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Notas: Página 90 A 108
Notas: Página 90 A 108
Notas
Pgina 90 a 108
- It means it wants to create a initial response via the senses before getting into
more deep and emotional meanings, creating an initial impact
- It is more attractive to get a link between the user and the design if the interface of
the design attracts the attention of the user.
has direct influence upon and is influenced directly by both of the other two levels of
pro- cessing.
It is more difficult to see how products that also serve a truly useful purpose need to
balance the stylistic and the elegant with the functional.
- Experience Goals
Experience goals express how someone wants to feel while using a product or the
quality of their interaction with the product.
Feel smart or in control, Have fun, Feel cool or hip or relaxed, Remain focused and
alert
Interaction, visual, and industrial designers must translate persona experience goals
into form, behavior, motion, and auditory elements that communicate the proper feel,
affect, emotion, and tone.
- End Goals
End goals represent the users motivation for performing the tasks associated with
using a specific product
Be aware of problems before they become critical, Stay connected with friends and
family, Clear my to-do list by 5:00 every day, Find music that Ill love, Get the best
deal
- Life Goals
Life goals represent personal aspirations of the user that typically go beyond the
con- text of the product being designed
Experience goals, which are related to visceral processing: how a user wants to feel,
End goals, which are related to behavior: what a user wants to do, Life goals, which
are related to reflection: who a user wants to be
- Types of goals
Take into account which kind of goals are needed, like customer, business and
technical
- Customer Goals
Customer goals tend to vary between them, usually is security, ease of
maintenance, experience, etc.
Also the business goals, to not make them look like money guzzlers, need to raise
awareness that they educate the public, raise enough money to cover overhead. etc.
- Technical goals.
Technical goals need to achieve to be user friendly as possible and to be very
compatible among all devices, therefore also they need to keep safe the info on the
devices of the users and maintain consistency among platforms.
Designing a good idea or product, means that the user products have the ideas
towards the user first rather than the money and profit, the needs of the consumer is
what the design is about, the user is seen as a mean of giving a powerful device or
design, which is contrary to having to see the user just as a buyer.
- Constructing personas
Making a bond or link towards the user is important, and as discussed previously
with the business goals, the idea creating an identity with the user makes it more
loyal and less likely to go to another brand, in which the persona comes in. A
persona will have a series of objectives that will improve the design, like identifying
behavioural variables, mapping interviews subjects to behavioural variables, checks
for redundancy and completeness and synthesizes characteristics and relevant
goals.
The persona idea comes in many steps, some previously mentioned, in which its
ideas are explained.
- Synthesizing goals
By seeing the ideas and patterns created on the data, the goals can be created by
infering over what the logical connections are between each persona, to be
effective, the product designed orientes towards the customer must be as end
goals that can relate and understand what the customer wants.
The persona relationships make sense for set of personas on a product to be part
of, the most typical wayis for personas to be completely unrelated to each other and
in the end tend to form completely different geographic locations.