chheda, Mitesh Faria, Rasik Faria and Chetana Gada did
remarkable job.
Event management committee students Hemal Nishar, Dhaval Gala, Navin Shah, Nilesh
Gala and Dimple Shah worked hard to make the PowerPoint for the 50 Marketing Tips and
presented it very nicely. PPT was not only well prepared it was also well researched.
Other event management committee members Chhaya Gala, Heena Shah, Amit Nishar,
Mitesh Gala, Mukesh Chheda, Jigar buricha, Viren Gada, Dhiraj Charla and others really
worked hard to make the programme successful.
Dimple Shah (R) presentation style on 50 marketing tips was great. Style was
lucid and graceful.
Dipesh Shah (L) had a double duty of preparing presentation

on Internet Marketing itself and also presenting it in the
seminar. He was a winner. He could successfully discharge
both the duties. His Presentation on Internet Marketing was
par excellence.
Prof. Rashesh Rambhia inspired all students with his presence.
We were honoured by the presence of our Mentor who are acting as our friend philosopher
and guide. Mentors Jitendra Nandu, Amruti Savla, Heena Gada, Rushabh Chedda, Sanjay
Faria, Dr. Jayesh Nishar, Sameer Dedhia, Monica shah and our well-wisher Dhaneek Satra
attended the function.
Nirmal Joshi, Prashantbhai and Sanjay were deservedly called on the stage to express our
thanks to them.
Sneha Visaria single handedly worked hard
to meet the set deadlines and successfully
released the second issue of VIMS e-
magazine VIBRANZ.
Sneha's felicitation at the programme was to

compliment her for all she had done for the
college and her mates and also to motivate
other people to perform as well as her.
VIMS successfully launched its Website called

vagadinstitute.com which is now a registered
domain name. The credit for preparing and
launching our website again goes to Dipesh Shah.
He single handedly prepared and launched it.
He was felicitated for his work of website.
The Magic Woman group under the

leadership of our student Motibhai Gada
volunteered to sponsor and bear the cost
of preparing and hosting the website and
maintaining our website for next three
years. Really VIMS and all its students
are indebted to the magicwoman group,
comprising (L-R)Tejas, Motibhai, Pratik,
Jayesh and Dipesh. Motibhai who
accepted our felicitation for this noble
cause.
Compere’s Heena
Shah, Amit Nisar and
Dhiraj Charla (L-R) did
managed to keep the
crowd at the edge of
their seats with their
charm and spell.
Big Thanks to all of you for all good things you have
contributed directly and indirectly for the success of
programme.
FOCUS-2010 a Super Success!

