Professional Documents
Culture Documents
1990 - Read - Baron - Environmentally Induced Positive Affect: Its Impact On Self Efficacy, Task Performance, Negotiation, and Conflict1
1990 - Read - Baron - Environmentally Induced Positive Affect: Its Impact On Self Efficacy, Task Performance, Negotiation, and Conflict1
ROBERTA.
BARON^
Male and female subjects performed several tasks either in the presence or absence of an environmental source of positive affect (pleasant artificial scents
produced by two commercially manufactured air-fresheners).Consistent with the
findings of previous research on the impact of positive affect, results indicated that
several aspects of subjects' behavior were influenced by this variable. Participants
exposed to pleasant scents set higher goals on a clerical coding task and were
more likely to adopt an effiaent strategy for performing this task than subjects not
exposed to such conditions. In addition, males (but not females) reported higher
self-efficacy in the presence of pleasant artificial scents than in their absence. Participants exposed to pleasant scents also set higher monetary goals and made
more concessions during face-to-face negotiations with an accomplice. Finally,
subjects exposed to pleasant scents reported weaker preferences for handling future conflicts with the accomplice through avoidance and competition. Analyses
of covariance suggested that these differences stemmed largely from contrasting
levels of positive affect among subjects in the neutral and pleasant scent conditions. Together, these results suggest that pleasant artificial scents may provide a
potentially useful means for enhancing the environmental quality of work settings, and hence the performance and attitudes of persons in them.
368
Journal of Applied Social Psychology, 1990, 20, 5 , pp. 368-384.
Copyright 0 by V.H. Winston 8 Son,Inc. All rights reserved.
369
370
ROBERT A. BARON
371
aromas are quite common in many settings. In view of these considerations, it was reasoned that the presence of pleasant artificial scents, although readily detected, might prove less obtrusive in certain respects
than several other strategies for generating positive affect among subjects. Finally, from the point of view of potential practical applications, it
was noted that should pleasant scents yield any of the positive effects
described above (e.g., enhanced task performance, improved negotiations), a simple and relatively cost- effective type of intervention might be
suggested.
In the present research, therefore, subjects were either exposed or not
exposed to pleasant artificial scents (generated by commercially available
products) while performing several different tasks (a clerical coding task,
face-to-face negotiations, rating their preferences for various modes of
conflict resolution). It was tentatively predicted that exposure to this environmental factor would induce mild levels of positive affect among
participants, and so would also yield at least some of the beneficial effects
produced by such reactions in previous research (cf., Baron, 1984; Carnevale & Isen, 1986; Isen et al., 1987).Given the exploratory nature of this
project, however, firm hypotheses concerning which of these potential
effects would be observed were not formulated.
Method
Procedure
Tasks performed by subjects. Subjects participated in the study along
with a same-sex accomplice. They were told that they would each
perform several work-related tasks. In fact, however, the accomplice participated in only one of these: face-to-face negotiations (see below).
The first task was described as a marketing survey and required subjects to open and sniff the contents of five identical plastic bottles. In
372
ROBERT A. BARON
373
374
ROBERT A. BARON
the experimental rooms. However, the concentration was rated by subjects in pilot studies as being well within the range actually used by individuals in their own homes. The specific air fresheners employed were
chosen on the basis of pre-testing in which 10 pilot subjects rated the
pleasantness of a wide range such products. The two which received the
most positive ratings were selected for use in this study. These were
Renuzits Fresh n Dry Powder Soft, and Glades Rainshower Fresh.
Two different air fresheners with distinct aromas were used in order to
counteract the rapid habituation to such aromas experienced by most
persons. These products were sprayed into the two rooms occupied by
subjects in a random order. Thus, neither was consistently associated
with the performance of any of the experimental tasks. The two rooms
were identical in all major physical features, and other environmental factors (e.g., temperature, humidity) were constant between them. Because
of the lingering quality of air fresheners employed, it was necessary to
conduct scent and no scent sessions on alternate days.4
Results
Ratings of the Pleasant and Neutral Scents Employed in the Initial Task
Multivariate analyses of variance were performed on subjects ratings
of the pleasant and neutral scents contained in the plastic bottles. As expected, the effect of the scent variable was highly significant for ratings of
both pleasantness, F(5,72) = 30.04, p < .001, and appealingness, F(5,72) =
21.03, p < .001, respectively, by Wilks-Lambda criterion. Inspection of the
appropriate means indicated that all of the perfumes were rated as more
pleasant and appealing by subjects than all of the neutral scents. Thus,
these two sets of stimuli did appear to influence subjects affective reactions in the expected manner.
375
Table 3
Mean Self-Efficacy as a Function of Sex of Subject and Fragrance
Condition
Males
Neutral scent
Pleasant scent
Females
5.65a
6.30b
p < .05, w2 = .05. This finding stemmed from the fact that subjects in the
pleasant scent condition reported significantly higher self-set goals (M =
31.05) than those in the neutral scent condition (M = 25.05).
