Professional Documents
Culture Documents
UFI Global Exhibition Barometer Report
UFI Global Exhibition Barometer Report
Global
United Kingdom
Mexico
Southern Africa
US
Thailand
Brazil
Table of contents
Introduction
Page
3
Results by region
1. Gross Turnover development
2. Development of Operating Profits
3. Most important business issues
4. Recent security measures
4
6
8
11
13
14
16
18
24
25
27
Conclusion
30
31
Introduction
Welcome to the 17th edition of the UFI Global Exhibition Barometer survey. This study is based on a global survey,
conducted in June 2016. It represents up to date information on the development and the outlook of the global exhibition
industry as well as on 16 specific countries and zones.
UFI began assessing the impact of the global economic conditions on the exhibition industry twice a year in 2009, based
on perceptions of UFI members around the world. In 2010, this biannual survey became the UFI Global Exhibition
Barometer. For the United States, this survey includes SISO Members (Society of Independent Show Organizers) and
the scope of the Research has since been broadened to include members of AFIDA (Asociacin Internacional de Ferias
de Amrica), AMPROFEC (Asociacin Mexicana de Profesionales de Ferias y Exposiciones y Convenciones) and
UBRAFE (Unio Brasileira dos Promotores Feiras) in Central and South America and of EXSA (Exhibition and Events
Association of Southern Africa) in South Africa. In this 17th edition, Members from AEO (Association of Event
Organisers, UK) and TEA (Thai Exhibition Association) have been included for the first time.
Important remarks
It should be noted that the number of replies to the current survey (262 from 56 countries - see full list on the page 31)
provides representative results. However, the consolidated regional results may not reflect the situation of specific
countries in that region. This is why the report also includes a set of detailed results for the 16 countries or zones where
a significant number of answers were obtained are included (see list on the page 17).
Also it should be noted that the answers to this survey were provided before the recent events in the UK (EU
referendum) and Turkey (terrorist attacks).
Questions related to this survey can be addressed to Christian Druart, UFI Research Manager, at chris@ufi.org.
3
Americas
Europe
Asia &
Pacific
Middle East
& Africa
80%
70%
60%
50%
40%
30%
20%
10%
0%
H2
2008
H1
2009
H2
2009
H1
2010
H2
2010
H1
2011
H2
2011
H1
2012
H2
2012
H1
2013
H2
2013
H1
2014
H2
2014
H1
2015
H2
2015
H1
2016
H2
2016
H1
2017
As declared
in June 2016
5
Footnote: The charts included in the second part of this report (Detailed results for selected countries or zones) detail these
results, adding the percentage of companies with reductions in profits or losses.
Europe
100%
90%
80%
% of companies declaring:
- stable profits (between -10% and +10%)
- or increases of more than 10%
70%
60%
50%
40%
% of companies declaring:
- profit increases of more than 10%
30%
20%
10%
0%
2009
2010
2011
2012
2013
2014
2015
2016
7
25%
Top issues (
24%
20%
17%
19%
13% 14%
8% 9%
4% 5%
State of the
economy in
home market
Global
Competition
economic
from within the
developments
industry
33%
12%
Finance
Other
Responding
to customer
digitalisation
needs
Impact of
Competition
Regulatory /
digitalisation with other media Stakeholders
issues
67%
64%
77%
Human
resources
Internal
challenges
38%
36%
Internal
processes
New digital
products
4% 4%
Other
84%
52%
15%
Internet
3% 3%
48%
15%
Other
Sustainability
Health &
safety
16%
Other
Europe
27%
23%
20%
22%
21%
19% 19%
15%
13%
12% 12%
14%
11%
9%
8%
2%
State of the economy in
home market
Global economic
developments
31%
28%
25%
Internal challenges
Organiser
22%21%22%
21%
19%
15%
Venue only
9%
2%
Global economic
developments
15%15%
13%
10%
State of the
economy in home
market
Impact of digitalisation
Impact of
digitalisation
4%
2%
4%
Competition with
other media
4%
7% 6%
Regulatory /
Stakeholders
issues
10
Have you expanded security measures around your exhibitions / your venues in recent
months? If so, please identify these actions?
