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    Marketingplan

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    The document provides a marketing plan for a travelling kawaii clothing boutique. It will sell lolita, Japanese, and J-fashion items from a truck that travels around the US. It outlines the product lines and pricing, promotion strategies using social media and events, locations to visit in 2016, and strengths, weaknesses, opportunities, and threats. The plan also details five initial strategies including announcing the opening on Facebook groups, hosting a grand opening tea party, promoting at cons, building social media presence, and working with influencers.

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    Marketingplan

    Uploaded by

    api-323275347
    63 views8 pages
    The document provides a marketing plan for a travelling kawaii clothing boutique. It will sell lolita, Japanese, and J-fashion items from a truck that travels around the US. It outlines the product lines and pricing, promotion strategies using social media and events, locations to visit in 2016, and strengths, weaknesses, opportunities, and threats. The plan also details five initial strategies including announcing the opening on Facebook groups, hosting a grand opening tea party, promoting at cons, building social media presence, and working with influencers.

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    The document provides a marketing plan for a travelling kawaii clothing boutique. It will sell lolita, Japanese, and J-fashion items from a truck that travels around the US. It outlines the product lines and pricing, promotion strategies using social media and events, locations to visit in 2016, and strengths, weaknesses, opportunities, and threats. The plan also details five initial strategies including announcing the opening on Facebook groups, hosting a grand opening tea party, promoting at cons, building social media presence, and working with influencers.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    63 views8 pages

    Marketingplan

    Uploaded by

    api-323275347
    The document provides a marketing plan for a travelling kawaii clothing boutique. It will sell lolita, Japanese, and J-fashion items from a truck that travels around the US. It outlines the product lines and pricing, promotion strategies using social media and events, locations to visit in 2016, and strengths, weaknesses, opportunities, and threats. The plan also details five initial strategies including announcing the opening on Facebook groups, hosting a grand opening tea party, promoting at cons, building social media presence, and working with influencers.

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    © All Rights Reserved
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    of 8

    KawaiiClothingBoutiqueMarketingPlan

    By:LexxieandJaneth

    4Ps
    Product:

    Aclothingboutiquetruckthattravelsaroundthestatesandsellsitems
    forlolitafashion,Japaneseculture,andJ-fashion.

    Truck:

    ProductExamples:

    Price:
    Pricewillvarydependingontheitemandbrand.
    AngelicPretty:
    OPs$175-300
    JSKs$125-250
    Accessories$30-75
    Wigs$35-80
    Hats/Berets$35-80
    OTKSocks$40-60
    UTKSocks$30-60
    Shoes$45-90
    Cutsews$45-90
    Blouses$50-150
    Cardigans$60-120
    Jackets$75-150
    Purses/Bags$40-130
    Pettis$40-120
    Bows/Headdresses/Bonnets$30-60
    Baby,theStarsShineBright
    OPs$175-300
    JSKs$125-250
    Accessories$30-75
    Wigs$35-80
    Hats/Berets$35-80
    OTKSocks$40-60
    UTKSocks$30-60
    Shoes$45-90

    Cutsews$45-90
    Blouses$50-150
    Cardigans$60-120
    Jackets$75-150
    Purses/Bags$40-130
    Pettis$40-120
    Bows/Headdresses/Bonnets$30-60
    Bodyline
    OPs$30-110
    JSKs$15-90
    Accessories$5-25
    Wigs$10-40
    Hats/Berets$12-65
    OTKSocks$10-50
    UTKSocks$10-40
    Shoes$25-85
    Cutsews$15-40
    Blouses$15-65
    Cardigans$20-50
    Jackets$30-110
    Purses/Bags$25-65
    Pettis$40-120
    Bows/Headdresses/Bonnets$10-45
    Infanta
    OPs$30-110
    JSKs$15-90
    Accessories$5-25
    Wigs$10-40
    Hats/Berets$12-65
    OTKSocks$10-50
    UTKSocks$10-40
    Shoes$25-85

