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ASSIGNMENT ON
INTERNATIONAL MARKET ENTRY
EVALUATION PROCESS

SUBMITTED TO HANIF MAHTAB

SUBMITTED BY
Partha Roy

1310327

Nazmul Hosen

1110159

SazidHossain Khan

1420836

MdMustafijurRahman

1330794

Umair B.A. Siddiky

1321136

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Table of Contents
EXECUTIVE SUMMRY................................................................................................... 5
COMPANY PROFILE...................................................................................................... 6
THE INTERNATIONAL MARKET ENTRY

EVALUATION PROCESS.......................7

1.0 COUNTRY IDENTIFICATION.................................................................................... 7

1.3 CANADA COUNTRY PROFILE.................................................................................... 9
The world's second largest country b..................................................................................... 9
Stronger exports should provide a boost to the economy,............................................................9
Post advises that in 2013, Canadas consumers were projected.....................................................9
PRELIMINARY SCREENING......................................................................................... 13
2.2 INDIAS ECONOMIC & DEMOGRAPHIC VARIABLES...............................................14
AGE STRUCTURE....................................................................................................... 15
SEX RATIO................................................................................................................. 16
RELIGIONS................................................................................................................ 16
2.3 SOCIAL AND CULTURAL FACTORS.......................................................................17
2.4 TRADING BLOC................................................................................................... 17
2.5 PRIMARY SCREENING.......................................................................................... 17
2.6 DOMESTIC POLITICAL RISK.................................................................................19
2.7 COMPETITOR RISK.............................................................................................. 20
2.8 GOVERNMENT INITIATIVE.................................................................................... 20
2.9 FROZEN FOOD MARKET IN NEPAL.......................................................................22
2.10 NEPALS ECONOMIC & DEMOGRAPHIC VARIABLES............................................22
2.10 SOCIAL & CULTURAL FACTORS..........................................................................24
Trading Bloc.............................................................................................................. 25
2.11 RISK ANALYSIS.................................................................................................. 26
Strengths................................................................................................................. 26
Weaknesses.............................................................................................................. 26
2.12 FROZEN FOOD MARKET IN CANADA.................................................................28
2.12 CANADAS ECONOMIC & DEMOGRAPHIC VARIABLES........................................30
Economic Freedom Snapshot.................................................................................... 30
Trading BLOC............................................................................................................ 32
2.13 COMPETITOR RISK............................................................................................ 35

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2.14 REGULATORY RISK............................................................................................ 36
IN-DEPTH SCREENING............................................................................................... 36
3.2 MARKETING RESEARCH----.................................................................................. 38
SEGMENT.................................................................................................................. 40
4.0 FINAL SELECTION................................................................................................ 40

Reports on Frozen Food Industry........................................................................41

List of Top Frozen Food Companies in India.........................................................41

5.0 DIRECT EXPERIENCE........................................................................................... 42

References................................................................................................................ 45

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EXECUTIVE SUMMRY
Frozen food is becoming popular now-a-days in busy life. So we want to spread our business
through international market evaluation process. We want to export our products in India,
Canada, Nepal. So we implemented some country evaluation process to these countries. Indias
market position is very suitable for our exporting products. On a Purchasing Power Parity Basis
(PPP) India has the worlds 3rd largest economy at nearly US$7.3 trillion. So India would be the
best market place for our products. So we evaluated three country for our product.Company
acquired the political ideology of Nepal, India, and Canada.Our company needed to undertake
Primary screening to evaluate the strengths and weaknesses of our target market. Therefore to
undertake the screening we collected a SWOT report of the individual countries which includes
India, Canada, Nepal and our primary target market India.Frozen food ensures that these
products are minimally processed with better retention of nutritive value and hence has a
potential to become an alternative to home cooked or restaurant food. It has been comparing the
growth rate for different categories of packaged food reveals that frozen food has lagged behind
many other high base volume categories such as snack food, ice creams, and breakfast cereals. .
It is vital for international marketer being able to anticipate the uncontrollable factors of both the
foreign and domestic market that have great influence on a marketing mix, so he or she can
adjust the marketing mix to minimize the effects. We did the SWOT analysis beside this we also
have analyzed risks, government initiative, trading bloc, economic condition of the country,
business environment etc. We determined the target market through market research such as 4P
to select final country to invest. At last we have needed to do the direct experience for selfexperiences?
.

