University of Novi Sad

Faculty of Sport and Physical Education

Essay
LANGUAGE MEDIA SPORTS-RELATED

Student:

Professor:

Radoje Vukovi

dr. Mira Mili

17/2014

Novi Sad 2015.

Table of Contents

Contents

Introduction

Types of media in sport

Misuse of media in sport

Literature

Introduction

Long ago before the mass media had developed, sport has already been an integral part of
people's lives and social groups around the world, the media skillfully use and than again
exploited. Sport by sport content to the media to reach the desired, but otherwise hardly
accessible user (audience), while on the other hand, the media allow the sport to increase its
popularity and also to provide financies and become more profitable. It's hard to look at the huge
contribution that sport brings to media. In terms of content, there are hundreds of television and
radio programs, newspapers, magazines, video games, and hundreds of thousands of websites
dealing with the topic of sports. It has been a long time ago when the huge potential that sports
content brings was observed , as well as the insatiable appetite of users (readers, listeners,
viewers) for sports information. Sports reporting is increasingly present in all media, both in
those who are engaged only in sports, and in those where the sports reports have become an
integral part of the daily program.
The media devote more space to sports and entertainment information, identified as a key
way to attract the audience. Sports media are simply competing to reach a larger number of
sporting events and provide more sports information in order to attract the attention of many
users. Sport, especially sports broadcasts are used to shorten the time that people are fun and
forget about boredom.

Types of media in sport

The information that is received by the press are the oldest form of notification of sport
events. Later, came radio and television, and many thought that this type of media will suppress
press. However, the press has preserved a certain importance and influence, the potential circle
of recipients of this type of message is very wide, especially when it comes to sporting events. A
large number of newspapers and magazines contains "sports section." Content analysis showed
that these sections include up to 20% of the printed surface. In addition, there are specialized
sports illustrated magazines. Based on all of this, one can conclude that press is a serious
competitor to radio and television.
In the message box that appears in the press, it is possible to single out two variants:
1. Informative type of messages: given in the form of short information, characteristic for
the daily sports press.
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Example: In the match for third place in the tournament in Moscow, young team FMP
defeated Asvel. The score was76:69 (13:18, 16:22, 27:13, 20:16). The match had a strange flow,
Asvel Basket had controlled match from the startfrom the start, and went to halftime with a 11point lead. Further details occurred a turn, FMP has reversed the result with the help of Ivan
Daskalovi who has had his day. By the end of the match team coach Milovan Bulatovi has
maintained his advantage and deserve to won third place. In the final met CSKA Moscow and
Marjulenis from Lithuania (Article taken from the site www.b92.net).
2. Sports journalism, where a sport event often serves as an incentive to consider wider
issues, which are often beyond the scope of sports. We often write about nationalism in sports
events, the behavior of the audience.
Example: "A group of football fans from Toulouse, France, who stayed in Belgrade on
the occasion of his team's match with Partizan Belgrade football club in the Europa League, was
beaten on 17 September 2009, just before the start of the football match Partizan-Toulouse, as
they sat in the garden cafe" Irish pub Obilicev venac, in the center of Belgrade. According to
the reporting B92, which referred to the eyewitnesses, a group of 15 fans Toulouse was sitting in
the garden cafes and they was attacked by a group of about 30 thugs. Several of visiting
supporters were brutally beaten. Also according to eyewitnesses, the fight took place after a
verbal skirmishes Partizan fans and Touluse.According to the French daily "Depeche", French
fans are sitting quietly, without features of their clubhouse and attacked because they spoke
French.

Another aspect of the message is the one that receives the radio. As a special form of
public communication, radio appeared at twenties of the twentieth century and quickly
conquered the world in communicological theory and practice brought numerous innovations. He
was and still is the cheapest means of mass communication, the fastest means of sending
information to the public, because of the technical skills and able to radio found in every place
where a man is - radio has become the most widely used medium.
The third aspect of the message is characteristic for television. Such a message is
transmitted in the course of the sports event. The event was first registered, and then transmitted.
The quality of the television message, by which it differs from the message given by radio or
print, is that it is possible to monitor live and direct. Immediacy is greater than the radius (where
there is no picture).

Television has drawbacks, and they are reflected in the following (according Kokovi, D., 2004):

1) Television may not have enough differential program, and must satisfy the tastes of the
average viewer,
2) Television broadcast mainly in the evening cesses, which means that the information is
delayed,
3) To watch TV it is necessary to have a free time,
4) Television expanding sedentary lifestyle and causes passivation. Some researchers believe that
man is a passive first few months after the purchase of the TV, and after that the viewer gradually
and somewhat relieved of his control and selects a certain emissions.
5) TV gives the viewer a distorted picture of reality. She often embellishes reality, the camera
selects the images that will be presented to viewers. For the viewer a completely different
impression is experienced event, but a report on the event.

Misuse of media in sport

The expansion of television and the emergence of a huge number of TV stations

introduced greater competition and the potential for greater variability of the available data. TV
stations are fighting will have higher ratings, which will be able to buy the exclusive rights to
display a sporting spectacle and who will manage a particular sporting event that further to
present. In the sea of information available to viewers, plus the possibility of abuse when it
comes to the truthfulness of the data.
Neither sport is spared abuse that were created for the media and politics. Sport events,
which attract a large number of spectators, an ideal opportunity to represent different
advertisements and propaganda. Large companies during sports broadcasts advertise their
products on TV, offering their services and try to suggestion and persuasion effect on viewers of
the program. Also, they can be both viewers and present and other facilities, which may affect
the changing ideas, attitudes and opinions - both through the suggestions. Manipulation is now in
the media quite developed.
unji manipulation define as a deliberate systematic and controlled procedure or set of
procedures by which the manipulator, using for him symbolic means in appropriate psychosocial conditions relayed to the ground, through the means of communication, certain messages
with the intent to influence the beliefs, attitudes and behavior of large number of people, so that
they would have in matters in which there is general agreement, and which are vitally interested,
directed towards belief, attitudes and values of the manipulator and realizing they (according
Kokovi, D., 2004).
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Literature

1. Kokovi, D., Sport i mediji. Fakultet za usluni biznis, Novi Sad: 2004.
2. Kokovi, D. & Kulji, R., Drutvo i sport. Old Commerce, Novi Sad: 2009.
3 Pavlovi, V., Komunikacije i novi mediji. Fakultet za poslovne studije, Megatrend
univerzitet, Beograd: 2007.
4, Rust, R., & Varki, S., Rising from the Ashes of Advertising. Journal of Business
Research, 37(3), Harper Collins, New York: 1996.
5. Vujaklija, M., Leksikon stranih rei i izraza. Prosveta, Beograd: 2004.
Used sites:
6. www.b92.net
7. www.savremenisport.com
8. www.wikipedia.com