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Teaching Business Ethics 7: 187-204, 2003
Teaching Business Ethics 7: 187-204, 2003
DAQUILA
INTRODUCTION
Integrity in financial reporting is crucial to the efficiency and effectiveness
of capital markets and the administration of tax laws. The considerable
expenditures made to enhance internal control systems, which are fundamental to the reliability of financial reporting, is an ongoing testament to
the importance placed on the prevention of fraudulent financial reporting.
The Committee of Sponsoring Organizations of the Treadway Commission
(COSO) (1992, p. 19) states that the effectiveness of internal controls
cannot rise above the integrity and ethical values of the people who create,
administer, and monitor them. Integrity and ethical values are essential
elements of the control environment, affecting the design, administration
and monitoring of other internal control components. In the view of
COSO the tone set by senior management is the most important factor
contributing to the integrity of the financial reporting process.
The existing literature (see DAquila (1998) and DAquila and Bean
(2000) for a more comprehensive discussion of the literature) suggests that
the creation of an ethical climate may deter fraudulent financial reporting,
Teaching Business Ethics 7: 187204, 2003.
2003 Kluwer Academic Publishers. Printed in the Netherlands.
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STUDENTS AS SUBJECTS
Laboratory experiments are noted for their use of student subjects.
Convenience and cost are certainly two major explanations for this situation. Students are typically readily available to the researcher at a time
and location that is highly convenient to the researcher and at a cost that
is often zero or negligible. Real world subjects (e.g. managers, consumers,
etc.) are difficult to locate, costly to acquire, and are often available only
in settings and times that do not necessarily coincide with the planning
schedule of the researcher.
Wells (1993) notes that findings based on students are always suspect
but not always wrong, while Lynch (1999) asks why a single homogeneous
group of church members, office clerks, etc. would be any better. A
primary criticism of student subjects is that they are not experienced in
the experimental task. Many experimental tasks, however, do not require
experience and some focus on the contribution, and lack thereof, of experience. Sears (1986) documented a wide range of psychological characteristics that are unique to late adolescence and early adulthood. Additionally,
college students also differ from other people their age. Weick (1967)
suggests using tasks where age and experience are not moderator variables.
The literature on students as surrogates for organizational members is
mixed and difficult to sort out due to differing experimental conditions,
variables, etc. Locke (1986) finds that both college students and employees
respond similarly to goals, feedback, incentives, participation, etc. and that
similarities among these subjects are more crucial than their differences.
Gordon et al. (1986) assert that students are often not appropriate surrogates for managers. There is some evidence in the literature that graduate
business students are better surrogates for managers than undergraduate
students (Fleming, 1969; Gordon et al., 1986; Hemmasi, 1989).
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juniors and seniors represent a subset of a larger initial sample that had been asked to
complete the instrument. We had decided to use the responses from only juniors and seniors
for the following reasons: (1) to include in the sample only those students who have a
sufficient understanding of accounting concepts based on courses completed and (2) to
maintain consistency across the three colleges (e.g., course offerings at the three colleges
differ prior to junior year).
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Part II
The experienced practitioners consisted of 169 CPAs who perform financial reporting in private industries and were selected from an AICPA
membership roster. Each practitioner completed an anonymous questionnaire that solicited responses to the six accounting dilemmas and the one
additional dilemma to disguise the intent of the research. In addition, these
experienced accounting practitioners provided information about the tone
at the top of their own organizations. Information about the perceived tone
at the top was obtained using 19 questions from a more comprehensive
instrument developed by DAquila (1998). For each question, subjects
were asked to circle one of five rank ordered answer choices. The instrument had been pilot tested with a sample of 150 CPAs. A factor analysis of
the results indicated that one factor (i.e., tone at the top) correlates highly
with the questions asked. Cronbachs alpha coefficient for these questions
is 0.95.
Thus, the experimental difference is that experienced practitioners indicated their perceived tone at the top in their own organizations while
students were randomly assigned to one of three tones at the top. In
addition, practitioners were requested to return a postcard separately from
the completed questionnaire to identify responses and maintain anonymity.
between gender and ethical behavior. For instance, Kelley et al. (1990) revealed that
females report their behavior as being more ethical, whereas Touche Ross (1988) found that
males gave themselves higher ratings for ethical behavior. However, others have found that
gender has no significant effect on tolerance to fraud (Harris, 1990) or the compromising
of personal principles for the sake of the organization (Posner and Schmidt, 1987).