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COMPANY PROFILE
Golden Harvest is one of Bangladeshs leading business group with diversified interests in Food,
Dairy, Commodity, Information Technology, Logistics, Real Estate, Aviation, Infrastructure
Development and Insurance.
Golden Harvest has been a pioneering force in the frozen food sector in Bangladesh and is the
countrys first company to develop its own Cold Chain network in collaboration with USAID.
Golden Harvest started its journey as a Commodity Brokerage company and later on
expanded its business and is now a leading force behind various business sectors and
employing over 5000 People.
Golden Harvest is also the Joint Venture partner of Nippon Express, Asias largest logistics
company with network in over 480 locations worldwide.
Golden Harvest strongly believes in giving back to the society and runs a CSR programmed
that

includes

Bangladesh

Human

Rights

Foundation,

TAC

Charitable

Hospital,

AlvinaSamdani Trust and Samdani Art Foundation that organizes Dhaka Art Summit, the
largest non-commercial South Asian art dedicated event .

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THE INTERNATIONAL MARKET ENTRY

EVALUATION PROCESS

1.0 COUNTRY IDENTIFICATION

1.1GENAREL OVERVIEW
We select three countries (India, Nepal and Canada) for expend our frozen food business.
Nowwe evaluation three country for export our product. Nepal and India two countries
are similar heritage, culture, political ideology and thus countries are near Bangladesh.
We also consider Canadian market for export frozen food because In Canada Frozen
Food Wholesaling industry has experienced moderate growth during the past five years.
Increased consumer spending in Canada has prompted consumers to demand more
groceries and eat more meals outside of the home, driving up demand for the products
this industry wholesales.

1.2INDIA COUNTRY PROFILE

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Frozen Food Category to Grow by 11 Percent in India. Many foreign multinationals opt
to invest and manufacture in India rather than import food products. Euromonitor reports
that Indias economy was expected to improve in 2015 when real Gross Domestic
Product (GDP) increased by 5.3%, up from 5% in 2014. On a Purchasing Power Parity
Basis (PPP) India has the worlds 3rd largest economy at nearly US$7.3 trillion.
It has been estimated that over six million of the countrys households had a disposable
income over US$25,000. In the same year, (2012) India was the worlds 9th largest
consumer market, roughly equivalent to that of Canada with a population less than 3% of
Indias. The United Nations (UN) reports that India will overtake China as the worlds
most populous country in less than 20 years. The Indian government projects that there
will be 400-500 million people in the work force before 2025 but if female empowerment
continues to grow that figure might increase to 600-700 million. India has good potential
for the consumption of U.S. food and agricultural products.
India now ranks 16th as an export market for U.S. consumer food products. Total U.S.
agricultural exports from the U.S. to India also grew nearly 20% and topped US$1 billion
for the first time, so also a new record high. By the year 2019, the retail sales in the
packaged food market in India is expected to reach US$50.3 billion, with a growth rate of
38.2%, or nearly US$14 billion. Forecast high growth products include ready meals,
sweet and savory snacks, frozen processed food, pasta, spreads, soup, confectionery and
meal replacement.

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1.3CANADA COUNTRY PROFILE

The world's second largest country by surface but relatively small in terms of population,
Canada punches above its weight in economic terms.Canadian market for export frozen
food because In Canada Frozen Food Wholesaling industry has experienced moderate
growth during the past five years.Euromonitor reports that the Canadian economy should
improve in 2015 with real Gross Domestic Product (GDP) growing by 2.6% after gains
of 2.4% in 2014.

Stronger exports should provide a boost to the economy, relieving some of the
dependence on consumer spending. Canadas population is growing at a decelerating
pace, reaching 35.5 million in 2014. The countrys median age is also rising. It was 40.2
years in 2014 up from 29.1 years in 1980. Immigration accounts for more than 50% of
Canadas population gains and will be responsible for virtually all growth in the labor
force in the future. Approximately 20% of Canadas population is foreign-born.Walmart
announced it was opening 35 new stores in the market and adding more fresh food in
nearly 20 of them. A significant gain was made in the last few years as the company
introduced frozen foods and produce into their stores, making it convenient for time
conscious shoppers to pick up all their items in a single shopping trip.

Post advises that in 2013, Canadas consumers were projected to have generated
approximately US$463 billion in retail sales, representing a 2.7% % increase from 2012.
Growth of 2.8 % was expected for 2014. U.S. dominance in the Canadian market can be
attributed to several factors: Proximity (90% of the Canadian population lives within 100
miles of the U.S. border); similar culture; eating habits and food trends; common
restaurant and hotel chains; generally higher levels of food production efficiency in the
U.S.; and NAFTA, which resulted in the elimination of import duties for most qualifying
products.

