THE ILLUMINATOR

VOLUME III

New Product Relationships

Drive Creative Solutions
ALSO
IN
THIS
EDITION Doing
a
be9er
job
of
communica<ng
the
 online
presence
will
be
as
strong
as
possible

rela<onships
between
products
is
a
simple
 when
we
ac<vate
these
new
features.
way
for
a
company
to
increase
their
sales.

DIFFERENCES
BETWEEN
 The
new,
shared
applica<on
rela<onship,

Evokat’s
new
Child
Products
feature

AAIA
LEGACY
AND
ACES has
led
to
a
crea<ve
solu<on
for
managing

supports
kit
informa<on,
part
supersession,

PAGE
2 large
applica<on
sets
in
our
test
case.
As
a

and
related
sale
items.
Rela<onships
that

result
of
this
approach,
one
new
Evokat

allow
a
shared
set
of
applica<ons
are

ACES
3.0
&
PIES
6.2 customer
was
able
to
reduce
the
number
of

currently
in
the
test
phase
of
development.
NOW
AVAILABLE
 dis<nct
part
numbers
they
have
to
maintain

PAGE
3 These
rela<onships
are
designed
to
fuel
a
 from
over
500,000
to
just
over
17,000.

more
robust
MyCarParts
experience
in
the
 Addi<onally,
the
number
of
applica<on

coming
months.
Kits
will
include
links
to
the
 records
requiring
maintenance
was
reduced

ILLUMAWARE.COM
specific
products
they
contain
along
with
 by
98%.
This
new
func<onality
is
scheduled

RE‐LAUNCH
images
and
descrip<ons.
Cross
Sold
items
 for
release
to
all
Evokat
users
over
the
next

PAGE
4
will
appear
in
a
“Frequently
Sold
With”
 few
months.
While
not
every
catalog
team

sec<on,
much
like
the
recommended
items
 can
leverage
their
product
rela<onships
on

OPTICAT
MEMBERSHIP in
leading
e‐commerce
sites,
such
as
 this
scale,
the
concept
has
the
poten<al
for

PAGE
4 Amazon.
Superseded
part
informa<on
will
 improving
cataloging
produc<vity
for
every

be
provided
for
reference.
A
new
design
for
 Evokat
user.
SHARE
YOUR
STORY MyCarParts
is
currently
being
modeled.
This

Enhancing
product
rela<onships
is
just
one

PAGE
4 new
design
will
be
presented
for
a
pre‐
of
the
many
ways
in
which
Illumaware
is

release
review
to
all
MyCarParts
users
in
the

looking
to
improve
Evokat’s
ease
of
use
and

coming
weeks.
Gathering
and
popula<ng

effec<veness
in
solving
our
customer’s
ever

this
informa<on
now
ensures
that
your

changing
data
challenges.


New Application Review Tools Introduced Contact Information

Bruce Speicher
When
our
customers
speak,
we
listen.
As
a
 The
new
make
and
model
filtering
func<onality
 Managing Partner
result
of
feedback
from
Cal
Se9le
at
Neapco
 added
to
each
product’s
applica<on
tab
makes

Adrian Klingel
and
others,
we’ve
added
two
new
Evokat
 it
easier
to
find
specific
applica<ons
by
part.
 Founder and CTO
features
designed
to
improve
the
applica<on
 Evokat’s
sor<ng
logic
worked
well
for
a
small
 Brian Williams
informa<on
review
process.
First
we
modified
 number
of
applica<ons;
but
did
not
work
as
 Director of Operations
the
exis<ng
(ACES
or
NAPA)
applica<on
tabs
on
 well
for
parts
having
hundreds
of
applica<ons,
 Brenda Heinitz
the
Product
and
Applica<on
Detail
page
to
 so
we
refined
the
program.
This
filtering
pairs
 Director of Cataloging
expedite
sor<ng
and
then
we
added
new
 down
even
the
largest
sets
of
applica<ons,
 Ralph Bowen
review
func<onality
to
be9er
facilitate
 making
retrieval
much
more
efficient. Evokat Subscription Sales
applica<on
management.