Guest appearance speech by Kalpesh
Kheraj Shah (MS Comp. Sc.) live from USA
on using the technology to attract and retain
customer was befitting the programme.
First of all I would like to thank the entire VIMS team and especially Dr.Vijay Satra for coordinating this
presentation and giving me the opportunity to share my thoughts.
But more importantly I would like to congratulate each and everyone in the audience, because by
coming to this presentation and willing to learn a new approach you have already taken the first step
towards improving and advancing your business and the NEXT STEP is implementing this new
approach
About two months ago I contacted Dr. Satra to congratulate on the successful completion of first year
of VIMS and that's when he suggested that I have been in US for over 9 years and that I should share
my observation on some of the approaches that US companies have towards marketing their products
and generating a brand image. A conversation that I have had often with my father regarding is “WHAT
ARE THE USA COMPANIES DOING SO DIFFERENT?” How are they selling a Rs. 200 shirt for $80
(Rs. 4000)
I will tell you one thing …they are NOT DOING MAGIC!!!! But what they ARE doing is using technology
quickly and wisely to attract and keep customers. In US management program there is good emphasis
on marketing and managing customers. They say that you could have billion dollar product to sell but if
you don't have marketing skills it will never sell but if you have great marketing approach you could
even sell stones.
There is a lot of emphasis on technology in marketing in USA. For example: during lunch time I can
order a burger online and beat the rush during lunch, the convenience of ordering from my desk or I-
phone. I can even order an entire car online, example Honda. From ordering a burger TO picking my
seat on the flight TO buying a car you can do it online. The focus of this example is not what is being
sold online but the fact that companies big and small are realizing importance of technology and
incorporating that in their business strategies.
Customer's preference and convenience is rewriting the way they do business. Customer has
access to lots of information and OPTIONS!!!! For example, shopping for clothes, the customers are
before hand checking out the new stuff online before they actually go to the store. Receive discount
coupons in email.
You Need to Change with the Changing needs of the Customer and remain Competitive. As I
mentioned earlier, US companies are quickly and wisely using technology. They are constantly
analyzing their customers and their preferences and based on that they create their marketing
campaign. Example Amazon.com giving customer other things that they may like based on what they
just bought.
All the approaches mentioned will not work for everyone. Based on your customer profile you need to
pick appropriate technology for marketing your product. They also use technology to retain customers
by creating customer loyalty program. Example the airline sky miles program, which is systematic and
organized technology use to retain customer and provide good service.
Thank you for listening to me and if you have any questions please let Dr.Satra know and he will call
me.
GUEST OF HONOURS
We express our gratitude to Shri Nagji Keshvaji Rita CMD Inventure Growth and Securities Ltd. for sparing his
valuable time and chairing the session as President of function.
We are also thankful to Shri Chimanlal Ramji Savla, Benzer group, for honouring us by remaining present as
guest of honour and sharing his valuable experience with us and revealing his secret of success.
Shri Laxmichand Charla, president Shri Chovisi Mahajan graced the occasion. He was accompanied by other
committee members Shri Chhaganbhai Nandu, Shri Talakshbhai Patani and Shri Shantilal Satra.
The auditorium was packed to more than its capacity with quite a few people neglecting the stress on their
knees for the overwhelming programs and ideas being presented. Around 600 people attended the programme.
They took back with them over 50 simple yet effective marketing techniques to increase their business. They
learnt the art of internet marketing to attract and retain the customers. The love and the affection of the students
was an icing on the cake that had a plethora of ideas embedded in it.
We are also thankful to all our invited guests who accepted our invitation and attended the programme.
We are also thankful to various shops who helped us in distribution of passes they are Shri Dilip Nandu of Silver
stores, Kirti Gala of Milan Timber Mart, Madhusudan Gala of Vimco (Rangwala), Vinod Gada of Ceramic
Plus,Bharatbhai of Jyoti Mouldings, Navin Savla of Style, Dharmesh Rita of Kaveri Design Studio, Bharat shah
of hina Optics, Rasik Faria of Dollar Shop.
We express our sincere gratitude to Shri Rameshbhai Virji Furia, CMD Zodiac Developers Pvt. Ltd. And Zodiac
Ventures Ltd. for their support by sponsoring programme. Shri Rameshbhai's son Jimit and daughter Yesha
attended the programme.
VIMS successfully launched its Website called
vagadinstitute.com
vagadinstitute.com
vagadinstitute.com
which is now a registered domain name.
Dipesh Shah has single handedly prepared and
launched the website at FOCUS 2010.
Magic Woman group under the leadership of student Motibhai Gada

volunteered to sponsor and bear the cost of preparing and hosting the
website and maintaining our website for next three years.
Guest of Honors page wise commenced the website at the

VIMS annual programme FOCUS 2010
ENTREPRENEUR
OUR
EXPERIENCES
Navin Shah
SIYONA, MD
MBA I
PARAS BAGS
Mfg. & dealers in Soft Luggage & College Bags
MUKESH M. CHHEDA
PARAS BAGS, MD.
MBA II
Mob.- 9892277207
mukeshm307@gmail.com
M
anufacturing more than 300 products like college bags, school bags,
back-packs ,traveling bags, office bags, pouches & many more.
Products are made up of Indian and Imported material, specialty
water proof material are used like pvc coating matty, nylon ,cord material,
material used is very sturdy and long lasting. We also make complimentary
item like gift bags are made for corporate with their name and logo printed on
it. Each and every bag that is produced is being checked by quality control
team, maintaining high standard of quality.
For marketing our product we have more than 300 dealers across Mumbai. We
are also supplying to many wholesaler who are forwarding our product to all over
India through their channels. Our dealers are directly dealing with individual
consumer as we have more than 300 plus product range, so we design product
catalogue which is very convenient and easy for customer as well as our sales
executive to recollect all the product every time they visit for booking orders. Our
very strong USP is that most of the product in which we deal, we have the ready
stock available, so that we can satisfy our customer. All our product have tags
and labels which caries our brand name for branding purpose .We are providing
to our dealers various branding items such as banners , calendars ,stickers etc..
We market our product with brand name “PARAS”.various schemes are being
offered to our dealers on target achievement and discount are given on bulk
orders.
As like other business we also have healthy competition from other brands. Now
days we also have strong competition from imported bags coming from Hong Kong, Taiwan and China. Now a day big corporate
like V.I.P., and SAMSONITE also emerge as our strong competitor like many companies product, our product .Design is being
duplicated by small venders with law quality material and fittings.
Our strength is that having so many years' hard work we had developed reliable and
trust worthy brand. We have wide range of product under one roof .any time
availability of product is our strong USP, we have special division for after sales
service to develop strong trust among our customer.
Our weakness is our major focus is still on local market. small vendors are
duplicating our product with minor changes and doing competition .political drama
and high cost of living in Mumbai, we are facing shortage of skilled labor trend is
changing very fast so we are facing dead stock problem.
New opportunities is that we can expand