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1.4 NEPAL COUNTRY PROFILE

Demand for seafood and frozen meats has been swelling rapidly as Nepalis try out new
dishes at home and outside. Traders said that changing lifestyles was the key reason
behind the rise in the consumption of fish and other meats.
From households and small hotels to caterers and five-star hotels, imported seafood has
been attracting all kinds of consumers. At one-third of GDP, Agriculture represents an
important source of growth and remains, at least over the medium-term, the largest
employment sector for over three-quarters of the population. Nepal is also heavily
vulnerable to climate change and natural disasters. Recent records show an increasing
number of droughts, floods, hailstorms, landslides and crop diseases, mostly affecting the
livelihoods of the poor. Nepal is located on the edge of a tectonic plate and is subject to
high earthquake risks, particularly in the Kathmandu valley. unreliable electrical power
and low-quality transportation networks are the countrys most important economic
bottlenecks and hinder job creation and the delivery of services.

Nepal has a unique

chance to end extreme poverty and spur more inclusive and sustained economic growth
by removing major bottlenecks to public and private investment.
1.5CULTURAL SIMILARITIES

Cultural similarities with India:especially West Bengal (duh!) youll find

plenty of similar cultural traits with Bangladesh. The association is almost
unmistakable!.India is a diverse country with people from various cultural
heritages.
So it's culture is basically an amalgamation of numerous cultures. If, however, you
mean the Bengali culture, then yes, the culture in Bangladesh is very similar to the
one in West Bengal. And why shouldn't it be, we are both Bengalis! Even if you
look at the Northeastern states of India, or Bihar and Orissa, youll find a close
cultural resemblance, and this is why the region were once referred to collectively

P a g e | 11

as Bengal. However, as you go westward, cultures like the Gujarati, Maharashtra,

Punjabi are quite different from ours, mainly due to geographic distance.

Cultural similarities with Canada: Bangladeshi culture and Canadian

culture are totally different. There have no similarity, Canada is rich in diversity,
with a multitude of ethnic, religious and linguistic groups. This diversity is
especially unique as Canada was the first country to officially adopt
multiculturalism as a policy.
Canada has over one million people with aboriginal identity, including First
Nations, Mtis, and Inuit peoples. Our Nanaimo campus is situated on the
traditional territory of the Snuneymuxw people, and the campus is home to our
Centre for Aboriginal Education & Engagement. We acknowledge and thank the
Coast Salish and Snuneymuxw people for the opportunity to learn and live on
their traditional territories.

Cultural similarities with Nepal: To unify a geographically and culturally

divided land, Shah perpetuated the culture and language of high-caste Hindus and
instituted a social hierarchy in which non-Hindus as well as Hindus were ranked
according to caste-based principles. Caste laws were further articulated in the
National Code of 1854. By privileging the language and culture of high-caste
Hindus, the state has marginalized non-Hindu and low-caste groups. Resentment
in recent years has led to the organization of ethno political parties, agitation for
minority rights, and talk about the formation of a separate state for Mongolian
ethnic groups. Bangladesh is mainly Muslim cultural country.

Political ideology: is a set of related beliefs about political theory and policy
held by an individual, group of individuals or a particular social class. Ron and
Liam's respective political ideologies form the basis of how they view the world
around them and the proper role of government in the world. There are two kind
of political ideologies are liberalism and socialism.A political ideology is a set of
related beliefs about political theory and policy held by an individual, group of

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individuals or a particular social class. Ron and Liam's respective political

ideologies form the basis of how they view the world around them and the proper
role of government in the world. There are two kind of political ideologies are

liberalism and socialism.

Company must know political ideology of Nepal, India, and Canada. Without
political ideology company cant select the right country to export their product or

service.
Liberalism is one of the major political ideologies of the world. It focuses on
individualism, self-reliance, personal responsibility, equality before the law and
limited government. You should understand that liberalism encompasses both for

Canada, India, Nepal.

India -Technically speaking, only BJP and Shiv Sean are Right leaning and CPI
and CPM are Left leaning among the popular parties. All the other parties are a
mash up of both Right and Left ideas and policies. I will first try to clarify why
they are not clearly Left leaning or Right leaning. We will ignore AAP as far as
this question is concerned as it is fairly new and do not yet have a clear social,

political and economic agenda.

