Digital Leadership A Mini MBA1

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Digital Leadership

A Mini MBA

From Telco to CSP transforming


the business

From the provider of the Telecoms Mini MBA, this intensive


4 day executive workshop will deliver the
knowledge and skills to you need to drive real
business transformation as telcos move to becoming full
Communications Service Providers (CSP).

Why attend the Digital Leadership


Mini MBA?
EQUIP YOURSELF WITH strategies to transform your business
processes and develop innovative new business models

Over 4 intensive days you will


study the following modules:
Changing state of the industry

GAIN A THOROUGH UNDERSTANDING of the state of


the industry

Developing the CSP business Exploring


best practice

LEARN WHAT IT means for a Telco business to become a true


full Communications Service Provider (CSP)

Business transformation

UNDERSTAND WHAT TECHNOLOGY and network changes


can enable service transformation

Financial benchmarks

EXPLORE THE ROLE of innovative thinking in delivering


transformed customer propositions
DEVELOP, COMMUNICATE AND implement best practice
across the business to ensure effective transformation
BENEFIT FROM REVEALING case studies, simulations and
exercises throughout the programme

Technology transformation
Transforming the customer proposition
The key to future success
Case study finale Communicating CSP
best practice with clarity

Digital Leadership Course Summary


This intensive 4 day executive workshop will deliver the knowledge and
skills to you need to drive real business transformation as telcos move to
becoming full Communications Service Providers (CSP)
Driven by changing industry
dynamics and a reality check in
terms of financial performance
and KPIs, all major telcos are
now undergoing transformation.
In order to survive and to remain
profitable (and to take advantage
of opportunities such as Digital
Services, the Internet of Things,
Unified Communications and
Virtualisation, the transformation
from Telco to full Communications
Service Provider (CSP) is not
optional.
This executive workshop develops best
practice ideas on the transformed telco
and in particular examines what needs to
be done in terms of the business models,
the customer proposition, partnerships,
technology and business enablers, people,
and culture in order to maximise future
performance and become an effective
Communications Service Provider.
We build on existing ideas and knowledge
in a highly interactive and engaging
learning environment, where ideas are
presented, shared, analysed and
developed holistically in order to gain a
comprehensive and detailed view of our
changing business.
We aim to highlight and organise the
ideas in order to develop clarity ensuring
the ideas and best practice can be
applied effectively to the participants
own organisation.

Competency development and learning objectives


Participants will develop or be able to:
A SOLID FOUNDATION on which to develop the business
CONTRIBUTE MUCH MORE effectively to strategic direction-setting within their
own organisation
RECOGNISE AND DEVELOP best-practice across the organisation and have the
confidence to share and replicate
CONFIDENCE TO INITIATE, guide and direct telco transformation
MAKE BUSINESS DECISIONS that are focused, balanced, and fully grounded in
business reality
DEVELOP AN INNOVATIVE environment that embraces opportunities, creative thinking,
and implementation effectiveness in order to maximise value creation
EVALUATE NEW INITIATIVES holistically with full regard for the customer proposition,
competitive environment, support requirements and costs
EVALUATE NEW TECHNOLOGIES and supporting/enabling systems with clarity
identifying key requirements in terms of capabilities, limitations, performance and features
MAKE DECISIONS ON Transformation initiatives/supporting systems and technologies
that are commercially viable, minimise risk, and in line with the strategy and goals of the
wider organisation

Comprehensive case studies, simulation and exercises


In order to apply the learning and test ideas immediately, we use comprehensive case studies,
a business simulation that runs throughout the programme, culminating in a final presentation /
best practice session, and a series of exercises to consolidate.
The goal of these practical sessions are to develop innovative ideas and ingrain learning to
ensure that you can:
Take ideas back into the workplace and apply them effectively
Discuss future direction with confidence and take the lead in setting strategy
Make decision that are grounded in reality
Advise and mentor others on future direction

Who is it for?
A wide range of participants within an organisation would benefit including:
Mid senior managers and directors
Identified talent
Previous Telecoms Mini MBA delegates
Those new to the industry in mid senior management positions

Customised In-house Training Option


Part of Informa Telecoms & Media
As part of Informa Telecoms & Media the Telecoms Academy has
access to up-to-date telecoms market research and analysis
available from Ovum, part of Informa Telecoms & Media. We
incorporate this information into our training programmes where
relevant to ensure that technology and market developments are
put in the context of wider industry trends. Telecoms Academy
are the only training provider with the research capabilities and
industry knowledge required to fully apply competency
development with relevance and confidence.

