Amway Corporation

Amway is more than an income opportunity or a company or products. It’s about

putting people in control of their lives. It’s about connecting people to others who
respect them, who share their goals and aspirations. It’s about supporting people in
their achievements.

Amway is about people connecting people to a better way of life.

Amway Corporation is one of the world's largest direct selling companies. Originally
founded by Jay Van Andel and Rich DeVos, Amway operates in more than 88
countries and territories in Asia, Africa, Europe and the Americas. Amway products
and services are marketed through independent business owners worldwide. Amway
is a wholly owned subsidiary of Alticor Inc.

PEOPLE

Amway has more than 6000 employees worldwide. In addition, Amway has more
than 3.6 million Independent Business Owners (IBOs) around the world. In China,
Amway products are sold by Amway sales representatives.

PRODUCTS AND SERVICES

Over 450 unique, high-quality products carry the Amway name in the areas of
nutrition, wellness, beauty and home, as well as commercial products and a variety
of services. In addition, Amway independent business owners in selected markets
sell additional brand-name goods through local merchandise catalogues, plus a
variety of services and educational products. All products are backed by a customer
satisfaction guarantee.

GOVERNANCE AND MANAGEMENT

Doug DeVos is the President of Amway and Steve Van Andel is the chairman.
FACILITIES

Amway operates out of Alticor's world headquarters located at 7575 Fulton Street
East, Ada, Michigan 49355, USA.

COMMUNITY SERVICES

Amway, its Independent Business Owners and employees are involved in improving
the communities in which they do business. Specific and current information is
available upon request.

AFFILIATIONS

Amway is a prominent and active member of the regional and national direct selling
associations worldwide. Doug DeVos is a member of the U.S. Direct Selling
Association Board of Directors. Former Alticor President Dick DeVos is the current
Chairman of the World Federation of Direct Selling Associations (WFDSA). Globally,
direct selling is an industry with approximately $80 billion in sales and more than 30
million salespeople.
Amway 50th Anniversary

Plan now to join us as we celebrate a half-century of innovation & achievement.

Amway and Quixtar will invite qualified Executive Diamonds and above to our first
ever 50th Anniversary Global Executive Diamond Council in Grand Rapids and Ada,
Michigan, May, 2009. Immediately after, qualified Diamonds and above will join us in
Las Vegas, Nevada for the 50th Anniversary Global Diamond Forum.Enjoy exclusive
events with world-renowned entertainment and speakers. Get the latest on company
developments, One by One initiatives and growth strategies. This will be a truly
unique event, fifty years in the making.Join us at the Grand Gala Golden
Anniversary.Look for more details in the near future.

50 Years. Two Cities. A Once-In-A-Lifetime Gala Event

Plan now to join us as we celebrate a half-century of innovation &

achievement.

Amway and Quixtar will invite qualified Executive Diamonds and above to our first
ever Global Executive Diamond Event in Grand Rapids and Ada, Michigan, May,
2009. Immediately after, qualified Diamonds and above will join us in Las Vegas,
Nevada for the Global Diamond Forum.

Enjoy exclusive events with world-renowned entertainment and speakers. Get the
latest on company developments, One by One initiatives and growth strategies. This
will be a truly unique event, fifty years in the making.

Join us at the Grand Gala Golden Anniversary. Look for more details in the near
future.

Celebrate Achievement

1959

Amway Corporation founded by Jay Van Andel & Rich DeVos

Launch of LOC Cleaning Product

1960

SA8 Laundry Detergent Introduced

1962

Nutrilite brand introduced

1963

Gross sales over $6 million

1968

Launch of Artistry brand

1971

Amway expandsAustraliaEuropeJapanKoreaThailandMalaysia1980Sales pass the

$1 billion mark

1981

Amway Grand Plaza Hotel opens

1984

State-of-the-art cosmetic plant opens

1985

Amway expands to Latin America

1989

Sales force surpasses 1 million

1995

Amway expands to China

1997

Sales force surpasses 3 millionAmway expands to Africa

2000

eSpring logo
2001

1 online health & beauty sales – business 2.0 magazine

2003

One by One Campaign for children started

2005

Sales reach $6.4 billionAmway expands to Russia

2006

Nutrilite Health Institutes Center for Optimal Health Opens

We own farms in:BrazilMexicoUnited States

Nutrilite is the world’s leading brand of dietary supplements

A global leader in prestige beauty

2009

50 yearsOf growth and innovationOf quality product brandsOf helping people live
better lives
50 yearsCelebrate achievementCelebrate the futureCelebration events in Grand
Rapids and Las Vegas May 2009