Additional screening at entrances FOR VISITORS
28%
25%
21%
Other measures
No additional measures
15%
6%
8%
42%
11
18%
28%
21%
20%
18%
16%
Other measures
No additional measures
11%
3%
35%
27%
30%
32%
Americas
22%
Europe
17%
17%
15%
9%
7%
Asia / Pacific
9%
8%
7%
7%
13%
36%
40%
41%
58%
12
North America:
Mexico
US
Brazil
Other countries in Central & South America
Europe:
Germany
Italy
Russia
Turkey
United Kingdom
Other countries in Europe
Africa:
South Africa
Middle East:
Iran
Other countries in the Middle East
Asia/Pacific:
China
Thailand
Other countries in Asia/Pacific
13
83%
17%
H1 2016
80%
33%
10%
H2 2016
Decrease:
10% or more
36%
I dont know
Loss
Reduced by
more than 50%
64%
2015
70%
Reduced by
11-50%
Stable (between
-10% and +10%)
2016
25%
24%
22%
16%
19%
17%
13%
9% 8%
Decrease:
less than 10%
H1 2017
10%
10%
10%
: global)
27%
I dont know
Increase
67%
Top issues (
Increase of more
than 10%
3% 4%
State of the
Global
Competition
economy in economic from within
home market developments the industry
3% 4%
3% 3%
Internal
Impact of Competition Regulatory /
challenges digitalisation with other Stakeholders
media
issues
Other
18%
36%
55%
18%
9%
Other measures
No additional measures
45%
27%
14
I dont know
Increase
86%
93%
86%
14%
7%
7%
H1 2016
H2 2016
H1 2017
Decrease:
10% or more
I dont know
45%
30%
Loss
Reduced by
more than 50%
Reduced by
11-50%
50%
55%
Stable (between
-10% and +10%)
Increase of more
than 10%
2015
27%
: global)
30%
24%
15%
18%17%
13%
13%
10%
Decrease:
less than 10%
20%
Top issues (
State of the
Global
Competition
economy in economic from within
home market developments the industry
8%
8%
5% 4%
4%
3% 3%
Internal
Impact of Competition Regulatory /
challenges digitalisation with other Stakeholders
media
issues
Other
38%
23%
23%
15%
15%
Other measures
No additional measures
0%
38%
2016
15
Increase
62%
70%
34%
30%
H2 2016
Decrease:
10% or more
H1 2017
5%
I dont know
Loss
50%
50%
5%
Reduced by
more than 50%
Reduced by
11-50%
25%
Stable (between
-10% and +10%)
15%
Increase of more
than 10%
40%
2015
33%
27%
17%
23%
17%
17%
13%
Decrease:
less than 10%
33%
H1 2016
: global)
24%
33%
38%
Top issues (
2016
8%
4%
3%
State of the
Global
Competition
economy in economic from within
home market developments the industry
0%
3% 4%
3% 3%
Internal
Impact of Competition Regulatory /
challenges digitalisation with other Stakeholders
media
issues
Other
27%
18%
45%
27%
9%
Other measures
9%
No additional measures
27%
16
38%
10%
36%
60%
12%
50%
H1 2016
I dont know
20%
9%
10%
H2 2016
H1 2017
Decrease:
10% or more
12%
30%
25%
13%
I dont know
Loss
Reduced by
more than 50%
Reduced by
11-50%
60%
50%
Stable (between
-10% and +10%)
Increase of more
than 10%
2015
: global)
31%
27%
24%
21%
21%
17%
Increase
Decrease:
less than 10%
45%
Top issues (
7%
13%
10%
8%
4%
0%
State of the
Global
Competition
economy in economic from within
home market developments the industry
3% 4%
Internal
Impact of Competition Regulatory /
challenges digitalisation with other Stakeholders
media
issues
7%
3%
Other
22%
11%
0%
11%
0%
Other measures
0%
No additional measures
78%
2016
17
81%
43%
Increase
14%
Decrease:
less than 10%
93%
13%
6%
H1 2016
29%
H2 2016
Decrease:
10% or more
H1 2017
6%
27%
8%
34%
27%
I dont know
Loss
Reduced by
more than 50%
Reduced by
11-50%
58%
40%
Stable (between
-10% and +10%)
