Music Advert Analysis

Pop
The One Direction Music Advert uses conventions to distinguish genre in
various different ways. Overall, the pop genre is considered very mainstream
and is mainly revolved around happiness, light heartedness and fun. This is
clear in the One Direction Music Advert, for example the advert features very
vibrant text colour with urban text font which resembles graffiti; this
distinguishes the Pop genre as the genre is considered to be dominated by
young people and stereotypically young people are associated with graffiti.
Also, the artists wear very mainstream, trendy clothes thus representing young
people who are stereotypically associated with the Pop genre

Rock
The AC DC Music Advert also uses conventions to distinguish genre in multiple
ways. In general, the Rock music genre is very much revolved around
emotions, aggression and instrumentals. The genre is very much about
difference and appearing unique. This clear in the use of conventions in this AC
DC Music Advert, for example the advert features a male actor playing an
instrument and presumably performing with anger on his face, this
distinguishes the Rock genre as Rock is all about performance and expressing
emotions such as anger. The colour of this advert being almost entirely red
connotes the emotion of anger and aggression is present thus adhering to the
conventions of the Rock genre. This advert represents the band and the genre
overall

Hip-Hop/Rap
In the Music Advert for G-Eazy, conventions are used to distinguish the genre in
various ways. The Hip-Hop/Rap genre is very much revolved around fun, dance,
drugs, alcohol, overall urban culture and is sometimes artistic and relatively
personal to the artist. This is apparent in the G-Eazy Music Advert, for example
the advert overall very bold, this is due to the large font and cartoon style.
Also, the artists featured in the advert are edited or illustrated to appear in an
almost carton form, this in turn makes the advert seem fun and interesting
which is a convention of the hip-hop/rap genre overall. Also Mise-en-scene is
used to distinguish genre, in this case costume such as sunglasses and a
snapback, this reinforces the concepts of the Hip-Hop/Rap in terms of urban
culture being expressed in the genre as a whole. This particular advert

Overall, in the promotional package

for Imagine Dragons and the album
Night Visions involving the website,
digipak and music video, synergy is
used in various ways to promote the
brand of the band on the whole.
First of all, the most evident use of
synergy is the font used on the
website and the digipak, the font in
both of these being the exact same
Alternative
and presumably being the front for
The
Music
Advert
for Owl
City uses
conventions to distinguish genre in many
the
entire
Imagine
Dragons
brand.
ways.
genre,isoreffective
in some cases
The The
usealternative
of this synergy
as indie is often labelled as being
the compromise between the Rock and Pop genres. The genre consists of
the font can be recognised by the
emotions (similarly with Rock) yet there is less aggression and more peaceful
intended audience through the crossemotions. This is clear in this Owl City Music Advert, for example the use of the
media
convergence.
lead
singer
in the advert wearing relatively basic clothing already distinguishes
the Alternative genre as different from the likes of Pop and Rock due to their not
Secondly, synergy is also used in
being extravagant or vibrantly coloured costume such as what the likes of Pop
terms of graphology. For example, the
adverts conventionally feature. Also, the inclusion of the subtle blurred colours
usedconnote
on the Imagine
ongraphology
the advert could
blurred emotions and need to express emotions yet
Dragons
website
is
very
similar
the emotions expressed in the
genre to
arethe
neither aggression nor anger, this
settingtointhe
the
music
video to Imagine
adheres
genre
of Alternative/indie
overall. Overall, this particular advert

Dragons Radioactive, this being a

forested area with a clear in between
the trees. Again, this synergy
generally works to form an image of
the band due to the fact that the
Promotional
people who visit the website
may
notice the imagery from the music
video. Graphology is also used to
form synergetic links in regards to the
digipak; the image featured on the
website contains colours that are also
apparent on a different image that is
on the digipak.
Social media is also used to form
synergetic links for the Imagine

Packages