Executive Summary

Sukhu Traps is an independently owned business that provides expertise and quality service in
supplying butterflies. It will be a dependable supply source for a variety of customers in the,
ecology and research markets. The business operates from season to season. One season is three
weeks in April and another is 3 weeks in November.
Mr. Sukhu is preparing for the upcoming season which is why he requires a loan of one million
dollars ($1,000,000) in order to acquire more materials, more equipment and to employ more
staff (Trappers). Mr. Sukhu has over 23 years of knowledge and experience in this field.
The name of this establishment is called Sukhu Traps; they operate deep within the Amazonian
areas. Their main function is to capture and gather a specific type of Arthropod (butterfly) which
is the Blue Morpho.
Mr. Sukhu met with a gentleman by the name of Rene Nardian, a Frenchman who has been in the
business for over three decades. Rene recruited Mr. Sukhu as a young lad and taught him the
business of butterflies. He showed Mr. Sukhu the ins and outs of the job and that led to Mr.
Sukhu acquiring a high level of expertise.

Industry Background Information

The business of collecting butterflies for retail started about 50 years ago primarily for ecology
purposes. Originally butterflies were captured in the wild and transported to another area for. The
Blue Morpho Society in America and Europe embraces a wide range of interests and viewpoints
concerning the study of butterflies such as Morpho Menelaus, Morpho Adonis and the Morpho
Deidamia. Fortunately, suppliers of butterfly stock are hard to find. In addition, the freedom to
capture butterflies in the wild is being limited by conservation programs. This has created a
lucrative business opportunity for individuals with expertise.

Business Analysis
The business consists of selling Morpho Menelaus, Morpho Adonis and Morpho Dediama
(butterflies and moths) to several buyers by means of exportation. They are all priced at (US.)
three dollars and fifty cents, two dollars and fifty cents and two dollars and fifty cents
respectively, per unit.
The collection of butterflies in the Amazon for the purpose of sale to foreign buyers is a very
profitable of business. Because of this, Sukhu Traps intend to focus their sales on the Ecology
market. They plan to sell directly to this same market on a retail basis as they build a stronger

customer prospect list. These other markets may include the collectors market selling to firms
which produce scientific displays used for educational purposes.
Sukhu Traps does a thriving business selling them at $2.00- 3.50 US Dollars for one. He and his
crew captures the butterflies, squeeze the heads to kill them and preserves them for sale. He was
given the following advice by Rene Nardian. "If you decide to capture, preserve and sell
butterflies, be prepared to be sold out at least a year in advance, every year." Not only will you
profit from your choice of business careers, but you will spread joy and happiness. Schools,
nature stores, and species reintroduction programs are desperately searching for sources of
livestock.
Note: Attached is a copy of the business owners wildlife License and receipts showing
shipments made in October to November of 2015

Market Analysis
An advantage Sukhu Traps has over competitors is his vast expertise. The methods of capturing
and curing butterflies are developing and generally, the individuals trying to produce specimens
have no specific training or alternative methods. Sukhu Traps on the other hand, has the
advantage of understanding the behavioral patterns, sterile methods, as well as business expertise
regarding management and expansion of small business and controlled environments as regards to
temperature and humidity. These conditions result in quality butterfly specimens being available

with minimal damage to their appearance. Their colors are true and vibrant. Because of the
conditions under which they are kept, the price of Morpho butterflies will be moderately high;
approximately $8,400 per dozen Menelaus and $6000 for both Adonis and Dediama. This price
fits within the market currently. The market characteristics include the age group of 35 to 54 years of
age, Euro-American professionals. This market group looks for quality and uniqueness in product
when they buy. The geographic trade territories are the Midwest, East and South Census
Divisions of the United States of America and Europe.

Mission, Goals and Objectives

Sukhu Traps is in the development stage, when fully developed the business will serve as a retail
business. It is the intent of the owner for the business to become known as the experts in trapping
butterflies. In addition, Sukhu Traps is to become a model business for the purpose of
encouraging alternative occupations in interior communities. Initially the marketing will be
directed toward the ecology and collection markets demographic. The mission statement of
Sukhu Traps is an independently owned business that provides expertise and quality service in
supplying butterflies and moths resulting in a dependable supply source for a variety of
customers in the ecology, research and collection markets.

The Marketing Plan

Product/Services Description
The primary product of Sukhu Traps is dead, Morpho type Arthropods (butterflies).These butterflies are a
natural species that are preserved in a controlled environment under optimal conditions as far as
temperature and humidity. The Morpho butterflies preserved at Sukhu Traps are competitive in

pricing, readily available and equal to or better than any Morpho butterfly now on the market.
Features/Benefits the monarch butterfly is beautiful and generally recognized. Those that
appreciate beauty and grace will want to add this unique touch of nature to their collection of
specimen samples for display and research purposes. This is a well known variety of butterfly
that is common in nearly all areas of the Upper Demerara regions. The Morpho butterfly will be
available seasonally which is three weeks during April and the entirety of November. However,
the highest sales volumes will be during the November season due to the fact that this is the time of year
when most of the butterflies mate.

The Market Analysis

Customer Analysis
The primary customer bases we will supply are European and American buyers. These
customers are seeking quality and select forms of specimens that are available to them
for a proper price. In addition we plan to sell directly to agencies such as the Butterfly
Companies in Far Away, New Jersey and Blair Ithica. These two agencies are the premier
producers of prepared butterfly, moth and other displays in the world. They provide
Carolina Biological Supply Company, Wards Natural Science Establishment and Nasco
Science with the scientific displays of mounted butterflies used for educational purposes.

Financial Considerations
Sukhu Traps requires more equipment such as 5 tents which will cost $20,000 for one, for the
purpose of camping out, 50 special containers to preserve and cure the butterflies which will cost
$5,000 each and Nap lean balls to aid in the proper keeping of the butterflies, Four bales of
grease proof envelopes for wrapping and preserving the creatures and will cost $24,000 and 2
chainsaws. The owner also intends to bring on more trappers in order to increase the number
amount of butterflies being caught. This will mean that more groceries will have to be purchased.
These and other equipment will be necessary in commencing operations thus, the owner will
need a loan amount of one million dollars ($1,000,000) to cover all expenses.

Competitive Analysis

Entities
Product/Service
Price
Availability
Reputation
Delivery
Location
Special offers
After-Sales Service
Strengths
Weaknesses
Unique Selling
Proposition
Promotion/Sales

Sukhu
Traps

Timo
&
Liz

Michael
Buche

Flex Stumpe

5
4
4
2
5
1
1
5
2

4
2
4
2
3
1
1
2
3

5
5
5
2
5
3
4
5
1

5
5
5
5
1
1
1
5
2

5
1

3
1

3
1

3
1

Michael Sukhu
Items to be purchased
Items

Groceries

40,000

Fuel

20,000

Special Netting (30 yard)

80,000

Tent (5)
Grease Proof Envelopes
Chain Saws (2)

100,000
24,000
380,000

Special Containers (50)

250,000

Total Items

894,000