Netvertex Use Cases

A hand-book of emerging
Policy Management Use Cases

Policy Manager as broadbandsmith!
ion
licat
App sed
Ba
Service
Personalization
o
Turb
Bust
Parental
Control
ion
t
Loca
Video
tion
Optimiza
Time
ay
of D
Whitepaper
Policy Manager
as Broadband
Smith
A hand-book of emerging Policy Management Use Cases
The Goldsmith is a specialized craftsperson who

makes diverse shapes and things by heating,
forging and hammering gold.
M2M service, enterprise policies, roaming and

family plans like shared wallet for mobile data &
video usage.
A Policy Manager, in its evolved avatar, can be

analogously compared to the role of a goldsmith
Having transcended its identity as a tool used for
bandwidth and FUP management alone, it has
today emerged as a critical ingredient in managing
next-generation mobile networks and for
monetizing the next-generation customer. Just as a
blacksmith possesses the knowledge of various
tools and techniques needed to transform ordinary
metals into exquisite artifacts, a Policy Manager
uses real-time network information, subscriber
usage and behavior data, to help operators convert
dumb-pipes into smart-pipes.
With the divide for data traffic and network costs

growing wider, mobile operators have come to
realize that achieving a desirable mobile data
revenue growth depends on acquiring cuttingedge Policy Management capabilities.
By unlocking precious subscriber activity data, a

Policy Manager provides vital intelligence and
capabilities to support an array of subscriber Use
cases, thus, enabling user-centric personalization
of next-gen services. Using its dynamic, intuitive
and real-time capability, a Policy Manager gives
shape to various monetization plans/innovative
Use cases that can be harnessed to create
monetization opportunities for quota, QoS and
usage pertaining to devices and applications,
content partners, mobile tethering, turbo-boost,
Having a 'Policy Manager' to regulate your

subscriber broadband usage gives you the
capability of applying Policy Control and Charging
(PCC) rules to convert network and subscriber data
into a profitable business action, a task function
which today, ranks as a top priority for broadband
operators.
This whitepaper discusses the current state of
policy deployments along with various
monetization and personalization use cases that
can be enabled when Policy is integrated with IT
systems such as Charging, Billing, BI systems,
loyalty systems etc.
Hope you enjoy Reading the Whitepaper
Team Elitecore
Elitecore Technologies Telecom Practices
Whitepaper
Table of Content
1
2
3
4
5
Introduction - Current state of Policy Management........................................................4

Regional Policy Application.....................................................................................................5
The Changing role of Policy - Onset of Policy 2.0 ...........................................................7
Elitecore NetVertex Policy Management Solution........................................................10
Emerging Use Cases enabled by NetVertex ...................................................................11
1 Time based ...............................................................................................................................13
2 Turbo Boost .............................................................................................................................15
3 Tiered Services..........................................................................................................................18
4 Usage based .............................................................................................................................21
5 Family Plans .............................................................................................................................24
6 Parental Control .......................................................................................................................27
7 Application based ....................................................................................................................30
8 Partner ........................................................................................................................................33
9 Enterprise Plans .......................................................................................................................36
10 Business Intelligence............................................................................................................39
11 Service Personalization........................................................................................................42
12 Interactive................................................................................................................................45
13 Mobile Tethering ...................................................................................................................47
14 Emergency ...............................................................................................................................49
15 Bill Shock ................................................................................................................................51
16 Location based Plans ..........................................................................................................54
17 Device Based Plans ..............................................................................................................57
18 Mobile Data Offload Plans..................................................................................................60
19 M2M .........................................................................................................................................63
6 Summary......................................................................................................................................65
Whitepaper
Introduction
Mobile technology has emerged one of the
greatest universal diffusion of any technology in
the past what began as an ordinary phone call has
transformed into a radical phenomenon following
the advent of the internet and mobile services.
Instant and rich communication over smart devices
today transcends international boundaries and
have become integral with subscribers' lives. Policy
Management is one crucial technology that has
remained central in enabling the evolution of
future networks and the way world has come to
adopt wireless communication.
Although policy management found its early
application in fixed / DSL broadband networks, the
real beginning happened only after the transition
towards all-IP networks. Until this happened,
application of Policy Management was very much
limited and largely confined to static bandwidth
management policy application . This period, which
can be termed as "Policy 1.0 era" had service
providers and network operators using Policy
Management only as the tool for traffic
management and traditional data volume
metering.
consume rich data services such as video

streaming, social networking, VoIP etc.
Operators worldwide have realized the
importance of policy manager in their networks
and have at least some form of Policy solution
deployed. While Policy Manager is being deployed
along LTE trials, the current role of Policy Manager
is more towards addressing more network specific
pain points such as congestion management, fair
usage or to comply with regulatory requirements.
The current role of Policy is

more towards addressing
network specific pain points
such as congestion
management, fair usage or
compliance with regulatory
requirements.
Managing bandwidth consumption remains one of

the greatest drivers for policy management
deployments as data traffic continues to skyrocket,
particularly over 3G networks, that will not change
any time soon. However, policy management
solutions are being used to enable value-added
services.
Co n te m p o r a r y p o l i cy m a n a g e m e n t a n d
enforcement specifications stress on the use cases
for judicious QoS over varied technologies, devices
and networks. (As listed in next page)
This was primarily due to the absence of web 2.0

influence. Also as subscribers were yet to discover
the phenomenon of 'smartphone', innovative
usage, advertising campaigns and inclination to
Whitepaper
Policy approaches available for Operators

Approach
Action
Impact
Usage-Based
Implement monthly usage caps
Limits traffic overall, but not necessarily at peak

times: consumer backlash in U.S.
ApplicationBased
Traffic shape or limit bandwidth by

application (e.g. P2P)
Could affect user experience for real-time apps such

as video: against FCC regulation in the U.S.
TIme Based
Allow certain number of hours of

access per day per subscriber
High usage at peak times still possible, since there's

no limit on usage: may need usage caps as well
User-Based
Limit bandwidth for peak users during

peak hours
Can affect user experience: could create a strong

consumer backlash
Traffic
Adaptation
Shape or transcode traffic so that

bitrate is lower through bottlenecks
May degrade video quality: bandwidth savings may

be small without significant quality loss; content
owners may claim this approach is illegal without
their permission
Dynamic
Tariffing
Provide real-time billing rates that

vary based on time of day. Location,
etc., due to network congestion.
May reduce overall revenue; usually works only in

areas of extreme price sensitivity
More innovative use cases have

been deployed in Emerging
market as VAS to combat churn
While Operators in developed
markets are using policy more
for Congestion management
and bandwidth control as a
result of swelling smartphone
usage
Source : Heavy Reading
Regional Policy Application

As the Table in the next page illustrates, APAC (Asia
Pacific) and MEA (Middle East, Africa) is where 3G data
traffic and WiMAX/ LTE implementation are
driving policy management deployments. Operators
in these markets are investing in policy solutions to
manage the impact of subscriber growth on the
network, but are also focusing on using policy control
capabilities often in conjunction with convergent
charging systems to create innovative loyalty
programs, payment
options, and value-added
services as a way to combat high churn rates.
5
In developed regions operators are using policy

m a n a g e m e n t to s u p p o r t v a l u e - a d d e d
capabilities such as tiered services, including
service tiers based on application demands
(online gaming, file sharing, etc.) Regulatory
factors such as the data roaming regulations,
which require wireless operators to implement
real-time subscriber spend notifications and a
cut-off mechanism once the subscriber's bill
reaches a certain limit are driving adoption of
Policy Management.
Whitepaper
Use cases adopted by Global telco's

Plans/Policies
AT&T Verizon
T-Mobile Movistar MTS

(USA)
(Colombia) (Russia)
Maxis Celcom SingTel
Telkomsel
(Indonesia)
Globe
telecom
DU
Qtel Etisalat STC
MTN
(Africa)
Aircel BSNL Airtel Tata
Vodafone
(India)
Access Network
Tiered Plans
Device Based
Partner Based
Time Based
M2M
Subscriber
Initiated/Service
Personalization
Subscriber Profile
Bill shock
Parental Control
Tethering
WiFi Bundled
Application/Service
Business
Intelligence
Family based Data
Location based
Turbo boost
* Based on information available from plans available on operator site and assumptions that atleast some element of policy solutions has been used for the same. Information as on September 2011
The definition of plans is as follows

Access Network
- 2G, 3G, 4G, WiFi- Hotspot, Wireline Networks
Tiered Plans
- Different Quota based plans with FUP and overage
Device based
- IPAD, IPhone, Smartphone, Blackberry
Partner based
- Content partners, Promotions partners etc
Time based
- Time of day, Hourly plans, Seasonal plans
M2M
- Machine to machine services
Subscriber initiated/Service personalization - Subscriber can self select from webselfcare
Subscriber Profile
- Student plans, Teenager plans, Senior Citizen plans etc
Bill shock
- Roaming plans with Bill shock avoidance and Notifications
Parental Control
Tethering
WiFi bundled
Application/service
Business Intelligence
Family based Data
Location based
Turbo boost
- Content filters, Quota management for child account, Application control for
child etc
- Mobile to laptop tethering plans
- Wifi hotpsot plans for New users and existing users
- Application specific charges, eg- social networking bundles, emails etc
- Value added plans for select class of subscribers based on varying parameters
- Data plans with common data pool and sharing
- Location specific services and promotions
- Bandwidth on Demand
Whitepaper
The Changing
Role of Policy
The Wireless broadband market is expected to grow

by 68% in year 2011, and still there is a vast scope for
further advancements. This is primarily due to smart
phone usage that has brought about drastic changes
in the way mobile data services are delivered, priced
and managed for the subscribers. The worldwide
smart phone market is forecast to grow by 55% in
2011 , with 500 million subscribers and will touch a
billion users by 2013 as per IDC report. While A
Gartner forecast revealed the global mobile app
store revenues will triple from $5.2 billion in 2010
to $15 billion in 2011 and will reach $58 billion by
2014.
The network operators are aware of the market trend
of data usage and the need for creative pricing plans
that match users demand and behavior, quickly and
cost effectively. Traffic management and traditional
data volume metering is not enough to remain
competitive, it will not provide pricing options
adapted to the increasing usage of mobile
broadband. Hence mobile operators have realized
the need to bring massive changes in the policy
approach, its application and integration with other
functions for better monetization of rich services and
growth in ARPU.
Parallel to this The Next Generation Mobile
Networks Alliance (NGMN) selected LTE as the sole
technology that effectively matches the
requirements of faster data speeds and new services.
It enables network operators a simple upgrade path
from 3G networks. Realizing the need for latest

technology for more personalized touch in service
availability and enhanced control over usage,
operators need to configure the networks to meet
new expectations, choice, control and support
personalization over new smart devices. OTT
players have proved that business model
innovation is most important than any other form
of innovation.
In the new world of data,

Policy will play a pivotal role in
operators network. The Next
generation policy management
solutions will need to integrate
with multiple IT & Network
systems to offer new price plans
and packages that will create
differentiated experience for
the customer while increase
operator ARPU
The walled garden approach upon which telcos

designed their services strategy has collapsed in
the wake of increasing rivalry from Internet centric
companies / Over-the-top (OTT) players such as
Apple, Google, Youtube, Facebook (social
networking portals) and others who have been
thriving in attracting smart-device subscribers
away from the operator portals / VAS offerings.
Notwithstanding this scenario, mobile operators
remain persistent to explore ways to recoup their
customers' mindshare by being able to deliver
personalization.
Reflecting this savvy approach towards surging
data traffic and evolution in smart devices, mobile
operators in both mature as well as emerging
markets are busy rejigging their OSS/BSS
infrastructure and are committing substantial
investments especially in the policy management
solutions for their networks.
Subsequently, the industry witnessed the onset of
Policy 2.0 era.
Whitepaper
The
''Kumaran Singaram, CEO Sitra,

put an emphasis on constant
innovation and the necessity of
having a flexible, integrated
OSS/BSS that not only allows
operators to bill for new
services quickly, but also takes
future developments into
account, such as OTT
partnerships, MVNO services,
roaming, Wi-Fi integration, IMS
and LTE.''
User-defined
limits
exemptions
Route to Policy Complexity
priorities
Dynamic
parental
control
Multi
network
PolicyApp or URL- plans
driven
specific
service
Shared promotion
exemptions
wallet
CongestionLocationdriven
specific
priority.
Devicecontrols
QoS
Turbo based
Policy Complexity
boosts. plans
App or URLday
specific
priority
Time of passes
day. day
Customer of week
notification
Soft caps
Simple tiers
Source : Heavy Reading
Key aspects surrounding Policy 2.0

Need for advanced charging
Enabling monetization depends on having a
seamlessly integrated Policy Management and
Charging system. If these capabilities do not speak
to each other and fail to be in tandem, then desired
efficiency in dealing with service and application
oriented charging cannot be achieved. This would
limit service providers' opportunities and deprive
them from enabling usage / content / application
based use-cases or service plans. Therefore,
network operators seek competitive flexibility to
create advanced policy and charging scenarios in
less time, in order to remain competitive in this
data-led business ecosystem. Consequently, they
have come to seek an innovative class of evolved

Policy Manager solution that can enable them to
launch targeted charging plans in a matter of days
or weeks instead of months.
This reflects their pressing business requirement
for being able to respond to aggressive changes
swiftly and thereby achieve vital capability to
deliver targeted pricing options. Service providers
are thus beginning to look critically at how they
can use dynamic metering & real-time capabilities
to deliver a more mature, service-oriented and
eventually more relevant form of policy
management.
Excerpts from an Interview to

