Download as pdf or txt
Download as pdf or txt
You are on page 1of 28

1h 2013 i the knowledge

research & forecast report

SURABAYA REAL ESTATE

Property Sector Overview


office sector
Total office stock in Surabaya is 278,598 sq m which represents only 4% of the total office stock
in DKI Jakarta. However, the office market in Surabaya is expected to further grow and is
anticipating additional 318,821 sq m of office space over the next four years. Meanwhile, the
average asking base rental rate in Surabaya was recorded at IDR85,233/sq m/month which was
only 40% of the average rental rate in Jakarta.

apartment sector
As of 1H2013, leased and strata-titled apartment in Surabaya totaled at 15,339 units. Again, by
comparison this number represents only 11.5% of the supply in Jakarta. From 2H2013 to the end
of 2015, the Surabaya market expects to see an additional 13,918 units.
The price of apartments in Surabaya is recorded at an average of IDR15.8 million/sq m/month
which is about 30% lower than the average price in Jakarta.

retail sector
Total retail space in Surabaya was registered at 957,088 sqm of which 61% represents
leased malls. Between the period of 2H2013 and 2016, another 261,750 sq m is
expected to come to the market. Meanwhile with 83% occupancy rate, the average
asking base rental rate for retail in Surabaya is recorded at IDR375,076/sq m/month or
80% of the rental rate in Jakarta.
HOTEL SECTOR
There are a total number of 39 star-rated hotel projects in Surabaya providing a total of 6,619
rooms. There will be a significant increase in the number of hotel room between 2013 and 2015
with 20 new star-rated hotels providing 4,251 rooms. The average occupancy rate was registered
at between 61% and 69% during the 1H 2013. The ARR for 3-star hotels was IDR342,409; for
4-star hotels, IDR395,602; and for 5-star hotels, IDR649,556.

www.colliers.com

SURABAYA | 1h 2013 | OFFICE

Office Sector

Colliers International Indonesia - Research

Supply
CUMULATIVE SUPPLY of office space
750,000

sq m

600,000
450,000
300,000
150,000

2017F

2016F

2015F

2014F

2013F

2012

2011

2010

Annual Supply

2013YTD

Existing Supply

2009

2008

2007

2006

2005

2004

2003

2002

2001

2000

Colliers International Indonesia - Research

The growth of the office supply in Surabaya


was sluggish particularly from 2000 to 2012.
During that 12-year period, there was only a
total of 92,424 sq m of new additional office
space, with the supply growing only 3%
annually. With no new office buildings expected
to enter the market, the cumulative supply in 1H
2013 was 278,598 sq m. For the remainder of
2013, there will be no new office buildings
beginning operations.

implemented. This situation will likely continue,


particularly driven by the demand from small
businesses. On the other hand, the opportunity
may come from medium to large business
entities which need bigger office space. Some
developers predict that demand will grow by 10
to 15% in 2013, mainly derived from mid-scale
companies needing office space below 300 sq
m. Such companies come from Jakarta or other
areas to open a branch office in the city.

The office market in Surabaya is not comparable


to that in Jakarta. The business people in
Surabaya are characteristically low profile and
tend not to opt for prestige. Local companies
may have offices in a house or use part of their
factory building for office uses because zoning
regulations for office use is not stringently

Notwithstanding the limited new office supply,


the office market in Surabaya is anticipating a
boom in supply from 2014 to 2016. With a
projection of 234,081 sq m of additional office
supply, the three years ahead will see an annual
growth of 20%.

p. 2

| Colliers International

CUMULATIVE SUPPLY of office space based on marketing scheme


750,000

sq m

600,000
450,000
300,000
150,000

2017F

2016F

2015F

2014F

2013F

2012

2011

2010

2009

For Strata-title

2013YTD

For Lease

2008

2007

2006

2005

2004

2003

2002

2001

2000

Colliers International Indonesia - Research

new office supply pipeline (2014 - 2017)

office building name

location

SGA
(SQ M)

developer name

marketing scheme

2014
Marvel City

Jl. Ngagel

12,000 Consortium Kencana Group, PT Dian Istana and


PT Avila Prima

For Lease

Puncak Bukit Golf Square

Jl. Bukit Darmo Boulevard

30,000 PT Surya Bumimegah Sejahtera (Puncak Group)

For Lease

Skyline Office Tower

Jl. Mayjen Sungkono

38,821 PT Menara Bumi Sejahtera

For Lease

Graha Pena II

Jl. A Yani

The Samator

Kedung Baruk

25,000 PT Samator Land

For Lease

Puncak CBD Jajar Tunggal

Jl. Jajar Tunggal

30,000 PT Surya Bumimegah Sejahtera (Puncak Group)

For Lease

One Galaxy

Jl. Dharmahusada

40,000 PT Puri Galaxy (Sinar Galaxy Group)

For Lease

Office @Jl. A Yani

Jl. A Yani

30,000 PT Trikarya Graaha Utama

For Strata-title

Pakuwon Center

Jl. Basuki Rahmat

20,260 Pakuwon Group

For Lease &


For Strata-title

Tunjungan Plaza VI

Jl. Basuki Rahmat

39,740 Pakuwon Group

For Lease &


For Strata-title

Intiland Tower Extention

Jl. Panglima Sudirman

20,000 PT Intiland Development Tbk

For Lease

CitraRaya City Center

Kota CitraRaya

25,000 PT Ciputra Surya Tbk. (CitraLand Surabaya)

For Lease

2015
8,000 PT Graha Pena Jawa Pos (Jawa Pos Group)

For Lease

2016

2017

Colliers International Indonesia - Research

p. 3

| Colliers International

surabaya | 1h 2013 | OFFICE

For several periods, 84% of the total office


space in Surabaya was marketed as offices for
lease. Strata-titled office space had not been
popular in the early years of the Surabaya office
era until the introduction of Graha Pangeran in
1996. In 2010, Graha Pangeran changed
ownership and since then it has been operated
as offices for lease. In the future, we will delete
Graha Pangeran from our commercial building
database since the owner intends to use the
whole space for themselves (owner-occupied
building).
The market for offices for lease is tough in
Surabaya because office buildings have to
compete with shop-houses or even landed
houses used for office purposes. Prior to 2012,
only two office buildings had strata-titled
offices; however, the strata-titled market was
not as brisk as expected. To cope with a slack
market, strata-titled offices were converted to
offices for lease. In 2012, The Spazio was
launched with strata-titled offices. Unlike the
previous buildings, The Spazio was well
absorbed.
Prior to 1990, the first two office buildings
operated in Surabaya with a total of around
10,000 sq m. During the next decade (1990 2000) there were 15 office buildings operating

in the city, mainly concentrated in Central


Surabaya, bringing a total of 183,974 sq m of
office space. From 2000 to 2010, less office
buildings were built compared to the previous
decade, bringing around 65,624 sq m of office
space into the market. From 2011 onward, only
two office buildings were built, i.e. Trillium and
The Spazio office buildings.
From 2011 to 2013, only two office buildings
with a total of only around 26,800 sq m were
operated. Even this year, there are no new
office buildings being completed. Since the
early period of office building history in
Surabaya, the size of buildings has been no
larger than 25,000 sq m, which is considered a
small to medium size building in Jakarta.
However, in the next one to three years, we
expect to see larger buildings of around 40,000
sq m.
After Graha Pangeran was introduced in 1996,
it was not until 2003 that the second stratatitled office building was introduced. In 2007,
another strata-titled office building was
operated, followed by a fourth in 2012. The
total strata-titled office space in Surabaya is
23,200 sq m, representing 16% of the total
office stock. In the Jakarta market, strata-titled
offices comprise 19% of the total office stock.

