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Barrientos, Harvey P.

BSBA MM 1-3

FACTORS THAT AFFECT CONSUMER


IN BUYING BEHAVIOUR
OBJECTIVE
To elaborate the topic, we
should be able to:

QUESTIONS

A. Define the factors that


affect consumer in buying
behaviour.

B. Identify the factors that


affect consumer in buying
behaviour.

C. Describe the factors that


affect consumer in buying
behaviour.
D. Give the importance to the
factors that affect the
consumers in buying process.

How can you define the


factors that affect
consumer in buying
behaviour?
What are the factors
that affect consumer in
buying behaviour?

How can you describe


the factors that affect
consumer in buying
behaviour?

How can you give the


importance that affects
the consumer in buying
process?

TOPICS

Meaning of the topic

Factors List

Background of the
factors

Importance of the
factors

STATISTICAL TOOL

Percentage

Frequency

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