CHAPTER 5 CONCLUSION AND RECOMMENDATIONS

From the above study, it can be concluded that small business is required to design a
website, which provide them credibility. Having a good accessibility to website add in into
their goodwill in the market. Non-discrimination among users by engaging in the
accessibility of web, reflects on small business overall non-discriminatory attitude and
produces excellent public relations. Hence, the wide accessibility of website can be an
effective tool of PR for the organisations. By developing an accessible or flexible web page
considering needs and preferences of every people would lead to more sales revenue for the
small business. Moreover, the literature of this dissertation is analysing that web accessibility
means the company is able to cater each and every individual irrespective of their abilities.
An accessible website reinforce the idea that it is not like disable person being capable to
access a web page, rather it is about each and every individual have easy access to the
website.
The small business firms by creating an accessible website can create good relations
with clients. More visitors result in more sales for the organisation. Also, in present business
environment social and corporate responsibility have more become fundamental in
developing reputation and trust with target customers. But the experience of uses limitations
on the web page can have negative effect on the manner in which individuals perceive even
the strongest brands and reliable companies. It has been identified by accessing cases of
several companies that if a firm decide to publish any information on web than should try to
make it accessible for all. Otherwise, the website may lose its worth and would add negative
reviews and heavy cost for the organisation. The web tools and technology support
accessibility, hence it is the responsibility of designers, managers and ultimately the author of
page to apply such techniques that facilitate in accessing the web pages.
The findings of the research is illustrating that around 0.06% of websites contain
dyslexic issues. Moreover, the dyslexic errors and spelling errors are two distinct things and
must be deal by firms through separate attention. Also, in the Web, an amount of dyslexic
texts is not as big as it can be. It proposes the idea that the wide utilization of spell checkers
improves the dyslexia in the web. Some specific words can be utilized to spot dyslexic texts
and thus dyslexic users. It can be adopted to enhance the accessibility of web and future spell
checkers targeted to users of dyslexic. Also, some previous studies on dyslexia discloses that
the frequency error is related to overall length of word. Short words like where, form, there,

etc. are much more frequently misspelled in dyslexic tests than long words like those ones
that are utilized in experiments. Thus, one can do appropriate estimation by utilizing a wide
sample of long dyslexic words and stopwords. As a byproduct, it has been found out in the
research that other forms of errors are more frequent in web and that can be utilized for
assessing Web text quality. The small business websites accessibility can be compared across
three aspects, such as company size, web page purpose and site map on the basis of data
collected to explore the relations in between such variables and accessibility compliance.
Besides this, the methodology used in this research for measuring distinct errors type
will be utilized in future work to form natural language tools of processing for enhancing
accessibility of Web for dyslexic users. While good efforts are put towards researching both
web accessibility and dyslexia, there is not an appropriate volume of work done by
addressing both simultaneously. There is no task-oriented usability studies published for
examining dyslexic internet users experience. In the literature of this research, a need for
web designs improved accessibility is expressed, due to existing design shortcomings in
terms of disabled readers accessibility. The majority of efforts in the context of accessibility
are aimed at visually impaired and blind users or to persons with serious cognitive
disabilities. As dyslexia is the most common disability among public and internet users, it is
can be suggested that an attention should be paid towards accessibility and dyslexia. The web
page should be developed in a manner that users of all types can browse easily and choose
colour schemes from PC settings that would work for them.
By analysing above research and data on web design accessibility issue for disable
person, it can be suggested that an individual might suffer from disabilities like, have low
vision, colour blindness and blind. For example, a blind people need text equivalents for the
used images on the web page, as they plus their technology of assistive scree reader cannot
get information from the picture. An individual who has a visual disability would not find any
use of mouse, as it needs coordination of both eye and hand. Hence, this person requires
navigation of Web page by using keyboard only. For instance, they may use tab key to move
the focus to the products that required to be selected, then a screen reader must announce the
item so that user recognise where the focus is actually on the page and then the user press the
Enter key in spite of clicking the button of mouse.
Additionally, those with the problem of low vision need to assistance of software or
hardware magnifier to increase the text beyond an enlargement of simple font. Also, the

companies can make use of contrasting colours to design their web page, so that colour blind
and low vision people can be benefited. Furthermore, when information is only presented by
colour, a blind personal misses the actual information. Similarly, if company present
information by utilising any attribute (for instance, depth, contrast, font, location or size), a
user with low vision may not detect the differences. In this case, magnification may change
the contrast or distort fonts, objects and size of the objects and text on the web page. Hence, it
would be best for the company to make use of multiple attributes. For example, if both fill
pattern and colours are utilised on distinct bars on a graph, they can be seen either in colour
or white and black.
Moreover, the companies instead of using attributes of size on the font element for
denoting a heading, the element of heading must be utilised to mark up correctly a heading to
that it can be identified by assistive techniques. The access needs of visually impaired and
blind people can be as variable as they visit the companys website. Therefore, the flexibility
is main for the organisation to ensure that their website is accessible to all. The person with
some vision may require to easily enlarge the text, or change the colours or contrast on the
web page. Others would have software installed on their PCs to make them able to hear the
web pages through synthesised speech or to read the page by utilising a Braille display. Also,
the organisation should ensure that their web page design does not make it difficult for
visually impaired and blind person to be able to modify the page according to their own
requirements.
Developing a website that can be accessible to visually impaired or blind person or
indeed for all can be a complex task. There are some common principles that can be applied
by small firms to design a website for disable person. The companies must provide an
equivalents text for all non-text items on the page. Furthermore, the page should not be
design in a manner that restrict individual to set their own preferences for browsing. The firm
should design the web page in relative sizes. Also, a descriptive titles should be given to all
pages and a valid HTML must be used. Besides this, an individual suffering from dyslexia
face discomfort while reaching, as they find it more critical to decode words on the site and
can also find it problematic to remain focused on a specific text. Moreover, some individuals
may have to focus more on remembering what they have read already that means they may
easily tire. Hence, the web developers, designers and copywriters must keep some important
things in mind. The recommended size of font for such type of users is 12pt. The commonly
used style of fonts for this purpose are Comic San, Arial, Trebuchet, Tahoma, Helvetica and

Verdana. The web designer should avoid the capitalisation use. The background of text
should be off-white and line spacing should be used to break the paragraphs. Moreover, the
web page developers must not use text justification and italics should be avoided. The
navigation of site should be simple as well as pictures can be used to aid comprehension.
Again, the web page developer should try to avoid using text graphics, as users cannot
change the background colours and text when it is presented in this manner.