CHUMS

Presentation results
Toulouse
Valrie Vincent SMTC-Tisso
2-3 December 2015 London
CHUMS Implementation Cities

What has
been
done?

>>> Measures, challenge and

results
o
o
o
o

Carpool week
Mobility Jackpot Lottery
PTP
Evaluation

Implementation measures (2015-2016)

Carpool week

Carpooling Service
The Carpooling service of SMTC-Tisso exist since
2008 Our Target : Commuters from Toulouse s urban
area Ecomobility measures for home-work trips
The Mayor of Toulouse incorporate carpooling like
real public transport-mode
Free website to link between carpoolers
Currently, 4310 subscribers on the website

City Carpooling Website:

covoiturage.tisseo.fr

INVOLVEMENT IN COMPANIES FOR EVENTS

in CHUMS Project
Implementation Plan

- Event Carpool week for target companies

- Mobility Jackpot Lottery
- PTP (Personalise Travel Plan)
- Evaluation
- Dissemination Activities

Communication on the Lottery for registered carpoolers

Focus EVENT CARPOOL WEEK

1st carpool week was organized from 30th March to
3rd April 2015
The carpool week is an intense period of communication to promote
carpooling
Tisso-SMTC support companies all along the organisation with :

- Communication campaign
- Specific events (exhibition)
By companies and with the support of Tisso-SMTC :
- Hliopole

26 March (before the carpool week) :

A speed-dating session to create matches between employees

-

Top

31 March ( during the carpool week) :

An animation/stand during lunch time (in front of Thals Alnia

Space canteen)

Actions and Events in CHUMS Project

Target companies: Business Parks
Perimeter:
PDIE* TOP: a majority of SMEs> 500
employees // 17 companies // around 12
000 employees
(5 500 public and 6 500 private)

PDIE* Hliopole: 9 organizations of <200

employees; > 500 and 1 organization of <50
employees // 2 100 employees
(300 public and 1 800 private)

In total around 14 000

employees
Location in the Toulouse
urban area

* PDIE = Workplace Mobility Plan

Carpooling system registered

Total number of TOP registered
580
570
560
550
540
530
520
510
500
19/03/2015

19/04/2015

19/05/2015

19/06/2015

19/07/2015

19/08/2015

19/09/2015

Total number of Heliopole registered

90
85
80
75
70
65
60
55
50
19/03/2015

19/04/2015

19/05/2015

19/06/2015

19/07/2015

19/08/2015

19/09/2015

Results and lessons learnt from the

st
1 Carpool Week
What works?
Conclusive period (end of March Early April) for the carpool week
Stimulating rewards (iPad, Smart Box)
Convincing communication strategy and material aimed at project
managers in companies and administrations (numerous actions)
Personalized travel plans valued and perceived as very useful by
employees interviewed
Word of mouth helped to recruit employees for Personalized travel plans
What has to be improved?
Overwhelming tasks asked to mobility/carpooling project managers in
companies and administrations
Lack of appropriation of the communication support to develop it internally
by project managers in companies and administrations
Time to fill Personalized travel plans questionnaires much underestimated

Next Carpool Week

nd
2 Carpool Week (2016)
Considered evolutions
DIFFERENT PERIOD
NO LONGER March-April
The 2

nd

carpool week will be organised:

8 -12 February 2016

(to take into account -French holidays and evaluation of the actions
before the end of the project)
st

Decision following project managers (involved in the 1 week) feedbacks

WIDER PERIMETER
NO LONGER Heliopole and Top ONLY
EVERY company registered to the carpooling service (wider target)
= 60 cies and 115 896 employees.

Carpool Week progress

and evolution
HIGHER SUPPORT TO COMPANIES
FOR MORE COMMITMENT
Official letter to be sent to project managers (registered / wider target) to invite
them to participate to the 2nd CARPOOL WEEK
Participation charter to be signed by companies to ensure their commitment
Carpool Week progress and evolution
Meetings with projects managers to be organised along the process
Kit communication and exhibition stands are maintained
Expected results
- Better commitment from project managers
- Higher participation of employees

Implementation measures (2015-2016)

Mobility Jackpot Lottery

CommunicationFocusonthe MOBILITYJACKPOTLotteryforregisteredcarpoolers

LOTTERY
19 March: creation of
the First CHUMS lottery
on the backoffice.