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TABLE I
Ethical dilemmas and tone at the top by students and practitioners (classified by
relative score)
Dilemma
CPA
(N = 105)
Positive
Student
(N = 23)
CPA
(N = 60)
Neutral
Student
(N = 41)
Creative
Polansky
Joses
Nutron
Daytona
DMC
4.24
4.60
4.51
4.89
4.78
4.69
2.96
3.39
3.09
3.65
3.87
3.52
5.04
6.01
6.06
4.44
3.29
4.44
3.97
4.48
4.23
4.76
4.63
4.37
2.93
3.98
3.10
3.90
3.88
3.63
3.82
2.58
3.73
3.77
3.36
3.47
exposed to a positive tone at the top that fosters ethical behavior. However,
only 4 experienced practitioners indicated a negative tone at the top for
their organization. Thus, a meaningful comparison with students at this
level cannot be performed. Therefore, to perform meaningful comparisons
between students and experienced accounting practitioners, a t-test was
performed based on mean scores for each of the six dilemmas for only the
Positive and Neutral tone at the top categories. As reported in Table I, the
t test indicates significant differences at the p < 0.001 level for each of the
six accounting dilemmas.
Given the relatively minor incidences of negative tone at the top for
experienced practitioners, the responses were also classified into three
equal groups based on their relative scoring for the tone at the top. A
comparison of this grouping with students is reported in Table II. This
grouping also indicates a significant difference at the p < 0.001 level
for each of the six accounting dilemmas. Furthermore, the scores of
experienced practitioners are higher (i.e., more ethical) than the scores of
students for every accounting dilemma.
DISCUSSION
The purpose of this research is to provide empirical evidence on the
use of accounting students as surrogates for accounting professionals in
laboratory experiments. An analysis of the results indicates a significant
difference at the p < 0.001 level between experienced practitioners and
4.36
4.68
4.54
5.00
4.84
4.81
Creative
Polansky
Joses
Nutron
Daytona
DMC
***p < 0.001.
CPA
(N = 58)
Dilemma
2.96
3.39
3.09
3.65
3.87
3.52
Positive
Student
(N = 23)
5.22
5.71
5.62
4.97
3.46
4.86
3.97
4.50
4.46
4.78
4.72
4.47
CPA
(N = 58)
2.93
3.98
3.10
3.90
3.88
3.63
Neutral
Student
(N = 41)
4.01
2.65
4.73
3.83
4.01
3.90
3.98
4.35
4.13
4.58
4.56
4.33
CPA
(N = 54)
3.30
3.57
2.59
3.76
4.06
3.94
Negative
Student
(N = 46)
Ethical dilemmas and tone at the top by students and practitioners (classified by equal groups)
TABLE II
2.64
3.36
5.61
3.03
2.24
1.76
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DAVID F. BEAN AND JILL M. DAQUILA
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APPENDIX A
Decision Making Questionnaire
This section consists of 7 different questions, each of which requires you to make
a decision about what action you believe the employee would take. Most of
the questions are based on actual incidents and are designed to capture how individuals make managerial decisions. Your answers are completely confidential.
Do not put your name on the answer sheet.
Read each question in the enclosed packet carefully. Then, select one of the
decision alternatives that will be provided to you below. Move through the questions as quickly as possible. But, be sure each decision you make reflects what
you believe the employee would actually decide given the situation described
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in the question. That is, each of your decisions should not be based on how you
hope the employee would behave, but must indicate how you think the employee
really would act.
Remember: (a) read each question very carefully, (b) select the most realistic
decision alternative in responding to each question; and (c) move through the
questions as quickly as possible.
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Nothing, he should not take a write-off on the inactive units this year.
Less than $1 million
$1 to 2 million
$2 to 3 million
The entire $3.1 million should be written off.
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A major reason for this rather large fourth quarter expenditure is that several of
Johns managers authorized more than a dozen of the Departments staff to attend
an American Banking Society workshop in Honolulu. Usually such expenditures
wouldnt bother John, especially when his Department is having such a good year.
But, the Corporation is in trouble.
John knows that if he wants to be perceived by his boss as a good team player,
hell have to cancel most of his folks trips to Hawaii. He also knows, however,
how hard the staff in his Department has worked this year. The recently added
new business, coupled with the Corporations hiring freeze, has created many 60
hour work weeks for the staff members. Moreover, they probably would make
some valuable contacts at the workshop in Hawaii. John knows, nevertheless, that
his reputation as a good administrator and team player would be jeopardized if he
lets expenses get too far out of line and that could hurt his year-end bonus. While
his Departments strong performance should justify a good bonus, not towing the
line on cost-containment would raise questions with the President.