Telecom Asia 15th Sep 2011
IT playing a greater role

The role of policy management is expanding
beyond its traditional position in the network
Whitepaper
realm to encompass a new range of operator

requirements, including enabling differentiated
services and supporting convergence strategies.
As a result, there is a trend toward policy
management investment decisions being made by
groups other than the network operations
divisions, with IT and marketing departments
increasingly being brought to the table. We saw
this trend begin in the emerging markets, where
low ARPU and high churn rates drove interest in
policy control solutions that were often preintegrated with charging solutions to support
value-added services and loyalty programs.
Need for business agility
So far, network operators have been wielding
policy control to make sure their vast share of
customers get their fair share of bandwidth.
However, bandwidth management and all-youcan-eat plans no longer remain the yardstick
towards delivering superior mobile subscriber
experience. The new 'experience standard' for
thriving in the midst of this rampant competition is
metered rates and paying for value. Subscriber do
not want operators to dictate terms, instead they
have started perceiving enhanced value in having
the liberty to pay for only what they want to use
while also seeking absolute control in adding /
modifying their usage. Therefore when it comes to
agility, it's no longer realistic for operators to rely
on Policy 1.0 model.
In nutshell, Policy 2.0 agility essentially means

having a leverage that can support rich apps and
data services without warranting drastic changes
in the core system and is pre-configured to support
new ideas for innovative usage plans and Use
Cases.
Scalability and Steadfast Performance
Policy performance is already experiencing
massive pressure and being put through massive
load of transactions, and this is before the swift
explosion of rich over-the-top digital content (web
2.0 voice and video services) that are likely to rule
the roost over future mobile networks within the
next one to three years.
Equally imperative as transactional performance
and scale is the capability to make the transition
from bandwidth management only policies to a
richer set of service-enabling policies. Since richer
web 2.0 services / digital content (such as Video
Calling, HD Video Streaming, Gaming etc)
necessitate multiple policies to be applied in
unfaltering unison, it is critical to ensure that
operator's policy solution can proficiently process
many more policy / charging rules even while
administering far more active subscriber sessions.
As policy expands beyond its

traditional bandwidth
management function, operators
are increasingly looking for
solutions that integrate policy
control with adjacent
functionality such as billing,
charging and subscriber data
management
Elitecores platform-based
approach is well-positioned to
capitalize on this trend and help
operator use policy management
capabilities to deliver
differentiated services and
innovative pricing models
Shira Levine- Directing Analyst,
Next Gen OSS and Policy
Infonetics Research
Whitepaper
NetVertex Policy Manager comes bundled with Service

selection portal , SPR and standard and proprietary
interfaces. A highly flexible solution it can be
deployed standalone or with Elitecore pre-integrated
platform.
NetVertex features
High Scalability and High Availability
2000 TPS per server and 99.999% availability.
Compliant to 3GPP Release 9 , WiMAX PCC and ETSI
TISPAN
10
Low TCO
All COTS Hardware supported
In-built adaptors to support OCS, Billing, BI/CEA,
PCEF, DPI attributes
Pre-integrated with Elitecore Billing,
Charging(OCS) & Subscriber management
platform
Ari Banerjee -Senior Analyst

Heavy Reading
OPTI
MIZ
Enhanced Subscriber Experience

Bundled Service Selection Portal for Subscriber
initiated Services
Bundled with BI platform to offer compelling
plans based on the input received from BI
Rule based Notification
rtex
NetVe
PCE
F/DP
SPR I
B A
I / CE
It's the 'next thing' in Policy

Management in Next Gen
Networks.
NetVertex enables a multi-dimensional approach to

create a profitable and innovative platform for CSP, It
goes beyond the basic integration of Policy &
Charging controls and mines smart intelligence from
key Network & IT systems such as Billing, Charging,
BI/CEA,PCEF to monetize from data services while
offering personalized services to subscribers. It also
enables new business models such as two sided
model, M2M.
It safeguards your QoS. It

enriches your subscribers QoE.
Ch Bil li
ar ng
gin
g
It's cognitive works in real-time and

seamlessly.
Flexibility
Centralized policy engine for 3G, 4G (LTE, WiMAX)
xDSL, Cable, FTTH
Multi-dimensional policy configuration based on
intelligence from Key Network & IT systems
Ability to Add/ modify policy condition with
multiple attributes in hours via configuration
Gx over Gy Supported for Integration with 3rd
party prepaid systems
Integrates with multiple points of network
enforcement: - PDSN, DPI, S-GW, PDN-GW, BRAS,
CMTS, etc.
Support Multiple subscriber profile repositories
SDM HSS, LDAP, SPR for storing subscriber details.
Rx interface to connect with application functions
such as over-the-top services from 3rd party and
video content providers.
PE
RS
O
NA
LIZ
It's adaptive flexible and friendly for your

network.
The world of savvy broadband users and uber-cool

smart mobile devices is busy swallowing oodles of
high-speed rich content and data. For monetizing their
network resources most effectively, CSPs need Policy
management solutions well tailored to work in
tandem with BSS and OSS . Elitecore's NetVertex is an
Industry compliant dynamic policy manager that
makes policy enforcement decisions in real time based
on the services, applications, network resources,
subscriber profile & SLA to ensure end to end QoS and
bandwidth allocation.
Along with network components,

the Next-generation policy
management solutions will need
to integrate with Multiple IT
systems. Solutions such as
Elitecore's Netvertex V6.0 will
enable the quick roll out of plans
that would create a differentiated
subscriber experience while
increasing operator ARPU.
Having a BSS background will
further strengthen Elitecore's
value proposition allowing its
solution to seamlessly enable
integration of Policy with IT
systems
TIZE
MONE
NetVertex
Policy Manager
Multi-dimentional Policy
Whitepaper
Use Cases enabled by NetVertex - Policy Manager

In this whitepaper we have explained various use cases under each Policy
Application group. Each use case is explained with a real life scenario and
how that can be realized with NetVertex Policy Manager, It also highlights
NetVertex value proposition.
Policy Application Groups

1.
2.
3.
4.
5.
6.
7.
8.
9.
10
11
Time based
Turbo Boost
Tiered Services
Usage based
Family Plans
Parental Control
Application based
Partner
Enterprise Plans
11.
12.
13.
14.
15.
16
17.
18
19.
Service Personalization
Interactive
Mobile Tethering
Emergency
Bill Shock
Location based Plans
Device Based Plans
Mobile Data Offload Plans
M2M
Whitepaper
Use case characters
Personal
He runs his consultancy work mostly from home and is a dad cum
nanny to his kids and sometimes turns into an in-house chef for
his family.
Martin
Marketing
Consultant Buzz Stream
Work
Martin is a seasoned Marketing Consultant with over 15 years of
domain experience. His penchant for strategic management
therapies has earned him the nickname Strategy Junkie.
While his work requires him to regularly keep in touch with his
clients, He owns a smartphone and Tablet , uses high-speed
mobile data services as well, yet remains a moderate user only.
Charles
CEO Buzz Stream
Married to...
Laura
Laura, who's a Creative Head with a leading creative agency, is a

dynamic creative professional and travels frequently for business.
She owns a smartphone and is thinking of upgrading to a tablet
for enhanced communication experience. She is an aggressive
smart-device user and ascertains great value from such gadgets
for her professional as well as personal life.
Children
Katy
12
Aged 14 years- Katy

finds her smartphone
priceless to do social
networking and enjoy
online music.
Jimmy
Aged 16 years While

Jimmy uses his
smartphone largely
for viewing videos
and playing online
games
Bob
Head Product
Marketing
MobNext
Telecom
Personal
Charles is a dynamic CEO, running a mid-sized yet bustling
business organization engaged in specialized retail marketing
services. Charles loves outdoor retreats, is an ardent golfer and a
voracious believer of communication technology & smartdevices.
Work
Charles is the CEO of BuzzStream Inc having branch offices
spread over APAC, MEA and SEA. Although a tough boss, he seeks
the best possible technology and means to achieve maximum
productivity through his team. Charles understands that having
the capability to keep his team constantly connected with
anytime-anywhere and personalized way to communicate is
where the real significance to emerge competitive lies. He wants
his IT team to empower all employees with suitable smart
devices and mobile data plans in sync with their roles and
responsibilities.
Bob is functioning as Head of Product Marketing with MobNext, a
CSP formed by ex-Executives of several top wireless operators in
SEA and APAC
Bob has spent nearly 10 years working with sales channels of
several leading Communication Service Providers and innovative
VAS providers. While MobNext wants to rise as an innovative
experience provider, Bob together with his team wants to earn
rich insights into the changing needs of mobile users. He knows
that growth in both ARPU and brand value will emerge only from
rolling out personalized mobile data services. He is presently
busy conducting a research on the most appealing Use Cases and
device usage trends among mobile data users from different
walks of life.
Whitepaper
Time Based
Time based service access is monitoring and metering access per subscriber based on time.
it involves range of time-based access options (e.g. day-, hour- and week-passes, Specific
Days, Off peak and on peak hours) based on Per Zone, Per Customer segment, Based on
Customer ARPU etc.
What Operators want
Roll out new innovative plans based on time
Monitor and meter subscriber usage based on
time such as peak off peak
Block access when service is access during non
access hours
Leveraging real-time upsell opportunities
during festivals to increase incremental
revenue.
AT&Ts Data Connect Pass for netbooks and
notebooks provides multiple time period options Day Pass, Week Pass & Month Pass.
13
What Subscribers want

Teenage subscriber driving the need for
Affordable internet plans such as day access or
hourly access.
Use Case Explained :

a) Halloween Special Day/Session Plan
Whitepaper
a) Halloween
SpecialDay Plan
Bob
Trigger
Decision
Action
With Halloween festival round the corner,

Bob and team decides to launch
Halloween Special day plan, for the
teenagers.
The plan offers QoS upgrade for social

networking sites. Based on Network usage
details and popularity of social networking
platform available from BI system Bob
decides to offer service after 9pm to 9am
for all users in the age group of 12 to 25.
Bobs team Configures Notification to push

the plan to subscriber in age group-12-25,
the subscriber can sign up for the plan
from NetVertex Service selection portal url
pushed to them by the operator.
The plan is configured with upgraded QoS
with 1 MBPS speed for night hours (9pm
to 9am),time of day and date of access
(Halloween) after 9am, following morning,
previous QoS is resumed.
Use Case Realization

Crestel / 3rd Party
OCS
4
Http
SMPP, SMTP
Revenue
Assurance, Fraud
Management
Customer
Experience
Analytics, BI
Location
Services
Sp
6
NetVertex
Policy Manager
3
5
Diameter Rx,
RADIUS, Proprietary
Diameter Ro/Rf,
RADIUS, Proprietary
Email, SMS
Server
Crestel / 3rd Party

Billing
NetVertex
SPR
Diameter Gx/Gxx,
RADIUS, Proprietary
Service
Selection Portal
Service Delivery Platform

VoIP/IMS, Messaging Server
Content Server, Application GW
AF
PCEF
DPI
1
User Equipment
14
Public Internet
GGSN, PDSN,
ASN-GW, BRAS
1. Subscriber has subscribed for a plan with higher QoS

based on Time of day. Time of Day is configured for
the subscriber.
2. Subscriber tries to access service at 8:00pm
3. PCEF requests policy for subscriber.
4. NetVertex checks subscriber profile & time of access
then sends policy of 512 Kbps to PCEF.
5. PCEF enforces policy and Subscriber starts using
service at 512 Kbps & starts downloading a file at
8:45pm
6. NetVertex monitors subscriber's usage and at
9:00pm identifies that subscriber policy should be
upgraded in as per TOD (starts at 9:00pm).
7. NetVertex takes policy decision & sends policy
update with 1Mbps bandwidth to PCEF.
8. PCEF enforces policy with 1 Mbps band
NetVertex & Elitecore Pre-integrated

Value Proposition
Define time controls viz.

- Time of Day
- Time of Week
- Time of Month
- Time of Year
Differential charging based upon time

controls
Enables zero rating for free hours/period
Enables service provider to manage

network with proper utilization of network
resources based on peak/offpeak period
Peak Off-Peak Configuration common

across Billing, Charging, Subscriber profile
& Policy manager
Whitepaper
Turbo Boost
3
2
Turbo Boost aka Speed Boost or Bandwidth on Demand is a unique proposition for the
mobile operator to expand revenue by providing subscribers the ability to temporarily and
dynamically increase application performance on demand. Turbo boost is useful for
applications like videoconferencing and allows the subscriber to pay for the amount of
bandwidth used.
5
6
Mbps
At times, enterprises need additional bandwidth

SingTels latest enterprise Wireline offering enables
enterprise customers to scale up their bandwidth
instantly through the web.
What Operators want
Maximize available idle network capacity

Create additional revenue opportunities and
eliminate churn
Deliver a premium service experience to
individual subscribers increasing loyalty and
differentiate to beat the competition
Subscriber managed on demand broadband
speeds
Boost subscriber satisfaction
Subscribers want the ability to upgrade the

performance of certain high-bandwidth
applications for a specific time period
Subscribers want faster mobile broadband
access but at affordable price
Rapid and easy service activation

a) UpSell Bandwidth On Demand
b) Application / service with embedded Turbo Boost
c) Complementary Turbo Boost for a select class of subscribers
15
Whitepaper
a) UpSell
Bandwidth
on Demand
Bob
b) Application
service with
embedded
Turbo Boost
16
Bob
Trigger
Decision
Action
Using smart CEA/BI output, Bob finds that

a subscriber in the lowest-tier pricing plan
has been chasing (a.) streaming highdefinition videos and frequently (b.) tries
connecting an online gaming application.
However, as the subscriber isn't having a
faster plan, he isn't able to connect well
and even when he does, finds it difficult to
play well due to lower network speed.
Bob from subscriber details also learns

that the subscriber has just moved to a
new tablet and might want to get that
extra punch from this new gizmo, perhaps
he really wants to beat his friends this time
in latest online game! Hence Bob decides
to offer this user the ability to increase
bandwidth speed for a period of time, e.g.,
from the up to 2 Mbps bandwidth speed
normally delivered with his Bronze data
plan to an up to 5 Mbps bandwidth speed
for an hour, when he wants to connect on a
gaming server. Bob is aware that the
subscriber would not mind paying a small
additional charge to enjoy some serious
gaming fun through Turbo Boost.
Bobs team configures notification to

subscriber for upgrading the plan
Once the service is subscribed for High
streaming videos and gaming to higher
QoS from 2Mbps to 5Mbps it is preschuled
with BoD for 1hour
Upon completion of 1 hour it can further
be ugraded from the NetVertex Service
Selection Portal or via SMS for postpaid
users.
If service is not upgraded, the system will
automatically resume the old Plan
Parameters.
Trigger
Decision
Action
Bob receives a revenue-sharing business

proposal from an online portal
www.sevetymm.com, whereby he is
required to provide prioritized QoS to his
subscribers as they access streaming
videos from the portal.
Bob also gets analysis from the marketing

team that a significant no. of young
subscribers in the age group of 20-30 are
active users of video services. Learning this
Bob looks at the proposal as a real
business deal whereby He agrees to
provide optimal service experience to the
users by asking them to pay a little extra in
exchange for some extra fun with latest
videos and movie reviews available in real
time.
Bob configures policy with 1Mbps

guaranteed bandwidth for all subscribers
who have subscriber to the service and
links with Charging plan as per new
partnership agreement with sevetymm
Whitepaper
c) Complementary
Turbo Boost for
a select class of
subscribers
Bob
Trigger
Decision
Action
While checking monthly data usage

analysis from BI/ CEA system reports , Bob
gets to know that a section of users under
high-end data plans have not consumed
their bandwidth quota and a new billing
cycle is merely 7 days away.
Bob wants to leverage this opportunity and

wishes to woo such subscribers with a
complementary Turbo Boost on top of their
original speed plan for the remaining
billing cycle. However, he wants to reach
out to only those subscribers having a
healthy billing history and continued
patronage of at least a year.
Bob configures additional policy check to

update existing policy based subscription
tenure, 20-30% of quota consumed till 20
days of monthly billing cycle and
subscriber credit history. Subscriber is
notified about complimentary turbo boost
for seven days.
NetVertex Value Proposition
Service
Selection Portal
Crestel / 3rd Party

