NICOLE LANCASTER

creative thinker. strategic designer.

Baltimore, Maryland

Profile

Driven by my passion for advertising & design, I aspire to turn conceptual visions into
concrete realities. I possess a hunger to learn & refine my talents for my career.

Experience
Art Director/Designer | Merkle, Inc.
05/2016 - Present (Internship)

Develop digital marketing campaigns for major clients.

Brainstorm concepts, design content and develop layouts for various platforms such
as Facebook, Google and email.

Digital Designer | Baltimore Magazine

05/2015 - 08/2015 (Internship)

Formatted front end web content in HTML/CSS to enhance the user experience
while following strict deadlines.
Designed web banners for city-wide events such as Artscape.

Social Media Marketer | MGH, Inc.

05/2015 - 08/2015 (Internship)

Developed social editorial calendars through stages of research, copywriting and

conducting competitive analyses for clients including OLD BAY, Ocean City Tourism
and ZIPS Dry Cleaners.

Technology Teaching Associate | James Madison University

08/2015 - 05/2016

Conducted and devised training programs for a variety of video editing and graphic
design software for JMU students and faculty.
Increased workshop attendee rates by 125% in one year.

Brand Ambassador | Atlas College Marketing

08/2015 - 04/2016

Promoted brands using innovative guerrilla marketing tactics and WOM marketing.

Recruiting Coordinator | New York Life Insurance

05/2014 - 08/2014 (Internship)

Aligned corporate plans/objectives with a social media strategy to achieve desired

recruiting results.

Server | Koopers Tavern

05/2014 - 08/2015

Leadership
American Advertising Federation | James Madison Chapter
Media Planner {2014-2015}

Alpha Phi International Fraternity | Executive Board

Vice President of Chapter Operations {2014-2015}
Director of Finance {2013-2014}

Details

7 Blenmont Ct.
Phoenix, MD 21131
Phone (410) 241-0444
Email nicolelancaster2@ g mail.com
Website nicolelancaster.weebly.com

Education
BS, Media Arts & Design
James Madison University, Class of 2016
Concentration Integrated Advertising &
Corporate Communication
Minors Educational Media; Human
Resources Development
Cumulative GPA 3.56

Honors

Presidents List Recipient {2015}

Deans List Recipient {2014 - 2016}

Community Service

Village Mountain Mission

Luperon, Dominican Republic {2015}
Entremundos, Between Worlds
Quetzaltenango, Guatemala {2014}
Refugee Youth Project
Baltimore, MD {2012}

Passions

Branding
Campaign Development
Digital Strategy

Tools
Adobe Creative Suite:
Photoshop
InDesign
Illustrator
Dreamweaver
Lightroom
Premiere Pro
Other: print design, social media, project
management, research analytics, visual
strategy, client relations, public speaking,
blogging, CMS, organization, sales