Professional Documents
Culture Documents
Styleguide
Styleguide
Styleguide
STYLE
GUIDE
Tanya Hayat
coffee
2016
edition
INTRODUCTION
TABLE OF CONTENTS
Introduction.................................................. 1
Table of Contents.......................................... 2
Typography.................................................... 3
Size and Legibility......................................... 4
Area of Isolation............................................ 5
Color Palette.................................................. 6
Positive & Negative Usage............................ 7
Improper Usage............................................. 8
Vera Coffee...................................................10
TABLE OF CONTENTS
INTRODUCTION
TYPOGRAPHY
0.5 inch
coffee
TYPOGRAPHY
0.6737 inch
Minion Pro
Baskerville Old Face
AREA OF ISOLATION
COLOR PALETTE
Our classic colors for our logo are dark red and a mid
tone green. Any other colors used are forbidden. The
rest of the colors can be used for creative design for
other related material.
Yellow/PANTONE 393 U
CMYK: 0/0/100/0
RGB: 255/242/0
HEX #FFF200
Lime Green/PANTONE 584 U
CMYK: 42/0/100/0
RGB: 161/205/58
HEX #A1CD3A
0.512 inches
COLOR PALETTE
AREA OF ISOLATION
coffee
IMPROPER USAGE
IMPROPER USAGE
IMPROPER USAGE
VERA COFFEE
Vera coffee is a warm and friendly company that
aims to please customers. By utilizing amazing guest
service and genuine coffee alike; we are able to bring
the ultimate satisfaction to the average consumers
experience. Our mesmerizing coffee is represented by
our elegant and abstract logo, which ties in the warm
color of coffee with the root of its origin; a plant.
We aim to grow and branch out to various regions
through the use of our logo, coffee, customers, and
extraordinary service.
VERA COFFEE
IMPROPER USAGE
coffee
9
10
coffee