our business to all over India and world can be our market .we can also import bags
directly from foreign countries and marketing through our channels .their is huge
opportunities lies in the new product like trolley bags And ladies purse .In corporate
world huge opportunities waiting for us to use our product for promotion and gifting
purpose .people are using more types of bags for different purpose office, gym, picnic
bags are treated as fashion statement and style
Our threat is that product design changes very fast so we have to be very alert. As
labor intensive job people are not ready to work hard so employee turnover is very
high .We are in production business, our raw material prices are changing very fast but our finished product prices we cannot
change at that speed. We are not getting any support from government, very high vat tax and excise duty.
Our future plan is to capture new markets, making new products .designing
better products which are easy to carry and handle, using sturdy materials
.we are also planning to tie up with retail chains to sell our product
Always listen to your customers carefully, at any point of time don't make
him wrong. In business always give importance to people who work for you
because with good team of people you can make wonders in business.
branding is long term process you have to invest in it to reap the benefit in
future .next time whenever you think of bags think “PARAS BAGS “.
ARTICLES
VIMS Articles
It was a dream come true...

It was a dream-come-true when I was accepted by a US University for a Master's Program. It
was something which every student in a professional field aspires of. It was something everybody
used to talk about. Right from HSC (Science), I had set up a goal. It was a systematic and
planned approach but certainly needed a lot of perseverance and dedication. Finally now, being
here for almost a decade, I feel accomplished, I feel satisfied, even though there is a lot more to
do in future.
My journey in USA started as a student in Masters in Organic Chemistry in Central Michigan

University. Yes, I was home-sick for the first couple weeks. I used to miss home, family and most
importantly our food. I couldn't stand the bland food they have here in almost all restaurants. All
one finds here is burgers, salads and subs, especially, vegetarian people like me. Even if one had
a craving for Chinese food, he/she had to give up the craving because the Americanized Chinese
food is very bland and subtle as compared to Indian Chinese. Forgive me, my American
counterparts for this anecdote. But, it is a matter of getting used to the circumstances. Besides
food, there were no compromises to be made. Within my heart, I knew that I have come to the
best nation, the nation who has always been known as a “land of opportunities”.
Here I focused on utilizing the State of the art program, CMU has,
towards my development. CMU is blessed with lots of resources in
academics. Here I saw analytical tools like IR spectrometer, NMR
spectrometer, etc. in the labs. I was not only able to learn them but
use these applications towards my research projects. Besides, the
affluent libraries organized with tons of computers, databases and
books gave me all the information I needed for my projects. After
completing my degree, I started working for a small research
company who makes “Dendrimers”, wonderful nano-molecules who
now have lots of applications in pharmaceuticals, electronics and
defense. I was given an opportunity to be sent to train US army
laboratory the art to make dendrimer molecules as a collaborative
effort between US army and our company. To me, that was
something to celebrate. I still cannot forget the honor I got from this
company when I left it for a better opportunity. The CEO had a lunch
session with me and other colleagues as a farewell party.
I got a better job in the field of community clinical pharmacy in the

nation's biggest pharmacy giant, Walgreens. Here, I grew into a
pharmacy manager and aspiring to grow more. Life has never been
better than this. Meanwhile, I got married to Parisha and from her, I
got a wonderful and adorable son, Aryan. As I am writing this, we
are about to have an addition to the family in a few months. I have
been blessed with a good life so far by God's grace. I owe all this to
the dreams I see and to the belief in God. Also, I owe a lot to this
country and I try to pay back by being a morally sensible, law-
abiding resident and contributing to donations in catastrophic
events. "Dream lofty dreams, and
as you dream, so you shall
Having mentioned about all of my American life and experiences, I
become. Your vision is the
would like to admit that India has always been in my thoughts. Even
promise of what you shall
though, I am here, I am associated with my motherland in lots of
one day be; your ideal is
ways. Here is my message to all the young aspiring youths who
the prophecy of what you
want to be successful in life.
shall at last unveil."
Yogesh Gala, Rph, M.S. (USA), –James Lane Allen

