Vocabulary Words

Chapter 1
1) Audience-centered approach:
An audience-centered approach involves understanding and respecting the
members of your audience and making every effort to get your message across in
a way that is meaningful to them.
A vital element of audience-centered communication is etiquette.
2) Code of ethics:
The expected norms of behavior in any particular situation, can have a profound
influence on your companys success and your career.
On every new job, you are given a Code of Ethics for that specific company,
explaining all the rules, regulations and expectations the company demands from
each one of their employees.
3) Communications barriers:
Obstacle in a workplace that prevent effective exchange of ideas or thoughts.
Such barriers include (1) status differences, (2) gender differences, (3) cultural
differences, (4) prejudices, and (5) the organizational environment.
Noises and distractions can be communication barriers when you are trying to
communicate with another person.
4) Corporate culture:
The values and behaviors that contribute to the unique social and psychological
environment of an organization.
If you want your employees to be motivated and happy, you should try to get the
best possible corporate culture at your workplace.
5) Decoding:
Decoding is a complex process; receivers often extract different meanings from
messages than the meanings senders intended.
Even well-crafted, well-intentioned communication eff orts can fail at this stage,
because assigning meaning through decoding is a highly personal process that is
influenced by culture, individual experience, learning and thinking styles, hopes,
fears, and even temporary moods.
6) Encoding:
Putting an idea into a message (words, images, or a combination of both).
She waited for him to leave then checked her micro, which was still working on
decrypting his encoded messages.
7) Ethical communication:
Includes all relevant information, is true in every sense, and is not deceptive in
any way.
In Journeys stores, they maintain a very ethical communication between
employees.
8) Ethical dilemma:

Involves choosing among alternatives that are not clear-cut. Perhaps two
conflicting alternatives are both ethical and valid, or perhaps the alternatives lie
somewhere in the gray area between clearly right and clearly wrong.
Ethical dilemmas assume that the chooser will abide by societal norms, such as
codes of law or religious teachings, in order to make the choice ethically
impossible.
9) Ethical lapse:
An ethical lapse is making a choice that you know to be unethical.
My sister have constantly some ethical lapses, she do not know how to make good
decisions.
10) Intellectual property:
Includes patents, copyrighted materials, trade secrets, and even Internet domain
names.
Bloggers need to be careful about intellectual property protection, given the
carefree way that some post the work of others without offering proper credit.
11) Social communication model:
An interactive, conversational approach to communication in which formerly
passive audience members are empowered to participate fully.
I like the social communication model that we has learn in the class.
12) Stakeholders:
Groups affected by a companys actions: customers, employees, shareholders,
suppliers, neighbors, the community, and the world at large.
Working in public relations, we tend to focus our efforts to protect our client who
is an important stakeholder to our company.
13) Work diversity:
All the differences among the people who work together, including differences in
age, gender, sexual orientation, education, cultural background, religion, ability,
and life experience.
They had a lot of workforce diversity and that propelled them to a new
stratosphere of business that was very positive and fun.

Chapter 4
1) Direct Approach:
Start with the main idea (such as a recommendation, a conclusion, or a request)
and follow that with your supporting evidence.
The letter that my boss send us yesterday is an example of direct approach
because he starts with the main idea.
2) General purposes:
To inform, to persuade, or to collaborate with the audience. This purpose helps
define the overall approach you will need to take, from gathering information to
organizing your message.
The general purpose of is meeting is to increase our sells and I am going to give
you some tips.

3) Indirect approach:
Start with the evidence first and build your case before presenting the main idea.
The letter that our boss send us yesterday was and indirect approach.
4) Journalistic approach:
Check to see whether your message answers who, what, when, where, why, and
how. Using this method, you can quickly tell whether a message fails to deliver.
Using the method of journalistic approach will help to receive an answer from
your audience.
5) Medium:
The form through which you choose to communicate a message. You may choose
to talk with someone face to face, post to a blog, send an email message, or create
a webcast.
It is important to select the right medium for a better communication between the
employees of the company.
6) Scope:
Is the range of information you present, the overall length, and the level of detail
all of which need to correspond to your main idea.
The scope of the current job market is improving with the increased attention by
employers to hire individuals who are open to being trained.

Chapter 15
1) Applicant tracking systems:
Computer systems that capture and store incoming resumes and help recruiters
find good prospects for current openings.
Thanks to the applicant tracking systems, I found my job in Journeys Kidz.
2) Chronological resume:
The most common resume format; it emphasizes work experience, with past jobs
shown in reverse chronological order.
Something that I have observe during the interviews yesterday is that all the
candidates bring a chronological resume.
3) Combined resume:
Format that includes the best features of the chronological and functional
approaches.
I think is more convenient a combined resume for part time jobs because is more
short and precise.
4) Functional resume:
Format that emphasizes your skills and capabilities while identifying employers
and academic experience in subordinate sections; many recruiters view this
format with suspicion.
Functional resume is preferred to apply for a specific position where they need
those specific skills.
5) Networking:
The process of making connections with mutually beneficial business contacts.

The traditional paper resume still has a place in this world of electronic job
searches, if only to have a few copies ready whenever one of your networking
contacts asks for one.

Chapter 16
1) Applicant letter:
Message that accompanies a rsum to let readers know what you are sending,
why you are sending it, and how they can benefit from reading it.
My boss says that my application letter helps me a lot to get the first interview
because it let her know a little more about my skills and purposes.
2) Behavioral interview:
Interview in which you are asked to relate specific incidents and experiences from
your past.
In a behavioral interview, responses are expected to give an indication of an
applicant's professional conduct.
3) Employment interview:
Formal meeting during which you and an employer ask questions and exchange
information group interviews Interview in which one or more interviewers meet
with several candidates simultaneously.
The objective in an employment interview is to find the best talent to fill available
job openings.
4) Open-ended interview:
Interview in which the interviewer adapts his or her line of questioning based on
the answers you give and any questions you ask.
This is my favorite interview because it is like a casual conversation, but also you
need to maintain your answers professionals.
5) Situational interview:
Is similar to a behavioral interview except that the questions focus on how you
would handle various hypothetical situations on the job. These situations will
likely relate to the job you are applying for, so the more you know about the
position, the better prepared you will be.
In Journey Kidz company the managers tend to make a combined interviews
between situational and open ended, which is more fluid at the moment.
6) Structured interview:
A structured interview follows a set sequence of questions, allowing the interview
team to compare answers from all candidates.
The United States Postal Service uses structured interviews for at least some of its
hiring, and has printed a guide to structured interviews that is publicly available
online.