OCS
Customer
Experience
Analytics, BI
Crestel / 3rd Party

Billing
NetVertex
SPR
Revenue
Assurance, Fraud
Management
Email, SMS
Server
2
A3
B3
B1
C2
C1
Diameter Rx,
RADIUS, Proprietary
A1
NetVertex 3
Policy Manager
Diameter Gx/Gxx,
RADIUS, Proprietary
Http
SMPP, SMTP
A2
Flexible plan roll out with auto turbo

boost for bandwidth rich applications
Scheduling of Turbo boost during offpeak
time, to avoid n/w congestion
Notification to subscriber on Turbo Boost
Elitecore Pre-integrated Platform

Value Proposition

B2
AF
PCEF
DPI
GGSN, PDSN,
ASN-GW, BRAS
Public Internet
User Equipment
4. Subscriber enjoys gaming and boosted speed for an hour and is notified after 1 hour and may repeat steps
mentioned above
b) 1. Based on Partner agreement, NetVertex sends policy for Videos to PCEF, with auto turbo boost over Gx
2. Video Portal interacts with NetVertex for bandwidth information over Rx.
3. Based on NetVertex response PCEF enforces policy for the subscriber.
c) 1. Since the no. of remaining days are less than or equal to 7 and unused quota is 80% than, sends auto turbo boost
policy to PCEF
2. PCEF enforces policy for the subscriber
17
Location
Services
Sp
Diameter Ro/Rf,
RADIUS, Proprietary
Turbo boost
1. Subscriber tries to access service
2. PCEF requests NetVertex for policy to be enforced
3. NetVertex takes policy decision based on following:
a. Type of application e.g. Gaming, Video Portal
b. Remaining days of billing cycle and unused quota
4. a) 1. NetVertex sends notification to subscriber for
subscription of gaming turbo boost, with
link to SSP
2. Subscriber subscribes to gaming turbo boost
for an hour via SSP and subscriber profile is
updated for the same
3. NetVertex sends updated policy for turbo
boost & PCEF enforces policy
Pre-integrated platform for charging turbo

boost, scheduled/on-demand
Differential charging based on turbo boost
Prepaid as well as postpaid models for
charging turbo boost
Enable promotions based on subscriber
credit history
Whitepaper
Tiered Plans
1 GB
2 GB
4G
3G
Basic Plan
Quota limit
: @ 90%
Speed
: 1Mbps
Bandwidth throttled on
reaching quota limit
P2P application at best
effort during Peak time
Tiered Data Plans launched by AT&T more accurately

reflect customers needs. According to the operator,
98 % of its customers use, on average, less than 2GB
of data per month and 65 % use less than 200MB.
18
Tiered Service Plan provides an opportunity for innovative packaging and pricing of fixed
and mobile broadband services. Service Providers define the plans in terms of time and/or
volume consumption, quality of service according to subscriber type, time of day/day or
week, destination, traffic classification, device, location and network.
What Operators want
Differentiate service offering from competition

Increase ARPU through innovative service
bundles and pricing
Gain new subscribers
Providing the flexibility of volume or timebased quota overuse management, including
usage restriction or downgrading at the
cumulative, application, or data flow level to
maintain subscriber satisfaction and retention
Allow subscribers to dynamically change speed

tiers and usage quotas as their needs change
Get the best plans for their desired usage needs

a) Tiered Quota Plan
b) VolTE
Whitepaper
a) Tiered
Quota Plan
Bob
Trigger
Action
Bob and team from the BI reports on Network usage learn that
there is a imbalance in network usage for unlimited data plans.
There were 20% of subscriber who were consuming almost 80%
of data, causing network congestion and a poor QoS for the other
80% of subscribers.
Bobs team configures Tiered plans in

NetVertex policy manager as follows
Decision
Bob rolls out Tiered plans with varying quota range eg- 1GB, 2GB
plan, 4GB plans with varying pricing structure and for usage
above the capped quota limit, usage based charge will apply for
the remaining days in the bill cycle.
Tier
Quota Speed
Basic
15 USD
Silver
25 USD
Gold
45 USD
1GB 1 Mbps
QoS parameters
Bandwidth Throttle on
reaching Quota limit
2GB 1 Mbps
Bandwidth Throttle during

Peak hours
4GB 3 Mbps
Notification at 90% and

80% of Quota limits
P2P applications always at
best effort
Unlimited 8GB 1 Mbps

80 USD
Fair Usage breach( 8 GB)Bandwidth Throttle to 256

Kbps
P2P applications always at
best effort
Bandwidth Throttle during
Peak hours
b) VolTE
Bob
19
Trigger
Decision
Action
MobNext is planning to roll out LTE

networks soon. Bob and team want to
make the most of this, they want to offer
the subscribers the most contemporary
services. Offering VoLTE would be a real
differentiator for MobNext
Bob decides to offer VoLTE as a separate

service to subscribers. They can sign up for
the service for a nominal charge.
Bob & Team configure VoLTE service plans

over 3G and LTE with varying speed tiers.
Voice being a high jitter and low latency
tolerance service, they define the best
required QCI. To offer high and consistent
QoS to subscribers.
Whitepaper
Service
Selection Portal
Crestel / 3rd Party

OCS
Crestel / 3rd Party

Billing
NetVertex
SPR
Customer
Experience
Analytics, BI
Revenue
Assurance, Fraud
Management
Location
Services
Sp
SMPP, SMTP
NetVertex
Policy Manager
Email, SMS
Server
Diameter Rx,
RADIUS, Proprietary
Diameter Ro/Rf,
RADIUS, Proprietary
Diameter Gx/Gxx,
RADIUS, Proprietary
Http

AF
Elitecore Pre-integrated Platform Value Proposition
PCEF
DPI
Public Internet
GGSN, PDSN,
ASN-GW, BRAS
User Equipment
1 Subscriber tries to access services

2 Gateway (PCEF) requests NetVertex for policy.
3 NetVertex takes policy decision based on the tier in which subscriber belongs and sends
appropriate policy for the service.
4 NetVertex monitors quota for the subscriber. As soon as subscriber exhausts quota for
tier, notification is sent to subscriber, informing subscriber about change in QoS.
NetVertex also sends advice of charge based on new tier.
5 Notification has link to SSP, from where subscriber may choose to refill his account or
move to next tier.
To make subscriber take better decisions, NetVertex SSP contains last 3 month usage by
subscriber. Thus, subscriber can choose better 'value for money' tier as per his
requirements.
20
Tiers with limits for each day, week, month or billing cycle
NetVertex SSP to enable subscriber to
a. Recharge/ Refill his account on tier limit exhaust, for prepaid as well as
postpaid subscribers
b. Last 3 months usage details like usage volume, usage amount, etc. This
enables subscriber to understand his usage patter and choose better tier
as per his requirement.
c. Facility to move up the tier
Platform enables operators define tiers & policies based on Non-monetary

quota, Monetary quota as will as speed tiers .
Platform enables operators monetize on tiers with differential charging
and also provide freebies to subscribers
For postpaid subscribers, Tiers can be defined based on credit limit.
Operators can run Promotional campaigns for subscribers targeted in
specific tier with auto-upgrade of tiers based on usage
Whitepaper
Usage Based Plans

Usage based service plans allows providers to offer plans to meet individual use of
applications and services. Usage allowances are based on volume or time and can be
applied to the subscriber's overall usage or to the use of specic applications with options
for promotions & plans based on usage
Vodafone Freebee Rewardz offers a good example.

This innovative loyalty scheme entitles pay-as-yougo Vodafone customers with surprising benefits and
reward points every time they top-up.
21
What Operators want
Monetize for bandwidth usage

Create value based plans based on subscriber
usage patterns.
Plans matching usage pattern

Usage based charge
Affordable mobile internet plans

a) Usage based discounts to promote consumption
b) Loyalty Plan
Whitepaper
a) Usage based
discounts to
promote
consumption
Bob
b) Loyalty
Points Plan
Bob
22
Trigger
Decision
Action
With a view to encouraging moderate

users of mobile data, Bob and team roll out
Maximizer Plan. The plan lets subscribers
enjoy higher bandwidth without spending
more based on subscriber's daily usage.
If the customer usage exceeds certain

predefined limit in a day, the plan will
provide QoS upgrade at a discounted rate
for the remaining time of
the day.
However, the upgrade would be revoked
the next day to the last rate when the
upgrade period ends.
Bob's team configures plan wherein ,

NetVertex monitors daily quota usage and
takes policy decision based on the same.
When the subscriber's usage exceeds the
predefined quota limit for the day,
NetVertex upgrades the QoS for the
subscriber and also sends discounted rate
charging details to OCS. Upgraded QoS
can be applied in mid of the session or on
next access by the subscriber.
Trigger
Decision
Action
Bob observes that offering personalized

Loyalty Plans would help MobNext achieve
better brand awareness and enhanced
loyalty.
As per this new loyalty program, subscriber

is entitled to loyalty points after reaching a
certain monetary quota. Based on the
points collected, subscriber gets
additional balance in next billing cycle
which can be transferred to child account
or for other device.
Bob's team configures the policy based on

subscriber profile. When a user tries to
connect Gateway will requests for policy
applicable for the subscriber and
NetVertex takes decision of policy to be
assigned based on subscriber profile i.eLoyalty profile (Gold / Silver / bronze) ,
location (like home / office / roaming),
device, in Centralized Subscriber Profile
Repository
Loyalty management system calculates
loyalty point for each MB used and
updates Centralized Subscriber Profile
Repository, used by Charging , Billing and
Policy Manager.
Billing system carry forwards the loyalty
points for next cycle.
Whitepaper
Use Case Realization- Loyalty points
Service
Selection Portal
Crestel / 3rd Party

OCS
NetVertex
SPR
Crestel / 3rd Party

Billing
Loyalty
Management
System
Sp
SMPP, SMTP
NetVertex
Policy Manager
2
4
Diameter Rx,
RADIUS, Proprietary
Diameter Ro/Rf,
RADIUS, Proprietary
Email, SMS
Server
Location
Services
Diameter Gx/Gxx,
RADIUS, Proprietary
Http
Revenue
Assurance, Fraud
Management
S9
V-PCRF
Visiting N/w,
V-PCEF
AF
PCEF
DPI
Public Internet
1
GGSN, PDSN,
ASN-GW, BRAS
1. Subscriber tries to access service

2. Gateway (PCEF) requests NetVertex for policy.
3. NetVertex takes policy decision based on subscriber profile and sends
appropriate policy for the service to PCEF & NetVertex monitors quota for the
subscriber.
4. PCEF sends usage information to Crestel OCS for real-time charging and credit
limit.
5. Crestel OCS & Crestel Billing (prepaid/postpaid) send usage information to
Loyalty management system.
6. Loyalty management system calculates loyalty points and sends quota update to
Centralized subscriber profile.
7. On billing cycle closure, Crestel Billing checks the subscriber quota and rolls over
the same to next cycle.
User Equipment
NetVertex & Elitecore Pre-integrated Platform Value Proposition
23
Monitor usage and enable decision making in real-time and policy enforcement in mid-session
Pre-integrated platform enables service provider to analyze customer usage pattern and launch plans based on the same.
Integrates with systems like BI and Loyalty Management system to take policy decisions based on usage pattern
Better service personalization as well as monetizing on subscriber usage behavior and subscriber favorites
Whitepaper
Family Plans
Family based plans are designed for members of family, where family shares data plan and
gets single bill for all the services/members. In a single family, multiple users can access
the internet from different concurrent logins, each on different devices.
Family Mobile
Data Plan $ 100
Max Spend notification
What Operators want

Husband
$ 40
E-mail
Surf
Apps
Video
Wife
$ 30
E-mail
Music
Apps
Video
Son
$ 15
Video
Gaming
Social Nt.
Surf
Daughter
$ 15
Video
Gaming
Social Nt.
Reading
Share balance if available.
Offer innovative group services (e.g. families)

Gain a competitive advantage in the market
with innovative and unique service features and
pricing
Reduce churn rates with services where all
family members are on a shared account
Increase customer satisfaction
T-Mobile offers Family Plans that takes care of Voice +

Text + Data needs through a single plan, supporting
various devices.