Mobility jackpots loterries with : IPAD + Smar

24 march : emailing to employees (from TOP and Hliopole only) already

registered to the carpooling service to announce the lottery
30 march : reminder emailing to those who havent validated their participation
31 march: emailing to those who have validated their participation but havent a
valid carpooling trip

14

1st Drawn: 7 April: 93 participants (eligible)

18 from Heliopole et 75 from TOP

RESULTS
RESULTS :
Subscribers rate - carpoolers website : + 15%
4371 subscribers with 662 CHUMS subscribers.
+ 15%

LESSON LEARNT
- CHUMS approach has unlocked greater carpooling numbers -employees
- Convincing communication strategy and material aimed at
project managers in companies.
- Tisseo Mobility advisers provided ongoing one to one engagement with
business to keep momentum
A lot of tasks asked to mobility/carpooling project managers in companies
and administrations
Lack of appropriation of the communication support to develop it internally
by project managers
PTP (Personalized Travel Plans) required significant time but perceived as
very useful by employees interviewed

Next Mobility Jackpot Lottery

Considerednd evolution
2 wave of Mobility Jackpot Lottery (2016)
Considered evolutions
Still a monthly draw
(Draws in February-March-April) 3
Targets:
Every registered companies employees (wider
target)

Personalised Travel Plans

Results
15 PTP completed 28 from PDIE Top 21
from PDIE Heliopole
58 interested
49 respondents (to the questionnaires
created by SMTC-Tisso to define the target of
the PTP (prior to PTP questionnaires)

A target of 50 PTP completed by the end of 2015 would be

challenging but realistic
.

Implementation measures
In order to get more participants to PDP, we will propose to
send an Outlook meeting invitation to employees coming from
mobility managers to participate at an information mobility
events. A cup(small mug) will be offer to employees who
accept to be interviewed (for PDP or endup user
questionnaire if not eligible to PDP)

Barriers / Challenges / Deviation

Barriers / Major challenges :
The main reasons for this low involvement level were: many
efforts were requested from companies/employees in a short
period ; the companies preferred to focus on the event
part of measures ; some companies communication policy
(emailing/intranet) limited the possibility to communicate
with employees ; online questionnaire circulated little, little
completed and filled by people outside targets (eg already
carpoolers or cyclists).

Deviation:
The support of SMTC Tisso to PDIE Top project managers
has been strengthened at their request (high level of support
not planned/needed initially).

Previsional schedule
Stage 2:
Information

Stage 1 : Contact

Pack
November

Meeting with
mobility managers
nd
to organize 2
carpool week.
Proposition of
new organisation
for PDP.
Official mail to
mobility managers
to invite them to
participate to the
nd
2 week.

January

th

12 of january
Meeting event
Phone calls to
employees who
have accepted to
be interviewed to
prepare
information pack/
and appoint a
date for
a physical
meeting

February

Carpooling
week
Preparation of
the information
pack to be
presented
during the
interview

Stage 3 :
Interviews

Etape 4 :
Follow-up

February-march

March-april

Individual
interviews and
deliver of the
information pack
(paper +
electronic)
Template of the
Information Pack

Follow-up
(modal
share and
mobility
changes?

Evaluation

Evaluation
Tisso-SMTC
started
presenting
evaluation
questionnaire and process (3 cycles of evaluation) since
February 2015 to companies
Bad feedbacks expressed since the beginning (by
colleagues and companies)
o
o
o

too long
employees are overwhelmed by questionnaires on different
topics
limits of internal communication policy and privacy

Even if TML proposed several alternatives to relieve

companies/employees

Until now, no evaluation questionnaire

has been yet filled in

Evaluation
From mid-december : start end-user
questionnaires.
Action integrated to the participation charter
to be signed by project managers and
meeting events for PDP

Thank you !
Contact :
Valrie VINCENT
Mobility Adviser for Companies
valerie.vincent@tisseo.fr

CHUMS Coordinator
Paul CURTIS Vectos
Paul.curtis@vectos.c
o.uk chumscarpooling.eu