One possible compromise is to restrict the number of staff members going to
the workshop. The dilemma, then, is determining the criteria by which some staff
members will be selected to go to Hawaii. He could ask his managers to send
only the two most senior people on their staffs to the workshop. Unfortunately,
this would exclude any women or minorities from going. Alternatively, he could
let his managers send only the top two performers on their staffs; but again, this
would exclude women and minorities and they could probably benefit the most
from the experience.
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chain since it consisted of only five or six units. JOSES currently is comprised of
more than 135 units, plus a rapidly growing frozen food business.
Todd has a great deal of responsibility. As the firms Chief Financial Officer,
he is responsible for finding the capital to maintain JOSES planned expansion.
In addition, the firms Controller, Legal Counsel, and Vice Presidents of Human
Resources, Information Systems, and Real Estate report to him. Its a rare week
when Todd works less than 60 hours.
Todd has just learned of a potential bookkeeping mistake from someone
on the Controllers staff that he is afraid may cost him the Presidents job. As
the firm expanded over the years, a few units, due to shifting market conditions,
had to be closed down. The value at which these inactive units are carried on the
firms books is based upon the market price of the units at the time each unit was
closed ($5.1 million for the land, building, and equipment). However, the value
of all units has dropped drastically since they have been closed because of (a)
decreasing land prices in the neighborhoods the units are located, (b) vandalism,
including two units completely destroyed by arson, and (c) inadequate maintenance of equipment. The true value of the inactive units probably is less than $2.0
million.
It is now the end of December. Since JOSES year end statements are being
prepared, Todd needs to decide if he should authorize a write-off of the firms
assets at this time to reflect the drop in the value of the inactive units. Such a
write-off would cut deeply into JOSES profits for the year. Therefore, the firm
would be less attractive to those from whom Todd solicits the capital funds needed
for expansion. In addition, Todd also knows that a sizable write-off right now
would kill his chances for promotion. The announcement of who will assume the
Presidents position is scheduled for the first of the year.
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Zucco, the Midwest Regional Director, while he recuperated from back surgery.
The assignment has been challenging, but, the commuting back and forth to Philadelphia from Indiana on the weekends has been tough on Ed, his wife, and their
three kids. So, Ed is especially excited to return home and looking forward to a
new position that awaits him in the Corporate Offices.
The Vice President of Operations, the Regional Financial Officer, the
Controller, and the Personnel Director report to Ed in his position as Acting
Regional Director. Its a good Regional Office that has consistently reported
an annual return on its investments in excess of 10% and has never had one
unprofitable month.
Although Ed should be happy, he presently is facing a dilemma. Last week, Ed
received an anonymous letter informing him that some of the Regions investment
and accounting practices may be suspect. The letter implied that the Investment Department did not record that it lost large amounts of money on some
of its investments. Further, the letter stated that the bookkeeper in the Investment
Department who is supposed to record investment transactions and their status is
having a problem with alcohol. Ed doesnt know what to do.
He was afraid of something like this. When he first came into the Region he
raised questions to the Regional Financial Officer (RFO) and Controller about
the internal control procedures. The RFO had looked into the issue and gave Ed
informal assurances over lunch that the procedures were darn sound. On the
other hand, the Controller sent Ed a list of changes he wanted to make in the
internal controls. Ed didnt know if these were in place not or not; he just assumed
that the Controller had put them in place.
Now everything seemed to be falling apart. To investigate the allegations
would take days. There would be serious ramifications for the Company if the
anonymous tip was true. But, Ed also knew that if the President knew of this he
would ask him to stay in the Region until everything was resolved. Ed was tired
of the Midwest and wanted to be with his family and friends in Philadelphia.
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AUTHORS BIO
David F. Bean is an Associate Professor of Accounting at Iona College. He has
published in the areas of ethics, pensions, pedagogy and communications. He
currently teaches courses in advanced and managerial accounting.
Jill DAquila is an Associate Professor of Accounting at Iona College. She has
published in the areas of internal control, business ethics, financial reporting,
and teaching techniques. She currently teaches courses in auditing, financial
accounting, and managerial accounting.
Hagan School of Business
Iona College
715 North Avenue
New Rochelle, NY 10801
USA
E-mails: dbean@iona.edu and jdaquila@iona.edu