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  • Annual Marketing Calendar

    Uploaded by

    Amhser Nahk
    12 views6 pages
    The document outlines a 12-month marketing plan consisting of various initiatives organized by month. It includes earned, owned, paid, and shared media strategies such as media relations, social engagement, blogging, webinars, video, case studies, PPC advertising, email marketing, and conferences. The plan aims to build awareness and promote a major data study release throughout the year with supporting content and targeted communications.

    Original Description:

    Annual Marketing Callendar

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    The document outlines a 12-month marketing plan consisting of various initiatives organized by month. It includes earned, owned, paid, and shared media strategies such as media relations, social engagement, blogging, webinars, video, case studies, PPC advertising, email marketing, and conferences. The plan aims to build awareness and promote a major data study release throughout the year with supporting content and targeted communications.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as xlsx, pdf, or txt
    12 views6 pages

    Annual Marketing Calendar

    Uploaded by

    Amhser Nahk
    The document outlines a 12-month marketing plan consisting of various initiatives organized by month. It includes earned, owned, paid, and shared media strategies such as media relations, social engagement, blogging, webinars, video, case studies, PPC advertising, email marketing, and conferences. The plan aims to build awareness and promote a major data study release throughout the year with supporting content and targeted communications.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as xlsx, pdf, or txt
    of 6

    M

    ar
    ch

    ru
    ar
    y

    Establish Targets
    and Plan
    |--------- >

    |--------- >

    Identify list
    industry
    influencers

    Influencer Relations

    Earned

    Fe
    b

    Ja
    nu
    ar
    y

    Media Relations

    Social Engagement

    Identify target list


    of social
    influencers

    Follow and
    engage
    identified list

    Speaking & Awards

    Create award list Apply and


    with due dates
    continue research |--------- >

    Organic Search

    Initial Site
    Analysis

    Roll out terms per


    month
    |--------- >

    Digital Newsletter

    |--------- >

    |--------- >

    Promotional
    Email, Topic: TBD

    Owned

    Email Marketing
    Social Content

    Supporting posts |--------- >

    |--------- >

    Blogging

    Supporting Posts |--------- >

    |--------- >

    Webinars

    Webinar 1

    Video

    Case Studies

    Sponsored Content

    id

    PPC Advertising

    GAP Analysis

    |--------- >

    |--------- >

    Paid

    Display Ads

    |--------- >

    |--------- >

    |--------- >

    Social Ads

    |--------- >

    |--------- >

    |--------- >

    Paid Emails
    Remarketing Ads

    Conferences/Tradeshows

    Select
    Appropriate Trade
    Shows

    |--------- >

    |--------- >

    Use identified list


    to reach out
    |--------- >

    |--------- >

    |--------- >

    |--------- >

    |--------- >

    |--------- >

    |--------- >

    |--------- >

    |--------- >

    |--------- >

    |--------- >

    |--------- >

    |--------- >

    |--------- >

    |--------- >

    |--------- >

    |--------- >

    |--------- >

    |--------- >

    |--------- >

    |--------- >

    |--------- >

    Promotional
    Email, Topic: TBD |--------- >
    Complete Written
    Campaign Plan
    Build Materials

    |--------- >

    |--------- >

    |--------- >

    |--------- >

    |--------- >

    |--------- >

    |--------- >

    |--------- >

    |--------- >

    |--------- >

    Webinar 2

    Create services related video

    Case Study 1

    Case Study 2

    Promote data
    release in
    identified
    promotions
    |--------- >

    |--------- >

    |--------- >

    |--------- >

    |--------- >

    m
    be

    |--------- >

    Se
    pt
    e

    Au
    gu
    st

    Ju
    ly

    Ju
    ne

    M
    ay

    M
    ar
    ch

    Ap
    ril

    Major Data Study


    Release
    |--------- >

    |--------- >

    |--------- >

    |--------- >

    |--------- >

    |--------- >

    |--------- >

    |--------- >

    |--------- >

    |--------- >

    |--------- >

    |--------- >

    |--------- >

    |--------- >

    Promote data
    release
    |--------- >

    Trade Show 1

    |--------- >

    Trade Show 2

    em
    be
    r
    D
    ec

    ov
    em
    N

    O
    ct

    ob
    er

    be
    r

    r
    m
    be

    st
    Au
    gu

    Se
    pt
    e

    |--------- >

    |--------- >

    |--------- >

    |--------- >

    |--------- >

    |--------- >

    |--------- >

    |--------- >

    |--------- >

    |--------- >

    |--------- >

    |--------- >

    |--------- >

    |--------- >

    |--------- >

    |--------- >

    |--------- >

    |--------- >

    |--------- >

    |--------- >

    |--------- >

    |--------- >

    Promotional
    Email, Topic: TBD |--------- >

    Build Materials

    Integrated Campaign #1, Plan: TBD

    |--------- >

    |--------- >

    |--------- >

    |--------- >

    |--------- >

    |--------- >

    |--------- >

    |--------- >

    Webinar 3

    Case Study 3

    Promotion #2
    |--------- >

    |--------- >

    |--------- >

    |--------- >

    |--------- >

    |--------- >

    |--------- >

    |--------- >

    |--------- >

    |--------- >

    |--------- >

    |--------- >

    |--------- >

    |--------- >

    |--------- >

    |--------- >

    Trade Show 3

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