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    Prologue to Television

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    Prologue to Television

    Copyright:

    © All Rights Reserved
    Download as PDF or read online from Scribd
    Flag for inappropriate content
    Download as pdf
    12 views5 pages

    Prologue To Television

    Uploaded by

    Ruben
    Prologue to Television

    Copyright:

    © All Rights Reserved
    Download as PDF or read online from Scribd
    Flag for inappropriate content
    Download as pdf
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    th Houde Aalarne, Critent Madele Ke conformy tral by eing het uray sng tahoe kn tigeinan sry me noting ls han he eons ‘et nk en fed atone ee tal no loner pone. The one of ctrl reureton eer ‘Rach iiltvry and nud and rey work created sin hen has Prologue to Television {Spey the bins pce forthe Bat nse he werd har ated owe own nevethele eds arto we te uneomans stay Tre then arts ofthe preset ae thove a whore wos he ueemet Horrors gavers The soci technica andar pecs of {clevison cannot be ented bolton They aren reroeaes ee dependent atin componton, for inanes depends panes ahi coridertn ofthe as pubic which only hep ea ne snd he soc fe deends upon the acne rere dane ove ofthe ivenion as sath hich ceruiny mas deanery leis’ begining in Anerca bu he ssl induces san dase ‘pon the expt and imlict mera telersionpropann coney se ther ers The medium tl however av combine of Coed sal fal within the comprehensive schema oe else ey furthers tendency to tnsorm a cape te comncaunnn one Buble om ll sds Telewsin is mone for appending i at sssing the ene sennbleword onceagun nseory each {sensory organ, the dreamless dream; at the same time it holds the pons Bly aincnsicculy srgaing nto cplne ned eoencee though tbe avanageous forthe veal one the ap hence we ‘ustenceandthe clare industry which etree arlangia cla 1 Pre Ton” owl a “alerting ae don ude he ‘econ 959-15 ener te Hes Facies cane te ‘satya dey Gru eon Hone ean ‘uence cnet y 50 INTERVENTIONS: Nite EIFICAL MODELS ter didnot omnipresent dominate all dimensions of the wsble i now cing plugged Just as iis hardy porble o take a step outie of work- tng Roury without stumbling across some proclamation of che culture Indy, so to are the varioue medias wilizes so seamlessly intet~ meshed that reflection can no longer catch is breath berween them in ‘rder to realize that cheir world isnt the world. “In the cheater ree o's very moch curled because ofthe visual and auditory amuse~ tnent-Covthe’s presentment’ would fist find is true object in a otal Totem where the theater has ong ince become a museum of intellect “Heson bu thst in recompense works on is consumers without respite wrth cmema, radio, magazines and in America especially with fries” nd comic books"; Only the interaction ofall che processes, working together though differing from one another in terms of technique and ‘ioc consis the climate ofthe culture industry. That is why iiss0 ‘Aitcale for the socologat to say what television does to peopl’, For Slthough the advanced techniques of empiric] socal research may iso- fate the “lacors character of television, nonethcless these factors tease their effecie force only within he totality ofthe system. Rather than being changed, people become welded tothe unavoidable, Presum= ly television makes them once again into what hey already are only ‘hove a0, This woul correspond tothe economically justified overall n= Toney of contemporary society not t ry to progress beyond its present {tage in its frms of conslourner—the states quo—but onthe contrary fo seinforce i elenlsely and reestablish it wherever it may appear threatened The presute under which peopl ive has increased vo much thar they could now endure it ifthe precarious achievements of adjust tment they had once accomplished were net again and again demon. ‘Toad to them and repeated in them nemnally a well rena taught chat the repression of the instincral drives never succeeds entzely oF for Tong and that for this reason the unconscious psychic energy ofthe ind- GREAT is cemelerly squandered in retaining within the unconscious Thewpthing tht should not enter into consciousness. This Sisyphean Iabor of every Individuals peychic economy of drives appears to be "tale today, brought int dire control by the institutions ofthe ‘ature industry for thet benef ax well as that ofthe powerful interests they conceal Television, sich a iy makes its own contribution t0 this ‘Th snore completely the world becomes appearance, the more impervi- Guily the appearance becomes ideology. The new technology diverges from ile inthe ike rade binge the product into the home ofthe omumer The vsul images are moch smaller than thos inthe cincre ‘The small pleture is 2 source of complain forthe American publi uempt zt made to increase the sie of the screen, butt seems ques ‘onal whether the iusion of life-size the cinema screen affords can be jected onto the wale the ned in any cane, eng Exlie the ead Eeeeyoncieereitend cee are Spe eee et ‘nich in hie thar may give the viewer plese they ra were Bi cree ieee en sep igrihwom ren bra Foran names st Ps TERVENTIONS: NINE CRITICAL MODELS yin det proportion to how agressive ti forced upon the on- Serer through the centraantion and wandardaaton ofthe industry isl Thomas nual do wate nay nin odo yy otto experince the work a an ety inital to which he were aenton conentrtion