Nepal is a democratic republic country. It used to be a monarchical country in the
past. At present the political system consists of the president, prime minister and
other political parties. There is a very unstable government system in Nepal. Time
and again the government is changed due to the conflicts of motives between the
various political parties. The local people are the main suffers of the political
instability. The economic status of the country is degrading day by day due to the
corruption existing in the politics. Had the leaders been able to work sincerely
they could have been able to take the country towards the path of dWithout
political ideology company cant select the right country to export their product or
service.

2.0 PRELIMINARY SCREENING

2.1 FROZEN FOOD MARKET IN INDIA

P a g e | 13

The changing Indian lifestyle is creating a multitude of opportunities for market players,
across industries. The rise in the number of women in the workforce and time paucity and an
increasing at home socializing, the preference of nuclear families or that of young
professionals for living alone, the growing acceptance of western food, and the need for on
the move freshly cooked food are often cited reasons by firms while launching frozen/ Ready
to eat meals.
India food market is growing with a CAGR of 13.21% from last five years and is projected to
double by the year 2021 due to rapid economic development, growing population $
consumption and improved lifestyle. Frozen food market is growing with a CAGR of 27.35%
over last four years. This growth was mainly due to more working women, young
professionals living alone and greater exposure to western food patterns making Indian
consumers to go for food fried, baked or toasted straight from the freezer. The consumption
of processed and frozen food has also increased in India because of growing income of the
middle class people in recent years as frozen food provides good food with lesser cooking
time.

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2.2 INDIAS ECONOMIC & DEMOGRAPHIC VARIABLES

India is the second most populous country in the world, with over 1.3 billion people (May
2016), more than a sixth of the world's population. Already containing 17.5% of the
world's population, India is projected to be the world's most populous country by 2022,
surpassing China, its population reaching 1.6 billion by 2050. Its population growth rate
is 1.2%, ranking 94th in the world in 2013. ] The Indian population had reached the billion
mark by 1998.
India has more than 50% of its population below the age of 25 and more than 65% below
the age of 35. It is expected that, in 2020, the average age of an Indian will be 29 years,
compared to 37 for China and 48 for Japan; and, by 2030, India's dependency ratio
should be just over 0.4.]The young population of India coupled with a rising disposable
income is a positive factor for expansion of our product line of Frozen foods in India.
The following demographic statistics are from the CIA Fact Book, unless otherwise
indicated.
Total population1,166,079,217 (July 2009 est. CIA) 1,210 million (2011 census

Map showing the population density in India, per 2011 Census

population72.2%; male: 381,668,992, female: 360,948,755 (2001 census)

P a g e | 15

AGE STRUCTURE
014 years: 30.8%; male: 188,208,196, female: 171,356,024
1564 years: 64.3%; male: 386,432,921, female: 364,215,759
65+ years: 4.9%; male: 27,258,259, female: 30,031,289 (2007)

Median age
25.1 years

Population growth rate

1.548% (2009 est.)

Literacy rate
74% (age 7 and above, in 2011)
81.4% (total population, age 15-25, in 2006)
Percent of population below poverty
line

22% (2006 est.)

Unemployment rate
7.8%

SEX RATIO
At birth: 1.12 male(s)/female
Under 10 years: 1.14 male(s)/female
1524 years: 1.09 male(s)/female
2464 years: 1.06 male(s)/female
65 years and over: 0.908 male(s)/female
Total population: 1.08 male(s)/female (2011 est.)

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2.72 children born/woman (2009 est.), although more up-to-date statistics indicate
that India's TFR was 2.6 in 2008
The TFR (total number of children born per women) according to religion in 2001
was: Hindus 2.4, Muslims 2.8, Sikhs 2.1, Christians 2.1, Buddhists 2.1, Jains 1.4,
animists and others 2.99, tribals 3.16, scheduled castes 2.89[)

RELIGIONS
Hindu

80.5 %

Muslim

13.4%

Christian

2.3%

Sikh

1.8%

Buddhists

0.8%

Jain

0.4%

Others

0.7%

Unspecified

0.1%

2.3 SOCIAL AND CULTURAL FACTORS

India is one of the world's oldest civilizations. India is one of the most populated
countries in the world. The Indian culture, often labeled as an amalgamation of several
various cultures, spans across the Indian Subcontinent and has been influenced and
shaped by a history that is several thousand years old. Throughout the history of India,
Indian culture has been heavily influenced by Dharmic religions. They have been credited

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with shaping much of Indian philosophy literature architecture art and music, Greater
India was the historical extent of Indian culture in the Indian subcontinent.
There is a feel of commonality when it comes to the culture and social influences in both
India and the home country Bangladesh in terms of food as well.