    Cutsews$15-40
    Blouses$15-65
    Cardigans$20-50
    Jackets$30-110
    Purses/Bags$25-65
    Pettis$40-120
    Bows/Headdresses/Bonnets$10-45
    TaoBao
    OPs$30-110
    JSKs$15-90
    Accessories$5-25
    Wigs$10-40
    Hats/Berets$12-65
    OTKSocks$10-50
    UTKSocks$10-40
    Shoes$25-85
    Cutsews$15-40
    Blouses$15-65
    Cardigans$20-50
    Jackets$30-110
    Purses/Bags$25-65
    Pettis$40-120
    Bows/Headdresses/Bonnets$10-45
    ClassicalPuppets
    Petticoats$40-150
    Promotion:
    Wewillpromoteourbusinessthroughmultiplesocialmediaaccountsas
    wellasbyin-personevents.
    Website
    Flyers
    SocialMedia

    Facebook
    Twitter
    Snapchat
    Instagram
    Tumblr
    Pinterest
    Place:
    Consideringweareatravellingtruckboutique,wewillventuretovarious
    statesthroughouttheUnitedStates.Wewillstartwithstatesthathavebiglolita
    communities.Oncewearemoreestablished,wewillstarttravellingtostateswith
    smallercommunities.
    Statesfor2016Tour:
    California
    Colorado
    NewYork
    Texas
    Illinois

    SWOTAnalysis

    Strengths:
    Weareaccessibletomanylolitacommunities,customerswillbeableto
    buytheirpurchasesinpersonratherthanonline,therewillbenoadditionalshipping
    prices(unlesstheybuyfromlacemarket),customerswillbeabletotryontheir
    productsbeforebuyingthem,loyalcustomerswhoarewillingtopayridiculous
    amountsforproducts,andpriceswillbealotcheaperthantheyareelsewhere!

    Weaknesses
    :Duetothespecificityofouritems,wemaynothaveasmany
    customersasotherboutiquesmay,ourproductsmaybeabitpriceyforpeople
    whoarenotusedtothefashion,itmaybehardtoworkwithbigbrandsatfirst,
    andwewillonlybeabletoholdacertainamountofitemsinthetruckatonce.

    Opportunities:
    Lolitafashioniscurrentlyintrend,thefashioniscontinuously
    growing,loliloversarewillingtopayalotforthefashion,thereareonlytwo
    otherlolitaboutiquesintheUnitedStates,andtheclothesareinhighdemand.

    Threats:
    Therearenotmanythreatstoourcompanyconsideringthereareonly
    twootherU.S.lolitaboutiquesandthefashionisinhighdemand.Thismeansthat
    primarilywebsiteswillbeourcompetition.Thiscaninclude:lacemarket,bodyline,
    otherboutiques,andotheronlinestores.

    FiveStrategiestoStart

    1.) LolitaFacebookGroups
    a.) Announcethegrandopeningtovariouscommunities
    b.) Invitethemtolikeourfacebookpageandcheckoutourwebsites
    c.) Invitethemtograndopening
    2.) GrandOpeningTeaParty
    a.) Rentaspaceandhaveagiantteaparty
    i.)
    Ticketswillcost$20perperson
    b.) Distinguishedguests
    i.)
    Misako
    ii.)
    LovelyLor
    iii.)
    Milkyfawn
    iv.)
    RepresentativefromAngelicPretty
    v.)
    RepresentativefromBaby,theStarsShineBright
    c.) Productsforsale
    d.) Prizes
    3.) Spreadingthewordatcons
    a.) Haveaboothatvariouscons
    i.)
    DenverComicCon
    ii.)
    SanFranciscoComicCon
    iii.)
    NanDesuKan
    b.) Sellproducts
    c.) Handoutflyers
    4.) Socialmedia
    a.) Buildupalargefollowing
    b.) YoutuberandBloggerpromotions
    i.)
    Havepopularlolita/J-fashionyoutubersandbloggerspromote
    ourstore.Wewillsendthemproducts(forfree)andtheywill
    reviewthemfortheiraudience.


    AdvertisingLaunch

    Narrative

    MarketResearch

    AngelicPrettySanFrancisco:

    Baby,theStarsShineBrightSanFrancisco:

    Bodyline:

    LaceMarket:

    FairytaleBoutique:

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