office building distribution by region in surabaya (BASED ON NUMBER OF PROPERTY)


East
Surabaya
8%

West
Surabaya
8%

South
Surabaya
19%
Central
Surabaya
65%

Colliers International Indonesia - Research

Regarding location, 65% of the office space is


in Central Surabaya, which includes Jalan
Embong Malang, Jalan Basuki Rahmat, Jalan
Jenderal Sudirman, Jalan Urip Sumoharjo and
part of Jalan Darmo. South Surabaya is the
second commercial area, particularly in Jalan
MayJend Sungkono and Jalan Jend. A. Yani

Colliers International |

p. 4

contributes 19% of the total office stock in


Surabaya. In West Surabaya, the office building
concentration is mainly along Jalan HR
Muhammad, while the Gubeng area is the main
office location in East Surabaya. The only area
with no office buildings is North Surabaya.

surabaya | 1H 2013 | OFFICE

future office building distribution by region in surabaya


(BASED ON NUMBER OF PROPERTY)
West
Surabaya
17%

Central
Surabaya
25%

East
Surabaya
25%
South
Surabaya
33%
Colliers International Indonesia - Research

The pattern of future office distribution is


completely different from currently, as
mentioned above. South Surabaya, particularly
in Jalan Mayjend Sungkono and Jalan Jend A.

Yani, will see more office space in the future,


followed by East Surabaya. Up to 2017, there
will be 12 new office buildings.

Occupancy
HISTORICAL OCCUPANCY RATES BASED ON REGION
100%
95%
90%
85%
80%
75%
70%
65%
60%
55%
50%
2008
Central Surabaya

2009

2010

South Surabaya

2011
East Surabaya

2012

2013YTD

West Surabaya

average

Colliers International Indonesia - Research

occupancy rates based on area in 1h 2013


100%
95%
90%
85%
80%
75%
70%
65%
60%
55%
50%
Central Surabaya

South Surabaya

West Surabaya

East Surabaya

Colliers International Indonesia - Research

p. 5

| Colliers International

surabaya | 1h 2013 | OFFICE

The level of office space absorption is good in


Surabaya, recorded at 87.7% as of June 2013.
Compared to the ending occupancy rate in
2012, this figure is 3.6% higher, largely driven
by the good performance of office buildings
located in Central Surabaya. Some buildings in
Central Surabaya experience good performance.
After major refurbishments over the last two
years, buildings like Gedung Bumi Mandiri 2
captured significant numbers of tenants, while
Wisma BII had both tenant expansion and new
tenants coming in.
Office tenants in Surabaya are predominately
national-scale companies, with only a few local
companies, which normally opt for occupying
shop-houses or rukan. Most multinational
companies taking Surabaya office space are
branch offices from Jakarta or come from
eastern Indonesia, such as Makassar, Balikpapan

and Papua. Overall, the characteristics of


companies having offices in Surabaya are
somewhat different from Jakarta where office
spaces being occupied are relatively small.
Local companies and companies from outside
Surabaya are projected to dominate this small
occupiers market.
According to our records, around 20.000 sq m
of office space was occupied from 2010 to
2012. This is a negligible amount compared to
the annual office space absorption in Jakarta.
Fortunately, the amount of office space being
absorbed is somewhat balanced with the
availability. Such a balance will likely continue
and will maintain occupancy at a healthy level.
Based on business lines, insurance and financial
institutions became the main demand
generator.

Base Rental Rates and Service Charge


average asking BASE rental rates based on area

East Surabaya
West Surabaya
South Surabaya
Central Surabaya
0

20,000

40,000

60,000

80,000

100,000

120,000

140,000

IDR /sq m/month


Colliers International Indonesia - Research

The average base rental rate for offices in


Surabaya has been relatively stable for some
time, at IDR85,233/sq m/ month, only a minor
change from the end of 2012. Based on area,
Central Surabaya achieved the highest rental
rates ranging from IDR55,000 to IDR120,000/
sq m/month, followed by West Surabaya at
IDR75,000 to IDR100,000/sq m/month. With a

Colliers International |

p. 6

relatively sluggish market, rent tends to be flat


as well.
The service charge cost is the main reason for
landlords to adjust the total occupancy tariff. As
of 1H 2013, the average service charge was an
average of IDR47,466/sq m/month.

surabaya | 1h 2013 | apartment

Apartment
Sector

Colliers International Indonesia - Research

Supply
Surabaya, as a metropolis and the secondlargest city in Indonesia after Jakarta, will see
continued growth in the property market, given
the citys rapid development. Like Jakarta, the
property cycle in Surabaya was affected during
the Asian financial crisis in 1997 and global
financial crisis in 2008, but since then, the
property market has sustained an upbeat trend.
The momentum of the booming apartment
market in Surabaya started in 2009 and
continues to grow. Surabaya has only 14,748
strata-title apartment units, which constitutes

only 12.0 per cent of Jakartas apartment


market. These strata-title apartments are
scattered across East, South, West and Central
Surabaya. Despite having a small relative
population and number of apartments, Surabaya
is an interesting market for selling strata-title
apartments. Because it is a growing economy
and the centre of trading, education and
industrial activities in Indonesia, Surabaya is an
attractive location for affluent people and
investors from other cities, and in particular
from eastern Indonesia.

cumulative supply of apartments for strata-title in surabaya


40,000
30,000
20,000
10,000

Existing Supply

2015P

2014P

2013P

2012

2011

2010

2009

2008

2007

2006

2005

2004

2003

2002

2001

2000

1999

1997

1998

0
1996

U nits

Apartments
For Strata-title
Sale

Annual Supply
Colliers International Indonesia - Research

p. 7

| Colliers International

surabaya | 1h 2013 | apartment

Strata-title apartments emerged in Surabaya in


1996, with a combined total of 525 units
becoming operational at Regency Apartment,
Puncak Marina and Taman Beverly located at
Jalan Embong Malang, Jalan Margorejo Indah
and Jalan HR Mohammad respectively. Between
1996 and 2008, the supply of apartments
stagnated. In 2008 Metropolis Apartment came
on-line and from then until 2012, an average of
2,725 apartment units entered the market in
Surabaya annually. A further annual influx of
4,639 units is anticipated over the next three
years. Although most of the projects scheduled
to enter the market in 2013/2014 are currently
under construction, and the 2015 projects are
largely still in the planning phase, they have all
already been pre-sold.
West and East Surabaya are the two preferred
locations for apartment developments with
54.0 and 32 per cent of the total supply
respectively. Meanwhile, South and Central
Surabaya compete for the remaining significantly
smaller portion of apartment stock with 10 and
4.3 per cent respectively. The development of
apartments was initially focussed in West
Surabaya with East Surabaya not far behind.
Developers are flocking to West Surabaya to
build luxury apartments, which is attracting
expatriates and business people. Despite the