Pharmacy Manager,
Walgreens
VIMS Articles
50 MARKETING IDEAS
FOR RETAILERS
Retail Marketing or Retailing
Selling of merchandise directly to the consumer. Retailing began several thousand years ago with
peddlers hawking their wares at the earliest marketplaces. It is extremely competitive, and the failure
rate of retail establishments is relatively high. Price is the most important arena of competition, but
other factors include convenience of location, selection and display of merchandise, attractiveness of
the establishment, and reputation. The diversity of retailing is evident in the many forms it now takes,
including vending machines, door-to-door and telephone sales, direct-mail marketing, the Internet,
discount houses, specialty stores, department stores, supermarkets, and consumer cooperatives.
Small business owners can easily get too involved in the day-to-day operations of their retail stores to
spend any time brainstorming marketing ideas or promotional events. Some retailers worry that
marketing is too expensive, others may find it too time consuming. Without announcing who you are
and what you sell, how will anyone know?
Here are 50 marketing ideas for retailers.
1. Create a classy calendar for customers with your firm name 30. Donate your product or service to a charity event or
and contact details on it. auction.
2. Print a products brochure to sell or services offered along 31. Have a Yellow Pages ad listed under your main industry and
with your business cards. in related categories.
3. Always carry business cards with you. Give them freely and ask 32. Volunteer your time to a charity or non-profit
permission to leave them in places your target market may visit. organization.
4. Join a trade association or organization related to your 33. Create a loyalty program to reward existing customers.
industry. 34. Create an opt-in email or print newsletter for your
5. Have a drawing for a product or a gift certificate. Use the entry customers. Fill each edition with specials, tips and other
forms to collect customers' database. timely information.
6. Develop a presentation of services your shop offers. 35. Send hand-written thank you notes to important customers
7. Conduct monthly workshop about a product or service you offer every chance you get.
or schedule semi-annual seminars on related "how-to" information 36. Use brightly colored envelopes and unique stationary
for your industry. when sending direct mail pieces.
8. Print a tagline for your business on letterhead, fax cover 37. Show product demos or related videos on a television on the
sheets, e-mails and invoices. sales floors during store hours.
9. Develop a website to showcase your products, services and 38. Book a celebrity guest for an event at your store. Use
location. Use a memorable URL and include it on all marketing people in your industry or television news anchors or local
materials. authors.
10. Include customer testimonials in your printed literature. 39. Create window displays in locations away from your shop.
11. Promote yourself as an expert by writing articles or tips on Airports, hospitals, and large office buildings occasionally have
topics related to your industry. display areas they rent to local businesses.
12. Submit to the local newspaper, trade journal or other 40. Team up with a non-competing business in your area to
publications. offer a package promotion.
13. Host an after-hours gathering for your employees and their 41. Pick the slowest day of the week to hold a one-day sale.
friends/relatives. 42. Create a warm, welcoming waiting area for your
14. Provide free t-shirts with your logo to your staff to wear customers.
as a brand building exercise. 43. Provide extra customer service training for your staff.
15. Send newsworthy press releases as often as needed. 44. Sign up for a newsletter or join online discussion groups
16. Create an annual award and publicize it. in your industry.
17. Develop your own TV show on your specialty and present it to 45. If possible, loan your facilities to other groups for a meeting
your local cable station or public broadcasting station. place.
18. Create a press kit and keep its contents current. 46. Create a unique lapel pin based on the products you sell
19. Use an answering machine or voice mail system to catch to wear at meetings.
after-hours phone calls. Include basic information in your outgoing 47. Choose a regular customer to spotlight as a Customer of the
messages such as business hours, location, website, etc. Month. Create a brief write up to submit to the local newspaper
20. Join a Chamber of Commerce where you can network about the customer and be sure to give he or she a copy of the
with area business owners. article as well as have one framed to hang in the store.
21. Hold an open house. Invite prominent city officials and the 48. Pair up slow moving items with related products and
press. repackage as a special buy.
22. Get a memorable local or toll-free phone number. 49. Start a blog. Write about your industry or detail in-store
23. Place ads in publications your market reads. Be sure to reach happenings.
the non-English speaking market as well. 50. Offer your customers discounts for each referral they
24. Distribute specialty products such as steel pens, mouse provide.
pads or mugs with your store's logo or name printed. Marketing is most effective if done in coordination with other
25. Advertise in creative locations such as park benches, buses exposure. Enhance the above efforts with additional signage,
and popular Web sites. newspaper ads, displays and radio ads. Remember to tailor each
26. Improve your building signage. event for your target audience. If your message isn't being
27. Get a booth at a trade show or expo attended by your target delivered to the right person, it may be a wasted effort.
market.
28. Give a speech or volunteer for a career day at a high Article Source: Management Website, Google
school.
29. Sponsor an Adopt-a-Highway area in your community to keep -Mittal Bauva - MBA II
roads litter-free. mittalbauva@gmail.com
MARKETING IDEAS
How to Become
an Innovative Thinker?
It's time to stir the pot, so to speak.