Increase of more
than 10%
2015
Top issues (
27%
21%
: global)
26%
24%
19%
17%
13%
13%
9%
8%
9%
4%
4% 4%
0%
State of the
Global
Competition
economy in economic from within
home market developments the industry
Internal
Impact of Competition Regulatory /
challenges digitalisation with other Stakeholders
media
issues
3%
Other
33%
8%
17%
0%
0%
Other measures
No additional measures
25%
33%
2016
18
57%
Increase
67%
100
%
43%
H1 2016
33%
H1 2017
17%
33%
34%
33%
2015
33%
2016
33%
27%
25%24%
17%
13%
17%
13%
13%
8%
4%
0%
State of the
Global
Competition
economy in economic from within
home market developments the industry
4%
0%
Internal
Impact of Competition Regulatory /
challenges digitalisation with other Stakeholders
media
issues
Reduced by
11-50%
Stable (between
-10% and +10%)
Increase of more
than 10%
0%
3%
Other
Loss
Reduced by
more than 50%
50%
: global)
Decrease:
less than 10%
Decrease:
10% or more
H2 2016
Top issues (
38%
13%
25%
0%
25%
0%
38%
19
I dont know
50%
Increase
60%
50%
30%
10%
H2 2016
Decrease:
10% or more
H1 2017
11%
I dont know
Loss
Reduced by
more than 50%
46%
78%
Reduced by
11-50%
Stable (between
-10% and +10%)
36%
11%
2015
33%
: global)
33%
27%
24%
17%
13%
Decrease:
less than 10%
40%
H1 2016
Top issues (
Increase of more
than 10%
13%
10%
8%
7%
3%
State of the
Global
Competition
economy in economic from within
home market developments the industry
4%
4%
0%
0%
Internal
Impact of Competition Regulatory /
challenges digitalisation with other Stakeholders
media
issues
3%
Other
36%
27%
18%
27%
0%
9%
27%
2016
20
Top issues (
35%
I dont know
26%27%
38%
Increase
86%
86%
50%
12%
14%
14%
H1 2016
H2 2016
H1 2017
Decrease:
less than 10%
Decrease:
10% or more
I dont know
Loss
40%
Reduced by
more than 50%
66%
60%
Stable (between
-10% and +10%)
17%
2015
Reduced by
11-50%
Increase of more
than 10%
: global)
24%
17%
17%
13%
13%
8%
4%
4%
0%
State of the
Global
Competition
economy in economic from within
home market developments the industry
0%
4%
4% 3%
Internal
Impact of Competition Regulatory /
challenges digitalisation with other Stakeholders
media
issues
Other
44%
11%
11%
33%
0%
Other measures
0%
No additional measures
33%
2016
21
78%
Increase
90%
11%
11%
10%
H1 2016
H2 2016
100
%
Decrease:
less than 10%
36%
28%27%
24%
12%
12%13%
8%
17%
I dont know
29%
17%
Loss
Reduced by
more than 50%
Reduced by
11-50%
Stable (between
-10% and +10%)
2016
4% 4%
0%
4% 3%
State of the economy inCompetition from within the Impact of digitalisation Regulatory / Stakeholders
home market
industry
issues
H1 2017
66%
4%
4%
Decrease:
10% or more
14%
2015
: global)
17%
57%
Top issues (
Increase of more
than 10%
20%
30%
30%
10%
0%
20%
40%
22
I dont know
Increase
77%
23%
H1 2016
83%
70%
14%
3%
H2 2016
17%
3%
H1 2017
8%
Decrease:
10% or more
I dont know
Loss
35%
46%
Reduced by
more than 50%
Reduced by
11-50%
46%
46%
Stable (between
-10% and +10%)
Increase of more
than 10%
2015
2016
29%27%
: global)
28%
24%
17%
13%
Decrease:
less than 10%
Top issues (
13%
11%
12%
8%
4% 4%
State of the
Global
Competition
economy in economic from within
home market developments the industry
2%
4%
2% 3%
Internal
Impact of Competition Regulatory /
challenges digitalisation with other Stakeholders
media
issues
Other
43%
54%
25%
25%
0%
7%
54%
23
38%
I dont know
Increase
63%
38%
50%
21%
28%
12%
11%