fact that its apartment market developed later


than in West Surabaya, East Surabaya offers a
captivate market from the eastern Indonesia,
particularly the growing number of middle to
upper class families. As well as professionals,
East Surabaya appeals to students from other
parts of Indonesia because of its role as an
education centre with universities like Airlangga
University, Sepuluh Nopember Institute of
Technology (ITS), and Petra University.
Based on our survey, we anticipate a further
growth in supply in Surabaya between now and
2015, with an additional 13,918 units anticipated.
The table below lists projects that are under
construction. East and West Surabaya continue
to dominate the market with the majority of
projects over the next two years. In West
Surabaya, there are an additional six projects
totalling seven towers, including three apartment
projects located within the Pakuwon Indah
complex, one apartment project in Ciputra
World Surabayas mixed-use compound, and
one tower extension from Puncak Permai
apartment, located in Raya Darmo. On the other
hand, East Surabaya will receive 11 new towers
from five projects, most of which are largescale developments targeting to mid-low range
pricing segment.

LIST OF APARTMENTS IN SURABAYA

apartment name

location

Developer

#unit

1996
Puncak Marina

Jl. Margorejo Indah

PT Tridjaya Kartika

214

Taman Beverly

Jl. HR Muhammad

PT Surabaya Land

200

Regency Apartment

Jl. Embong Malang

Pakuwon Group

111

Taman Sejahtera

Jl. Gayung Kebonsari

PT Taman Sejahtera

198

Kondominium Graha Family

Jl Graha Family

PT Intiland Development Tbk.

260

Jl. HR Muhammad

PT Prasidha Inti Jaya

139

Jl Raya Trenggilis

PT Aktifitas Putra Mandiri

1997

1998
Puri Matahari

2008
Metropolis

813
continued

p. 8

| Colliers International

surabaya | 1h 2013 | apartment

apartment name

location

Developer

#unit
continuation

2009
Waterplace

Jl. Pakuwon Indah

Pakuwon Group

1,600
747

Grande Waterplace

Jl. Pakuwon Indah

Pakuwon Group

Twin Tower (Tower B)

Jl. Kalisari

PT Mapan Sejahtera

96

The Cosmopolis Residence

Jl. Arief Rahman Hakim

PT Aktifitas Putra Mandiri

180

De Residence

Jl. Pakuwon Indah

Pakuwon Group

114

Jl. Kalisari

PT Mapan Sejahtera

2010
Twin Tower/Aston Place (Tower A)

96

East Coast Apartment

Pakuwon City

Pakuwon Group

792

Adhiwangsa Golfview Residence

Jl. Bukit Darmo Boulevard

PT Bukit Darmo Property Tbk.

170

Aryaduta Residences

Jl. A Yani

PT Lippo Karawaci Tbk.

238

UC Apartment (Berkeley Tower)

CitraLand Surabaya

Ciputra Group

504

High Point Apartment

Jl. Siwalankerto

PT Sambadha Wahana Development

352

The Square

Jl. Siwalankerto

PT Petra Town Square

440

Puncak Permai (Tower A)

Jl. Raya Darmo III

PT Surya Bumimegah Sejahtera (Puncak Group)

1,254

Puncak Permai (Tower B)

Jl. Raya Darmo III

PT Surya Bumimegah Sejahtera (Puncak Group)

1,254

2011

Trilium Residence

Jl. Pemuda

PT Pemuda Central Investindo

330

The Via and The Vue

Jl. Mayjen Sungkono 87

Ciputra Group

464

DR Apartment

Jl. Keputih

PT Diparanu Rucitra

640

Puncak Permai (Tower C)

Jl. Raya Darmo III

PT Surya Bumimegah Sejahtera (Puncak Group)

Gunawangsa (Tower A)

Jl. Raya Menur Pumpungan

PT Gunawangsa Investindo

640

Gunawangsa (Tower B)

Jl. Raya Menur Pumpungan

PT Gunawangsa Investindo

640

Puncak Kertajaya (Tower A)

Jl Raya Kertajaya Indah


Regency

PT Surya Bumimegah Sejahtera (Puncak Group)

2012
1,254

1,008

Colliers International Indonesia - Research

apartment distribution by region in surabaya


Central
Surabaya
4%

South
Surabaya
10%

West
Surabaya
54%

East
Surabaya
32%

Colliers International Indonesia - Research

p. 9

| Colliers International

most active developers in surabaya by number of units

PT Petra Town Square


3%

Others
16%

Puncak Group
32%

PT Diparanu Nucitra
4%
Ciputra Group
6%
PT Aktifitas Putra
Mandiri
PT Gunawangsa
7%
Investindo
9%

Pakuwon Group
23%
Colliers International Indonesia - Research

There are several developers with existing


apartment developments under way in
Surabaya. Both Pakuwon Group and Puncak
Group each have a project in West and East
Surabaya. Pakuwon Group is developing
Waterplace Apartment at Pakuwon Indah
superblock in West Surabaya, and East Coast
Residence at Pakuwon City superblock in East
Surabaya. Puncak Group has a number of
massive projects including Puncak Permai

Apartment in West Surabaya and Puncak


Kertajaya Apartment in East Surabaya. PT.
Guna Wangsa Investindo and PT. Aktifitas Putra
Mandiri have projects in East Surabaya, namely
Gunawangsa Apartment and Metropolis and
Cosmopolis Residence respectively. Ciputra
has The Via and The Vue Apartment and UC
Apartment at JI. Mayjend Sungkono and
Citraland complex in West Surabaya
respectively.

NEW SUPPLY PIPELINE

apartment name

location

Developer

#unit

2H 2013
Puncak Kertajaya (Tower B)

Jl. Raya Kertajaya Indah Regency

Puncak Group

1,008

Puncak Permai (Tower D)

Jl. Raya Darmo III

Puncak Group

1,254

The Peak Residence

Jl. Basuki Rahmat

Pakuwon Group

190

Orchard Mansion

Pakuwon Indah

Pakuwon Group

940

De Papillio Tamansari

Jl. Ahmad Yani

Wika Realty

446

Tanglin Mansion

Pakuwon Indah

Pakuwon Group

940

Bale Hinggil Apartment

Jl. Ir. Soekarno

PT Tlatah Gema Anugrah

2,014

Puncak Dharmahusada

Jl. Ir. Soekarno

Puncak Group

1,250

Puncak Bukit Golf

Jl. Raya Bukit Darmo Boulevard I

Puncak Group

1,250

Voila Apartment

Jl. Mayjen Sungkono

Ciputra Group

216

Ritz Mansion

Pakuwon Indah

Pakuwon Group

450

Linden Tower

Jl. Ngagel 123

Consortium Kencana Group, PT Dian Istana and PT Avila Prima

360

Educity Apartment

Jl. Kejawan Putih Mutiara No. 17

Pakuwon Group

2014

2015

3,600
Colliers International Indonesia - Research

p. 10

| Colliers International

surabaya | 1h 2013 | apartment

most active developers in surabaya by number units of planned apartments


Puncak group
34%

PT Tlatah Gema
Anugrah
14%

Wika Realty
3%
Consortium Kencana
Group, PT Dian Istana
Ciputra
and PT Avila Indah
2%
3%

