Professional Documents
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Pricing Strategy PDF
Pricing Strategy PDF
February 1999
Agdex 845-2
Example:
Example:
Example:
Example:
Example:
Example:
Example:
Customer-based pricing
Most business owners want to know at what price do
my customers think my product offers good value?
Knowing your customer ensures you take a market focus
with your business. You need to find out how your
customer feels about various product prices and what
they would do if the price changed.
There are many ways you can segment the market. The
groups could be: income levels, age, social class,
geography, amount of product consumed, willingness to
switch to substitutes, etc.
Example:
Example:
Example:
Be creative
Think of new ways to sell more to existing customers
or to attract new customer groups.
Do your homework
Keep good notes of how you arrived at a price so you
can make similar assumptions in the future.
Be flexible
Constantly review both internal and external factors
and calculate how a price change would affect the
new situation.
Glossary
References
02/99/1.5M