Pricing Strategy Project

Product

Consumer Perception

Northview High School Titan

Apparel
Available @

Product
Northview High
School Titan
Apparel

At the School Store

10625 Parsons Road, John
Creek Georgia, 30097.
The Students must buy this
product as it is needed on
various occasions. There is no
alternative for this product/s.

Demand
Year long, Pep rallies, FBLA, swim
meets, sport meets ,fundraisers
Charites, Debate teams , Interschool
completions

Product Main Competitor for School store

Northv http://www.prepsportswear.com/school/us/Geor
iew
gia/Johns_Creek/Northview-High-SchoolHigh
Titans.aspx?schoolid=2005142
School
Titan
Appar
el
Product
Northview High School Titan
Apparel

Pricing strategies
Odd even pricing

Prestige pricing
Special evenings
EDLP-everyday low price
Loss Leader pricing
Promotions
Since this is a school store as a manager I would choose a price that
is affordable and reasonable . I have studied the competitor website
and noted down the prices. Basing on this I have made my pricing
decision The pricing strategy is realist and maximises revenue by
increasing sales .

Product

Cost

Northview High School

Titan Apparel

10.99

Competitors
price
15.60

16.99

25.30

29.99

39.50

39.99

Offer

59.10

Buy one Hoodie

get the other
one for half
price.

I have followed Odd Even pricing based on physiological

principle of. 99. I am also following EVERYDAYLOW
PRICES strategy with no intention of raising them or
offering Discounts in the future. This will stabilize my
sales.

Product

Calculations

Northvie
w High
School
Titan
Apparel
Product 1

Cost

Items
in
stock

Price

Items
sold

Profit
$

8.00

100

800.00

10.99

99

Product 2

12.00

120

1440.0

16.99

119

1088.0
1
2021.8

Product 3

24.00

90

Product 4

35.00

110

Total

0
2160.0
0
3850.0
0
8250.0
0

29.99

67

39.99

75

Loss

1
2009.3
3
2999.2
5
8118.4
0
-131.60

Mark down Price:

Product 3 24.00

90

2160.0
0

29.99

67

2009.3
3

Reduce the Price to 26.99

11% reduced.
Now no items sold = 25 $674.75
674.75-131.60= $543.15 is my profit and almost all items sold.