2.4 TRADING BLOC

India is part of the South Asian Free Trade Area trading along with Bangladesh hence it
is advantageous for us to strategically implement our business development strategy in
India through reduced tariff and taxes hence making it easy to conduct trans-border trade.

2.5 PRIMARY SCREENING

Our company needs to undertake Primary screening to evaluate the strengths and
weaknesses of our target market. Therefore to undertake the screening we collected a
SWOT

report

of

seven

individual

countries

which

includesChina,Thailand,Vietnam,Indonesia,Phillipines,Malaysia and our primary

target market India. Below we gave grades on zero to ten scale assessing various
aspects of the countries we surveyed in terms of their economic strength and
weaknesses. A grade of ten is the worst grade possible, showing a serious inadequacy
or drawback. A grade of zero is the best grade possible, indicating a very positive
feature of the country.

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2.6 DOMESTIC POLITICAL RISK

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Above in the graph we can see that India scores above 4 in the political risk analysis
spectrum which is more or less stable at the given time. Below is a gradeand a brief
description of the India
India has a militant labor force. Unions are well organized and have considerable political
clout. The government cannot afford to alienate organized labor and has adopted laws
that offer workers considerable protection, particularly on matters relating to firing.
Industry wants more freedom to hire and fire. Its demands include a ban on flash strikes;
a reduction in the number of labor laws; closure without prior permission of units
employing up to 1,000 employees (against 100 at present); greater use of contract labor in
non-core areas; and a different dispensation for special economic zones to compete in
export markets with China (where it is far easier to close shop and sack employees).
However, labor force in India.

2.7COMPETITOR RISK
According to India Frozen Food Market Overview, Indias frozen food market is
anticipated to grow at a CAGR of 16.96% over next six years. Owing to urbanization and
increased income of people, western India has the largest share in frozen food. North

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India will show a steady growth in the forecast period and South Indian market will
increase as a result of growing popularity of frozen idlisambar.
Frozen vegetables and frozen snacks are anticipated to reach around 70% of the total
frozen food market by theyear 2021. India Frozen Food Market Overview discusses the
following aspects of frozen food in India: DABUR FOODS LTD,GODREJ
BEVERAGES & FOODS LTD,HINDUSTAN UNILEVER LTD,VENKYS INDIA
LTD,AlKabeer Exports Pvt. Limited, Darshan Foods Pvt. Limited,Innovative Foods
Limited are the main players in the food industry.

2.8 GOVERNMENT INITIATIVE

Some of the major initiatives taken by the Government of India to improve the food
processing sector in India are as follows:

Union Budget 2016-17 has proposed 100 per cent FDI through FIPB (Foreign
Investment Promotion Board) route in marketing of food products produced and
manufactured in India.

All of the ration cards in India have been digitised and 42 per cent of the digitised
ration cards are now linked to Unique Identification (UID) or Aadhaar cards.

Government of India plans to allow two Indian dairy companies, Parag Milk Foods
and Schreiber Dynamix Dairies, to export milk products to Russia for six months,
after these companies got approval for their products by Russian inspection
authorities.

MsHarsimratKaurBadal, Union Minister for Food Processing Industries, Government

of India inaugurated the first of its kind Rs 136 crore (US$ 20 million) mega

P a g e | 21

international food park at DabwalaKalan, Punjab. She has also expressed confidence
that the decision to allow 100 per cent Foreign Direct Investment (FDI) in multibrand retail with 100 per cent local sourcing condition, will act as a catalyst for the
food processing sector, thereby controlling inflation, uplifting the condition of
farmers, and creating more jobs in the country.

The Food Safety and Standards Authority of India (FSSAI) has issued new rules for
importing products, to address concerns over the entry of sub-standard items and
simplify the process by setting shelf-life norms and relaxing labelling guidelines.

