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Moving Costco From Canada To Brazil
Moving Costco From Canada To Brazil
Moving Costco From Canada To Brazil
ENVIRONMENTAL INFLUENCES
Brazil ( / 69)
United States power distance is very low, with an index of 40, compared to
that of Brazil having an index 69.
Brazil
(38)
(The
Brazil (49)
A low score for Brazil (49) over US (62) on this dimension, indicates that the
dominant values in the society are caring for each other and quality of life.
For Brazilians quality of life is a sign of success, whereas for United States,
the society is driven by competition to achieve success. While setting up
Costco in the Brazil, we should see to it that the stakeholders involved with
the business feel that they are getting the best of the quality in terms of
work life balance for the employees and the best service satisfaction for the
customers. (Brazil Business Etiquette & Culture, n.d.)
Brazilians do not follow the concept of time is money, they are rather laid
back when it comes to time and work. On the other hand, Americans strictly
follow their schedule. So the management of Costco should be prepared to
expect the business meetings to start late with the staff or any other the
organizations stakeholders. Starting late is not a way of showing disrespect
towards others, but it is the way how the Brazilians are. During the business
meetings the Brazilians have a tendency to not to follow the meeting
agenda, even if there is one. (B, 2012)
Brazil (76)
Uncertainty avoidance ranks highest for Brazil with and index of 76, which
indicates that there is a high concern for rules, regulations, control and
issues with career security. The Brazilians do not readily accept changes and
are risk adverse as well. The high score on this dimension also indicates the
societys low level of tolerance for the society. In an order to minimize or
reduce this effect of uncertainty, Costco will have to should implement strict
rules, laws, policies and regulations in the workplace. This will make the
society believe that everything will be under control if all these rules and
regulations are adopted. Also Costco should take into consideration that,
instant changes should not be implemented in the business, as the
stakeholders wont be ready for changes. Changes should be made in a
subtle way.
Brazil (76)
Brazil scores high on this Long Term Orientation Dimension with an index of
76, whereas United States scores a 26. A high-score for Brazil signifies that
the society has great respect for tradition and supports a strong workplace
ethics, where long-term rewards are expected of the current work that they
do. As an organization in Brazil, Costco will have to be aware of the traditions
of the society and see to it that they implement these traditions in their work
culture. Also a sense job security will make the employees will make them
feel confident about their long term goals as well. (Brazil Business Etiquette
& Culture, n.d.)
Brazilians work to live whereas the Americans live to work. Brazilians do work
really very hard, but for them the family and life outside work is more
important. They appreciate and take their vacations unlike the Americans do.
So Costco should include and promote the perks in terms of vacations so that
the employees are kept satisfied.
Conclusion
There are a lot of cultural difference when working with the Brazilians and
the Americans, and there is no right or wrong. Different cultures approaches
the style of doing business in different ways. In the end what matters is
understanding, what the differences are and being mindful of how they can
affect the business as well as personal relationship. Implementing the
business Idea of Costco will be great success if the business sponsor
carefully take inconsideration the Hofstede five cultural dimensions.
References
(2016,
May).
Retrieved
from
The
hofstede.com/united-states.html
Hofstede
Centre:
https://geert-
B, J. (2012, March 31). Seven ways Brazilians work differently than Americans.
Retrieved from http://www.atlascorps.org/blog/?p=812
Brazil Business Etiquette & Culture. (n.d.). Retrieved from Geert Hofstede Analysis
for Brazil: http://www.cyborlink.com/besite/brazil.htm