 Richelle Powell
(con<nued
on
page
3) Director of Finance

MAY
14,
2010 www.illumaware.com 1
 THE ILLUMINATOR VOLUME III

Differences Between AAIA Legacy And ACES

Understanding ACES Part I
This
ar<cle
is
the
first
installment
of
the
Understanding
ACES
 Style,
and
more.
The
vehicle
configura<ons
defined
in
the

series
exploring
the
applica<on
exchange
format
supported
by
 Vehicle
Configura<on
Database
(VCDB)
are
maintained
by
the

the
AAIA.
Subsequent
ar<cles
will
cover
our
customer’s
most
 AAIA
and
updated
on
a
monthly
basis.
The
ACES
standard
also

frequently
ask
ques<ons;
including
ACES
differences
with
 uses
a
Part
Categoriza<on
Database
(PCDB)
and
Qualifier

other
standards
(NAPA)
and
its
rela<onship
to
key
fields
within
 Database
(QDB)
to
provide
part
types,
posi<ons,
and

Evokat.
Addi<onal
informa<on
on
the
Applica<on
Catalog
 forma9ed
fitment
notes.
The
nature
of
this
standard
allows

Enhanced
Standard
(ACES)
can
be
found
on
the
Automo<ve
 for
communica<on
of
vehicle
applica<ons
using
as
much
or
as

Aeermarket
Industry
Associa<on’s
website. li9le
informa<on
as
necessary,
resul<ng
in
more
accurate

vehicle
defini<ons.
One
of
the
most
frequent
ques<ons
we
receive
involves
the

differences
between
the
ACES
and
Legacy
formats.
Both
 Mapping
applica<ons
against
the
two
standards
is
quite

formats
facilitate
the
communica<on
of
applica<on
 different.
In
a
Legacy
based
system,
a
rela<onship
is
created

informa<on
in
our
industry,
but
the
contents
of
each
and
the
 between
an
AAIA
Vehicle
ID
and
every
matching
configura<on

process
to
maintain
their
lis<ngs
are
very
different.
Legacy
was
 part,
while
in
ACES;
only
the
minimum
amount
of
informa<on

the
AAIA’s
first
a9empt
to
address
the
data
exchange
needs
of
 is
required.
For
example,
if
a
part
were
intended
to
fit
every

the
industry
and
will
no
longer
be
supported
by
them
aeer
 configura<on
of
a
2006
Ford
F‐150,
18
separate
AAIA
IDs

December
2012.
ACES
is
the
current
industry
standard
for
the
 would
need
to
be
specified
in
Legacy,
while
only
1
record

management
and
exchange
of
catalog
and
vehicle
data,
as
 would
have
to
be
created
to
cover
the
same
applica<ons
in

well
as
the
standard
leveraged
by
Evokat
for
your
applica<ons.
 ACES.
This
represents
a
significant
<me
saving
for
the
Catalog

Manager,
as
well
as
the
customer,
who
is
only
presented
with

The
Legacy
standard
is
based
on
the
AAIA’s
Make/Model
table,

the
informa<on
necessary
to
determine
the
correct
part.
which
was
created
in
1997.
With
the
introduc<on
of
the
ACES

format,
this
standard
is
referred
to
as
“Legacy”
but
is
s<ll
in
 Since
ACES
was
designed
to
replace
the
Legacy
standard,

heavy
use
across
the
industry.
The
AAIA
Make/Model
Table
 backwards
compa<bility
has
been
built
into
the
VCDB.
This

assigns
an
iden<fica<on
number
to
a
unique
collec<on
of
14
 allows
ACES
applica<ons
to
be
translated
cleanly
into
the

vehicle
a9ributes.
The
a9ributes
are:
Year,
Make,
Model,
 Legacy
standard,
while
excess
vehicle
a9ributes
are
typically

Submodel,
Engine
Type,
Liter,
CC,
CID,
Fuel,
Fuel
Delivery,
 defined
when
trying
to
convert
from
Legacy
values
to
ACES.

