VARIABLE DATA PUBLISHING

WHAT IS VDP?
Variable Data Publishing or Variable Data Marketing is customer
relationship management at its best. It is data-driven, targeted
one-to-one marketing. It offers a way to custom-tailor
communications to a specific individual that resonates and
motivates them take action.
“ Imagine shooting 1 or 100,000 arrows from a single bow simultaneously and
having each one hit its intended, separate target-
right in the bull's-eye.
”
- Adobe Systems
HOW DOES IT WORK?
VDP is a simple yet effective tool. By merging content with a
database, layouts are created that contain copy(text), graphics and
imagery that are as individual as each recipient and can be
delivered via snail-mail, email, mobile devices and customized web
pages called PURLS.
This is an example of how data
can be variable. This was a
postcard that was sent to
basketball fans, getting them
excited about March Madness.
Here a customer’s name is
inserted into a layout that
contains an image relevant to
their lifestyle.
 Through the direct online interaction via the PURL (personal-URL)
you can collect and measure analytics of that specific user. This
data compiled with each successive customer contact allows you
to further improve your brand’s relevancy to that customer.

PURLS provide: • unique user experiences

• acquisition of customers interests
• an avenue to contact and promote an ongoing dialogue
through follow-up emails, texts or calls

• collecteddata which will fine tune existing database to create

stronger databases

analytics measured
database +marketing print/media campaign PURL & delivered to sales connect to customer database +marketing
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This is another example of how

DOWNHILL SKIING data can be tailored.
now available at
turks & caicos sporting club

■
BONEFISHING &
DOWNHILL SKIING
now available at
the greenbrier sporting Club


 AVAILABLE
FE BURARY 1 
MAY 1
 YOUR SPEC
IAL MEMBER
AT TURKS & BENEFITS EX
CHANGE
as a member of Elizabeth, CAICOS SPOR
TING CLUB
INCLUDES:
The Greenbrie a three-
to participate in r Sporting Club island’s nist
ght stay in on
a Member Bene , you guest cocu om three-bee of the
Sporting Club fits Exchange To are cordially invited safari tett ages or in droo
a lu ry m
in Jackson Hole ur at either Sn nt hand craftedxu
at Ambergris Ca , Wyoming or ake River in africa
y. This special Turks & Caico gourmet meal
sporting club ap three-night pa s Sporting Club creative culins prepared by our
proach to the me ckage lets you ary team
mber amenities experience the one half day
already know an and sporting ac of
d love in a whole tivities you water fi shing shallow
new setting.
The choice is yo diving and sn
urs: lose yoursel of the only unorkeling over some
mountains of Sn f in the pristine the carr sp
ibean oiled reefs left in
ake River Spor forests and snow
tropical warmth ting Club or ba -capped
of Turks & Ca sk in the turquo
icos Sporting Cl ise waters and
ub at Ambergris
a casting lesso
pursuits expe n with our outd
rt oor
Data can vary wherever you choose.
Cay. a nature tour
club’s natura with the
list
time to la
TO SCHEDU at calicorejac x by our infi
nity pool
LE YOUR PR k pavilion
CONTACT ME IVATE VISIT
MBER RELA
TIONS
Gabriella
R. Brown .tcsportingcl
gbrown@dps ub.com
development.c
om
Jarett and Younghee Kim,
843.266.2127
, you are cordially invited
as members of Turks & Caicos Sporting Club
ber Bene fi ts Exch ange Tour at our sister Sporting
to participate in a Mem
 in Jacks on Hole, Wyoming.
Club along the beautiful Snake River

Tour for two includes:

Your special Member Benefits Exchange
king resort in
three nights lodging at loveridge snow
jackson hole
tain resort
ACTIVIT
IESARE
two lift tickets to jackson hole moun
SEASO

at snake river
ALCOHO NALAN

lunch and exclusive member privileges

LICBEV DSUBJ
ERAGES ECTTO
ANDAD CHANGE
DITIONA BASED
LMEALS ONWE

sporting club’s private mountain lodge

NOTIN A T H E R 
CLUDED


guided snowmobile trip

nordic lesson
guided snowshoe hike
an additional fee
optional dogsledding or heliskiing for

1  APRIL 9
PACKAGES AVAILABLE FEBRUARY

, CONTACT MEMBER RELATIONS

TO SCHEDULE YOUR PRIVATE VISIT
Gabriella R. Brown
843.266.2127
gbrown@dpsdevelopment.com

www.snakeriversportingclub.com

O N W E A T H E R 
TO CHANGE BASED
SONAL AND SUBJECT A L S N O T I N C L U D E D 
!CTIVITIES ARE SEA SANDADDITIONALME
!LCOHOLICBEVERAGE
 This was a very successful piece that
was sent to private jet owners. The
tail # was our connection to the
client. Each client’s tail number was
custom printed on their invitation.

N3557-C
 Robert, you’ve been cle
private jet strip in ared to land on the
the Caribbean. With longest,
Immigration, our onsite Customs an
5,700-foot jet strip d
and has ample spac is fully lighted and
e for your Challen pa ved,
ger.
You and a guest ar
e invited to spend
at Turks & Caicos three
Sporting Club at Am incredible days
some of the finest bergris Cay. Enjoy
bonefishing in th
gourmet cuisine, e world, indulge in
sleep in a luxurio
steps away from th us custom cottage
e water’s edge, an just
1,100-acre private d simply relax on
island. our

Whether you prefe

r watching the wave
flats, this is your pa s or bonefishing in
ss to experience Li the
fe, Well Played.

W E’V E PR EPAR
ED EV ER Y TH
CO NF IR M YO IN G TH AT YO
UR IT IN ER AR U NE ED
Y AT
WWW.TCSPORT
INGCLUB.COM
/ N23571
if you have any qu
estions please ca
nicole tolbert ll
877.815.1300
Variable data such as name, plane
model, personal URL (PURL) are
,)&%7%
,,0,!9
%$
shown here.
This is an example of a PURL - their
personalized web site. It contains
information specific only to that
individual such as a customized offer
or invitation that speaks to
their interests.
WHY SHOULD YOU USE VDP?
Research has shown that customized communications can
significantly increase response to lead generation, brand loyalty
and traffic generation.

It can be used to: • acquire leads

• increase sales
• secure brand loyalty
WHERE ARE VDP SOLUTIONS BEING
APPLIED SUCCESSFULLY TODAY?
In Everything. The flexibility and scalability of VDP yields a broad
set of applications, from basic data merge for business
correspondence to highly complex, customized promotional
pieces — with recipients ranging from one to one million.

Applications can include: • direct mail

• packaging

• signage

• statements

• sales collateral
• newsletters
• catalogs

• membership kits
(and that’s just the beginning)
WHEN IS A GOOD TIME TO
INCORPORATE VDP INTO YOUR
MARKETING CAMPAIGNS?
Anytime. VDP can be used for any scope of project.