A corresponding analysis of variance performed on the data for the
measure of self-efficacy (subjects ratings of their ability to perform the
clerical task) failed to yield a significant effect for scent, F(l,76) = 2.11, p >
.lo. However, the interaction between scent and sex of subject was significant, F(1, 76) = 4.37, p < .05, o2= .03. As shown in Table 1, this findings stemmed from the fact that among males, exposure to pleasant
scents significantly increased reported self- efficacy. However, among
females, no significant findings were obtained.
An analysis of variance on the number of items completed by subjects
(the number for which both price and discount were entered correctly)
yielded only a significant effect for sex of subject, F(1,76) = 8.45, p < .005,
w2 = .lo. Females completed significantly more items (M = 24.77) than
males (M = 18.90). Examination of the data indicated, however, that many
subjects used a relatively efficient strategy in which they first looked up
all the coded prices and only then went back to enter discounts. This fact
suggested a second measure of performance on this task: the number of
prices entered without discounts. An analysis of variance on this measure
yielded a significant effect for sex, F(1, 76) = 10.58, p < .002, w2 = .12, and
an effect for scent that approached significance, F(1, 76) = 3.72, p < .07.
The effect of sex reflected the fact that females entered more prices
without discounts (M = 14.47) than males (M = 6.65). The effect of scent
stemmed from the fact that subjects in the pleasant scent condition
entered more prices without discounts ( M = 12.22) than those in the
376
ROBERT A. BARON
Table 2
Neutral scent
Pleasant scent
Monetary
concessions
Position
concessions
1.57a
.90a
1.15a
1.82b
Negotia f ion
Prior to the start of negotiations, subjects indicated how much of the
$1,000,000 they would try to attain for their department and how many of
the position cuts they would try to induce their opponent to accept.
Separate analyses of variance on the data for these items failed to yield
significant effects for number of position cuts. However, a significant
effect of scent was obtained with res ect to monetary goals in the
negotiations, F(1, 76) = 4.33, p < .05, o4 = .02. Subjects in the pleasant
scent condition indicated that they would attempt to attain a larger share
of the available funds (M = $556,500) than subjects in the neutral scent
condition (M= $527,500).
Several different measures of actual behavior during the negotiations
were obtained. These included subjects final offers to the accomplice
with respect to funds and position cuts, the number of concessions they
made with respect to each issue, and the total sizes of these concessions.
Separate analyses of variance on these measures indicated that females
made a larger final offer to the accomplice (M = $461,250) than males
(M = $402,500), F(1, 72) = 3.94, p < .05, o2 = .04,but made a smaller
amount of total concessions during the negotiations, (M = $137,070,
377
$191,250 for females and males, respectively), F(1,72) - 6.53, p < .01, w2 =
.08. In addition, the scent variable significantly affected the number of
monetary concessions made by subjects, F(1, 76) = 4.24, p < .05, w2 = .02.
The corresponding effect approached significance for number of con2
cessions with respect to position cuts, F(1, 76) = 3.36, p < .08, w = .02.
As shown in Table 2, subjects in the pleasant scent condition made
slightly more concessions on both measures than those in the neutral
scent condition.
Measures of Subjects Affective Reactions
Two items on the questionnaire completed by subjects after negotiations with the accomplice asked them to rate the experimental rooms in
terms of pleasantness (unpleasant-pleasant) and comfort (uncomfortable-comfortable). Analyses of variance on the data for these items indicated that females rated the rooms less favorably than males and that
subjects in the pleasant scent condition rated them more favorably ( M =
5.22, 5.57) than subjects in the neutral scent condition ( M = 4.95, 4.85,
respectively).Thus, as expected, the presence of pleasant scents enhanced
subjects reactions to the experimental setting.
Additional items on the questionnaire asked subjects to rate their current mood or feelings along several dimensions. A multivariate analysis
of variance on these data yielded only a significant effect for scent, F(5,
72) = 2.67, p < .05. Univariate analyses then indicated that this finding
stemmed primarily from ratings along the negative-positive and un2
pleasant-pleasant dimensions, F(1, 76) = 5.35,4.42, p < .03, .04,w = .06,
.05, respectively. Subjects in the pleasant scent condition reported higher
ratings then subjects in the neutral scent condition in both cases (M =
5.50,5.38 vs. 5.02,5.07, respectively).
Subjects Reported Strategies for Dealing With Future Conflicts
Separate analyses of variance were performed on the five items
dealing with preferred modes of resolving future conflicts with the
accomplice. These analyses yielded significant effects for scent with
2
respect to avoidance, F(1 76) = 4.39, p < .05, w = .02, and competition,
f
?