50 years in the makingA once in a lifetime celebration May 2009

Founders Council plus Global Executive Diamond Council plus Global Diamond
Forum plus EqualsA 50th Anniversary Celebration you won’t want to miss!

2 cities

Las Vegas, NevadaThe home of entertainment

Ada, MichiganThe home of Amway

See our future

Be inspired

Be entertained

Be our guest

Make DiamondMake History

Celebrate achievement…celebrate the future

The History of Amway
What does the word Amway mean? Amway is an abbreviation for "American Way"
and was coined in 1959 by company founders, Jay Van Andel and Richard DeVos.
Short, unique and easy to remember, Amway has been registered as a corporate
name and trademark ever since.

In the following decades, Amway Corporation successfully established itself as a

leading multilevel marketing business, built on strong values and founding principles
that continue to sustain our company today. The business is built on the simple
integrity of helping people lead better lives.

Today, Amway is a multibillion-dollar international business representing freedom

and opportunity to millions of people in more than 88 countries and territories around
the world. Amway generates US$6.4 billion (September’04 - August’05) in sales at
estimated retail through this global product distribution network. We offer over 3
million Business Owners the inspiration to grow those businesses, and we work hard
to provide new and better ways for them to achieve their life goals.

AWARDS

• As a corporate leader in promoting environmental awareness and education,

Amway received the prestigious United Nations Environment Programme
Achievement Award in 1989.
• Corporate Citizenship Award - On November 08, 2005, the United States
Chamber of Commerce awarded Alticor with the Corporate Citizenship Award in
the category of International Community Service for the One by One Campaign
for Children

A SOLID FOUNDATION

Rich DeVos and Jay Van Andel's friendship actually began with a business
proposition, when Rich struck a deal with Jay for a ride to school for 25 cents a
week. After high school they entered the military, but they planned to start a
business together after separate tours of duty. A friendship formed and became a
business relationship that has lasted to this day.

THE EARLY YEARS

Amway quickly outgrew its original facilities in the basements of Rich DeVos's and
Jay Van Andel's homes. In its first full year of business, Amway's sales were more
than half a million dollars.

THE DECADE OF GROWTH

As vowed by Jay Van Andel the night of the 1969 disaster, Amway rebuilt the
aerosol plant and went on. The '70s began with sales of more than $100 million at
estimated retail, and kept going strong. After a lengthy investigation, the FTC verified
that Amway is a genuine business opportunity and not a "pyramid."

THE BILLION-DOLLAR DECADE

The '80s will be remembered for the first Billion Dollar Year at estimated retail in
1980. Building expansion at Amway World Headquarters continued at breakneck
speed as Amway scrambled to keep pace with demand, opening its new cosmetics
plant in Ada, Michigan.

THE NEXT GENERATION

As carefully planned by Rich and Jay, the second generation Van Andel and DeVos
families took the helm during the ' 90s. The Policy Board was formed and Steve Van
Andel and Dick DeVos succeeded their fathers as Chairman and President. Distributors
witnessed a similar trend, with the second generation of many distributor families taking
on important leadership roles.,
NEW HORIZONS

In 2000, Amway prepared for a new century and a new exciting era.

Almost 50 years after Amway began, the DeVos and Van Andel families created a
new structure to meet the challenges of this new century. A parent company, Alticor,
was established with subsidiaries Amway, Quixtar and Access Business Group—the
latter to consolidate manufacturing and distribution for the enterprise. At the helm of
Alticor are Steve Van Andel (Chairman) and Doug DeVos (President), jointly holding
the Office of the Chief Executive. Today each area of the business, including
Amway, has the freedom to build on its strengths.