Pakuwon Group
44%

Colliers International Indonesia - Research

Demand
The trend of living in high-rise apartment
buildings in Surabaya commenced in 2007, and
in 2008, the market was flush with new
apartments marking the era of apartment-living
in the city of Surabaya. Over the last three years
the influx of new apartment units has always
been followed by good absorption rates. The
apartment market has remained optimistic in
line with the growing national economy and
healthy business environment in Surabaya. Up
to the end first half of 2013, the take-up rates of
existing apartments in Surabaya reached 96.3
per cent, leaving only 543 units unsold.

close to the central business district, which is


nearby. West Surabaya also provides facilities
like golf courses which attract both the western
and Japanese market, as well as embassies
and international schools. In the interim, the
profile of apartment buyers in East Surabaya is
people from eastern Indonesia, such as
Kalimantan, Makassar and Papua, whose buying
motive is generally to provide accommodation
for their children who study in Surabaya.
Furthermore, they are considering establishing
a second home-base for vacations or doing
business in Surabaya.

Significant demand was generated by new


couples, students and investors looking for
good returns and capital gain from the
secondary market. Location wise, buyers have
different perspectives when buying in East
Surabaya verses West Surabaya. Investors
favour apartments in the West as the leasing
market is strong, particularly with the option of
targeting expatriates who like to live and work

Apart from the two most preferred areas, South


and Central Surabaya registered similarly high
take-up rates of 97.0 and 91.7 per cent for
completed projects. With a lack of new
developments since The Square Apartment
(completed in 2011), South Surabaya registered
the highest take-up rate, while Central Surabaya
still has about 9.0 per cent of its units available
at Trillium Residence.

average take-up rates for completed apartments in ih 2013


rEGION

Take-up

Central Surabaya

91.7%

South Surabaya

97.0%

East Surabaya

96.2%

West Surabaya

96.6%
Colliers International Indonesia - Research

p. 11

| Colliers International

surabaya | 1h 2013 | apartment

For apartments under construction, the overall


pre-sale rate registered at 57.6 per cent. West
Surabaya recorded the highest pre-sale rate
with 62.5 per cent. Some on-going projects
located in West Surabaya have performed well,
i.e. between 50.0 and 90.0 per cent. Ciputra
World Surabaya is pursuing the construction of
The Voila Apartment, while the Pakuwon Indah
Superblock projects will develop The Ritz
Mansion, The Orchid Mansion and Tanglin
Mansion. Overall, apartments under construction

in East Surabaya registered a pre-sale rate of


56.6 per cent. Some large-scale projects that
are still under construction include Gunawangsa
MERR (2 towers), Educity Apartment (4
towers), and Puncak Kertajaya (Tower B). Most
of these developments have recorded a presale rate of at least 50.0 per cent. South and
North Surabaya are the two areas with no new
apartment projects forecast for the next 2-3
years.

average take-up rates of Apartment under construction


rEGION

Take-up

Central Surabaya

45.9%

East Surabaya

56.6%

West Surabaya

62.5%
Colliers International Indonesia - Research

Asking Price
During the first half of 2013, the asking price for
strata-title apartments in Surabaya ranged
between IDR6.7 million and IDR35 million per
sq m, while the average asking price across all
apartment classes in Surabaya is IDR13.6
million per sq m. It should be noted that these
figures are based on available units in the
market.
By area, Central Surabaya, which is the
downtown area of Surabaya, captured the
highest price. The average apartment price in
Central Surabaya was recorded at IDR25 million
per square metre, while the highest apartment
price was IDR35 million per sq m. High land
prices, which were triggered by the scarcity of
land stock in the downtown area, bolstered the
increase in apartment prices. As of June 2013,
the only available and ready-to-occupy units
were at Trillium Residences. The remaining ongoing projects like The Peak Residence and
One Icon Residences, developed by Pakuwon
Group, and Praxis, by Intiland, are still under
construction.

East and West Surabaya are experiencing a


range of developments from apartments in the
mid-low range pricing segment to luxury
apartment. A significant number of apartments
in the mid-range to luxury segments being
developed by reputable large developers, while
projects in the mid-low range pricing segment
are generally developed by smaller developers.
In East Surabaya, the price per square metre
ranges between IDR6.7 million to IDR22 million
per sq m. On average, apartment prices in East
Surabaya are registered at IDR13.2 million per
sq m. Similarly, West Surabaya registered a
range of between IDR7.4 million and IDR25.4
million per sq m, with the overall average price
recorded at IDR13.2 million per sq m.
In South Surabaya, price disparity among
developments is virtually non-existent because
apartment projects are aiming at similar
segments. There are only six apartment projects
in South Surabaya, with De Papillio Tamansari
still under construction during the reviewed
period. Asking prices range from IDR11.0 million
to IDR16.6 million per sq m.

p. 12

| Colliers International

surabaya | 1h 2013 | apartment

apartment price-range by location in surabaya


IDR 40,000,000
IDR 35,000,000

P r ice/sq m

IDR 30,000,000
IDR 25,000,000
IDR 20,000,000
IDR 15,000,000
IDR 10,000,000
IDR 5,000,000
IDR 0
Central Surabaya

South Surabaya

East Surabaya

West Surabaya

Colliers International Indonesia - Research

Colliers International |

p. 13

surabaya | 1h 2013 | apartment

Apartment For
Lease
(Serviced and
Non-serviced)

Supply
Until the end of June 2013, the supply of
apartment units for lease in Surabaya, including
serviced apartments and non-serviced
apartments, was limited comprising only 3.8
per cent of the total apartment units available.
There are eight apartment projects for lease in
Surabaya with the majority being service
apartments. The serviced apartments in
Surabaya were largely attached to hotel
developments, such as Novotel Suites, Sheraton
Residence, Paragon Apartment, Somerset
Residence, and JW Marriott Guesthouses.
There is only one project in South Surabaya,
Puncak Marina located in Jl. Margorejo Indah.
This apartment has 30 non-serviced apartment
units. Overall, the total supply of apartment for
lease up to the first half of 2013 in Surabaya
was 591 units.
Based on area, there are four service apartment
projects in West Surabaya including Graha
Residen, Java Paragon Apartment, Somerset
Residence and Puri Darmo. Graha Residen is
the oldest development, established in 1989,
and the only low-rise apartment in Surabaya.