Web www.telecomsacademy.com

Although we provide effective and balanced Mini MBA programmes, we recognise that
individual organisations have their own particular focus and requirements. The unique
modular nature of our programmes allows you to create a cost effective programme that
meets your precise needs delivered and a time and location of your choice.
Throughout the process youll be guided by your account manager and one of our
experienced training developers, well help you select the course content along with the
case studies and practical exercises to ensure that we produce and deliver a course that
exactly matches your needs.
For more information and to discuss your specific training options please contact
us: Telephone +44 (0)20 7017 4144 Email training@telecomsacademy.com

Email training@telecomsacademy.com

Programme Details
Technology Transformation
DAY 1

DAY 4

Transforming Access

Changing State of the Industry

Fixed Maximising Copper, Towards FTTH

The Journey from Telco to Communications


Service Provider

The New Core Network

Industry Structure and How it is Changing


The Value Chains
Changing Customer Base /Segments
Focusing on Profitable Segments
New Sectors/New Capabilities
Mergers and Acquisition
Changing Customer Behaviours Trends
and Forecasts
Impact of Convergence

Mobile Towards 5G

Policy Control and Charging

We develop our ideas about best practice


holistically using a unique set of templates and
tools to comprehensively work through the
following:

Advanced Billing Systems

Strategy Development

Security

Market and Customer Focus

Virtualisation

Technology Best Practice

Network Function Virtualisation

Business Support and Enablers

SDN

Leadership, People, Management,


Performance Getting the Job Done

Supporting Systems
Evolved Packet Core

Cloud Techniques

Financial Management

Business Models

Performance and KPIs

The Need for Transformation

Corporate Social Responsibility

DAY 3
Financial Benchmarks
Top 40 Operator Groups Benchmarked
Performances Analysed
KPIs Explained, including Implications for the
Industry
Regional Focus
Trends Highlighted

Telco/CSP Strategies
Explored, Analysed,
Dissected and
re-constructed
We take a selection of current CSP/Telco
strategies and analyse them in an open
and honest discussion forum. The aim is to
identify the good, the bad and the ugly, and
to develop our own ideas of best practice.
The strategies represent a highly relevant
cross-section of the industry (and will
change as required).

DAY 2

In addition, we use tools to explore and analyse:

Innovation Transforming
Thinking and Monetising
Creativity
In a high-pressured environment, the ability
to think differently in order to maximise
opportunities and to effectively compete, is
constrained by the available time, risk
aversion, and the culture in which we work.
This session provides a powerful insight into
the role and value of innovative thinking
across the organisation not just in terms of
new products and services, but including
business processes, business models,
partnerships, people initiatives, and (of vital
importance) in terms of our customers.
We develop ideas that, if implemented, will
help you get the most from yourself, your
team, and the wider organisation.

Transforming the Customer


Proposition the Key to Future
Success
Role of the Telco/CSP
Identifying our Customers and Segments

Business Transformation

Using Big Data and Analytics

Transforming from Telco to Communications


Service Provider (CSP)

Developing Our Customers

New Business Models


Organisational Structure
Process Transformation

Customer Usage and Trends


Comparison of Relative Technology Costs

Case Study
Finale Communicating CSP
Best Practice with Clarity
This final session is used to develop clarity in
our ideas ensuring we are in a position to:
Take ideas back into the workplace and
apply them effectively
Discuss future direction with confidence
Take the lead in setting strategy
Make decision that are grounded in reality
Advise and mentor others on future
direction
Depending on the audience, this will be a
formal team presentation but optionally
can be a work-shop that pinpoints key topic
areas and the major issues/points in each.
The goal is to highlight and organise the
ideas holistically and to maximise value
ensuring they can be applied effectively to
the participants own organisation.

Understanding the Customer

Legacy Positioning Services, Bundling,


Pricing, Segments etc

Identifying and Monetising Assets

Developing the CSP Business


Exploring Best Practice

The Role of Innovation and Creativity


Developing Competitive Advantage as a CSP
Exploring new Services and Solutions
Building Partnerships
Brands and Value Creation
Pricing Strategies

Delivering on ICT and Unified


Communications
Digital Services
Supporting Enterprise and B2B
The Internet of Things

Web www.telecomsacademy.com

Email training@telecomsacademy.com

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