Inclusive communication between family
members at all times,
Real time spend control for group members
individual usage allowances.
Hybrid accounts for individuals e.g. parent
recurring monthly charge to give the child
data, but after the limit is reached the child has
to top up as a prepaid user to continue to use
the service.
Transfer of units and allowances between
group members.

a) Free video calling between family members
b) Data Roll-over
c) Shared Wallet between family members
24
Whitepaper
a) Free video
calling
between
family
members
Laura
b) Data Roll
over
Martin
25
Trigger
Decision
Action
Laura being a creative director is required

to travel regularly at various events, shows,
ad-shoots etc. Despite her busy schedule,
she never misses to be in touch with her
family especially after upgrading to a
brand new IPAD. Since all her family
members including her husband Martin
and the kids happen to have smartphones, she wants to explore plans that
have exciting video calling options,
thereby letting her feel really close to her
family.
Laura reaches out to her operator's contact

center, where she learns that they have a
unique plan called A video is worth a
thousand pictures with multiple
subscription options. Considering her
present requirements, she picks a plan that
allows free video calls with her family
between 10 pm and 12 pm. She gets the
service activated
After the service is provisioned and

activated, Laura makes video call to her
kid, at 11pm.
The request is received on NetVertex policy
manager where subscriber profile for each
of the subscriber is checked and identifies
them to belong to family and have
subscribed to free calling session.
NetVertex policy manager will send the
policy information with charging details to
respective Video Call gateways of Laura
and her kid and Charging system to check
monetary balance.
Video Call is established between Laura
and her kid with subscribed bandwidth.
Trigger
Decision
Action
Every member of Martin's family is now a

smart-phone owner and all of them seem
pretty excited about it. However, while
Laura (Martin's wife) and kids seem to be
having good use of mobile data, Martin
still remains a moderate user. As a result,
they have quota unconsumed at the end of
each month.
Since Martin has taken a premium family

data plan and data roll over is a
complementary feature offered in this
plan. The Family quota gets automatically
rolled over to next cycle for up to 30% of
the bill plan quota.
Members of family, subscribed to same

family plan, with shared quota.
At end of the billing cycle, it is identifies
that the family quota is not consumed.
based on the accumulation factor
NetVertex rolls over remaining quota to
next cycle quota.
Whenever Members of family access
service in next billing cycle, they are
metered from the shared quota (=current
cycle quota + previous cycle roll over
quota).
The Quota roll over information, with
current cycle total quota is available to
subscriber in NetVertex Service Selection
Portal
Whitepaper
c) Shared
Wallet
Martin
Trigger
Decision
Action
Martin has signed up for a family data plan

from his operator. Martin allocates a fixed
monthly balance from Family Plan to both
his kids and wife laura . In the mid of the
billing cycle laura has used up all her
allocated balance, which disconnects her
service she calls up Martin to transfer
balance from shared family quota.
Martin doesn't want to disappoint laura.

He decides to allocate some extra balance
for access to laura's account
From NetVertex Service Selection Portal,

Martin transfers the quota from family
account to Laura's account for the
remaining days.
NetVertex Policy Manager triggers
notification for Laura, as soon as her quota
is updated. NetVertex updates quota in
real-time.

1. Martin (Husband) tries to access services.
3 4
3. NetVertex sends request to NetVertex SPR for
10 11
subscriber profile check
12
NetVertex
4. NetVertex SPR replies with subscriber profile details.
Policy Manager
5. NetVertex takes Policy Rule Decision based on Group ID
2
5
where shared quota for Group ID 'FAMILY' is 2GB &
sends policy to PCEF. NetVertex also meters usage and
7
monitors usage/quota controls for husband.
9
AF
6. PCEF enforces policy for husband.
1 8
PCEF
7. PCEF sends usage information of Husband to NetVertex ,
Used Octets = 1GB
6 13
Public Internet
8. Laura (Wife) tries to access services.
10. NetVertex sends request to NetVertex SPR for subscriber
profile check
11. NetVertex SPR replies with subscriber profile details.
12. NetVertex takes Policy Rule Decision based on Group ID where shared quota for Group ID 'FAMILY' is 2GB & remaining quota = 1GB &
sends policy to PCEF. NetVertex also meters usage and monitors usage/quota controls for wife and children
Service
Selection Portal
Crestel / 3rd Party

OCS
Customer
Experience
Analytics, BI
Crestel / 3rd Party

Billing
NetVertex
SPR
Revenue
Assurance, Fraud
Management
Location
Services
Sp
Flexibility to assign priority to Family

member, Application or Device, to manage
congestion during concurrent access
Http
SMPP, SMTP
S9
Diameter Gx/Gxx,
RADIUS, Proprietary
DPI
GGSN, PDSN,
ASN-GW, BRAS
Wife
Diameter Rx,
RADIUS, Proprietary
Diameter Ro/Rf,
RADIUS, Proprietary
Email, SMS
Server
V-PCRF
Visiting N/w,
V-PCEF

Value Proposition
User Equipment
26
Monitor Family usage from NetVertex

Service Selection Portal
Single Bill for all family members
Wallet Sharing with a common quota and
monetary balance across group
Notification to family members for new
plans based on their collective usage or
family favorites
Family profile common across Billing,
Charging and Policy Manager
Whitepaper
Parental Control
Parental controls are capabilities that enable parents to decide the nature and quota of
content that can be used/ viewed by their children over various smart devices.
Parental controls fall into roughly four categories, content filters, which limit childs access
to age appropriate content, usage controls, which constrain the usage of these devices such
as placing time-limits .
What Operators want
Increase customer experience
Increase ARPU
Bill Shock avoidance for child usage
A recent survey by Ofcom, a leading independent

regulator of UK young people aged between 12 and
15 (47 %) own a smart phone. A similar report from
Nielsen on mobile usage by American teens informs
that texting, apps download and social networking
usage is rising very rapidly by teenage users.
27
What Parents want

Application wise Control to block unproductive
applications or Url
Monetary balance Control for child usage
Time of day control- eg education hours
Rewards and Promotions to children

a) Application/Service Control
b) Upgrade Child's Bandwidth Speed for limited period
c) Rewards and Promotions
Whitepaper
a) Application
Control
Martin
b) Upgrade
Child's
Bandwidth
Speed for
limited period
28
Martin
Trigger
Decision
Action
A colleague at Martin's workplace informs

him about an abhorrent video which has
gone viral on a popular video sharing
portal, which depicts dangerous stunts
and use of explicit language by some
young kids. Learning this, Martin grows
cautious and worried about his wards
getting to see this video clip.
Martin goes to the video sharing portal and

reports abuse for the viral video. However,
until the video is removed, he doesn't want
his wards to visit the portal and ultimately
decides to restrict access to this
application from his children's tablet
Martin logs in to NetVertex Service

Selection Portal using his subscriber
username password and clicks Parental
Control subsection. The parental control
provides flexibility to block the url
disallowed for the child.
Martin configures the Video Portal to
restrict its access by his kids. The policy is
configured in real-time in child's profile
and whenever the child tries to access that
Trigger
Decision
Action
Martin gets a call from his daughter Katy;

she is urgently required to download a
bulky presentation from a popular slide
hosting service to add some extracts to her
project submission. She thus request
Martin to allow her more bandwidth for
quicker downloading over her tablet
Martin after verifying Katys current

location realizes that she needs better
speed to download the presentation faster
and informs her that he shall be upgrading
her QoS profile for tablet access to the
portal for only 30 minutes
Martin logs in to NetVertex Service

Selection Portal using his subscriber
username password and clicks Parental
Control subsection
Martin configures the max. bandwidth &
QoS for Katy for 30 minutes and her QoS
will be resumed to normal after 30
minutes. The bandwidth upgrade can be
capped at the max. bandwidth subscribed
by parent.
In case, Martin wants to upgrade for more
than he can purchase online and upgrade
bandwidth. Martin can monitor the usage
of specific application by Katy. NetVertex
triggers notification as soon as katys
bandwidth is upgraded.
Whitepaper
c) Rewards &
promotions
Martin
Trigger
Decision
Action
Jimmy and Katy have got their academic

report cards for their recently concluded
exam and the card says they have scored
really well. They share it with Martin,
making him feel like a proud dad and
extremely happy as they lived up to his
expectations of hard work and dedication
to their academic studies.
Martin is indeed quite cheery and wants to

let his kids make the most of this
celebration. He wants to surprise them
with some bonus MBs of fun for their
online video, music and game download
Martin logs in to Service Selection Portal

using his subscriber username password
and clicks Parental Control subsection
Martin can either transfer balance from his
account or may purchase additional quota
from NetVertex Service Selection Portal ,
for his kids.
He also writes a personal message for his
kids. As soon as he updates the quota, his
kids are notified with update in quota, with
personal message from him

3
Service
Crestel / 3rd Party
Selection Portal
OCS
Crestel / 3rd Party

NetVertex
Revenue
Assurance, Fraud
Management
Customer
Experience
Analytics, BI
Billing
Location
Services
SPR
S9
Diameter Rx,
Server
RADIUS, Proprietary
Diameter Ro/Rf,
RADIUS, Proprietary
Email, SMS
Diameter Gx/Gxx,
SMPP, SMTP
Sp
NetVertex
Policy Manager
RADIUS, Proprietary
Http
V-PCRF
Visiting N/w,
V-PCEF

AF
PCEF
DPI
Public Internet
8
GGSN, PDSN,
Kid
ASN-GW, BRAS
User Equipment
1.
2.
3.
4.
5.
6.
7.
Parent logs in to NetVertex SSP

Parent lays controls for kid, Parental Control section.
Subscriber profile for kid is updated as per controls by parent, in real-time.
Kid tries to access service
PCEF requests NetVertex for policy to be enforced
NetVertex checks SPR for subscriber profile.
NetVertex takes policy decision based on controls by parent for kid & sends policy to
PCEF. NetVertex also meters usage and monitors usage/quota controls for kid.
8. PCEF enforces policy for kid.
29
Pre-Integrated Service selection Portal- Service selection Portal provides Parents

The flexibility and independence, for controlling child accounts
- Application/Service used
- Max. Usage Control
- Time of access control - Device Control
Monitor Usage of child account, where parent can view details like the
applications/services accessed during particular duration, the volume of usage
Facility for parent to upgrade/Degrade Quality of Service for Child account
Parent can transfer balance to child account
Special feature for parent to give rewards to child and add personal message as well.
Notifications to Parent when balance in Child account is exhausted or reaches
threshold
Notification to child account when his policies are altered by Parent
Realize Parental control with end-to-end support of managing Parent-Child Account

Hierarchy
Single bill for Parent and Child, where parent is payable for child account
Prepaid & Postpaid convergence, where by parent and child can opt for different plans
Whitepaper
Application /
Service based plans
Service Control Application for Broadband offers service providers new ways to generate
revenue from application and services eg -Upload intensive services, Live streaming
services, Buffered streaming services, Download intensive services, Video calling services,
OTT services, IMS services, Presence based services
What Operators want
Classify applications
Guarantee service performance
Generate new revenue streams from high used
application
Indosats VAS product head Mirza Ichzan B. Lubis in an

interview said the operators Facebook data plan,
which sees around 100,000 users per day, had helped
increase ARPU. With over 60% of subscribers using
Facebook on its network.
30

True Personalization- High QoS for favorite
applications.
Affordable data plans, offering application
based pricing, giving freedom to select only
needed application and pay only for those
applications.

a) Only Application based plans eg- Social Networking Plan
b) Mobile Cloud Service
c) Video Plan for 4G
Whitepaper
a) Application
based plans
like social
networking
plan
Bob
b) Mobile
Cloud
Service
Bob
c) Video Plan
for 4G
Bob
31
Trigger
Decision
Action
Based on Business Intelligence reports,

Bob's marketing team informs him that
social networking sites such as facebook
are increasingly setting new trends in
mobile data. The study also reveals that a
teenager spends on an average 5 hours
daily on social networking sites.
Bob recognizes the latent potential of

Social networking plans in driving a
strong positive change in ARPU and
decides to launch applications based plans
that offer adequate personalization in
terms of quota and price in using various
social networking apps targeted primarily
to teenagers.
Bobs team Configures policy with social

networking site(Facebook)
As subscriber subscribes for the same with
ad-on purchase, he is ensured bandwidth
and quota applicable only for social
networking services.
Quota Usage of social networking site is
metered from the special bucket for social
networking services only.
Trigger
Decision
Action
Growing popularity of cloud based services

among smart-device users nudges Bob to
launch cloud-based VAS services, which
facilitates subscribers faster sharing of
photos, videos and thus provides
enhanced QoE.
Following this, Bob rolls out a Instant

upload service, which is a cloud-based app
enabling subscribers instant upload of
pictures & video content to their favorite
social networking sites, personal laptop,
slide share etc at the same time offering
them cloud based storage for anytimeanywhere access to such content.
Bobs team integrate NetVertex with the

mobile cloud application and allocate
dedicated 2Mbps upload and 1Mbps
download speed with Quota allocation of 4GB
which is metered from mobile cloud
application bucket.
Trigger
Decision
Action
Bob and Team are to roll out 4G in the next

months. Bob realizes the innovation in 4G
would be delivering a unique video
experience to their subscribers. However
video applications could lead to
considerable bandwidth consumption,
also an innovative pricing model will have
to be worked out for the video services.
Bob decides to have optimized videos only

stream on the network that would not lead
to congestion on the network and creates
time based Happy hours video viewing
plans for the new videos services over 4G.
Bobs team configures policy for Happy

hours plan 8 pm - 10 pm for Video which
offers dedicated QoS for Viewing videos
from operator Content provider portal
Whenever a request comes on NetVertex
policy manager, for QoS. NetVertex takes
decision based on the subscriber profile,
application and informs DPI to route traffic
through video optimization server.
Whitepaper
Use Case Realization- Video Plan
Service
Selection Portal
Crestel / 3rd Party

OCS
Customer
Experience
Analytics, BI
Crestel / 3rd Party

Billing
NetVertex
SPR
Revenue
Assurance, Fraud
Management
Location
Services
Gx
Diameter Rx,
RADIUS, Proprietary
NetVertex
Policy Manager
Diameter Ro/Rf,
RADIUS, Proprietary
Email, SMS
Server
Diameter Gx/Gxx,
RADIUS, Proprietary
Http
SMPP, SMTP
Sp
6
5