Paragon Apartment is part of the Java Paragon


Hotel and Residences project, and is
conveniently located near the international
school and golf courses at Jl. Mayjen Sungkono.
Somerset Surabaya Serviced Residence is
located near toll road which have an easy
access to industrial districts of Margomulyo,
Gresik, and Pasuruan, while Puri Darmo
Serviced Residence is located in Jl. Raya
Kupang Baru and its bright colours dominate
the roof-line in the area.
South and Central Surabaya have, respectively,
one and two apartments for lease. Puri Marina
Apartment in South Surabaya is operating as
non-service apartments. Meanwhile, two
service apartments in Central Surabaya are
both located at Jl. Embong Malang, comprising
Sheraton Residence and JW Marriott
Guesthouses.
Only one serviced apartment project is located
in East Surabaya. Novotel Suites is located in
Jl. Ngagel, catering for both business guests
and leisure travellers.

LIST OF completed APARTMENTs for lease

apartment name

Graha Residen

location

Jl. Darmo Harapan

region

West Surabaya

#units

151

Java Paragon Residences

Jl. Mayjen Sungkono

West Surabaya

64

Puri Darmo Service Residences

Jl. Raya Kupang Baru

West Surabaya

92

Somerset Service Residence

Jl. Raya Kupang Indah

South Surabaya

104

Puncak Marina

Jl. Margorejo Indah

South Surabaya

30

Sheraton Residence

Jl. Embong Malang

Central Surabaya

53

JW Marriott Guesthouses

Jl. Embong Malang

Central Surabaya

27

Novotel Suites

Jl. Ngagel

East Surabaya

70

Colliers International Indonesia - Research

Demand
Because the majority of apartments for lease
are serviced apartments, they are given more
emphasis. Demand for serviced apartments
was largely driven by long-term corporate
tenants, particularly expatriates who work in
Central Surabaya and beyond Surabaya itself.
Corporate tenants from the banking and other
service industries are mainly located in Central
Surabaya, while corporate tenants in
manufacturing industries opt for apartments
close to the toll road because their work places

are located in cities outside Surabaya, like


Gresik and Sidoarjo. Korean, Japanese and
Chinese tenants are the predominant expatriates
in the area, followed by Americans and
Australians. Overall, the occupancy rate of
serviced apartments in Surabaya registered at
71.0 per cent. Apart from this, short term
occupiers also help to maintain the current level
of occupancy, particularly during the period
reviewed.

p. 14

| Colliers International

surabaya | 1h 2013 | apartment

By area, the occupancy rate of service


apartments in East Surabaya is recorded at
80.0 per cent, followed by Central Surabaya
with 75.0 per cent, during the first half of 2013.
Meanwhile, West Surabaya posted a 67.0 per
cent occupancy rate. Going forward, the
occupancy rates of serviced apartments will

potentially experience increasing competition


from the newly-built strata-title apartments.
The majority of serviced apartment constitute
older developments, which could potentially
lead to open leasing in the newly-built stratatitle market, since expatriates prefer newer
units.

Rental Rates
Leased apartments in Surabaya generally uses
rupiah denominations for leasing transactions.
Based on our survey, the average rental rate
ranges from IDR85,469 to IDR248,929/sq m/
month (or US$8.75 to US$25.48/sq m/month).
For luxury serviced apartments managed by
five star international hotel brands, rental rates
were recorded at between IDR138,350 and

IDR272,222/sq m/month (or US$14.16 and


US$27.87/sq m/month. Meanwhile, the rental
rate for serviced apartments which are locally
operated, including Puri Darmo Service
Apartment and Graha Residen, ranges between
IDR89,362 and IDR135,556/sq m/month (or
US$9.15 to US$13.88/sq m/month.

average rental rates for serviced apartments in surabaya


IDR 300,000

IDR /sq m

IDR 250,000
IDR 200,000
IDR 150,000
IDR 100,000
IDR 50,000
IDR 0
Colliers International Indonesia - Research

Based on type, the monthly rental rate for onebedroom and two-bedroom serviced apartments
in Surabaya registered at IDR17.38 million to
IDR18.38 million (or US$1,780 to US$1,882) per

Colliers International |

p. 15

unit. A three-bedroom serviced apartment is


considerably higher at an average of IDR23.56
million (US$2,412) per unit.

surabaya | 1h 2013 | retail

Retail Sector

Colliers International Indonesia - Research

Supply
existing
Retail space in Surabaya grew at a fast pace in
early 2000. The number of retail spaces grew
significantly from 2002 to 2011 when an
additional 667,387 sq m of retail space entered
the Surabaya market. The highest influx
occurred in 2006 and 2008. In 2006, the retail
market in Surabaya saw 141,600 sq m of new
retail space while in 2008, the market witnessed

the greater amount of 191,846 sq m (the highest


annual supply in Surabaya retail history). Since
then, retail space in Surabaya only grew by
50,000 sq m until 2011. During 2012 and up to
the middle of 2013, there was no new retail
space in Surabaya and this will likely continue
up to 2014.

retail cumulative supply


1,400,000
1,200,000

sq m

1,000,000
800,000
600,000
400,000
200,000

2016F

2015F

2014F

2013F

2012

2011

2010

2009

Annual Supply

2013YTD

Existing Supply

2008

2007

2006

2005

2004

2003

2002

2001

2000

Colliers International Indonesia - Research

Colliers International |

p. 16

surabaya | 1h 2013 | retail

Besides Tunjungan Plaza, Grand City and ITC


Mega Grosir Surabaya are also located in
Central Surabaya, making the total retail supply
in Central Surabaya higher than in other areas.
South Surabaya is the second highest area with
retail space. In 2011, the mall at Ciputra World
was the latest retail center to open in South
Surabaya.

Retail projects are mainly located in downtown


Surabaya and this is reflected in the chart
below. Central Surabaya leads with 33 % of
the total 957,088 sq m of total cumulative
supply up to 1H 2013. Of the overall supply in
Central Surabaya, Tunjungan Plaza is the main
contributor of retail space. Since opening in
1986, Tunjungan Plaza has been expanding.

distribution of retail space based on area


West
Surabaya
13%

East
Surabaya
13%

Central
Surabaya
33%

North
Surabaya
14%
South
Surabaya
27%

Colliers International Indonesia - Research

retail space which is contributed by 14 retail


centers. The highest annual supply historically
was recorded in 2008 when there was 90,000
sq m of new strata-titled retail space in
operation. One of the biggest strata-titled
centers was CITO (City of Tomorrow),
contributing more than 70,000 sq m; it is the
biggest strata-titled center in Surabaya.

