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  • Airbus Airspace Cabin 1

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    Harry Urio
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    1) Airbus is launching their new "Airspace Cabin" brand which aims to underline their leadership in aircraft cabin comfort and innovation. 2) The brand is a tool for Airbus customers to leverage their own brand and sell more tickets by creating passenger awareness and desire for a comfortable flying experience. 3) The document outlines Airbus' history of aircraft innovation dating back to 1972 and highlights attributes of the new cabin brand including ambience, comfort, services, and design.

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    Cabin 1

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    1) Airbus is launching their new "Airspace Cabin" brand which aims to underline their leadership in aircraft cabin comfort and innovation. 2) The brand is a tool for Airbus customers to leverage their own brand and sell more tickets by creating passenger awareness and desire for a comfortable flying experience. 3) The document outlines Airbus' history of aircraft innovation dating back to 1972 and highlights attributes of the new cabin brand including ambience, comfort, services, and design.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    68 views28 pages

    Airbus Airspace Cabin 1

    Uploaded by

    Harry Urio
    1) Airbus is launching their new "Airspace Cabin" brand which aims to underline their leadership in aircraft cabin comfort and innovation. 2) The brand is a tool for Airbus customers to leverage their own brand and sell more tickets by creating passenger awareness and desire for a comfortable flying experience. 3) The document outlines Airbus' history of aircraft innovation dating back to 1972 and highlights attributes of the new cabin brand including ambience, comfort, services, and design.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    of 28

    Airbus

    Kiran Rao, EVP Marketing & Strategy


    Ingo Wuggetzer, VP Cabin Marketing

    Airbus Cabin Brand


    Cabin Brand
    Launch

    Launch

    23.03.2016
    London, 23 March 2016 London

    -------------------------------------------------A successful brand


    associated with
    leading technology
    and innovation

    A history of
    innovation

    --------------------------------------------------

    Airbus successful
    family of aircraft
    built on non-stop
    innovation

    1972

    A300
    First twin engine
    wide-body

    1982

    1987

    A320
    Full fly-by-wire

    A310
    First two man cockpit

    1992

    2005

    A380
    Full double deck,
    25% composites

    A330
    First twin-engine
    long range aircraft

    2012

    2013

    A350
    > 50% composite
    structure

    Perfect Flight
    with 40% CO2 reduction

    2016

    A320neo

    Cabin Brand
    -------------------------------------------------Underlining Airbus
    comfort & innovation
    leadership
    A tool for our customers
    to leverage their brand
    & sell tickets
    Creating awareness
    and desire among
    passengers for a
    comfortable flying
    experience

    Brands

    --------------------------------------------------

    More than
    just a logo

    Desire
    Love

    Loyalty

    Airbus Aerospace Conference: Brand, A330, A350 XWB

    Brand
    Truth

    --------------------------------------------------

    Committed to
    passenger

    Airbus Cabin

    Delivering
    airline

    EXPERIENCE

    SPACE

    PERFORMANCE

    We create the
    perfect space for

    AIRLINE &
    PASSENGER
    WELL-BEING

    Brand
    Attributes

    Relaxing space

    Airbus Cabin

    SPACE

    DESIGN

    Beautiful space

    -------------------------------------------------SERVICES

    Inspiring
    space

    AMBIENCE

    COMFORT

    Living
    space

    Factual
    Emotional

    Brand
    Attributes

    --------------------------------------------------

    Factual
    Emotional

    A330neo

    --------------------------------------------------

    Launching the
    Airspace cabin
    brand

    Imagine where we can take you


    with our superior ambience

    --------------------------------------------------

    AM B I E N C E
    A unique welcome
    experience

    --------------------------------------------------

    AM B I E N C E
    A unique welcome
    experience
    Latest lighting
    technology

    --------------------------------------------------

    AM B I E N C E
    A unique welcome
    experience
    Latest lighting
    technology
    The quietest cabin
    in its class

    Feel your best,


    experiencing our leading comfort

    --------------------------------------------------

    COMFORT
    Great spaciousness
    and fresh cabin
    appearance
    New lateral bin with
    high ceiling

    --------------------------------------------------

    COMFORT
    Relaxed and easy
    storage of baggage
    66% more bags

    ------------------------------------------------

    COMFORT
    Maximum personal
    space
    18 wide seats
    Optimised shoulder
    and foot space

    Enjoy cabin services where work and play


    are easier than on the ground

    -------------------------------------------------

    SERVICES
    A truly connected world

    Multiple technologies
    Multiple suppliers
    Global coverage

    Quality of service

    -------------------------------------------------

    SERVICES
    4th generation In-flight
    entertainment
    Larger screens
    High definition & 3D
    Connect your own
    device or media

    Ambient sound

    --------------------------------------------------

    SERVICES

    Aroma dispenser

    Spacious and
    contemporary
    lavatories

    Touchless features

    Antibacterial surfaces

    Ambient sound

    Ambient lighting

    --------------------------------------------------

    SERVICES

    Aroma dispenser

    Spacious and
    contemporary
    lavatories

    Touchless features

    Antibacterial surfaces

    Experience a seamless blend of appearance and functionality


    with our cabin design

    --------------------------------------------------

    DESIGN
    Family feel with
    consistent design
    language
    Straight lines & clean
    shapes and surfaces
    Signature details &
    iconic elements

    Brand
    Attributes

    --------------------------------------------------

    Factual
    Emotional

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