NOKIA

Brief Introduction about Nokia

The company currently focuses on large-scale telecommunications infrastructures, and technology
development and licensing. Nokia is also a major contributor to the mobile telephony industry, having
assisted in development of the GSM and LTE standards, and was, for a period, the largest vendor of
mobile phones in the world.
Nokia's dominance also extended into the smartphone industry through its Symbian platform, but it was
soon overshadowed by the growing dominance of Apple's iPhone line and Android devices. Nokia
eventually entered into a pact with Microsoft in 2011 to exclusively use its Windows Phone platform on
future smartphones.
In September 2013, Microsoft announced that it would acquire Nokia's mobile phone business as part of
an overall deal totaling 5.44 billion (US $7.17 billion), which was completed on April 25, 2014.
Since the sale of its mobile phone business, Nokia began to focus more extensively on its
telecommunications infrastructure business, marked by the divestiture of its Here Maps division. In
January 2016, Nokia acquired French telecommunications company Alcatel-Lucent to grow their
innovation, network equipment, wireless technology and services

Nokia in Mobile markets

Pre 2007
Nokia's first camera phone was the 7650, and its successor 3600/3650 was the first camera phone in the
North American market.
The company would go on to become a successful camera phone maker: the N93 in 2006 had an
advanced camera with a twistable design that could switch betweenclamshell and a camcorder-like
position; the N95 had a high-resolution 5-megapixel flash camera;N82 featured a xenon flash; N8 had a
high resolution 12-megapixel sensor; the 808 PureView had a 41-megapixel sensor; the Lumia 920
implemented advanced PureView technologies.
Nokia's Symbian S60-based high-end phones and smartphones achieved popularity in the mid- to late2000s.

Post 2007
Apples iPhone (s AAPL) debuted in 2007, and we sometimes take for granted how much has changed
since then. The phone altered the smartphone landscape and ushered in the modern era of intelligent,
connected devices.
As the competition heated up, the Symbian platform that Nokia were using was quickly becoming
outdated and difficult for developers because of the advent of iPhone OS and Android. To counter this,
Nokia started to develop a successor, MeeGo, in 2010.
But by 2010, nokia had already lost a lot of ground and could never make it back.

However, in February 2011 Nokia's new CEO Stephen Elop made a partnership with Microsoft to use
Windows Phone as its primary operating system, and relegate Symbian to a lower position. Although the
MeeGo-based N9 was met with a highly positive reception in 2011, Nokia decided not to continue the
MeeGo project and solely focus on its Microsoft partnership.

Conclusion
Nokia should not have refused to collaborate with Google for Android, however should have
made a small taskforce to develop for the platform. This didnt allow them to take advantage
that was instead taken up by Samsung. Assumptions should always be evaluated and the
actions should not be reactionary but pre-emptive. The underlying assumptions about the
business changed with the arrival of Android and iOS devices.