The supply of retail space in Surabaya is still


dominated by retail for lease (about 588,521 sq
m or 61% of the total supply). This is contributed
by 22 retail centers that have been operating in
Surabaya since 1986.
On the strata-title front, since the opening of
Pasar Atom from 1976 to 1H 2013, there are
only a total of 368,567 sq m of strata-titled

retail cumulative supply based on marketing scheme


1,400,000
1,200,000

sq m

1,000,000
800,000
600,000
400,000
200,000

Colliers International |

p. 17

2016F

2015F

2014F

2013F

2012

2011

2010

2009

For Strata-Title

2013YTD

For Lease

2008

2007

2006

2005

2004

2003

2002

2001

2000

Colliers International Indonesia - Research

surabaya | 1h 2013 | retail

LIST OF operating shopping centres in surabaya

shopping centres name


Pasar Atum

location
Jl. Bunguran

Region
North

marketing

developer name

scheme

PT Senopati Perkasa

Strata-title

Tunjungan Plaza I

Jl. Basuki Rahmat

Central

PT Pakuwon Jati

For Lease

Surabaya Plaza

Jl. Pemuda

Central

PT Bayu Waringin Lestari

For Lease

Tunjungan Center

Jl. Tunjungan

Central

PT Lamicitra Nusantara Tbk

For Lease

Surabaya Mal (Hi Tech Mall)

Jl. Kusuma Bangsa

North

PT Sasana Boga

For Lease

Tunjungan Plaza II

Jl. Basuki Rahmat

Central

PT Pakuwon Jati

For Lease

Jembatan Merah Plaza 1

Jl. Kasuari

North

PT Lamicitra Nusantara Tbk

Strata-title

Galaxy Mal

Jl. Dharmahusada Indah Timur

East

PT Alam Galaxy (Sinar Galaxy Group)

For Lease

Tunjungan Plaza III

Jl. Basuki Rahmat

Central

PT Pakuwon Jati

For Lease

Tunjungan Plaza IV

Jl. Basukit Rahmat

Central

PT Pakuwon Jati

For Lease

Plaza Marina

Jl. Margorejo Indah Raya

South

PT Tridjaja Kartika

For Lease

Pakuwon Supermal Indah

Jl. Bukit Darmo

West

PT Pakuwon Jati

For Lease

Pakuwon Trade Center

Jl. Bukit Darmo

West

PT Pakuwon Jati

Strata-title

Maspion Square

Jl. A. Yani

South

PT Maspion Tbk

For Lease

Golden City Mall

Jl. Abdul Wahab Siamin

South

PT Pakis Mega Indah

For Lease

Darmo Trade Centre

Jl. RA Kartini

South

PT Arwinto Intan Wijaya

Strata-title

Galaxy Mal II (extention)

Jl. Dharmahusada Indah Timur

East

PT Alam Galaxy (Sinar Galaxy Group)

For Lease

BG (Bubutan Golden Junction)

Jl. Bubutan

Central

PT Sentral Supel Perkasa

Strata-title

ITC Mega Grosir Surabaya

Jl. Gembong

Central

PT Citraagung Tirta Jati

Strata-title

Royal Plaza

Jl. A. Yani

South

PT Dwijaya Manunggal

For Lease

Pusat Grosir Wonokromo

Jl. Raya Wonokromo

South

PT Duta Pertiwi

Strata-title

Pasar Atum Mall

Jl. Bunguran

North

PT Senopati Perkasa

For Lease

Jembatan Merah Plaza 2

Jl. Kasuari

North

PT Lamicitra Nusantara Tbk

Strata-title

Pusat Grosir Surabaya

Jl. Dupak

Central

PT Lamicitra Nusantara Tbk

Strata-title

Tunjungan Electronic Centre

Jl. Tunjungan

Central

PT Lamicitra Nusantara Tbk

Strata-title

Kapas Krampung Plaza

Jl. Kapas Krampung

East

PT Gitanusa Sarana Niaga

Strata-title

Surabaya Town Square (Sutos)

Jl. Pepaya

West

PT Graha Megaria Raya

For Lease

Kapas Krampung Trade Center

Jl. Kapas Krampung

East

PT Gitanusa Sarana Niaga

Strata-title

City of Tomorrow

Jl. A. Yani

South

PT Surya Mitra Jaya (Lippo)

Strata-title

Central Point Shopping Mall

Jl. Ratna, Ngagel

South

PT Waringin Group

For Lease

Buthan Trade Mall

Jl. Bubutan (ex Mardi Santoso

Central

PT Bubutan Indah Megah

Strata-title

LenMarc Shopping Paradise

Jl. Bukit Darmo Boulevard

West

PT Adhibaladika Agung

For Lease

Grand City Mall

Jl. Gubeng Pojok

Central

PT Hardaya Widya Graha

For Lease

East Cost Center

Jl. Kejawan Putih Mutiara,

East

PT Pakuwon Jati

For Lease

South

PT Ciputra Surya Tbk

For Lease

Hospital)

Pakuwon City
Ciputra World Mall

Jl. Mayjen Sungkono

Colliers International Indonesia - Research

p. 18

| Colliers International

surabaya | 1h 2013 | retail

future
Looking at the composition of retail distribution
in the future, Central Surabaya remains the
prime retail location. South Surabaya will also
continue to be a preferred retail location. It is
interesting to note that East Surabaya will have
the largest retail space from the planned Galaxy
Mall extension.

Ciputra World Surabaya was the latest mall and


opened in 2011; since then and until 2014, there
will be no new retail space. Only in 2015 and
2016 will a new supply of retail space appear,
including both new retail centers and the
expansion of existing projects. Over the next
three years, Surabaya will see additional new
retail space of 261,750 sq m.

distribution of future retail space based on region


West
Surabaya
11%

Central
Surabaya
22%

East
Surabaya
29%

South
Surabaya
23%

North
Surabaya
15%

Colliers International Indonesia - Research

new pipeline of shopping centres in surabaya

shopping centres name

location

Region

NLA

marketing

development

(sq m)

scheme

status

2015
Mall @Praxis Superblock

Jl. Embong Sonokembang

Central

22,750 For Lease

In Planning

Marvell City

Jl. Raya Ngagel

East

15,000 For Lease

In Planning

Mall @A. Yani

Jl. A. Yani

South

30,000 For Lease

In Planning

Ciputra World 2

Jl. Mayjen Sungkono

Central

34,000 For Lease

In Planning

Pasar Atum Mall 2

Jl. Bunguran

North

40,000 For Lease

In Planning

Maspion Square 2

Jl. A. Yani

South

30,000 For Lease

In Planning

One Galaxy Mall

Jl. Dharmahusada Indah Timur

East

60,000 For Lease

In Planning

Puncak CBD Jajar

Jl. Jajar Tunggal

West

30,000 For Lease

In Planning

2016

Colliers International Indonesia - Research

Colliers International |

p. 19

surabaya | 1h 2013 | retail

Shopping Center Performance


The overall occupancy rate for all retail centers
in Surabaya was 81% in 1H 2013. This level is
1.7% higher than the figure last year. Shopping
centers for lease (malls) experienced a good
occupancy level of 83% while the occupancy
for strata-titled shopping centers was 74%. All
regions in Surabaya enjoyed the average
performance of around 80% in 1H 2013 with
some prominent shopping centers enjoying full
occupancy. Only some shopping centers located
in West Surabaya had occupancy levels below
70% due to the low performance of one retail
center (some pre-committed tenants have not
opened stores yet) that operated since 2011,
located on Bukit Darmo Boulevard.
In general, as the second biggest city in
Indonesia, Surabaya is a rosy market for retail
business given the population and being the
center of economy for the eastern part of the

country. Certain malls have shown impressive


performance due to the location, appropriate
concept and always being updated on retail
trends. In fact, there are some operating malls
with lackluster performance. They may have
committed tenants who are not open, or in
some cases, many tenants open but there is
low shopper traffic.
Not only in Jakarta, Mitra Adi Perkasa (MAP) Indonesia-based retail companies engaged in
the trading of clothing, shoes, accessories, bags
and sports equipment have been quite dominant
in Surabaya. One of the brands, Zara, will
occupy around 2,500 sq m in Galaxy Mall. One
upcoming extended mall in the west has
secured Debenhams as their anchor. Other
retail companies like Kawan Lama are also
actively expanding into the Surabaya retail
market as well as ACE Hardware and Informa.