Flexible Service management module, to roll out new services faster and be
ahead in competition landscape & integration with partner application
servers
Application/Service Prioritization for priority users in times for congestion
to deliver guaranteed service experience
Prioritization of application/service to manage traffic
NetVertex SSP to enable personalization of applications/services.
Monetize on the rich application usage, with bandwidth boost for specific
applications only, like Video
AF
PCEF
DPI
1
GGSN, PDSN,
ASN-GW, BRAS
Video Optimization
Server
Public Internet
User Equipment
1.
2.
3.
4.
Subscriber tries to view an Over-The-Top (OTT) Video Application

PCEF/DPI detects the Video application session and requests policy from NetVertex
NetVertex checks SPR for subscribed services.
NetVertex takes policy decision and sends policy to PCEF/DPI and informs it to route the
traffic to Video Optimization Server.
5. Video Optimization Server requests NetVertex for treatment of video session. NetVertex
takes policy decision to optimize video traffic for session.
6. Video Server (from Partner or Service Provider) interacts with NetVertex for bandwidth
required to view video, over Rx and NetVertex takes policy decision for appropriate policy
and informs PCEF/DPI.
7. PCEF/DPI enforces appropriate policy and subscriber views Video.
32
Enables Operator to launch new services with Partner management and

service delivery as per partner agreement
Enables Operator to take proactive steps for increasing subscriber
experience as per input from BI/CEA. Thus, enables personalization of
application/service for subscriber based on usage pattern & suggest better
plans.
Promotions and discounts for Cross selling & Up-selling of services based
on usage pattern and enable policy manager to take real-time decisions.
Whitepaper
Partner Based
Smart-phone subscribers the world over are flocking to social networking platform, video
sharing portals and similar rich content providers. This has forced mobile broadband
operators to develop sensible partnerships. Partner based plans enable operators offer
their subscriber with content at subsidized rate on their personal devices , while supporting
revenue-generating partnerships for operators
What Operators want
Increase revenue from partnerships
Increase subscriber satisfaction with attractive
plans and promotions
Facebook has emerged a prime example, it has more

than 250 million active mobile users, and these users
are twice as active as non-mobile users of Facebook.
following this Vodafone has recently launched a
smartphone with Facebook key that directly connects
to subscriber Facebook wall.
33

Access to variety of content, applications,
devices

a) Split Billing
b) Revenue Sharing
Whitepaper
a) Split Billing
Laura
Trigger
Action
Laura receives a promotional SMS for the

new season of her favorite television series
How I met your mother. The promo
entitles her for a 15 minute free privilege
access. Laura is very excited as this promo
brings her the opportunity to enjoy her
favorite series anywhere-anytime on her
tablet
Subscriber tries to access free promo.

Partner Service Server (Television Series provider) requests NetVertex policy manager
for applicable bandwidth. NetVertex Policy Manager takes policy decision for
promotional offer and informs Partner Service Server and gateways (PCEF) for QoS to
be enforced.
Gateway (PCEF) sends information to OCS to charge Partner for promotions, as per the
partner agreement and zero rating for subscriber.
Laura subscribes for the whole series from Service Selection Portal. The service is
provisioned in real-time.
Now, when Laura accesses the television series, NetVertex policy manager takes policy
decision for the service and applies respective QoS and does not meter quota for the
series as this usage should not be deducted from subscriber quota.
Elitecore Pre-Integrated platform Charging & Billing system does split billing for Laura
as well as partner, for the service used.
Decision
After watching the free promo, laura
decides to buy the whole series and texts
the promo code to the operator.
b) Revenue
Sharing
with
Content
Provider
Bob
Trigger
Action
Bob wants to roll out a plan targeting all

his movie buff subscribers. He ties up with
Blockbuster, the popular online video
content provider.
As the subscriber subscribes from Partner Online purchase portal, NetVertex policy
manager provisions policy for the same in subscriber profile with event based quota of
10 movies.
On usage of movies, NetVertex provides policy information to Movie Server and meters
movie quota for the subscriber.
Also, Elitecore Pre-integrated Charging and Billing system enables revenue sharing with
the partner for each movie viewed by the subscriber.
Decision
He launches plans offering 10 free
Blockbuster SD videos bundled with home
IPTV service. Subscribers wanting to buy
additional videos or HD videos will be
redirected to Blockbuster online purchase
portal.
34
Whitepaper
NetVertex & Elitecore Pre-integrated Platform Value Proposition
Service
Selection Portal
Crestel / 3rd Party

OCS
Crestel / 3rd Party

Billing
NetVertex
SPR
Customer
Experience
Analytics, BI
Revenue
Assurance, Fraud
Management
Location
Services
Sp
SMPP, SMTP
Diameter Ro/Rf,
RADIUS, Proprietary
3
Email, SMS
Server
NetVertex
Policy Manager
2
7
Diameter Rx,
RADIUS, Proprietary
Diameter Gx/Gxx,
RADIUS, Proprietary
Http
Partner Management platform for managing partner lifecycle and revenue

agreements
Enables monetizing on Partner based services, viz
- Split billing for services from partner, to customer and partner
- Revenue sharing with partner for services used by subscriber

AF
PCEF
DPI
Public Internet
5
GGSN, PDSN,
ASN-GW, BRAS
User Equipment
1. Subscriber tries to access services

2. Gateway (PCEF) requests NetVertex for policy, NetVertex takes policy decision and sends
appropriate policy for the service.
3. Also, a notification is sent to subscriber for promotional offer (for 1 part of series)
available, from partner, with a link to NetVertex SSP to subscribe for the promotion.
4. Subscriber subscribes for promotional offer. The policies pertaining to promotional offer
are activated in subscriber profile.
5. Subscriber starts promotional service. PCEF requests NetVertex for appropriate policy.
6. Partner Application Server interacts with NetVertex for bandwidth required to view
video, over Rx and NetVertex takes policy decision for appropriate policy, with zero rating
Charging Key and informs PCEF/DPI. NetVertex monitors quota for the session.
7. PCEF interacts with Crestel OCS for rating and Crestel OCS does zero rating for the
subscriber and rates the session for partner as rate as per partner agreement.
8. As soon as the quota is over, NetVertex interacts with user for subscription of service. If
user subscribes for additional service and uses partner service. Crestel OCS & Crestel
Billing shall perform charging & billing for revenue sharing.
35
Whitepaper
Enterprise policy
Mobility offers very significant benefits to businesses that can leverage the flexibility and
anywhere access of mobile devices to increase productivity, enhance collaboration, and
transform business processes. However, today's workforce has embraced the data-enabled
mobile device in a way not seen before. The expectation is that anytime, anywhere access
to corporate data is the norm; in fact, if this level of access is not available to remote and
traveling employees, it is seen as a real problem.
What Operators want
Enterprises increasingly are seeking mobility and

connectivity for data services. Several operators have
Launched Mobile Data plans with varying metering
for office and home usage.
Implement new business applications, faster

and at a lower cost.
Flexibility to enable Enterprise business rules.
Powerful and simple scheduling capabilities for
individuals, groups, and other resources
What Enterprise want

Seamlessly enable network connectivity for
users on any device, from anywhere at any time,
while simultaneously limiting connectivity and
access to only authorized users
Provide desired personalization with suitable
priority to employees based on their ranks/
hierarchy
Mobility, Productivity & Cost Savings

a) Enterprise policy for consistent QoS across all locations country wide
b) Role based Priority + Time based access (Business hours)
c) Bandwidth boost for particular session
36
Whitepaper
a) Enterprise
policy for
consistent
QoS across all
locations
country wide
Charles
b) Role based
Priority + Time
based access
Bob
37
Trigger
Decision
Action
Charles, as a CEO seeks maximum agility

for his workforce. He wants his service
provider to ensure that all his employees
(whether stationed or mobile) operating
out of various regional offices must get
consistent quality of experience for their
mobile data requirements on their smart
devices whenever they seek mobile data
connectivity from within the company's
business premises. Charles also seeks a
uniform pricing plan for this mobile data
connectivity.
Charles asks his IT team to bring him a

service provider that can offer enterprise
wide seamless mobility for data services
for his employees who are smart device
users. As per his demand, the chosen
service provider must ensure consistent
quality of service for all his employees and
there shall be no extra roaming charge
when employees travel to another branch
office and access mobile data services
from within the workplace premises.
Charles IT team contacts Bob for the

suitable plan. Bob offers enterprise wide
femtocell plan. As per the plan whenever
the enterprise employees are at a foreign
office branch they still enjoy consistent
QoS on their smart device when in branch
premise and have zero rating configured
even when in roaming.
Trigger
Decision
Action
Bob is presented with a report on new

trends in enterprise mobility. The report
informs Bob that enterprises are
increasingly leveraging wireless / mobile
data services. Solutions such as remote
Internet access, mobile office, sales force
automation (SFA) and field force
automation are gaining rapid popularity,
especially as use of smart devices grow
exceedingly critical in driving enterprise
workforce productivity. With this Bob
realizes that the enterprise mobile data
market has the potential to become an
important source of high-margin business.
Bob decides to launch Enterprise plans

with
- Multiple service tiers based bandwidth
like 256Kbps, 512Kbps & 2 Mbps
- Time slabs for each tier like office hours
and personal hours
- Priority based on role at the time of
congestion from the max. bandwidth
purchased by enterprise
Bob configures plan that offers enterprise

customers data services based subscriber's
role to select specific tier, bandwidth and
access based on time of day.
Also defines policy to give priority for
traffic to Senior management in event of a
congestion.
eg 1) if role is Junior accountant then
applicable service tier is 256Kbps
and time based access( 9am- 6pm
office hours), low priority,
- if data used after 6pm allow access
and bill subscriber usage in
individual subscriber account.
2) if role is Senior accountant then
applicable service tier is 1Mbps and
time based access (all 24hours),
High priority.
Whitepaper
c) Bandwidth
boost for
particular
session
Charles
Trigger
Decision
Action
Charles has organized a global video

conference call for the launch of a new
product line with all the sales head across
SEA, MEA, APAC. He advises his admin and
IT team to ensure dedicated bandwidth
availability for the conference. The IT
manager realizes that they will need to
upgrade the QoS for the 2 hours for the
conference
The IT manager logs on to the Subscriber

self service management portal and
schedule upgrade of bandwidth from
4Mbps to 6Mbps for the 2 hours.
Based on input in the NetVertex Service

selection portal Netvertex policy manager
will schedule bandwidth upgrade to
6Mbps for Charles organization from 35pm for Video conference. As soon as 2
hours are complete the old bandwidth or
QoS will apply.
The IT admin is notified at end of 2 hour
and they can upgrade bandwidth for
extended hours from NetVertex Service
selection portal.
3
Service
Selection Portal
Crestel / 3rd Party

OCS
6
Http
SMPP, SMTP
Enterprise
Location
Services
Sp
7
5
Diameter Rx,
RADIUS, Proprietary
Email, SMS
Server
Revenue
Assurance, Fraud
Management
Customer
Experience
Analytics, BI
NetVertex
Policy Manager
Diameter Ro/Rf,
RADIUS, Proprietary
Crestel / 3rd Party

Billing
NetVertex
SPR
Diameter Gx/Gxx,
RADIUS, Proprietary

AF
Pre-Integrated Service Selection Portal for Enterprise Admin

a) Service selection portal enables Admin to control staff with - Role wise Controls
- Hierarchy wise control
- Override policies for particular session/time
Prioritize access and quality of service as per role of an employee
Notification to Admin when staff reaches threshold quota and to staff whenever there
are changes in policy or quota.
PCEF
Admin
DPI
8
GGSN, PDSN,
Public Internet
ASN-GW, BRAS
User Equipment
1.
2.
3.
4.
5.
6.
7.
Enterprise admin logs in to NetVertex SSP

Admin lays controls for the employee.
Subscriber profile for employee is updated as per controls by admin, in real-time.
Employee tries to access service
PCEF requests NetVertex for policy to be enforced
NetVertex checks SPR for subscriber profile.
NetVertex takes policy decision based on controls by admin for employee &
sends policy to PCEF. NetVertex also meters usage and monitors usage/quota
controls for employee.
8. PCEF enforces policy for employee.
38
Nth Level of Hierarchy management for staff of enterprise

For Hierarchy management of an enterprise, integrates with Enterprise Active Directory
system
Flexibility to define individual roles and assign plans accordingly
Prepaid and Postpaid convergence and credit limit according to the role of an employee
Wallet Sharing & Balance transfer between enterprise accounts as and when required
Whitepaper
driven Plans
User behavior is analyzed by business analytic system based on input from network
components like gateway, NMS/EMS, PCRF, Billing, Charging etc. The operator can use the
information to create compelling plans and monetize data usage.
BI system brings a great competitive edge to

operators these systems enable CSPs reap smart
intelligence as actionable business, as operators are
able to leverage such data to launch novel offerings
using advanced Policy and Charging capabilities.
39
What Operators want
Able to distinguish from competitors by offering

premium services to customers.
Subscriber based Micro segmentation
Identification of subscriber groups
Targeted Offers based on analytics data
Experience a Wow factor

Service to meet subscriber specific needs

a) Top favorite application plans
b) Zero rating based plans
c) Targeted promotions based on subscriber ARPU
Whitepaper
a) Top favorite
application
plans
Bob
b) Zero rating
based plans
Bob
40
Trigger
Decision
Action
Bob has been presented with latest

analytics from BI unit and it has got some
revealing insights into subscriber usage
behaviour. The data shows that Facebook,
Flickr, YouTube, Skype and Gmail remain
top applications in attracting maximum
mobile data traffic. However, the BI
information also hints at the lost
opportunity, for usage of these apps has
not been tapped profitably yet.
Based on the insights drawn from the BI

report, Bob decides to launch plans aimed
at specific app usage, whereby subscribers
can extract maximum value for their
money by opting for plans that best meet
their apps usage needs.
Bob's Team configures policy where BI

system integrates with SPR to share
analytics of top favorite site usage and
enables NetVertex policy manager to take
necessary policy decision.
As soon as subscriber tries to access
particular application/service, NetVertex
checks it against top favorite list.
NetVertex can either send updated policy
to PCEF/DPI or notifies subscriber, with
new plan.
Trigger
Decision
Action
4G services have just been launched and

Bob wants to apply lessons learned while
rolling out 3G services. He knows that
innovative pricing and promotions will
play a critical role in hastening subscribers'
uptake of 4G plans / services
Bob decides to bring zero-rating based

quota plans for 4G, whereby subscribers
will be given equivalent amount of
complimentary bonus quota for their
chosen plan, with zero-rating based quota
usage preceding billable / chargeable
usage. E.g. a subscriber going with 100 MB
plan will first enjoy the bonus / zero-rating
based quota of 100 MB.
Bobs team configures policy wherein

NetVertex takes policy decision based on
free quota and sends zero rating charging
details to OCS system
NetVertex monitors quota for the
subscriber. As soon as subscriber's free
quota exhausts, during the session or on
next access, NetVertex will update policy
information, and PCEF then communicates
with OCS for charges.
Whitepaper
c) Targeted
promotions
based on
subscriber
ARPU
Bob
Trigger
Decision
Action
Along with Top Site categorization this

new BI tool also gives reports on which
segment of the subscriber and zone is the
highest ARPU contributor. This segment
becomes a valuable segment for the
operators and retention of these
subscribers is critical.
Bob indeed wants to make the most of this

i n te l l i g e n ce a n d d ec i d e s t a r g e t
promotions that best meet subscribers
Personalized service requirements and
categorizing these plans as priority plans,
giving them highest QoS.
With Pre-Integrated Elitecore platform, BI

provides the subscriber contribution to
ARPU information to NetVertex policy
manager for these subscribers, which is
updated periodically.
All subscribers that subscribe to the plan,
NetVertex policy manager provides
priority and high QoS to subscriber based
on their details available in SPR.
If the subscriber ARPU contribtuion drops
he will be moved out from High priority
QoS.