While other businesses and perhaps some of your competing VARs are panicking or sitting back waiting for
something positive to happen with the economy, it's time for you to step up. And I mean step up. No more
using marketing tactics in the tried and true ways. Forget about pulling out last year's marketing plan and
“tweaking it.” And if you think your customers are going to call you and say, “Just put me down for what I
ordered last year,” forget it. It's a new world out there in this down economy.
But those resellers who become innovative thinkers and get creative about the way the plan to do business in
2009 and beyond will be the ones who thrive for years to come. How are you going to connect with your
customers in a different way than you have in the past? How are your customers doing business differently
these days? Those answers will affect your new shift in thinking. Customers today are demonstrating different
buying behaviors than in the past. They are facing challenges that have no solutions. Provide those solutions.
You won't be able to solve their problems using outdated methods. How are you going to set your own
internal stage so that it has positive effects for your customers? Now is the time to “get busy”, and probably
for the first time, put that thinking cap on for real – like your life depends on it, because it does.
So let's look at some these ideas
that you can put into motion today:
MAKE A GOALS BOARD. Now is the time to stay once per quarter, reach out to your vendors and
focused at the task(s) at hand for optimum find out what resources, ideas, and promotions
efficiency and effectiveness. Hang a dry erase they have available for you. Check on additional
board in your office. Mark off spaces for short- training they offer to help you sell their products
term (weekly, monthly) and long-term (quarterly, more effectively. Ask about promotions
annual) goals. Be sure that they are measurable. (giveaways, premiums, rebates, bundles) that
For example, don't set a goal of “adding more you can use to boost sales in the upcoming
customers”. Get specific: “Add 10 new customers quarter. These are your partners, folks, so work
next month.” By making your goals measurable, together!
there will never be any question about whether THINK OF A BRILLIANT VALUE-ADD IDEA TO
you succeeded in meeting them. Give yourself BETTER SERVE YOUR CUSTOMERS. What would
goals in every category. Make a list of five things make your customers stand up and take a fresh
you can do today to get closer to achieving those look at your business? The broad answer is:
desires. What will it take to stay on task and exceed their expectations. Give them something
meet – or beat! – those goals? that they will value without charging them for it.
CALL FIVE CUSTOMERS. Your best source for new Add convenience to their lives. What can you do
sales and enhanced market knowledge and to tempt your customers with something of
business trends comes from your existing value that will provide a good ROI? If you don't
customers. Today, pick five – any five. Call each try, you will likely lose them to those competitors
one. Ask about their business. What are they who are taking this advice. And you'll miss out on
working on? What's selling well? What isn't? the priceless value of that viral word-of-mouth
Identify a need that you can address (either right advertising that goes along with exceeding your
then and there, or do a little homework and get customers' expectations!
back to them). Find a problem you can solve.
Then solve it. These ideas are really just the tip of the iceberg when it
SURVEY YOUR CUSTOMERS. If you want to know comes to “thinking forward.” You must encourage yourself
to be innovative, to think differently, and to take action in
what your customers need, want, and aren't
new and unique ways. Your customers will take notice. Your
getting, ask them! Call five of your regular extra efforts will show that you are genuinely interested in
customers today and ask what they would like to how this recession is affecting them – and that you're
see added or improved on your site. “How can doing something to help them. Think of your own tips and
our site be more valuable and useful to you?” tricks. For a few more ideas to jump start your
brainstorming, you'll find more in my ebook, “50 Smart,
Then call five customers who have fallen off your
Easy and Effective Ideas to Boost Your Business Today.” All
radar and ask them what you can do to bring it takes is one idea to get things rolling. But if you don't roll
them back! They will all appreciate your earnest now, you're quickly going to be left behind.
interest. And you will unlock the answers as to
how their changing their business model during
this down economy – and then you can change A dedicated marketing professional, Michelle
with them. Kabele has been helping technology companies
develop award-winning channel partner
ANSWER QUESTIONS ON LINKEDIN. Go to programs and marketing strategies for over 10
LinkedIn's “Answers” tab and click on “Answer years. Michelle has worked extensively with
Questions.” Here you'll find a vast array of small businesses throughout North America
problems just waiting for the right solution. Step
Michelle has an MBA from the J.L. Kellogg Graduate School
in so you can become a knowledge expert! Now of Management (Evanston, Ill.)
it's your turn to be the thought leader.
Talk to your vendors. You're not alone in your Article Source:
http://EzineArticles.com/?expert=Michelle_Kabele
business. You can – and should – rely on your
vendors to support your sales efforts. At least
-Mittal Bauva - MBA II
mittalbauva@gmail.com
Stop Looking for Ideas,
Look for Problems to Grow Your Business
By Gautam Gandhi
Editor's Note: In this week's Reader Discussion, Google's Gautam Gandhi suggests that problems drive
business development and growth rather than ideas.
I had coffee with an entrepreneur last week who was worried that business was stagnant at her small, 20-person
IT services company in New Delhi. She was looking for new ways to grow and asked me: Do you have any
good business ideas I can use?
I get asked this question almost everyday. So here is my advice to everyone:
Stop looking for good ideas. That's right, you read this correctly. Please don't tell me about another good
idea ever again. Instead tell me about good problems. They will most likely bring a business opportunity,
Where are the problems?