H1 2016
H2 2016
6%
H1 2017
12%
Decrease:
10% or more
I dont know
Loss
31%
44%
Reduced by
more than 50%
Reduced by
11-50%
50%
44%
2015
Stable (between
-10% and +10%)
Increase of more
than 10%
6%
: global)
31%
27%
24%
15%
19%
17%
14%13%
8%
Decrease:
less than 10%
Top issues (
3%
State of the
Global
Competition
economy in economic from within
home market developments the industry
10%
5% 4%
4%
Internal
Impact of Competition Regulatory /
challenges digitalisation with other Stakeholders
media
issues
3% 3%
Other
0%
11%
0%
0%
5%
0%
89%
2016
24
10%
40%
67%
Increase
60%
17%
10%
H1 2016
H2 2016
H1 2017
I dont know
Reduced by
more than 50%
50%
Stable (between
-10% and +10%)
Increase of more
than 10%
2016
15%
26%
17%
15%
13%
9%
2015
3% 4%
3%
State of the
Global
Competition
economy in economic from within
home market developments the industry
9%
4%
Internal
Impact of Competition Regulatory /
challenges digitalisation with other Stakeholders
media
issues
3%
Other
Loss
Reduced by
11-50%
44%
21%
24%
Decrease:
less than 10%
Decrease:
10% or more
16%
34%
: global)
27%
8%
80%
22%
Top issues (
27%
0%
27%
18%
9%
18%
45%
25
H1 2016
25%
29%
30%
I dont know
Increase
50%
29%
13%
12%
H2 2016
H1 2017
12%
Decrease:
10% or more
I dont know
38%
38%
2016
28%
Loss
Reduced by
more than 50%
43%
29%
27%
24%
24%
22%
: global)
19%
17%
18%
13%
Reduced by
11-50%
Stable (between
-10% and +10%)
Increase of more
than 10%
9%
8%
Decrease:
less than 10%
Top issues (
3% 4%
1%
4%
State of the
Global
Competition
Internal
Impact of Competition Regulatory /
economy in economic from within challenges digitalisation with other Stakeholders
home market developments the industry
media
issues
4%
3%
Other
27%
55%
36%
27%
0%
9%
18%
2015
26
Increase
50%
46%
30%
40%
0%
H1 2016
15%
H2 2016
I dont know
24%
6%
H1 2017
7%
13%
Decrease:
10% or more
I dont know
Loss
Reduced by
more than 50%
69%
53%
Reduced by
11-50%
Stable (between
-10% and +10%)
19%
2015
27%
2016
27%
25%
: global)
24%
22%
17%
15%
13%13%
Increase of more
than 10%
9%
7% 8%
Decrease:
less than 10%
Top issues (
4%
State of the
Global
Competition
economy in economic from within
home market developments the industry
4% 4%
5%
Internal
Impact of Competition Regulatory /
challenges digitalisation with other Stakeholders
media
issues
3%
Other
30%
30%
30%
25%
10%
5%
35%
27
18%
67%
I dont know
33%
28%
Increase
18%
Decrease:
less than 10%
67%
33%
H1 2016
Decrease:
10% or more
36%
H2 2016
H1 2017
11%
I dont know
Top issues (
: global)
29%27%
23%24%
20%
17%
14%13%
6%
State of the
Global
Competition
economy in economic from within
home market developments the industry
33%
23%
42%
33%
Reduced by
11-50%
Stable (between
-10% and +10%)
Increase of more
than 10%
2015
2016
4%
3% 4%
3% 3%
Other
Reduced by
more than 50%
3%
Internal
Impact of Competition Regulatory /
challenges digitalisation with other Stakeholders
media
issues
8%
Loss
50%
8%
15%
15%
0%
8%
Other measures
8%
No additional measures
54%
28
22%
H1 2016
22%
14%
7%
H2 2016
H1 2017
6%
18%
35%
21%
57%
41%
14%13%
Decrease:
less than 10%
Decrease:
10% or more
I dont know
Loss
Reduced by
more than 50%
Reduced by
11-50%
Stable (between
-10% and +10%)
Increase of more
than 10%
2015
22%24%
17%
43%
27%
24%
: global)
Increase
50%
50%
36%
I dont know
Top issues (
10%
8%
2%
State of the
Global
Competition
economy in economic from within
