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    Bingo Mad Angles Parent Company ITC Category Sector Tagline/ Slogan USP STP Segment Target Group Positioning SWOT Analysis

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    ganeshdate
    Bingo Mad Angles is a triangle shaped multi-flavored snack brand owned by ITC Limited. Its USP is its unique triangle shape and variety of flavors. It targets youth in lower and middle income groups in India, positioning itself as a flavored triangle snack. Some of its strengths include strong branding, wide distribution, flavor variety, and backing of parent company ITC. However, it faces threats from local substitute snacks and potential boycott by health conscious consumers. Its main competitors include Lays, Kurkure, Desi Beats, Parle Wafers, and other local snacks brands.

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    Bingo Mad Angles Parent Company ITC Category Sector Tagline/ Slogan USP STP Segment Target Group Positioning SWOT Analysis

    Uploaded by

    ganeshdate
    177 views2 pages
    Bingo Mad Angles is a triangle shaped multi-flavored snack brand owned by ITC Limited. Its USP is its unique triangle shape and variety of flavors. It targets youth in lower and middle income groups in India, positioning itself as a flavored triangle snack. Some of its strengths include strong branding, wide distribution, flavor variety, and backing of parent company ITC. However, it faces threats from local substitute snacks and potential boycott by health conscious consumers. Its main competitors include Lays, Kurkure, Desi Beats, Parle Wafers, and other local snacks brands.

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    swot analysis for bingo

    Original Title

    Swot Bingo

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    Bingo Mad Angles is a triangle shaped multi-flavored snack brand owned by ITC Limited. Its USP is its unique triangle shape and variety of flavors. It targets youth in lower and middle income groups in India, positioning itself as a flavored triangle snack. Some of its strengths include strong branding, wide distribution, flavor variety, and backing of parent company ITC. However, it faces threats from local substitute snacks and potential boycott by health conscious consumers. Its main competitors include Lays, Kurkure, Desi Beats, Parle Wafers, and other local snacks brands.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    177 views2 pages

    Bingo Mad Angles Parent Company ITC Category Sector Tagline/ Slogan USP STP Segment Target Group Positioning SWOT Analysis

    Uploaded by

    ganeshdate
    Bingo Mad Angles is a triangle shaped multi-flavored snack brand owned by ITC Limited. Its USP is its unique triangle shape and variety of flavors. It targets youth in lower and middle income groups in India, positioning itself as a flavored triangle snack. Some of its strengths include strong branding, wide distribution, flavor variety, and backing of parent company ITC. However, it faces threats from local substitute snacks and potential boycott by health conscious consumers. Its main competitors include Lays, Kurkure, Desi Beats, Parle Wafers, and other local snacks brands.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    SWOT Analysis of Bingo Mad Angles with USP, Competition, STP (Segmentation, Targeting,

    Positioning) - Marketing Analysis


    Bingo Mad Angles
    Parent Company

    ITC

    Category

    Wafers

    Sector

    Food Products

    Tagline/ Slogan

    Har angle se mmm

    USP

    Triangle shaped multi flavored snack


    STP

    Segment

    People who want to have between meal snacks

    Target Group

    Youth of Lower, middle income

    Positioning

    Flavored triangle snack


    SWOT Analysis
    1.Unique and popular branding and advertising on TVCs and print ads
    2.Excellent distribution and availability

    Strengths

    3.Great variety of flavors gives customers options


    4. Reasonable pricing ensures spontaneous purchase
    5. Strong backing of ITC Limited brand name

    Weaknesses

    1.Health conscious people do not prefer such snacks


    2. Limited penetration in rural markets

    Opportunities

    1.Leverage successful brand ITC


    2.Advertise more through online and offline media
    3.Buy out local competition

    4.More variety of flavors will help brand grow


    1.Threat from local substitute snacks
    Threats

    2.Boycott by health conscious people


    Competition
    1.Lays
    2.Kurkure
    3.Desi Beats
    4.Parle Wafers

    Competitors

    5.Local Wafers and snacks

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