If you look around there are problems everywhere. Question things you take for granted and think to
yourself: Is there a better way? When you have your next business meeting, whether it is with a client or
customer, ask them what their biggest problems are. You will be surprised by what people tell you.
Hopefully, you will start to notice patterns and will soon identify a problem to solve. Better still, if it is a
problem that affects you directly.
How do you identify a big problem?

Sometimes it takes an outside perspective to even identify the problems. Sean Blagsvedt, for example,
worked with Microsoft and moved to the India office in 2004. While working in India, he noticed that many
from the household services sector could not find jobs because they did not have the 'right' referrals or
connections.
On one hand, people complained that they could not find a good driver or maid and on the other hand if you
look outside we are surrounded by people desperately looking for a good job. Hiring usually happens
through word-of-mouth and referrals. But when Sean asked around, he noticed that there were many who
had similar problems. Born was babajob.com, a company that connects employers with workers via web and
SMS. He left Microsoft in 2007 to run the company full time, which now has 15 employees and 37,000 job
profiles in the system. It took a foreigner with fresh eyes to identify the problem and come up with a
solution.
Another example is Ashish Chand and Dhruv Agarwal, who noticed that a lot of families were bringing their
children to their casual-dining Chinese restaurant in Gurgaon. When they talked to customers about it, he
realized they didn't have many smart casual dining places to take the whole family. They were looking for
something nicer than the cafeteria-style Haldirams but was still kid-friendly. So they turned the restaurant,
Crazy Noodles, into that kind of place, with crayons, puzzles, and free caricatures for children. Even the
glasses, which have rounded bottoms so they bounce around, are fun. They now have several restaurants
with two in the NCR region and are starting to set up additional franchises.
Do you have the skills needed to solve this problem?
Once you have identified your problem, assess your skills fairly and make sure that you have the capability to
solve it. It's okay, if you don't, you just have to find somebody on your team that does. (Refer to my previous post
on teams)
How do you know that a problem presents a business opportunity?

Always remember to look for some type of existing solution for the problem. If no one has tried to solve it, I often
wonder how big of a problem it is. One of my former start-ups created a product to track surgical sponges used
during surgery to make sure they weren't left behind in the patient's body. The other solutions on the market
included manual hand counting, or putting bar codes on the sponges. We embedded passive RFID tags in the
sponges.
If a solution does exist, that does not mean there is not a better one waiting. Perhaps there is an opportunity to
make a more efficient or elegant solution, or a faster or cheaper one. Electricity and water shortages are big
problems in Delhi all the time, but many of us who can afford to, have solutions in diesel generators and water
storage tanks. When my water tank runs empty (and if my neighbors don't have any extra water to spare) I can call
a water truck to come and fill my tanks. Unfortunately, there is no comparable service for electricity. So if my
generator goes out for some reason and it is a hot summer day in Delhi, I have to keep cool the old fashioned way,
and take a cold bath with a bucket of water.
When you think of the problem that you are going to solve, ensure that:
1. You are tackling it for a sizable market
2. People are willing to pay for your solution
3. You assess your rivals
The last one is important. Never think: “I don't have any competition.” I cringe every time I hear those words
because you always have competition! Sometime it is just the current, inefficient or expensive way and having a
better solution does not always win. Your solution needs to be attractive enough that people are willing to make
the investment in your product or service and change to the 'new' way.
So the next time you hear yourself or your friends complaining, stop and think. You may have found “your”
problem to solve. Now that you have your idea, go forth and build your solution.
Dhaneek Satra
MBA, CKGSB [Beijing,China]
Exchange Student at ISB, MBA [Hyderabad, India]
QUOTATION OF FAMOUS PERSONALITIES
Source: desicolours.com
SNEHA VISARIA
MBA II
FREQUENTLY
ASKED
QUESTIONS:
VAGAD INSTITUE OF MANAGEMENT
VAGAD INSTITUE OF MANAGEMENT
FREQUENTLY ASKED QUESTIONS:
1. Why Vagad Institute of Management?
A. The Institute is established to provide at affordable cost quality management education to
Vagad Community students. It aims to bridge the gap between full time MBA course and not
doing MBA course altogether and giving up study after graduation. The ultimate objective is to
turn it into a world class management school.
2. Who is managing the institute?