Aspira<on,
Engine
VIN,
Engine
Designa<on,
and
Region.
 These
excess
values
can
lead
to
data
submissions
being

Several
retailers
s<ll
desire
to
receive
applica<on
informa<on
 rejected
by
trading
partners
for
what
is
considered
to
be
over

using
Legacy
vehicle
ids
in
addi<on
to
custom
values
to
 mapped
a9ributes.
Applica<ons
in
Evokat
are
saved
to
the

iden<fy
parts
by
supplier
or
part
type.
Evokat
provides
 ACES
standard,
giving
you
the
most
reliable
method
to

transla<on
services
for
each
of
these
customized
formats.
 generate
both
ACES
and/or
Legacy
based
files.
Each
AAIA
ID
relates
to
a
specific
set
of
values,
whether
they

While
both
applica<on
standards
are
s<ll
currently
accepted,

are
necessary
to
define
proper
fitment
or
not.
Since
only
a

the
pending
sunset
of
the
AAIA
Legacy
standard
underscores

subset
of
vehicle
informa<on
is
defined,
fitment
notes
are

the
importance
of
building
a
catalog
based
on
ACES

heavily
relied
upon
to
specify
the
exact
fitment
required
for
a

applica<ons.
Evokat
easily
facilitates
the
produc<vity
gains

part.
made
in
the
management
and
communica<on
of
catalog

ACES
vehicle
configura<ons
have
45
unique
a9ributes,
 informa<on.
By
using
an
ACES‐based
system,
the
future

covering
everything
that
was
included
in
the
Legacy
format,
as
 viability
of
your
catalog
is
ensured.
well
as
varia<ons
in
Transmissions,
Steering
Systems,
Body


MAY
14,
2010 www.illumaware.com 2
 THE ILLUMINATOR VOLUME III

New Application Review Tools Introduced


(con<nued
from
page
1)
The
addi<on
of
the
Review
Applica<ons
page,
available
via

the
Product
Management
menu,
is
even
more
exci<ng
for

many
of
our
customers.
This
new
func<onality
presents
a

broader
perspec<ve
for
reviewing
applica<on
coverage
and

mapping
consistency
that
was
only
previously
available
via

the
Report
Library
and
print
layouts.


All
you
have
to
do
is
select
the
desired
applica<on
standard,

make,
and
model
to
view
coverage
for
all
of
your
parts
or
a

selected
category.
Viewing
applica<ons
across
parts
clearly

iden<fies
coverage
gaps
due
to
posi<on
as
well
as
slight
 This
type
of
feedback
from
catalog
managers
helps
us
make

differences
in
the
applica<on
defini<ons
between
two
related
 their
job
easier;
while
at
the
same
<me
sharpens

parts.
Applica<ons
can
be
edited
or
deleted
directly
from
this
 Illumaware’s
compe<<ve
posi<on
in
the
marketplace.
We

screen,
making
it
a
one‐stop
des<na<on
for
improving
catalog
 welcome
and
encourage
any
ideas
you
think
will
improve

consistency. your
electronic
cataloging
experience.
If
we
can’t

accommodate
you
immediately,
your
ideas
will
be
reviewed

for
incorpora<on
into
the
next
major
release
of
Evokat.