Amway continues to be a leading company in the direct selling industry. Its

fundamental principles—freedom, family, hope and reward—hold as true today as
they did in the very beginning.
Amway India Factsheet
Amway promotes individual entrepreneurship through its innovative direct selling
approach of world class consumer products. Amway India is the country’s leading
direct selling FMCG-company which manufactures and sells world-class consumer
products. Its business opportunity and all its products are covered by 100% Money
Back Guarantee. Amway sources all its products from within India, thereby providing
stimulus to the local manufacturing industry.

CORPORATE CREDENTIALS

• Amway India is a wholly owned subsidiary of US $ 7.2 billion Amway

Corporation, Ada, Michigan, USA. Amway Corporation is one of the largest Direct
Selling companies in the world. It has a presence in 80 countries & territories.
• Established in 1995, Amway India commenced its commercial operations in
May 1998 and has emerged as the largest Direct Selling FMCG Company. The
Company is headquartered at the National Capital Region of India - New Delhi.
• Amway has invested in excess of US $ 35 million (Rs. 151 crore) in India of
this; US $ 6 million (Rs. 26 crore) is in the form of direct foreign investment.
• Amway India has 400 full time employees and has generated indirect
employment for 1,650 persons at all the contract manufacturer locations.
• The Company has provided income generating opportunity to over 4,50,000
active independent Amway Business Owners.
• Amway India provides free and unlimited training to all its distributors to help
them grow their business. Amway India conducted over 29,000 training sessions
during in the past 12-months with an attendance of over 1.5 million Amway
Business Owners and prospects.
• Amway India recorded a sales turnover of over Rs. 800 crore during
January’07 –December’07.
• Amway India is a member of the Indian Direct Selling Association (IDSA).
The IDSA is an industry regulatory body, with several reputed international and
Indian Direct Selling companies as members.
• Amway India is also a member of the Confederation of Indian Industries (CII)
and Federation of Indian Chambers of Commerce (FICCI).
 • The World Blind Union presented an award and citation to Amway India in
2003, for its peerless work for the blind children.

NATIONAL PRESENCE

In ten years of commercial operation, Amway India has established a nation-wide

presence in over 125 offices and 55 city warehouses and four regional mother
warehouses. The distribution and home delivery network set up with the support of
independent logistics partners is spread across over 3,000 locations.

MANUFACTURING

Almost all Amway India products are manufactured in the country through 7 third
party contract manufacturers. To bring the identified contract manufacturers’
production facilities and skills to international standard, Amway has invested in
excess of US$ 4 million (approx. Rs. 17 crore). The transfer of this state-of-the-art,
world-class technology, has been free of cost.

PRODUCTS

• At present, Amway India offers over 105 products in four categories. They
are Personal care category, Home Care category, Nutrition & Wellness category
and Cosmetics category.
• With the exception of Cosmetics range (Artistry*) and some products in
Nutrition and Wellness category, all Amway India products and bottles are
manufactured in India.
• The products match Amway’s global quality standards. They carry a tamper-
proof seal and a ‘100% Money Back Guarantee'. If not completely satisfied with
the product, the consumer can return it for a refund. Amway products are
environment friendly, and are not tested on animals. Amway encourages the
return of its used product bottles for re-cycling and to prevent their misuse.
CORPORATE RESPONSIBILITY

AMWAY OPPORTUNITY FOUNDATION (AOF)

• Amway Opportunity Foundation (AOF) a registered non-profit organisation

which looks after Amway India’s Corporate Social Responsibility (CSR). Amway
distributors are also volunteers of AOF and they have enthusiastically
participated in all AOF activities. Globally, Amway’s CSR campaign is known as
the One By One Campaign for Children.

PROMOTING FREE ENTERPRISE AND SELF-EMPLOYMENT

• Amway has conducted several seminars on ‘Entrepreneurial Development

and Direct Selling’ in concert with the Confederation of Indian Industries (CII) and
the All India Management Association (AIMA) on the benefits of organised direct
selling.