A. The Institute is established by Shri Wagad Visha Oswal Chovisi Mahajan. Hence Shri
Chovisi Mahajan is the apex body. MBA Committee is formed for smooth functioning of
Institute. Dr. Mansukh Jain, Dr. Vijay Satra, Mr. Rajesh Dedhia, Mrs. Kalpana Vijay Satra are
the committee members. Dr. Vijay Satra is the honorary director of our institute.
3. Is the Institute recognized by Government?

A. The Institute works as only a tuition and training providing academy and hence does not need
any recognition. Neither our institute is agent of any university. We help students to enroll for the
Distance Learning Education Course of Madurai Kamaraj University. Madurai Kamaraj
University is full fledged University with “A” grade awarded by NAAC.
4. Is the MBA degree recognized?

A. Yes, students will appear for MBA exams conducted by Madurai Kamaraj University. This
MBA degree is fully recognized. On passing the exam degree will be awarded by Madurai
Kamaraj University.
5. Which MBA is better? From Vagad Institute or say Welingkars, Bajaj, Somaiya etc?
A. We recommend students to join full time 2 years MBA course offered by other institutes like
Welingkars, Bajaj, Somaiya, NMIMS etc. They have more time to conduct and complete the
study. They have better infrastructure, but for any reason students cannot join full time 2 years
MBA, then they should go in for part time 3 years MBA offered by Mumbai University. But if
students cannot join either of the above two, then our institute's MBA is recommended.
6. Is there any job guarantee?

A. Since ours is a part time course; normally there are no placements from institute's side.
Though we intend to assist students by inviting a few reputed employers for the benefits of our
students. Our aim is to make student as entrepreneur of future than working for somebody.
7. What will be the pay package after completion of course?

A. It depends on the student's graduation degree and student's caliber, intelligence and
experience.
8. What are the subjects?
A. The list of subjects of MBA Part-I:
Semester I
1. Managerial Economics
2. Organisational Behaviour
3. Management Accounting
4. Principles of Management
5. Quantitative Methods
Semester II
1. Research Methodology
2. Fundamentals of Computers
3. Management of Information and Data Processing
4. Marketing Management
5. Business Environment & Law
List of subjects of MBA Part-II
1. Financial Management
2. Operations Management
3. Personnel Management Industrial Relations
4. Operations Research
5. Strategic Management
6. Relational Data Base Management System
7. Entrepreneurship and Management of Small Business
8. Elective - I
9. Elective – II
10. Elective – II
11. Project Work
Elective Subjects:
1. Marketing
1. Marketing Research
2. Product Management
3. Advertising & Sales Promotion
2. Finance
1. Management of Financial Institutions
2. International Trade, Finance & Documentation
3. Investment & Portfolio Management
3. Retail Management
1. Introduction to Retailing
2. Store Operations & Management
3. Retail Buying & Merchandising
We intend to offer Marketing or Finance as Elective.

9. Where are the lectures conducted?
A. The lectures are conducted at Ruparel College Campus, Matunga (West). Lectures
timings are Saturday 6 pm – 9 pm and Sunday 9 am – 1 pm.
10. What is the study method?

A. We have regular class room lectures, case studies, presentations and GD's. It is
supplemented by various company visits and outstation study tour.
11. Who are the faculties?

A. Institute works with various eminent visiting faculties who are attached with various
renowned management colleges in the city. Guest faculties and other eminent speakers
are also invited form time to time.
12. What is the cost?

A. University fees are about Rs. 10,000/- per year. Vagad Institute's tuition fees are Rs.
10,000/- per year. Needy Vagad students are given scholarship in the tuition fees by
Shri Chovisi Mahajan. Exam fees are payable separately by students. The fees are
subject to revision.
13. How to take admission?

A. Student should visit Mahajan's office between 2.00pm to 6.00pm and meet course
co-ordinator at 301, Pragati Shopping Centre, 3rd floor, Daftari Road, Opp. Station,
Malad (East), Mumbai-400097. Tel. No. 28824710. Take the admission form, pay the
required fees and submit necessary documents.
14. Who can join the MBA course?

