Cafes Monte Bianco: Building a Profit Plan

Projected Sales capcity for Private brand only for 2001 and comparison
year
2001
V
Sales kg (units )
6000000
Unit Price
$
8,800.00
Revenue
###
COGS
$ 42,919,500,000.00
81%
GP
$ 9,880,500,000.00
19%
Marketing Exp
$
R&D Expenses
$
832,032,500.00
Selling Exp
$
1,251,148,500.00
Admin Ex
$
2,376,000,000.00
Interset Ex
$
3,825,000,000.00
total S&g
$
8,284,181,000.00
16%
Profit
$
1,596,319,000.00
3%
Taxes 40%
$
638,527,600.00
Net Profit
$ 957,791,400.00
2%

Vertical analsis of both the years suggests that going solely for the private brand
coffie does not give us promising results. Profitibility position of the company
has decreased from 3% to below 2%.

Therefore, it is better for the Giacomo, the CEO, that it should stay with the
Premium coffie brands in combination with private brands which is even betther
position for the company.

a Profit Plan

d only for 2001 and comparison mix to 2000

2000
V2

$
$
$
$
$
$
$
$
$
$

###
33,233,867,000.00
###
4,155,980,000.00
3,328,130,000.00
3,574,710,000.00
4,752,000,000.00
3,825,000,000.00
19,635,820,000.00
3,242,721,000.00
1,297,088,400.00
1,945,632,600.00

t going solely for the private brand

tibility position of the company

O, that it should stay with the

vate brands which is even betther

59%
41%

35%
6%
3%