effort anduneranding, but rater ‘Ceplewsnry rendered hin which he may then aprecte i he Gnd ‘eta enough What as fon inc: hapened othe symphon, which There oor worker olerterwithadstaced en wile singin shit $eevesandarpnghis soup, now overtaking images a wel They are ‘apposed lend Taster to his dreary quotidian ife and nevertheless tsrenally resemble in he way they ae fe fom the tar Any thing ifn would be unbenable becuse it would end him of tha bei being deprived of Everything apes ss though itbelonge 0 tim, brcuze fe doesnot Belong nel He doen't even have © toute himel to go fo the einem anymore, and in Amerie whatever cov nomoney a equa no eat lover al he more vale hs eye Se wor thenealngly deved of warmth, comes to Ri Uke some thing friar fp made ort for hi the contempt he fs for iri the contempt he els for ml The lad of dance the parody of fratemay and solidarity has sorely connote to the exteorinay orularity of the new medium Commercial elevison avoids everything {right eal ne mater how vaguely the clic origins ofthe work at tet celebrton of parca osasone, Unde he pee chit ach- Ing television in th ark plu tothe eyes peopl eave thelightson inthe creing a ease a le the sates daring the aye eee ingennronment should deviate sic x posable trom the normal st {oni iconoiable hat the experience of the abject mater elf snght remain unafece, The border Berween realty and the Work Tetome bared for consousnese The works perrve 0 bes prt tt rely a Lind of scesory for the apaament something that came ‘rhe purchase the lesion ee he ver potsenion af wich elf 1p aveady 2 eyo of prergesmong cen 1 i hardly too fa fecha a spon hat versely, ety is viewed through he iter of these ent he ming en gona eon esac isteecred back upon everyday ete ‘Commer telension sophie consdousness, bu not Bees he contents ofits programs are any wore than Bose of Sonor radio. ‘Admitedly one often her he cam in Hollywood, expecially among fim people cht levison programa lower the eanard vl farther But ints ee the older sectors ofthe clare indy, many of which re perepbly threatened by the competion, ae arly wing tlvison ot Papegoat A resding of rome tern sep, admtedy hardy ‘elting the enrecretv production kendo thecondusion tha the} Prologue to Television 3 are no es worthwhile than ln sxps, which by now have become tly romain! anced rere eto mata Probably worth more then the 2099 opera 50 popula ine, hore Senalaion of faruly novels n mich a mother gue or» sesoned lier geneman alway lps the tumulous young people out of et bartassngpredicaments Nonetheless heres someching the dat that television makes things worse and no betes sundae to how the lnventon of sound recording lowered the westhetc and socal quality of fl, hough sch claim shouldnt imply demanding the resurerton of went mor the abolition of television today, The responsibly es with the How not the What. Tht awkward “intimacy f televson, ‘whch allegedly engenders commanity through th ee of the elev. sion se stound eich family members and frends sit ically who ‘Supposed woald therwie have nothing to say sustes not only an avidity that alows no place for anything itlectual unless i tans: formed int property bu moreover cbscares thera alienation berween ean sey ope a hing sero fora Inmedicy shat being denied people. They confuse what mediated through and through thie deceptively programmed for therewith the solidarity they are o actly deprived f This reinforcs the veges Son she viewing situation itll stuliey even when what is eng viewed is no more stupid han the uel fdr fed to compulsive cone Samet The fact tht they probably indulge shemales mare ner. sion it being convenient and inexpensive than nema and more than in dio, beeave they receive the vrtal ontop ofthe route cr teats further tothe repression. Adcion i inmedtely regression. ‘Anu the increased daseminaton of visa products plays decive pert inthis regression Wheres certainly te sens of tring iin any respec re “chaz” than ha of sight which is devoted othe word ‘things nonetheles the lnguage of images which exapes the mele tin of the concept more primitive than he language of worda Yet because of tleon, people's fait with ngage growing ever ‘ore tennous tan already throughout the worl The salon may Speak on the television screen but tei speech pore even oe than in lis nothing more than an ultra of te sl rere appendage to the images, net an expesion of intention of thought but rather a dasfcaon of getures, a comonenary on the sirecivesemaating fom the image. In the vame vein xenon in omic eatons the words are writen in balony skew the charac had sa are ta what ging on wil te undestood gly ou ‘Only more diferente research can conclusively ascerain viewer resctions to television today. Sine the mater] aspses to ff the ” INTERVENTIONS: NINE CRITICAL MODELS ncn diet questioning would not hl, Preonscou funn Siac aenacne dee wien by binge OS “nla produce citer online or aba ste sen Oe eet St tlevson ceteris” thes, Whar acully RET peuple coule dete oly with cary for inane fone sea images wiht word es projective ee and sud the Skil they eck inthe sje Compete Information could se Dane only through numerous prychoanaytaly eet adc sas of roa tesion ewes Fc fal raed cel determin to what extent the eco ar all se eet nd to whareent he hb of watching wleison simply Rr feed fling meanings ee ne Alle sae, edo Riv yathe ound millon and tha expec in adcescets ad

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