F(1, 76) = 4.32, p < .05, w = .02. Subjects in the pleasant scent condition
reported weaker tendencies than subjects in the neutral scent condition to
resolve future conflicts through avoidance and competition (refer to Table
3). Thus, consistent with initial predictions, subjects exposed to pleasant
scents reported weaker preferences for two relatively confrontational
378
ROBERT A. BARON
Table 3
Scent condition
Neutral scent
Positive scent
Avoidance
Competition
2.47a
4.67a
2.15b
4.27b
379
scent condition. This finding agrees with the results of previous studies
indicating that positive affect can increase confidence in ones judgments
or ability (Williams & Keating, 1987).
Second, subjects in the positive scent condition were more likely than
those in the neutral scent condition to adopt what, in some respects,
might be viewed as a relatively efficient strategy for performing a fairly
complex task involving coding operations. This finding agrees with
recent evidence (Isen et al., 1987) suggesting that positive affect enhances
creative approaches to the performance of several different tasks.
Exposure to pleasant scent also enhanced reported self-efficacy
(subjects perceived ability to perform the clerical coding task). However,
such effects occurred only among males. One possible explanation for the
absence of similar effects among females may involve the fact that they
generally employ a wider range of scented products (e.g., cosmetics)than
males (Newsweek Research Report, 1984). Because of such differential
use, and resulting sensory habituation, females may have had weaker affective reactions than males to the air fresheners. This possibility can be
investigated in future studies by directly comparing the sensitivity of
males and females to a wide range of scented products, including air
fresheners of the type used in the present research (cf., Von Toller &
Dodd, 1988).
Turning to negotiations, subjects in the pleasant scent condition
reported higher monetary goals than those in the neutral scent condition.
Thus, they expected more favorable outcomes from the negotiations. In
addition, subjects in the pleasant scent condition made more concessions
with respect to both the division of available funds and the division of
required position cuts. Similar beneficial effects of positive affect on
negotiation have been reported by Carnevale and Isen (1986). These
researchers found that subjects who experienced heightened positive affect as a result of exposure to humorous cartoons and receipt of a small
gift were less likely to adopt contentious tactics during bargaining and
attained higher joint outcomes than subjects not exposed to such affectenhancing procedures. The present findings serve to extend these earlier
results by suggesting that such effects can occur in negotiations involving
different issues and as a result of different affect-inductions than those
employed by Carnevale and Isen (1986).
Subjects preferred modes of handling future conflicts with the accomplice, too, were affected by the experimental treatment. Individuals
in the pleasant scent condition reported weaker preferences for dealing
with such situations through avoidance and competition. These results
agree with those of several studies concerned with human aggression (cf./
380
ROBERT A. BARON
381
382
ROBERT A. BARON
383
Forgas, J.P., & Bower, G.H. (1988). Affect in social and personal judgments. In K. Fiedler & J.P. Forgas (Eds.),Affect, cognition, and social behavior. Toronto: Hogrefe.
Isen, A.M. (1985). The asymmetry of happiness and sadness in effects on
memory in normal college students. Journal of Experimental Psychology: General, 114,388-391.
Isen, A.M. (1987). Positive affect, cognitive organization, and social behavior. In L. Berkowitz (Ed.),Advances in experimental social psychology
(Vol. 21, pp. 203-253). New York: Academic Press.
Isen, A.M., & Baron, R.A. (in press). Positive affect and organizationalbehavior. In B.M. Staw & L.L. Cummings (Eds.), Research in organizational behavior. Greenwich, CT: JAI Press.
Isen, A.M., & Daubmen, K.A. (1984). The influence of affect on categorization. Journal of Personality and Social Psychology, 47,1206-1217.
Isen, A.M., Daubman, K., & Kowicki, G. (1987). Positive affect facilitates
creative problem solving. Journal of Personality and Social Psychology,
52,1122-1131.
Isen, A., Johnson, M.M.S., Mertz, E., & Robinson, G.F. (1985). The influence of positive affect on the unusualness of work associations.
Journal of Personality and Social Psychology, 48,l-14.
Killmann, R.H., & Thomas, K.W. (1977). Developing a forcedchoice
measure of conflict-handling behavior: The MODE instrument.
Educational and Psychological Measurement, 37,309-325.
Levin, P.V., & Isen, A.M. (1975). Something you can still get for a dime:
Further studies on the effect of feeling good on helping. Sociometry,
38,141-147.
May, J.L., & Hamilton, P.A. (1980). Effects of musically evoked affect on
womens interpersonal attraction and perceptual judgments of physical attractivenessof men. Motivation and Emotion, 4,217-228.
Mitchell, T.R., & Larson, J.R., Jr. (1987). People in organizations (3rd ed.).
New York: McGraw-Hill.
Nagar, D., & Pandey, J. (1987). Affect and performance on cognitive task
as a function of crowding and noise. Journal of Applied Social Psychology, 17,147-157.
Natale, M., & Hantas, M. (1982). Effect of temporary mood states on
selective memory about the self. Journal of Personality and Social
Psychology, 42,927-934.
Newsweek. (1984).How executive men and women view and use fragrances at
work and at leisure. Newsweek Research Report, Conducted by Erdos
& Morgan, Inc.
384
ROBERT A. BARON