ACES 3.0 & PIES 6.2 Now Available

Evokat
can
now
generate
ACES
3.0
and
PIES
 aeermarket.org/Resources/Tech/ACES3‐
6.2
compliant
XML
files
from
your
exis<ng
 docs.aspx.
database
for
trading
partners
that
require

these
formats.
 PIES
6.2
includes
updates
that
are
less

apparent
in
Evokat
and
are
listed
in
the
PIES

ACES
3.0
changes
included
several
elements

6.2
What’s
New
document
which
is

you
may
have
seen
reflected
in
Evokat
as

published
by
AAIA
and
available
at
h9p://
well
as
some
more
technical
adjustments.

aeermarket.org/Technology/PIES‐62‐
You
may
have
no<ced
the
addi<on
of
eight

new.aspx.
Changes
included
sepng
exis<ng

segments
of
Othermo<ve
data
to
the
VCDB

fields
to
be
mandatory
and
the
addi<on
of
a

in
your
Map
Applica<ons
screen,
including:

Product
A9ribute
element.
Lawn
and
Garden,
Marine
Engines,
and

Construc<on
equipment.
The
previous
 Most
retailers
have
yet
to
announce
formal

announcement
related
to
Digital
Assets
and
 acceptance
of
these
new
formats,
so
they

the
ability
to
link
these
assets
to
 will
only
be
added
upon
request
to
your

applica<ons
is
also
related
to
the
new
 Report
Library
to
avoid
confusion.
Please
let

func<onality
in
ACES
3.0.
For
more
 us
know
if
you
have
a
need
to
generate

informa<on,
the
ACES
Documenta<on
is
 these
formats
and
we
will
ac<vate
them
in

available
from
the
AAIA
at
h9p:// your
account.








MAY
14,
2010 www.illumaware.com 3
 THE ILLUMINATOR VOLUME III

Illumaware.com Re-launch
If
you
arrived
at
this
Illuminator
ar<cle
through

illumaware.com,
you
can
see
the
obvious
changes
for
yourself.

We’ve
transi<oned
from
a
horizontal
to
ver<cal
web‐page

design.
This
change
allows
customers
with
different
screen

resolu<ons
to
more
easily
read
the
pages.

The
lower
right
hand
corner
of
the
front
page
is
now
reserved

for
recent
news,
addi<onal
Evokat
features,
and
any
changes

that
affect
our
customers.
In
the
future,
we
will
be
adding

ar<cles
related
to
how
different
customers
use
Evokat
to

increase
their
sales
and
boost
internal
cataloging
produc<vity.

Some
of
the
other
changes
include
having
the
front
page
of
the

website
show
the
most
recent
updates
to
NAPA’s
data
standard

as
well
as
the
AAIA’s
VCDB,
PCDB
and
QDB.
Your
data
is

validated
against
the
changes
in
these
standards
every
month.

Any
changes
affec<ng
your
data
will
show
up
in
Evokat’s

Analyze
My
Catalog
page
for
repair.

Pictures
and
email
addresses
with
live
links
for
Illumaware’s
key

players
have
been
added
so
that
you
can
email
any
of
us

directly
with
your
ques<ons
or
sugges<ons
on
how
we
can

improve
our
product
offering.

OptiCat Membership Share Your Story

In
case
you
missed
it
last
month,
Illumaware
 We
invite
you
to
share
your
Evokat
stories
in
the

has
become
an
Op<Cat
TeamDIO
member. Illuminator.
When
you
share
an
example
related
to

cost
savings,
quality
or
produc<vity
improvements

"This
rela<onship
is
another
step
in
our
 gained
by
using
Evokat;
we
will
pay
you
$200
if
your

con<nuing
drive
to
ensure
suppliers'
product
 story
is
selected
to
appear
in
a
future
issue.
If
you

and
applica<on
data
are
the
fastest
to
 have
any
user
<ps
or
shortcuts
on
how
to
use
Evokat

market,
most
complete
and
accurate
in
every
 that
are
relevant
to
other
users,
we
will
pay
you
$50
if

way
possible,"
says
Bruce
Speicher,
 they
are
published.

Illumaware's
managing
partner.
Submit
your
stories
and
<ps
to

For
more
informa<on,
visit
 Brian.Williams@Illumaware.com
with
the
subject
line

www.illumaware.com
or
www.op<cat.net. “Illuminator
Submission”
for
considera<on.

MAY
14,
2010 www.illumaware.com 4