occupancy rates based on region


100%
95%
90%
85%
80%
75%
70%
65%
60%
55%
50%
Central Surabaya

South Surabaya

North Surabaya

East Surabaya

West Surabaya

Colliers International Indonesia - Research

number of operating department stores in surabaya

Grand Palace

Department Store

Cahaya
Ramayana
Metro
Centro
SOGO
Matahari
0

Colliers International Indonesia - Research

p. 20

| Colliers International

surabaya | 1h 2013 | retail

number of operating hypermarket in surabaya

Hy permarket

Lotte Mart

Giant

Carrefour

Hypermart

Colliers International Indonesia - Research

Asking Rental Rates and Service Charge


Overall, the average asking rental rates for retail
centers in Surabaya was IDR375,076/sq m/
month in 1H 2013. Four prime shopping centers
have contributed to an overall increase of 10.2%
in the asking rental rates compared to 2012.
During the first six months of 2013, these
shopping centers adjusted the pegged rate (a
fixed exchange rate of IDR against US$) as well
as introducing new asking rental rates as a
result of the good mall performance.
As a business district, retail centers in Central
Surabaya captured the highest rental rates at

an average of IDR506,749/sq m/month. The


high rents in Central are at two retail centers,
namely Tunjungan Plaza and Grand City.
Meanwhile, the lowest asking rental rate of
IDR269,983/sq m/month are found in East
Surabaya at two new relatively new shopping
centers located further east of the city.
However, the latest figures do not reflect the
overall market in the east because one
prominent and established shopping center,
Galaxy Mall, achieved a high rent by targeting
the medium to upscale segment.

asking rental rates based on region


IDR 600,000
IDR 500,000
IDR 400,000
IDR 300,000
IDR 200,000
IDR 100,000
IDR 0
Central Surabaya North Surabaya

East Surabaya

West Surabaya

South Surabaya

Colliers International Indonesia - Research

Colliers International |

p. 21

surabaya | 1h 2013 | retail

historical asking rental rates and service charge


80,000

IDR 600,000

70,000
60,000

IDR 400,000

50,000

IDR 300,000

40,000
30,000

IDR 200,000

20,000

IDR 100,000

S ervice Charge

A s king Rental R ates

IDR 500,000

10,000

IDR 0

0
2008

2009

2010

Rental Rates

2011

2012

2013YTD

Service Charges
Colliers International Indonesia - Research

The service charges of shopping centers in


Surabaya have been relatively flat. Currently,
the average service charge is IDR66,556/sq m/
month. Despite increasing basic electricity

tariffs in early 2013, there has been no


significant impact on the overall operational
costs and only brought a minor increase of
1.8% over those at the end of 2012.

p. 22

| Colliers International

surabaya | 1h 2013 | hotel

Hotel Sector

Colliers International Indonesia - Research

The characteristics of business hotels in


Surabaya are similar to those in Jakarta. The
hotel market is very much underpinned by local

guests, particularly those who come as


corporate guests from either private
corporations or the government.

Supply
As of 1H 2013 there are 39 star-rated hotels
providing a total of 6,619 rooms. The 3-star

hotel category dominates in terms of the


number of hotels and number of rooms.

composition of star-rated hotels


by number of hotels

by number of rooms

5-star
16%

4-star
29%

5-star
28%

3-star
55%

3-star
38%

4-star
34%

Colliers International Indonesia - Research

For the first six months in 2013, two hotels had


soft openings. PT Sahid International Hotel
Management and PT Karya Gunawangsa
operate the new 3-star Hotel Sahid Gunawangsa,

Colliers International |

p. 23

which has 170 rooms and is located at Jalan


Menur Pumpungan 62, Manyar. Another hotel
operates during that period was the 4-star
Grand Darmo Suite, providing 200 rooms.

surabaya | 1h 2013 | hotel

hotel growth in surabaya based on number of rooms


5,000

r ooms

4,000
3,000
2,000
1,000

3-star

4-star

2015P

2014P

2013P

2013YTD

2012

2011

2010

2009

2008

2007

2006

2005

2004

2003

2002

2001

2000

5-star
Colliers International Indonesia - Research

Until 2007, the growth in the number of hotel


rooms in Surabaya had been sluggish and only
in 2008 did the market begin to see the number
of additional rooms grow modestly until 2011.

From 2012 to 2015, the number of hotel rooms


will increase substantially. From 2013 to 2015,
there will be 20 star-rated hotels providing
4,251 rooms.

new hotel supply pipeline

hotel name

location

grade

No. of

status

rooms

2013
Alana

Ketintang

3-star

162 Under Construction

Quest

Ronggolawe

3-star

135 Under Construction

Swiss-Belinn Manyar

Manyar

3-star

143 Under Construction

Santika Premier

Gubeng

4-star

96 Under Construction

Swiss-Belhotel

Darmo

4-star

232 Under Construction

Wahana

Basuki Rahmat

4-star

220 Under Construction

2014
Harris

Mayjen Sungkono

3-star

250 Under Construction

Ibis

Basuki Rahmat

3-star

180 Under Construction

Citadines

Ngagel

3-star

288 Under Construction

Toma

Jaksa Agung Suprapto

3-star

125 Under Construction

Casarita

Margorejo

4-star

200 Under Construction

Swiss-Belhotel

Mayjen Sungkono

4-star

220 Under Construction

Rich Palace

HR Muhammad

4-star

195 Under Construction

Aryaduta

Jend. A Yani

5-star

245 Under Construction

Double Tree

Basuki Rahmat

5-star

198 Under Construction

2015
Grandhika

Ngagel

3-star

150 In Planning

Solaris

Bagong Ginayan

3-star

180 In Planning

Swiss-Belinn

Tunjungan

3-star

187 In Planning

Grand Clarion

Raya Juanda

4-star

555 In Planning
Colliers International Indonesia - Research

p. 24

| Colliers International

surabaya | 1h 2013 | hotel

The number of hotels in Surabaya over the next


three years will be high and quite a few hoteliers
feel that the number of new hotels should be
controlled. Apart from the above list of new
hotels, there are some new hotel operators in
the stage of applying for a development permit.
Most likely, in one or two years, the number of
hotel permits in Surabaya will be limited to
maintain healthy competition among hotels and
to help promote the development of the cities
surrounding Surabaya in order to lessen the

urbanisation of Surabaya.
Hotel development continues to be an attractive
property investment in Surabaya for several
reasons. The invention of new energy sources
in several places in East Java has drawn
investors and created demand for hotels. In
addition, Surabaya is relatively safe with less
upheaval from students or other demonstration
activities.