home market developments the industry
4%
3% 4%
3% 3%
Internal
Impact of Competition Regulatory /
challenges digitalisation with other Stakeholders
media
issues
Other
43%
48%
29%
14%
14%
Other measures
14%
No additional measures
71%
2016
29
Conclusion
The Global Barometer survey has been measuring the pulse of the exhibition industry since 2008. The 17th survey,
conducted in June 2016, was answered by 262 companies from 56 countries. The results are detailed for 16
geographical zones, including 12 major national markets. Survey results reveals a number of key regional trends for
the exhibition industry:
In North America, the outlook is very positive: more than 8 companies out of 10 expect increase in turnover for 2016
and the first half of 2017 and more than 50% of those polled declare an increase of more than 10% in annual profits
for 2015 and 2016.
In Europe, UK - at the time of the survey, before the EU referendum - was expecting to perform in a positive way
similar to North America, whereas good perspectives also appeared in several European markets. In Germany
however, less than 50% of the survey participants anticipate a growth for the first half of 2017 compared to a
cyclically strong 2016. In Turkey, the levels of companies declaring a profit increase of more than 10% decreases
sharply between 2015 and 2016. The situation in Russia remains flat.
In Central and South America, a majority of companies anticipate turnover decreases in 2016, but are more
confident for the first half of 2017. Profits there are also expected to rise, with the notable exception of Brazil.
In Asia as well as in the Middle East and Africa, 3 to 5 companies out of 10 declare an increase of more than 10% in
annual profits for 2015 and 2016. The level is lower in China, where 2 to 3 do but 2 to 4 companies out of 10 report
uncertainty regarding their turnover for the first half of 2017.
In each region, the most important business issues remain related to the general economic situation with the state of
the economy in home market, the global economic development uncertainty, the competition from within the industry,
and internal challenges.
Security is also high on the agenda with a large majority of companies declaring having implemented additional
measures in the recent months, varying from additional screening for visitors and exhibitors to additional information
for attendees, controls on site during the event and also, sometimes, checking the lists of pre-registered participants in
liaison with government institutions.
30
THE NEXT GLOBAL BAROMETER SURVEY WILL BE RUN IN DECEMBER 2016 PLEASE PARTICIPATE!
32
Canada 3
Mexico 13
USA 16
Africa
28
Egypt 1
Libya 2
Mozambique 1
South Africa 23
Sudan 1
Europe
Austria
Belgium
Bulgaria
Czech Republic
France
Georgia
Germany
Greece
Hungary
Italy
Montenegro
Netherlands
Poland
Portugal
Russian Federation
Slovenia
Spain
Sweden
Switzerland
Turkey
Ukraine
United Kingdom
(*)
94
2
2
1
1
1
1
17
1
1
10
1
4
2
2
13
1
4
4
1
10
2
11
2
Middle East
Bahrain
Iran
Iraq
Lebanon
Oman
Qatar
Saudi Arabia
Tanzania
United Arab Emirates
24
1
12
1
1
2
1
2
1
3
Asia / Pacific 61
Australia 2
China 23
India 3
Japan 4
Malaysia 1
Pakistan 1
Philippines 1
Singapore 9
South Korea 2
Thailand 15
31
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