Service
Selection Portal
Crestel / 3rd Party

OCS
Crestel / 3rd Party

Billing
NetVertex
SPR
Diameter Rx,
RADIUS, Proprietary
Diameter Gx/Gxx,
NetVertex
Policy Manager
Diameter Ro/Rf,
Server
RADIUS, Proprietary
Email, SMS
RADIUS, Proprietary
SMPP, SMTP
Location
Services
Sp
Http
Revenue
Assurance, Fraud
Management
Customer
Experience
Analytics, BI

AF
NetVertex can integrate with external systems, like BI, Subscriber management, Charging
& Billing for policy decision
NetVertex ESI layer for integration with external systems. Multiple adapters supported like,
Soap/HTTP, CSV, RADIUS, DIAMETER, Parlay X
NetVertex can take real-time decision based on triggers on next session as well as midsession
Notifications for policy updates to subscribers
PCEF
DPI
GGSN, PDSN,

Public Internet
ASN-GW, BRAS
User Equipment
1. Business Intelligence (BI) System gathers subscriber information from other systems in
ecosystem, like Gateways (PCEF/DPI), NMS/EMS, Crestel OCS & Crestel Billing Based on
analysis BI integrates with NetVertex SPR to share analytics and enable NetVertex to take
necessary policy decision.
2. NetVertex takes policy decision based on inputs from BI regarding trend of subscriber
bevaior
3. Based on this input NetVertex will send updated policy to PCEF/DPI notifies subscriber asking
for upgrade. Also, BI can directly integrate with Campaign Management system, where by
Service Provider can run promotional campaigns. Subscriber can opt for the promotional
offers from NetVertex SSP.
41
Pre-Integrated platform of BI, Subscriber Management , Billing Charging & Policy

Management for data analysis and enable policy decision making
BI platform integrates with Gateways, NMS/EMS, Policy manager, Billing, Charging etc. for
analyzing user behavior
Single Subscriber profile irrespective of service, device, networks enables decision making
and cross selling
Whitepaper
Service Personalization
Service personalize applications usage is applying and enforcing policies around certain
types of usage, times of day or possibly even locations. subscriber services are Personalized
giving subscriber choice to create own plan.
Moviestar Colombia a leading operator has come

to offer a high degree of service personalization.
Moviestar enables its subscribers to choose
desired mobile internet services through its
captive portal.
42
What Operators want
Increase average revenue per user (ARPU).

Customer Retention with the availability of
many innovative services
Reducing defaulters. By enabling subscriber
select plan as per their affordability and choice.
Consistent QoS
Self Service selection and monitoring
Service to meet subscriber specific needs.

a) Subscriber Cherry Pick Services
b) Real time activation of Priority Application/Services based on Subscriber selection
Whitepaper
a) Subscriber
Cherry Pick
Services
Charles
Trigger
Action
Charles wants to sign up for a highly

personalized data plans suiting his
business as well as personal requirements.
He comes to know of an innovative plan
whereby subscribers can handpick services
/ applications, quota and assign suitable
monetary value.
Subscriber logs in to Customer Webself care Portal

He subscribes to the plan by selecting the Rental & Quota Options.
He then cherry picks the applications he wants to include in his package. Each application
may have standard QoS definition or subscriber may buy additional premium QoS.
He will have the facility whereby he can distribute his quota for each application as per his
usage or may retain in common for all the applications.
As per the subscriber preferences the personalized policy for the subscriber is configured in
subscriber profile by NetVertex policy manager
Now, whenever the subscriber tries to access the service, NetVertex takes decision based on
personalized plan by subscriber and usage metering & deduction from application quota
bucket only.
Decision
Charles contacts Bob to activate the
service, in turn Bob provides him with a
link to service selection portal from where
Charles can personalize the plan as per his
requirements.
b) Real time
activation of
Priority
Application/
Services
43
Laura
Trigger
Decision
Action
Laura's job involves her to check her emails

and respond to clients from different parts
of the world. However lately she has been
realizing that downloading heavy design
files was taking rather long time on her
smartphone. Laura is aware of the recent
plans launched by her operator that offer
dedicated QoS for Priority apps such as her
email.
Laura logs on to SSP to upgrade her

existing account to include emails as her
priority application.
The upgrade service details are

provisioned in Laura's profile on real
time. Emails are configured as her
priority application in the system. This
will offer her uninterrupted service and
consistent upload download speeds for
emails.
Whitepaper
Use Case Realization- Cherry Pick Service
Crestel
CWSC
Crestel / 3rd Party

OCS
Customer
Experience
Analytics, BI
Crestel / 3rd Party

Billing
NetVertex
SPR
Revenue
Assurance, Fraud
Management
Location
Services
Flexibility to subscriber, to personalize his usage requirements and

payment
Facilitate subscriber to maximize his experience by prioritizing as per
individual requirements
Sp
5
Http
SMPP, SMTP
Diameter Gx/Gxx,
RADIUS, Proprietary
Diameter Rx,
RADIUS, Proprietary
Diameter Ro/Rf,
RADIUS, Proprietary
Email, SMS
Server
NetVertex
Policy Manager
S9
V-PCRF
Visiting N/w,
V-PCEF
AF
Pre-integrated platform enables end-to-end realization of service

personalization
Centralized Product catalog enables user defined configuration of plan
Billing and Charging as per user-defined configuration
PCEF
DPI
Public Internet
GGSN, PDSN,
ASN-GW, BRAS
User Equipment
1. Subscriber logs in to Webself Care portal.

2. He subscribes to the plan by selecting the Rental & Quota Options.
3. He then cherry picks the applications he wants to include in his package. Each
application may have standard QoS definition or subscriber may buy additional premium
QoS.
He will have the facility whereby he can distribute his quota for each application as per
his usage or may retain in common for all the applications.
4. As per the subscriber preferences the personalized policy for the subscriber is configured
in subscriber profile by NetVertex.
5. Now, whenever the subscriber tries to access the service, NetVertex takes decision based
on personalized plan by subscriber and usage metering & deduction from application
quota bucket only.
44
Whitepaper
Interactive
Interactive services are the ones where system provides an interface to interact with
subscriber and based on subscriber input, applies particular policy. Interactive engagement
model for subscribers having strong potential as VAS users is gaining increasing focus
among operators. By tying up with attractive content partners, operators can envisage
lucrative revenue-sharing and advertising models.
From : 5445503
What Operators want
Are you a cricket

fan ? Yes/No
Increase average revenue per user (ARPU).

Customer Retention with the availability of
many innovative services
Generate new revenue streams
Optimum utilization of network capacity
Affordability in rates
Consistent QoS.
Service meeting subscriber specific needs as
per current context
Aircel and Blyk recently teamed up to provide

interactive text and multimedia messaging as an
advertising format, targeted at opt-in subscribers. As
per this interactive service, customers are sent SMS
and MMS messages across categories such as Sports,
News, Food, Entertainment and asked to indicate
their preferences. The compiled data is then used to
personalize their offerings with a view to furthering
relevant interaction and brand engagements.
45

a) Cross Sell Use case
Whitepaper
a) Cross Sell
Use case
Trigger
Action
Analytics reports show that there are

frequent users that use 3G are making VoIP
calls to their friends, family from the
Smartphone devices. Bob feels the need to
have a VoIP specific plan launched
targeted to these specific group of
subscribers.
Bob's team configures policy for subscribed subscribers when they make VoIP call over 3G,
NetVertex policy manager will take real-time decision to provide QoS to VoIP service based on
subscriber profile.
NetVertex policy manager monitors the usage Zero rating is done for first 200 minutes and
subscriber is charged at 2 cents per second after consumption of free minutes
NetVertex policy manager also enables to send notification to subscriber regarding new
effective plan of VoIP over WiFi network. Notification has a link to Service Selection Portal
for subscription. Subscriber can subscribe by sending a SMS as well.
Subscriber can opt for new plan and policy as per new plan is provisioned in NetVertex policy
manager.
Decision
Bob plans to offer VoIP as a value add to
subscribers. It is bundled with existing 3G
service providing secure connectivity and
higher QoS. The plan will include 200
minutes Free VoIP calls for extra minutes
charge at 2 cent per second.

Crestel / 3rd Party
OCS
3
Http
SMPP, SMTP
Email, SMS
Server
Location
Services
NetVertex
Policy Manager
Diameter Ro/Rf,
RADIUS, Proprietary
Revenue
Assurance, Fraud
Management
Customer
Experience
Analytics, BI
Sp
Diameter Rx,
RADIUS, Proprietary
Crestel / 3rd Party

Billing
NetVertex
SPR
Diameter Gx/Gxx,
RADIUS, Proprietary
Service
Selection Portal

AF
PCEF
DPI
Public Internet
GGSN, PDSN,
ASN-GW, BRAS
User Equipment
46
1. Subscriber accesses an application

2. PCEF requests NetVertex for policy to be
enforced
3. NetVertex checks SPR for subscriber profile
details
4. NetVertex takes policy decision & informs PCEF
for policy.
5. Also, it is identified that subscriber's current
plan is not suitable as per his usage. Hence,
NetVertex sends SMS/email notification to
subscriber for standard plan via Notification
Manager.
6. Subscriber analyze the plan details from the
link of SSP available in notification and
subscribes for better plan.
Integration with multiple interfaces like SMS,

Email, IVR, etc. for interaction with subscribers
Real-time policy decision based on inputs
from subscriber
Integration with BI, Charging & Billing for
subscriber behavior analysis and policies on
the same.

Value Proposition
Real-time information processing for end-toend delivery of service and charging, billing
for subscriber
Whitepaper
Mobile Tethering
Tethering incurs unpredicted data traffic costs, but through the ability to identify tethered
devices, also can offer a tiered service package that caters to this need while recouping
costs. Tethering is the use of an Internet-enabled mobile device as a modem for another
device. It enables users to go online from their laptop while traveling when there is no
other means of Internet access.
What Operators want
Carries like AT&T & Verizon, have launched add-on

plan for their subscribers. As per the plan, customers
wanting to utilize tethering facility are required to pay
some nominal charge on top of their monthly data
plan.
47
Increase ARPU by offering personalized add-on

packages and promotions that allow
subscribers to tether their devices.
Detecting when subscribers are tethering their
devices and determining their service
entitlements
Blocking access to unauthorized devices in real
time before they impact the network
Leveraging real-time upsell opportunities to
increase revenue.

