Promotion strategies are used by organizations to stimulate demand and sales. There are two main types: push strategies and pull strategies. Push strategies use sales forces and trade promotions to move products through distributors to retailers and consumers. Pull strategies heavily use advertising and consumer promotions to attract customers and create demand. Common promotion tools include advertising, personal selling, public relations, sales promotions, direct marketing, publicity, corporate identity, and product placement. Their objectives are to inform customers, persuade purchase, create a favorable image, and reassure those with poor public perception.
Promotion strategies are used by organizations to stimulate demand and sales. There are two main types: push strategies and pull strategies. Push strategies use sales forces and trade promotions to move products through distributors to retailers and consumers. Pull strategies heavily use advertising and consumer promotions to attract customers and create demand. Common promotion tools include advertising, personal selling, public relations, sales promotions, direct marketing, publicity, corporate identity, and product placement. Their objectives are to inform customers, persuade purchase, create a favorable image, and reassure those with poor public perception.
Promotion strategies are used by organizations to stimulate demand and sales. There are two main types: push strategies and pull strategies. Push strategies use sales forces and trade promotions to move products through distributors to retailers and consumers. Pull strategies heavily use advertising and consumer promotions to attract customers and create demand. Common promotion tools include advertising, personal selling, public relations, sales promotions, direct marketing, publicity, corporate identity, and product placement. Their objectives are to inform customers, persuade purchase, create a favorable image, and reassure those with poor public perception.
Promotion strategy is the process or policy employed by an
organisation in order to stimulate the demand and sales of its products. Examples of these strategies are; Pull promotion strategy and push promotion strategy, while marketing communication which is also known as promotion are tools used by a firm to convey a range of promotional message to its target market. 2. Push strategy makes use of sales force and trade promotion activities to create demand for its product; this strategy also exercise a value chain system that flows from the producer to the wholesaler, retailer and finally to the consumer. While pull strategy makes use of advertising and consumer promotion heavily to attract customers to demand for their product. If it is well applied customers would demand for the product from the retailer the retailer to the wholesaler and from wholesaler to the producer. 3. Push strategy = Vita foam, HP computers and Ford motors 4. Pull strategy = Kellogg Foods, Indomie noodles and Ruff n Tumble 5. Objectives of Promotion; a. Inform: Promotional tools aid the organisation to create awareness of its product. b. Persuade: Management of various organisation have been able to stimulate purchase of their product with the aid of promotional tools c. To create image: With the help of publicity and public relations organisation have been able create a favourable image of their firm and product. d. Reassure: Advertisement has aided organisation who have poor public image to reassure their customers of their commitment to improve on their product.
6. Advertisement: This is a paid form of non-personal
communication about a product of a firm by an identified sponsor. Personal Selling: This is a two-way communication flow between the buyer and seller in order to stimulate sales. Public Relations: This is a communication process whereby management of an organisation influences the feelings, belief and opinion of customers and the public at large about the company and its product. Sales Promotion: This is an ephemeral inducement in order to arouse the buying interest of consumers. Direct Marketing: This is a direct communication to the customers with the purpose of generating response in the form of an order, request for further information etcetera. Publicity: This is the communication of a product by placing information about it in the media without paying for the media directly. Corporate Identity: This is the manner with which an organisation presents itself to the public. This can be visually manifested by way of branding and trademarks. Product Placement: This is a subtly means through by an organisation promote their product through a nontraditional advertisement technique, usually through appearance in television, movie and other media.
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