A. Graduates in any faculty.
15. Whether non Vagad and Kutchi students can join?

A. Yes.
16. Is there any entrance exam?

A. No, students can directly take admission.
17. Where will be the exam centre?

A. Mumbai Western Suburb.
18. If required where can we get more information?

A. Mail your query at vijaysatra@gmail.com
Prof. Nirmal Joshi

Deputy Director
Vagad Institute of Management
Tel. No. 28824710
ZODIAC DEVELOPERS LAUCHES:
ZODIAC GALAXY
Intr
SATRA PROPERTIES (INDIA) LTD. launches...
SATRA PARK—Shimpoli, Borivali (west)

Contact Us : Sales Office Site Address: Shimpoli Road, Borivali (West) Email: sales@satraproperties.in
Contact Person: Mr. Vinay Mistry : 09967004525, Mr. Kevil : 09967004537
· Located at strategic location Shimpoli Road, Borivali (West ), the self -contained Western Suburb.
t
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t Corporate Office:
· Club house.
t Satra Properties (India) Limited.
· Swimming pool.
t 2nd floor, Dev Plaza,
· Podium garden with children play park.
t Opp. Andheri fire station,
· High street shops to fulfill all your day to day needs.

t S.V. Road, Andheri (west),
Mumbai – 400 058.
· Jain Temple
t
Contact No. 022-26719999
Website: www.satraproperties.in
SUNDARAM MULTI PAP. LTD. launches...
ANNOUNCEMENT
Admissions
f o r A c a d e m i c Ye a r
2010-2011
STARTING FROM 10th MAY 2010

Please contact Prof. Nirmal Joshi +91 9967955317
ACKNOWLEDGMENT
Interdependence is a higher value independence.
This work is a synergistic product of many people. I

am grateful for the inspiration and wisdom of many
thinkers and for the trans-generational sources and
roots of this wisdom.
I am also grateful to many students, friends and

mentors at VIMS and who have contributed to VIMS
indirectly for a thousand of adults, parents, youth,
executives, teachers and other clients who have
added material and have given feedback and
encouragement.
The material and arrangement has slowly evolved and

has imbused those who have been sincerely and
deeply immersed in it with the conviction that VIMS e-
magazine represents a holistic, integrated approach to
personal and interpersonal effectiveness, and that,
more than in the individual habits themselves, the real
key lies in the relationship management among them
and in how they are sequenced.
For the development and introduction of this e

magazine I feel a deep sense of gratitude:
- to our honorable Director Dr. Vijay Satra and his wife

Kalpana Satra for integrity and service and support
and involvement for its success.
- to my fellow friends who provided me with articles,

images, presentations, etc to feedup.

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QU

VAGAD INSTITUTE OF MANAGEMENT STUDIES

ONE FOR ALL, ALL FOR ONE

Successful launch of 1st Issue

VIMS - Vision, Mission & Objective

Madurai Kamaraj University

Venue of MBA Lectures

Visiting Faculty of VIMS

(Established and Managed by Community Gains with VIMS

Mentors & Students

VIMS launched its WEBSITE

Frequently Asked Questions

Sponsor’s - Current & Past

- Dr. Vijay N. Satra

Greetings for the season!

Management education is not a textbook education.

All organisations and their departments, functions, or groups use

Management education enhances managerial skills by sharing and

Also, to improve the educational quality of Management education

Dr. Vijay N. Satra

Sneha Deepak Visaria

In this ever changing business

17th JANUARY 2010

Mr. Khimji Popatlal Shah

Students, Professors, Parents and other Vagadities

Hello Dr. Satra,

Bachelors of Science, Arizona State University (USA)

Hearty Congratulations for the first issue of your magazine !!!!!

Great Idea and even great execution!!!

Thanks for the email.

If I was UGC, I would have conferred a status of

Dr. Atul Dadhe

One thing : ACT NOW got me in!

Best wishes to you all !

Dear Sneha, Dear Vijaybhai

I always believe, I AM IMPRESSED.

Its simply Superb !! I have learnt many things while teaching at

Keep it up !!!! My best wishes for the continued success

With best wishes,

VAGAD INSTITUTE OF MANAGEMENT STUDIES

Dr. Mansukhlal Jain Dr. Vijay Satra

Mrs. Kalpana Vijay Satra Mr. Rajesh Dedhia

"University with Potential for Excellence".

Madurai Kamaraj University was formally inaugurated on 6-2-1966.

Madurai Kamaraj University, established in 1966, has 18 Schools comprising 72

Madurai Kamaraj University is a Statutory University, established in 1966 by Govt. of

The NATIONAL ASSESSMENT AND ACCREDITATION COUNCIL (NAAC) is an

? Exchange Student at Indian School Of

One of the best motivational guest

Learning through real live examples is of

We truly agree with him that action

A mother... My husband is doing his MBA and the knowledge

Before starting any task, he collects good amount

“I would congratulate VIMS for In short, he has understood the essence of

So that really makes her feel proud.

As we all belong to business class,

Another motivational “Educational Tour” of Companies situated at Vapi,

DAY 1: 10TH MARCH