Anytime, anywhere access to internet

a) Mobile Tethering plan
Whitepaper
a) Mobile
Tethering
Plan
Bob
Trigger
Decision
Action
Bob and team from recentBI/CEA analytics

data show that several users are resorting
to mobile tethering and MobNext needs to
keep a tab on such rampant usage as it is
causing unwarranted data spikes in the
network.
Following this, Bob advices the team to

throttle bandwidth for such users and
decides to send real-time notification to
such users for upgrading to a mobile
tethering plan @ a minimal charge for a
better quality of experience
On occurrence of Mobile Tethering,

NetVertex Policy manager receives
information from PCEF about the device
NetVertex sends the notification to
subscriber for upgrade of bandwidth as per
the device, as link to Service selection
portal to upgrade.
If the subscriber subscribes for additional
bandwidth NetVertex provisions the
device based policy in real-time.
Service
Selection Portal
Crestel / 3rd Party

OCS
NetVertex & Elitecore Pre-integrated

Platform Value proposition
Revenue
Assurance, Fraud
Management
Customer
Experience
Analytics, BI
Crestel / 3rd Party

Billing
NetVertex
SPR
Location
Services
Sp
SMPP, SMTP
Diameter Ro/Rf,
RADIUS, Proprietary
Email, SMS
Server
7
4
6b
Diameter Rx,
RADIUS, Proprietary
6a
NetVertex
Policy Manager
Diameter Gx/Gxx,
RADIUS, Proprietary
Http
S9
V-PCRF
Visiting N/w,
V-PCEF

AF
PCEF
DPI
5
User Equipment
48
Public Internet
3
GGSN, PDSN,
ASN-GW, BRAS
1. Subscriber connects smartphone over 3G/LTE

network.
2. PCEF requests for policy for subscriber smartphone.
NetVertex takes policy decision based on device and
subscriber credentials and sends respective policy
with charging key.
3. Services over smartphone are used as per policy.
4. Subscriber now enables mobile tethering over
smartphone via USB Cable & connects his laptop.
5. Laptop discovery leads to request from PCEF to
NetVertex for updated policy.
6a. NetVertex takes decision to interact with subscriber,
to subscribe for updated appropriate policy for
laptop. And on subscription, the updated policy is
provisioned in subscriber account.
6b. Or NetVertex takes policy decision based on device
connected as laptop and sends respective policy with
different charging key
7. Policy for Laptop is enforced for the subscriber.
Enables operator to monetize on smart

phone features with mobile tethering
identification and policy decisions based on
the same.
With Pre-integrated platform, Operator can

register trusted devices for subscribers and
take policy decision based on the same.
Operator can run promotional campaigns

for mobile tethering plans, based on the
input from BI/CEA analysis. Analysis can
help in identifying the subscribers who
perform mobile tethering frequently, but do
not have there devices registered with the
operator.
On the event of mobile tethering, NetVertex

can redirect the subscriber to NetVertex SSP
for device registration and opt for Mobile
tethering plans.
Whitepaper
Emergency
Emergency policy is the global policy for all the subscribers in particular zone of
disaster. This policy overrides all the other policies subscribed by user.
What Operators want
SOS
Offer dedicated communication in an

emergency or disaster situation

Dedicated QoS in for their communications
needs during an Emergency situations

a) High Priority for Government Establishments
Policy Manager can be used to define policy for Data

transfers during Emergency situations or Natural
disasters. A Global Policy for Bandwidth Throttle for
all users due to unexpected sudden spike in network.
49
Whitepaper
a) High Priority for

Government
Establishments
Trigger
Decision
Action
In the wake of devastating Tsunami hitting

Japan, there's increasing need for
communication exchange with Japan.
Bobs organizations decides to assist

government establishments with high bandwidth priority for being able to help
Japan victims in a better way using
effective and dedicated communication
link.
Emergency Management is activated for

the country, in the NetVertex policy
manager
NetVertex policy manager takes decision
based on the type of application and type
of subscriber accessing service like
- As the subscriber from disaster zone
tries to access rich services like video
etc. they'll be denied access to avoid
traffic congestion.
- The subscribers accessing low
bandwidth services like emails and news
sites are given priority.
- Also, the government establishment
subscribers are given the highest
priority, with optimal QoS.
Bob
NetVertex value proposition

Service
Selection Portal
Crestel / 3rd Party

OCS
Revenue
Assurance, Fraud
Management
Customer
Experience
Analytics, BI
Crestel / 3rd Party

Billing
NetVertex
SPR
Location
Services
Sp
SMPP, SMTP
NetVertex
Policy Manager
Diameter Rx,
RADIUS, Proprietary
Diameter Ro/Rf,
RADIUS, Proprietary
Email, SMS
Server
Diameter Gx/Gxx,
RADIUS, Proprietary
Http
S9
V-PCRF
Visiting N/w,
V-PCEF
1. Subscriber tries to access services from Disaster zone.

2. PCEF requests NetVertex for policy to be enforced.
3. NetVertex identifies disaster zone & takes policy rule
decision and drops the high bandwidth demanding
applications.
4. PCEF enforces the policy for the subscriber.

AF
Emergency Management to respond quickly

to disaster for particular zone, location or
complete geography.
Enabling service provider to manage
infrastructure rationally with policy for
- All users in disaster zone
- Prioritize set of users like government
bodies, new agencies etc.
PCEF
DPI
Public Internet

Value Proposition
GGSN, PDSN,
ASN-GW, BRAS
User Equipment
50
Faster rollout with of emergencies services

with pre-integrated platform to offer, free of
charge or minimal charge offers
Whitepaper
Bill Shock
...
%
90
...
Bill shock is a rule that requires operators to notify subscribers when their bills reach a
certain threshold and discontinue service unless the subscriber affirmatively agrees to
incur additional charges.
%
80
...
%
70
What Operators want

Meet mandatory regulatory requirements for
real-time, user-defined spending limits and
notifications
Eliminate exposure to bad debt and maintain
customer satisfaction by making big,
unexpected bills a thing of the past
Optus, a Australian operator launched mobile bill

shock preventers for postpaid mobile data users
when overseas will be notified . They will be
prompted to disable or stop using data roaming on
their device to avoid further charges. If they choose
to keep using data services, Optus will notify them
after every 15MB of usage.
51

Provide real-time spend control, notifications
and the ability to manage their spending limits
Advice of Charge for new purchases

a) International Roaming and Notification via SMS, mail
Whitepaper
a) International
Roaming
Laura
52
Trigger
Decision
Action
Laura is required to fly abroad for a

business conference. However, her team
back home needs to remain in touch for
making a business presentation. This
requires her to constantly access business
emails and make VoIP calls intermittently,
leading to considerable mobile data
usage. At the end of the day she receives a
notification that her roaming mobile data
quota has reached 90% and she is advised
to upgrade her quota.
Laura logs on to customer portal and buys

addtional 2GB quota.
Based on laura selection, the updated

quota & roaming policy is updated in her
profile and metering for usage is done
based on updated quota. She is notified on
reaching 70% of her quota.
Whitepaper
Bill Shock Use Case Realization
Service
Selection Portal
Crestel / 3rd Party

OCS
Customer
Experience
Analytics, BI
Crestel / 3rd Party

Billing
NetVertex
SPR
Revenue
Assurance, Fraud
Management
Location
Services
Sp
4
Http
SMPP, SMTP
Diameter Gx/Gxx,
RADIUS, Proprietary
5
Diameter Rx,
RADIUS, Proprietary
Email, SMS
Server
NetVertex
Policy Manager
Diameter Ro/Rf,
RADIUS, Proprietary
S9
V-PCRF
Visiting N/w,
V-PCEF

AF
PCEF
DPI
Public Internet
GGSN, PDSN,
ASN-GW, BRAS
User Equipment
1. Subscriber tries to access service from roaming location.

2. Visiting Gateway (PCEF) requests V-PCRF for policy which in turn requests Home PCRF ie.
NetVertex for policy.
To avoid bill shock, subscriber can configure roaming quota/monetary limits/tiers on NetVertex
SSP, along with roaming time of access.
3. NetVertex takes policy decision based on subscriber location and sends appropriate policy
4. NetVertex analyses request with following parameters
- Subscriber's subscription for roaming
- Applications/Services subscribed by subscriber
- Roaming time of access controls, if configured
- Roaming Quota limit, if configured by subscriber or laid by operator
If none of these are configured then, NetVertex sends notification subscriber with link to SSP
to configure roaming controls.
5. Based on above all information NetVertex takes policy decision and sends respective
policy to V-PCRF, with appropriate roaming charging key.
NetVertex monitors quota for the subscriber.
6. Based on usage metering, NetVertex sends notification to subscriber as soon as he reaches
configured limit or threshold, whichever is configured. Thus, enables subscriber to avoid bill shock.
53
NetVertex enables Bill shock avoidance with multiple measures viz.

- NetVertex SSP displays last roaming usage history, for better decision
making and lay controls
- Subscriber can define controls from NetVertex SSP
> Opt to allow data access in roaming or not
> Applications/Services allowed during roaming, like emails only, social
networking only, etc.
> Time of access controls, like for 2 hours a day in evening, once in a week,
only weekends
>Quota limits, with flat like $15 or 4GB or tiered limits like $15$25-$40 or 2GB-4GB-6GB, etc.
- Notifications via SMS, Email
>Operator can configure notifications while roaming like @50% of
quota exhaust, @80% quota exhaust
> Subscriber can configure notifications as per their requirements, like @
$15 usage amount, $ 25 usage amount, etc. or @50% - @70%
@100% quota exhaust.
> Preferred partner notifications
Preemptive decision making for service provider to reduce instances of

default
- Send triggers to NetVertex based on Payment History & Credit Limit
- Usage pattern analysis for roaming subscribers
Enables subscribers to lay monetary limits for roaming usage
Whitepaper
Location based Plans

Location based service requires knowledge about where the mobile device is located.
Location based services can be query-based and provide the end user with useful
information of subscribers who are in a specific geographical area
What Operators want
Generate new revenue streams by offering
location based plans
Offer users the ability to purchase additional
inclusive service usage for specific events e.g.
roaming day pass or weekly pass
Location-based social networks are seen as a

promising gateway to mobile-advertising revenues, as
personalized messages are delivered to targeted
consumers. A Juniper Research study from 2010 stated
that market for mobile location-based services will be
more than $12.7 billion by 2014.
54

Access to QoS for Mobile data service when in
roaming
Innovative and range of Location/ roaming
based plans.

a) Roaming location- Preferred Partner
b) Roaming Day Pass
Whitepaper
a) Roaming
locationPreferred
Partner
Bob
b) Roaming
Day Pass
Jimmy
55
Trigger
Decision
Action
Bob has partner agreements with several

operators for terminating their roaming
subscriber traffic. Bob gets an alert that
substantial # of subscribers have reported
serious problems for not being able to
access their mobile data service when in
foreign / roaming.
Bob sees that this is due to terminating

traffic on a partner network on a random
basis. He decides to upgrade the roaming
policy to include QoS parameters along
with Partner agreement and LCR analysis.
so his subscribers get good QoS even in
roaming location.
Bob creates preferred partner policy

wherein he configures QoS parameters
based on which operator subscriber is
terminated.
if the subscriber manually selects another
partner, NetVertex policy manager will
reject request .
Trigger
Decision
Action
Jimmy is scheduled to visit a partner

school outside his hometown as part of an
academic function. Since he might need to
check his emails and IMs, Martin activates
a Day Pass to enable mobile data roaming
restricted to these applications only.
Martin contacts his operator's customer

help desk and requests for enabling a Day
Pass for his son Jimmy.
Jimmy profile is provisioned with activated

roaming for the day with quota of 50 MB
for IM and email applications.
Martins account is charged for the service
and balance is deducted from his account.
The updated balance is reflected in
charging system.
Whitepaper
NetVertex value proposition
Service
Selection Portal
Crestel / 3rd Party

OCS
3
Http
SMPP, SMTP
NetVertex
Policy Manager
Diameter Gx/Gxx,
RADIUS, Proprietary
Email, SMS
Server
Location
Services
Diameter Rx,
RADIUS, Proprietary
Revenue
Assurance, Fraud
Management
Sp
Diameter Ro/Rf,
RADIUS, Proprietary
Customer
Experience
Analytics, BI
Crestel / 3rd Party

Billing
NetVertex
SPR
Location specific policy definition with logical expressions

Location specific promotional plans and intelligence to target specific users
S9
V-PCRF
Visiting N/w,
V-PCEF
Pre-integrated platform enables charging for location based plans

Enables tie up with regional partners to roll out location specific services

AF
PCEF
DPI
Public Internet
GGSN, PDSN,
ASN-GW, BRAS
User Equipment
1. Subscriber tries to access service from roaming location.

2. Visiting Gateway (PCEF) requests V-PCRF for policy which in turn requests Home PCRF ie.
NetVertex for policy.
3. NetVertex takes policy decision based on subscriber location and sends appropriate
policy for the service to V-PCRF, with roaming charging key. NetVertex monitors quota for
subscriber.
4. NetVertex sends notification to subscriber regarding roaming usage to avoid bill shock.
5. Subscriber can go to NetVertex SSP, can decide on cap for roaming usage.
56
Whitepaper
Device Based
With a wide range of devices available in the market for communications , it critical for
operators to roll out device specific plans as each device has different bandwidth and QoS
requirements.
What Operators want

Device based plans to reduce congestion and
increase revenue.
Content adaptation: Accurate display of any web
site on any phone.
Bandwidth optimization: Intelligent content
compression and caching and reduce operator
costs while providing a highly responsive user
experience.
Virgin Mobile Canada offers attractive mobile data
usage plans for tablet subscribers. Virgin provides its
iPad & Samsung Galaxy Tab subscribers with SIM
based tiered data plans, to let them enjoy data
connectivity on the go. These plans come with added
benefit of Unlimited Wi-Fi surfing at Hotspots like
Starbucks.
57

User-friendly : A superior user experience on
devices.
Fast and Efficient : Rapid responses to requests.

a) Intelligent upgrade of QoS suiting device type
b) Device Specific Plan
Whitepaper
a) Intelligent
upgrade of
QoS suiting
device type
Martin
b) Device
Specific
Plan
Bob
58
Trigger
Decision
Action
It's weekend and Martin is enjoying a

movie @ his home on IPTV. A phone call
from his colleague interrupts his fun,
requesting him to deliver a few documents
urgently. While he is required to deliver
this assistance, he at the same time also
doesn't wish to withdraw from watching
the flick.
He decides to watch the remaining 15

minutes of the movie while in transit on
his IPAD.
As Martin begins accessing the movie,

NetVertex policy manager
through
intelligent network controls finds out that
Martin is accessing rich video content on
aIPAD he is supplied matching codec and
device specific QoS so as to experience
consistent QoE.
Trigger
Decision
Action
Bob wants to promote device based plans.

He decides to launch plans that provide
assured / enhanced QoS for different 3G
and 4G devices (such as smart-phones,
tablets, netbooks) so that subscribers can
buy device based plans with enhanced
understanding of the benefits that would
follow.
Bob and team configure Device specific

plans suiting the QoS requirement for each
application based on device in NetVertex
policy manager.
Bob has been selling device based plans

and have packages available for various
device brands. However, from the historical
data available, he observes that smart
devices are growing more powerful and a
slew of new models hit the market every
day. Bob further realizes that subscribers
have different expectations from different
device types and thus employ specific
mobile data usage preferences as per the
nature of smart device.
Whitepaper
Service
Selection Portal
Crestel / 3rd Party

OCS
Crestel / 3rd Party

Billing
NetVertex
SPR
Customer
Experience
Analytics, BI
Revenue
Assurance, Fraud
Management
Location
Services
7
Sp
SMPP, SMTP
4
6
10
2
8
Diameter Rx,
RADIUS, Proprietary
Diameter Ro/Rf,
RADIUS, Proprietary
Email, SMS
Server
NetVertex
Policy Manager
Diameter Gx/Gxx,
RADIUS, Proprietary
Http

AF
PCEF
DPI
Public Internet
9
GGSN, PDSN,
ASN-GW, BRAS
User Equipment
Subscriber1& subscriber2 both have subscribed to Gold plan.