MEMBER - IDSA (Indian Direct Selling Association)

• Amway India Enterprises Pvt Ltd is a member of the India Direct Selling
Association. The Indian Direct Selling Association is an association of companies
engaged in the business of direct selling in India. Its members are of high
national and international repute having set standards in delivering quality goods
and in following ethical business practices.
Vision

Inspiring people to live better lives.

Mission

To provide the best business opportunity. To deliver exceptional quality products to

urban and semi urban homes in the areas of nutrition and wellness, cosmetics,
personal care, home care, home tech and insurance.

Our Values

Amway has established some simple shared values that unite the entire company,
and all of the Business Owners that are associated with Amway. We believe that
these values guide our actions and help us to achieve everything we are capable of
without compromise or harm.

Integrity

We will uphold the highest personal and professional integrity which demonstrates
honestly, loyalty, respect and high ethical standards in all our responsibilities,
obligations and other activities. We are committed to behave at all times in
accordance with the ethical practices of the organization.

Trust

Building reliability and dependability for self by displaying commitment, honesty,

confidentiality and consistency in all actions.

Transparency

We will promote a culture of openness and mutual trust by interacting objectively and
without underlying personal interests.

Service Orientation
We are committed to serve our customers to fulfill their needs by focusing efforts on
discovering and thereby meeting stated and unstated requirements.

Partnership

We will collaborate across boundaries and find common ground by sharing ideas
and resources, with a wide range of stakeholders. We will develop networks and
build long term alliances with internal and external customers.

Recognition

We are committed to honor, encourage and support individuals and teams who
contribute, through their behavior and actions, to the success of the organization.
Brand Family

The Festive Catalogue for 2009 consists of Amway Coreline & Non
Coreline Products.

Shop: FESTIVE CATALOGUE CORELINE 2009

In order to ensure that maximum number of ABOs are able to buy the
Catalogue products, we have decided to “limit” the quantity of each
Non Coreline Item that an ABO can order.

Shop: FESTIVE CATALOGUE NON CORELINE 2009

NUTRILITE® is the world’s leading brand of vitamin, mineral, and dietary

supplements, grown harvested, and processed on its own certified
organic farms.

Shop: NUTRILITE®
•

ARTISTRY® is one of the world’s top five largest-selling prestige brands of

facial skin care and colour cosmetics.

Shop: ARTISTRY®

All products of Attitude contains Skin Vitalising Complex that

synergistically combine to cleanse, Replenish & Moisturise the skin
making it soft & supple.

Shop: ATTITUDE®

Amway XL Energy Drinks are a great tasting energizer drink to help

you boost your mental and physical alertness. It is low on calorie and
high on taste.

Shop: XL ENERGY

•
 Dynamite's range of male grooming products, formulated internationally
is designed to deliver the ultimate grooming experience.

Shop: DYNAMITE®

Glister Toothpaste is a revolutionary Multi-Action Toothpaste with

Sylodent that offers seven benefits.

Shop: GLISTER®

Persona Premium 3 in 1 Soap is a complete soap for the entire family

promises refreshing confidence.

Shop: PERSONA®

Satinique Advanced Range with unique Ceramide Infusion System

uses nature's own renewing technology to rejuvenate, strengthen and
protect your hair.

Shop: SATINIQUE®
•

SA8 Gelzyme is India's only 3-in-1 laundry detergent which pretreats,

cleans and softens.

Shop: SA8®

G&H Range enriched with the goodness of Glycerine and Honey,

deeply nourishes and hydrates the skin for a healthy glow.

Shop: G&H®

LOC High Suds is a multipurpose household liquid cleaner.

Shop: LOC®

Dish Drops is a concentrated hand dishwashing liquid with a powerful

"Triadic Detergency System".

Shop: DISH DROPS®

•

Great Value Product Range offers you Great Quality, Great

Performance, Great Price and a Money Back Guarantee!

Shop: GREAT VALUE PRODUCTS®

Business Support Material