CITY OF CARMEL-BY-THE-SEA

AGENDA BILL

AB 1152
July 12, 2016
Orders

TO:

Honorable Mayor and Members of the City Council

FROM:

Chip Rerig, City Administrator and Paul Wood, Finance Manager

SUBJECT:

Consideration of the disbursement of marketing funds to Monterey County Convention

and Visitors Bureau, Carmel Chamber of Commerce and Burghardt+Dore.
AMOUNT OF EXPENDITURE

$ TBD

AMOUNT BUDGETED

$ 342, 656.00

APPROPRIATION REQUIRED

$ N/A

RECOMMENDATION

Direct staff to disburse marketing funds to Monterey County Convention and Visitors Bureau, Carmel
Chamber of Commerce, and Burghardt+Dore per their regular payment schedule for the 1st quarter of
fiscal year 2016-2017 until Council has made a determination regarding the allocation of the marketing
budget.
SUMMARY

At the City Council budget workshop on June 7, 2016, Council directed staff to establish a marketing
budget of $342,656, but to delay allocating those funds to Monterey County Convention and Visitors
Bureau, Carmel Chamber of Commerce and Burghardt+Dore until such time as Council had
opportunity to evaluate its satisfaction with current marketing activities.
A public workshop is scheduled for July 11 , 2016 to allow Council and the public to receive
presentations from Monterey County Convention and Visitors Bureau, Carmel Chamber of Commerce,
and Burghardt+Dore, and discuss marketing effectiveness and strategy. It is expected that at either the
August or September, 2016 City Council meetings the City Council will make a determination regarding
the allocation of the marketing budget.
In the past, the marketing funds were either disbursed on a quarterly (starting on 7/1) or "as-incurred"
basis. As it is not yet determined the amount that each recipient will get, and it is uncertain as to when
it will be determined, staff has been directed to weigh in on an appropriate way to mitigate this.
Staff recommends disbursing funds per their regular payment schedule for the 1st quarter until such
time as a final allocation is determined, and to adjust funds for the remainder of the fiscal year.

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PRIOR CITY COUNCIL ACTION

On June 7, 2016, the City Council approved the FY16-17 operating budget that included $342,656 in
marketing expenditures, unallocated.
ATTACHMENTS

None

Date:

'ZCcc

Chip Rerig , City Administrator

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