1. Subscriber1 tries to access service.
2. PCEF identifies the device as 'Mobile' & requests NetVertex for policy with device
'Mobile'.
3. NetVertex checks subscriber profile & device information available in request & takes
policy decision.
4. NetVertex sends Gold plan for 'Mobile' device for subscriber1 to PCEF.
5. Now subscriber2 tries to access service.
6. PCEF identifies the device as 'Laptop' & requests NetVertex for policy with device
'Laptop'.
7. NetVertex checks subscriber profile & device information available in request & takes
policy decision.
8. NetVertex sends Gold plan for 'Laptop' device for subscriber2 to PCEF.
9. PCEF enforces policy for subscriber 2
59
Device based Tier definitions

Device management for enabling, quick response to launch of new devices
Logical expression based business rules to cater to multiple devices and
similarly restrictions of the same in single plan
Integrates with BI/CEA system, for device wise traffic analysis and to take
real-time policy decisions based on analytical output
Pre-Integrated platform enables Operator to launch of plans for

- Device based charging, thus monetizing on the trend & evolution
of smart devices like SmartTV, IPhone, etc.
- Provide subsidized rates & discounts with better policies for
registered devices based on Subscriber contract Information
available in Crestel Billing.
Based on input from BI/CEA, platform enables Cross selling of products
based on new devices purchased by subscriber and hence responding to
customer behavior faster
Whitepaper
Mobile Data Offload

Mobile Data Offload is the use of complementary network technologies for delivering data
originally targeted for cellular networks and it saves money as well as relieves network
traffic. Mobile data offload to alleviate congestion by offloading data traffic from 3G to WiFi
or femtocell.
Chongqing Telecom, a unit of China Telecom, is using

Wi-Fi to offload data traffic from its CDMA 1x and EVDO networks to preserve capacity on the latter
networks. it will have 1 million WiFi hotspots by the
end of 2012 to meet rising demand for mobile
Internet.
60
What Operators want
Reduce churn.
Create attractive new pricing options for data
access.
Attract new subscribers and new in-bound
subscribers for WiFi
Consistent Data Speeds

High QoS for bandwidth intensive applications
such as Video.

a) Offering bundled plans while managing mobile data congestion
b) Application + Access network plan
Whitepaper
a) Offering
bundled
plans- Wifi
with 3G
Bob
b) Application +
Access
network plan
Bob
61
Trigger
Decision
Action
Bob gets a report explaining deterioration

in subscriber experience and increase in
churn . He realizes that this is due to
increased congestion on existing 3G cell
sites. After evaluating all possible
solutions to reduce network congestion,
Bob and team decide to go with WiFi as
alternative access mechanism for their 3G
subscribers
Bob plans to launch bundled plans

combining WiFi with high-value 3G plans.
Subscriber enjoys unlimited access to Wifi
on operator wifi hotspots free of cost.
Bobs team updates the existing 3G plans

to include Wifi policy for all subscribers
opting for Wifi bundled plans.
The
subscriber will enjoy unlimited quota on
Wifi and Upload speed 1Mbps and
download speed 2Mbps.
Trigger
Decision
Action
Recent Network reports show that

considerable subscribers have began
using Wifi along with their 3G services.
However it has still not solved the
congestion problem. Of the majority traffic
of data, video applications consumed
highest bandwidth.
After proper analysis Bob realizes that

Netflix and Youtube videos are causing
congestion in the network, Bob decides to
offer Netflix on Wifi only. and For Youtube
3G subscriber can access it with consistent
QoS during off peak hours on 3G network
and during peak hours on Wifi network.
Bobs team configures policy that allows

access only @ Wifi hotspot, when accessed
on 3G service bandwidth is greatly
throttled for Netflix
For Youtube allow access on 3G from 12pm6am. For other time provide consistent
QoS on Wifi on 3G throttle bandwidth.
Whitepaper
Service
Selection Portal
Crestel / 3rd Party

OCS
Crestel / 3rd Party

Billing
NetVertex
SPR
Customer
Experience
Analytics, BI
EliteAAA
Revenue
Assurance, Fraud
Management
Location
Services
Sp
SMPP, SMTP
OMA-DM
ANDSF
4
6
Diameter Rx,
RADIUS, Proprietary
Connection
Manager
Diameter Ro/Rf,
RADIUS, Proprietary
Email, SMS
Server
NetVertex
Policy Manager
Diameter Gx/Gxx,
RADIUS, Proprietary
Http

AF
PCEF
DPI
3G/4G
GGSN, PDSN,
ASN-GW, BRAS
Apply differentiated policies for the same subscriber based on Network

access type
Enforce policy decisions in different enforcement points for same policy
Service level assurance for subscriber with premium entitlements to
ensure optimal customer experience when network is congested
Public Internet
Pre-Integrated Platform to enable seamles authentication using EAP SIM,

EAP AKA, PEAP, TTLS, Web-self Care based, MACID Based authentication
Adapters available for Integration with HLR/HSS, existing IN platform
WiSPr 2.0 Compliant system for meeting demands of multiple partner
network setups
TTG
WiFi
Access Controller
User
Equipment
Femotcell
HeNB GW
1. Connection manager in UE discovers available WiFi network

2. UE receives policies related to connection as well as traffic offloading from ANDSF and UE
is seamlessly handed over from 3G/4G to WiFi
3. UE is then authenticated over WiFi network via TTG from AAA & HLR
4. After successful authentication, GGSN request policy via TTG to NetVertex
5. NetVertex analyses the request based on the access network & subscriber profile and takes
real-time policy decision
6. NetVertex sends policy to GGSN
7. Policy is enforced for the subscriber over WiFi network and subscriber enjoys services.
62
Whitepaper
M2M communications
An Machine2Machine (M2M) solution is a two-way communication channel set up
between machines which are networked using wireless, wired or a hybrid network with
remote application infrastructure for the purpose of monitoring, control and marketing
What Operators want
Generate new revenue streams that would add
directly to operator bottomline
Enable track network contention as a result of
M2M connections
Partnerships with non related application
providers for revenue through indirect business
model.
Infonetics Research expects the number of

connections for embedded mobile M2M applications
to jump to 428 million by 2014. Reflecting this,
several M2M device makers have entered into
partnership with leading operators.
63

Internet bundled with device to enable
enhanced customer experience
Offer a platform to their customers to buy/
purchase services instantly and dedicated QoS

a) Supporting M2M devices such as e-book reader with fitting QoS
Whitepaper
a) Supporting
M2M devices
such as e-book
reader with
fitting QoS
Katy
Trigger
Decision
Action
Katy has all her friends flaunting their cool

Kindle e-book readers. Now she also wants
one for herself and she demands the same
from her dad in exchange of her good
grade she has just got for her last exam.
Martin doesn't wish to disappoint the

apple of his eye (Katy) and surprises her
with a brand new Kindle ebook reader
from AMAZON.com
When katy powers on the Kindle device ,

the request is received and authenticated
based on device details in SPR with
guaranteed QoS of 1Mbps. the details of
each event is maintained in OCS or
charging system
Crestel / 3rd Party

OCS
NetVertex
SPR
Crestel / 3rd Party

Billing
Sp
Elite AAA
Diameter Gx/Gxx,
RADIUS, Proprietary
Diameter Ro/Rf,
RADIUS, Proprietary
NetVertex
Policy Manager
Application
Transportation
& Logistics
Health
Monitoring
PCEF
Mobile RFIS
Reader
M2M
Terminals
Sensor
Nodes
SN/Operator
Gateway
SN/Operator
Gateway
RAN
User Equipment
M2M
Service
Provider
AAA
Agriculture
Monitoring
DPI
1. M2M device like Kindle connects over service provider

network.
2. Device is authenticated as per device credentials like
Device ID from M2M service provider AAA
3. PCEF then requests NetVertex for QoS applicable for
Device
4. NetVertex then takes decision based on device type, time
of day and volume of usage
5. PCEF enforces policy for the device.
Enable QoS Monitoring and ensuring

availability of bandwidth for M2M
communications
Assures dynamic bandwidth prioritization

for mission critical information.
Enables match device ID with associated

network credentials, reports misbehaving
devices
Define dynamic policies that maintain

network integrity.
Emergency
Response
Military
GGSN, PDSN,
ASN-GW, BRAS
Intelligent
Medical Care
Video
Surveillance
Books
64
Whitepaper
Summary
With Increasing number of subscribers and
enterprise users turning to faster mobile broadband
networks while using smart-devices to experience
and benefit from the new era of communication.
Mobile operators have come to understand that
applying blanket price and policy changes not only
seems ineffective but may also jeopardize several
revenue opportunities to achieve desirable
monetization of mobile data services. Realizing that
4G era is going to be uniquely different landscape for
mobile broadband services, operators want to elicit
gainful intelligence of their subscribers and seek
capabilities that provide subscribers personalized
pricing and tailored plans while enabling suitable
charging for data usage & cost-effective
management of networks.
With a Policy Manager, which is scalable to manage
large number of active sessions, flexible to meet
operators' marketing requirements and is
engineered to integrate with other 3rd party systems,
operators can certainly experience the capability to
explore new revenue opportunities together with
optimized service delivery and subscriber
satisfaction.
65
While selecting a Policy Manager operators must look

for solution that support
Ease in changing policy values , adding new policy
conditions, without need for recoding, can be done
via simple configuration.
Provide tools for subscriber-controlled service
provisioning; service creation
Ability to integrate with key IT Systems such as
charging, billing, BI/CEA etc.
Ability to implement policies on an end to end basis
Interface and interoperate with multiple PCEF for a
single policy
Vendor supplying both
IT & Core network
components would be able to demonstrate
monetization uses case better then pure play policy
vendors.
This whitepaper intends to impart this understanding
by sharing various Use Cases and the myriad
opportunities they represent for operators, which can
be imagined & explored using a Next-Generation Policy
Manager.
www.elitecore.com/telecompractices
Corporate
Mumbai
Delhi
Bangalore
Dubai
South Africa
U.S.A
904, Silicon Tower,

Behind Pariseema Building,
Off C.G.Road, Nr. Lal Bungalow,
Ahmedabad 380 006, INDIA.
Tel: +91-79-66065606
Fax: +91-79-26407640
Email: sales@elitecore.com
sales@cyberoam.com
sales@24online.com
S1 The Link, 2nd Floor,

New Link Road,
Near Audi Showroom, Andheri (w),
Mumbai 400058, INDIA.
Tel: +91-22-61435100
Fax: +91-22-61435151
606, Mahatta Tower,

B Block, Community Centre,
Janakpuri,
New Delhi - 110058, INDIA.
Tel: +91-11-41589761/62
Fax: +91-11-41589760
'A' Block, 2nd Floor, 'Malik Embassy'

No.9, Union Street, Off Infantry Road
Bangalore - 560001, INDIA.
Tel: +91-80-40869000
Fax: +91-80-40869001
Office 423, 3rd East Wing Building,

4th Floor
Dubai Airport Free Zone
P.O. Box 54620
Dubai, U.A.E.
Mobile : +971-50-5512789
Elitecore Technologies
Block 15, Woodmead Office Park
140 Western Service Road
Woodmead, 2157
Johannesburg, South Africa
Tel: +27-83-301-6055
Fax: +27-86-5181-432
Elitecore Technologies PLC

137 10, Shalks Crossing
Road,
Suite 501-329,
Plainsboro, NJ 08536
USA
Tel: +1-781-460-2080
Fax: +1-201-735-5888

Netvertex Use Cases

Uploaded by

Copyright:

Available Formats

You might also like

Netvertex Use Cases

Uploaded by

Document Information

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Netvertex Use Cases

Uploaded by

Copyright:

Available Formats

A hand-book of emerging

Policy Management Use Cases

A hand-book of emerging Policy Management Use Cases

The Goldsmith is a specialized craftsperson who

M2M service, enterprise policies, roaming and

A Policy Manager, in its evolved avatar, can be

With the divide for data traffic and network costs

By unlocking precious subscriber activity data, a

Having a 'Policy Manager' to regulate your

Elitecore Technologies Telecom Practices

A hand-book of emerging Policy Management Use Cases

Introduction - Current state of Policy Management........................................................4

Elitecore Technologies Telecom Practices

A hand-book of emerging Policy Management Use Cases

consume rich data services such as video

The current role of Policy is

Managing bandwidth consumption remains one of

This was primarily due to the absence of web 2.0

Elitecore Technologies Telecom Practices

A hand-book of emerging Policy Management Use Cases

Policy approaches available for Operators

Implement monthly usage caps

Limits traffic overall, but not necessarily at peak

Traffic shape or limit bandwidth by

Could affect user experience for real-time apps such

Allow certain number of hours of

High usage at peak times still possible, since there's

Limit bandwidth for peak users during

Can affect user experience: could create a strong

Shape or transcode traffic so that

May degrade video quality: bandwidth savings may

Provide real-time billing rates that

May reduce overall revenue; usually works only in

More innovative use cases have

Source : Heavy Reading

Regional Policy Application

In developed regions operators are using policy

A hand-book of emerging Policy Management Use Cases

Use cases adopted by Global telco's

T-Mobile Movistar MTS

Maxis Celcom SingTel

Qtel Etisalat STC

Aircel BSNL Airtel Tata

The definition of plans is as follows

Elitecore Technologies Telecom Practices

A hand-book of emerging Policy Management Use Cases

The Wireless broadband market is expected to grow

from 3G networks. Realizing the need for latest

In the new world of data,

The walled garden approach upon which telcos

A hand-book of emerging Policy Management Use Cases

''Kumaran Singaram, CEO Sitra,

Key aspects surrounding Policy 2.0

have come to seek an innovative class of evolved

Excerpts from an Interview to

IT playing a greater role

Elitecore Technologies Telecom Practices

A hand-book of emerging Policy Management Use Cases

realm to encompass a new range of operator