composition of star-rated hotels based on region


existing

future

South
Surabaya
29%

North
Surabaya
5%

South
Surabaya
20%

Central
Surabaya
45%

East
Surabaya
18%

West
Surabaya
3%

East
Surabaya
30%

Central
Surabaya
45%

West
Surabaya
5%

Colliers International Indonesia - Research

Demand
Since 2007, the number of foreign visitors to
Surabaya through Juanda Airport has increased
by 7% annually. This year, the government of

Surabaya City set a target of a 10% increase or


218,000 people who will come to Surabaya
through Juanda Airport.

number of foreign visitors through juanda airport


250,000
200,000
150,000
100,000
50,000
0
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 target
2013
Tourism and Creative Economy Department

Colliers International |

p. 25

surabaya | 1h 2013 | hotel

Domestic visitors, which are the main driver for


hotel occupancy in Surabaya, increased in
number every year. The period from 2007 to
2008 was a slow period for incoming domestic
tourists; however, with the beginning of
operations of Juanda Airport as an international

airport in 2009, the number of domestic visitors


to Surabaya jumped, by 140%. This continued
until 2012 with an annual growth rate of around
8%. This year, the head of the Surabaya Tourism
Agency set a target of 10 million domestic
visitors coming to the city.

number of domestic visitors coming to surabaya


12,000,000
10,000,000
8,000,000
6,000,000
4,000,000
2,000,000
0
2007

2008

2009

2010

2011

2012

target 2013
Statistics Indonesia

The domination of domestic guests is also


reflected in the guest profile. From 2007 to
2012, the ratio of domestic versus foreign
guests was 85 : 15.
In terms of regions, Central Surabaya is
preferred the location compared to West
Surabaya because of its proximity to commercial

and entertainment spots. Even private


corporations would consider hotel locations
within the catchment of shopping facilities.
Meanwhile, South Surabaya is also a potential
location for hotels because of its proximity to
the airport.

the ratio between foreign and domestic visitors coming to surabaya


100%
80%
60%
40%
20%
0%
2007

2008

2009

2010

2011

2012

2013 YTD
Statistics Indonesia

Colliers International |

p. 26

surabaya | 1h 2013 | hotel

Performance
average occupancy rates (aor)
The occupancy level of all starred hotels in
Surabaya reached 66% in 2012, which is a
decline of 4% compared to the figure for 2011.
The drop in occupancy level was mainly due to
the influx of new hotels during the period.
During the first half of 2013, a number of MICE

events were held in Surabaya, among them


Second Senior Officials Meeting (SOM 2) for
APEC members, meetings facilitated by private
corporations and the government with offices
in Surabaya or other cities outside of Surabaya.
This helps maintain the occupancy levels for 3-,
4- and 5-star hotels at 61 to 69%.

occupancy rate of star rated hotels in surabaya


100%
80%
60%
40%
20%
0%
2007

2008
3 star

2009
4 star

2010

2011
5 star

2012

2013 YTD

average

Indonesia Hotel and Restaurant Association - Surabaya

From 2007 to 2012, the average length of stay


of foreign guests was 2.48 days, while that of

domestic guests was 1.66 days.

length of stay of foreign and domestic guests in surabaya


3.5
3.0

da ys

2.5
2.0
1.5
1.0
0.5
0.0
2007

2008

2009
foreign

2010

2011

2012

2013 YTD

domestic
Statitstics Indonesia

average DAILY rates (aDr)


The room rates of hotel in Surabaya were
mainly driven by MICE activities. Overall, from
2010 to 2012, the Average Room Rate grew by
5.7% annually. The highest growth in the ARR
was experienced by 4-star hotels (7.3%

Colliers International |

p. 27

annually) while the 3- and 5-star hotels


recorded lower growth of 2.8 and 6.4%,
respectively. The ARR for 3-star hotels was
IDR342,409; for 4-star hotels, IDR395,602; and
for 5-star hotels, IDR649,556.

surabaya | 1h 2013 | hotel

average daily rates of star rated hotels in surabaya

482 offices in
62 countries on
6 continents

IDR 800,000
IDR 700,000
IDR 600,000
IDR 500,000

United States
Canada
Latin America
Asia Pacific
EMEA

IDR 400,000
IDR 300,000
IDR 200,000
IDR 100,000

$2.0

IDR 0
2007

2008
3 star

2009

2010

4 star

2011
5 star

2012

2013 YTD

average

1.1

: 140
: 40
: 20
: 195
: 85

billion in annual revenue

billion square feet under management

Over

13,500 professionals

Indonesia Hotel and Restaurant Association - Surabaya

COLLIERS INTERNATIONAL INDONESIA:

REVENUE PER AVAILABLE ROOM (revpar)


With the increasing average room rate, the
revenue per available room also increased by
3.8% annually. RevPAR for 3-, 4- and 5-star
hotels was IDR220,278; IDR273,370 and
IDR399,744.
As hotels in Surabaya characterised as business
hotels, corporations and government account

for 80% of the occupancy of business hotels in


Surabaya. The good things of hotel in Surabaya
are interesting hotel rates. According to a
hotelier in Surabaya, the room rates there are
relatively low compared to Bali and even
Yogyakarta, and hotels in Surabaya are generally
good and have favourable MICE facilities.

World Trade Centre 10th & 14th floors


Jalan Jenderal Sudirman Kav. 29 - 31
Jakarta 12920
Indonesia
tel 62 21 521 1400
FAX 62 21 521 1411

Michael Broomell
Managing Director
World Trade Centre 10th & 14th floors
Jalan Jenderal Sudirman Kav. 29 - 31
Jakarta 12920
Indonesia
tel 62 21 521 1400 ext 131
FAX 62 21 521 1411

revenue per available room of star rated hotels in surabaya


IDR 450,000
IDR 400,000

Ferry Salanto
Associate Director, Research

IDR 350,000
IDR 300,000

IDR 150,000

World Trade Centre 10th & 14th floors


Jalan Jenderal Sudirman Kav. 29 - 31
Jakarta 12920
Indonesia

IDR 100,000

tel 62 21 521 1400 ext 134

IDR 250,000
IDR 200,000

FAX 62 21 521 1411

IDR 50,000

Email: Ferry.Salanto@colliers.com

IDR 0
2007

2008
3 star

2009
4 star

2010

2011
5 star

2012
average

2013 YTD

Indonesia Hotel and Restaurant Association - Surabaya

Copyright 2012 Colliers International


The information contained herein has been obtained
from sources deemed reliable. While every reasonable
effort has bee made to ensure its accuracy, we cannot
guarantee it. No responsibility is assumed for any inaccuracies. Readers are encouraged to consult their professional advisors prior to acting on any of the material
contained in this report.

Accelerating success.

www.colliers.co,

You might also like