AMARCHITRA KATHA INFOGRAPHICS CASE 2TEAM 9 (Kunal & Amritpal)

Amar Chitra Katha "Immortal Captivating is one of India's largest selling comic book series, with
more than 90 million copies sold in 20 Indian languages.Founded in 1967, the imprint has more
than 400 titles that retell stories from the great Indian epics, mythology, history, folklore, and fables in a comic book format. It was created by Anant Pai, and published by India Book House. In
2007, the imprint and all its titles were acquired by a new venture called ACK Media. On 17 September 2008, a new website by ACK-media was launched.
JOURNEY

CASE
SYNOPSIS

CHANGES

journey from 1967 to 2008 and still going on. A journey from 1 to millions.
From simple printed form to digitization

BRAND EXTENSIONS
MARKETING STRATEGIES
DIGITIZATION

Tinkle series, Partha and Amar chitra Katha series in mini forms.

Cross advertising, Tinkle extended ,from print to cassettes to

online media.

Started in 1964 and was introduced by Anant Pai popularly known as Uncle Pai. He worked
in the field of advertisements,entertainment and tv and has worked for children. Medium
has changed from printed to online and there has been a lot of digitization. Amarchitra
Katha is still popular and is entertaining kids by online media and games.

Problem
And
Criticisms

SHIFT FROM OLD TO NEW

KIDS LOSING INTEREST IN COMICS

Grouping of mini series reduced sales

EPIC COMICS WERE CRITICISED

INTERNATIONAL COMICS COMING IN

Earlier there was low budget and no colors were there. Changed their marketing strategy
from time to time. Competitors were coming in and thus reducing sales. With 500 titles not
easy for bookseller to display them.Due to technology and internet kids became smart and
found more fun in other online activities like gaming.

Situation
Analysis

There is rapid change observed in the behavior of children. And the traditional means of
entertainment is changing and thus one need to go to the new heights.And part & parcel
of children has changed from print media to online medium.As a result ACK finds it difficult
to keep them in position in the market.
Making coordination with trends in
technology .Knowing the customers
and target market .What kids like ,
what are their preferences etc.
Books must be low priced and new
things must be introduced to students.
Intermixing of Supeheroes with old epic characters.
Lets know our
children and
give them what
they want..!!