Design Brief

S!D logo design.

Please supply:
Project type and title:
To design a logo for S!D using negative space.
Project background (relevant company/product/service information):
S!D is the anagram for Stage 1 Design. To create a distinctive focal point the I is replaced with
an !, which of course is SHIFT 1, another potential angle for the branding.
Stage 1 Design is an introductory course to the world of design. Topics covered include graphic
design, logo design, architecture and design for the entertainment industry.
Project objectives/purpose(s)/desired response:
The function of this project is to promote the course and provide students with an identifying
mark for their folios and practicals. Logo can also be applied to exhibition merchandise.
Target audience:
Primarily aimed at students enrolled in the course (16-18 year olds), but also prospective
students. Art faculty can also utilise logo to help promote their own events.
Work required (creative concepts, design, artwork, copywriting, etc):
1 folio describing the process.
1 resolved design applied to a variety of vehicles.
Specific instructions (size? colour? style? positions? look & feel? likes/dislikes?):
Must utilise negative space to create a focal point.
Production timetable/deadlines:
5 weeks