The Ministry of Food Processing Industries announced a scheme for Human

Resource Development (HRD) in the food processing sector. The HRD scheme is
being implemented through State Governments under the National Mission on Food
Processing. The scheme has the following four components:
o Creation of infrastructure facilities for degree/diploma courses in food
processing sector
o Entrepreneurship Development Programme (EDP)

The Food Safety and Standards Authority of India (FSSAI) under the Ministry of
Health and Family Welfare has issued the Food Safety and Standards (Food Product
Standards and Food Additives) Regulations, 2011 and the Food Safety and Standards
(Contaminants, Toxins and Residues) Regulations, 2011 which prescribe the quality
and safety standards, respectively for food products.

The Ministry of Food Processing Industries has taken some new initiatives to develop
the food processing sector which will also help to enhance the incomes of farmers and
export of agro and processed foods among others.

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2.9 FROZEN FOOD MARKET IN NEPAL

Nepal is a very lucrative market for the frozen food companies and it is a good place to
expand for our company as demand for seafood and frozen meats has been swelling
rapidly as Nepal is try out new dishes at home and outside. Traders said that changing
lifestyles was the key reason behind the rise in the consumption of fish and other meats.
From households and small hotels to caterers and five-star hotels, imported seafood has
been attracting all kinds of consumers, they said.
Items like salmon, prawn, red snapper, white snapper base and seer fish, among others,
are popular in the landlocked country. Seafoods are imported packed and local traders
here offer various brands. Nina and Hager, Gourmet Vienna, Seafood, Urban food and
Meat Co are the some of the major suppliers of these items. India, Thailand, Norway and
Australia are the major exporters of sea foods to Nepal, traders said. Chandra Tiwari,
proprietor of Nina and Hager, one of the major suppliers of frozen meats in the
Kathmandu valley, said that sales of seafood had been growing significantly.
We are supplying around 1,500 kg of packaged meat daily in the valley, and seafood
accounts for 25 percent of the total sales, he said. Demand has been growing at 20-25
percent annually. Small stores and department stores have been expanding their inventory
of seafood with a wide range of products due to growing demand from customers. Nina
and Hager sells more than a dozen seafood items.

2.10 NEPALS ECONOMIC & DEMOGRAPHIC VARIABLES

An isolated, agrarian society until the mid-20th century, Nepal entered the modern era in
1951 without schools, hospitals, roads, telecommunications, electric power, industry, or
civil service. The country has, however, made progress toward sustainable economic
growth since the 1950s and is committed to a program of economic liberalization.
GDP is heavily dependent on remittance of foreign workers. Subsequently, economic
development in social services and infrastructure in Nepal has not made dramatic
progress. A countrywide primary education system is under development, and
Tribhuvanuniversityhas several campuses. Please see Education in Nepal for further

P a g e | 23

details. Although eradication efforts regarding malaria had been controlled in the fertile
but previously uninhabitable Terai region in the south.Kathmanduis linked To India and
nearby hill regions by road and an expanding highway network. The capital was almost
out of fuel and transport of supplies caused by a crippling general strike in southern
Nepal on February 17, 2008.Devastating earthquakes late in Fiscal Year 2015 cut economic
growth in Nepal, and a surge in worker remittances expanded the current account surplus. Growth
is expected to slide markedly in FY2016, affected by reconstruction delays, extended trade and
transit disruptions as minority groups object to features of the newly announced constitution, and
an unfavorable monsoon. Recovery in FY2017 is contingent on accelerating reconstruction and
restoring trade and transit to normal.

The population of Nepal is estimated to be 26,494,504 people based on the 2011 census, ]
with a population growth rate of 1.35% and a median age of 21.6 years. Female median
age is estimated to be 22.5 years, and male median age to be 20.7 years. Only 4.4% of the
population is estimated to be more than 65 years old, comprising 681,252 females and
597,628 males. 61% of the population is between 15 and 64 years old, and 34.6% is

P a g e | 24

younger than 14 years.Birthrate is estimated to be 22.17 births/1,000 population with an

infant mortality rate of 44.54 deaths per 1000 live births. Life Expectancy at birth is
estimated to be 67.44 years for females and 64.94 years for males. The mortality rate is
estimated to be 681 deaths per 100,000 people.Netis estimated to be 61 migrants per
100,000 people. According to the 2011 census, 65.9% of the total population is literate
Age structure

0-14 years: 34.6% (male 5,177,264/female 4,983,864)

15-64 years: 61.1% (male 8,607,338/female 9,344,537)
65 years and over: 4.4% (male 597,628/female 681,252) (2011 est.)

2.10 SOCIAL & CULTURAL FACTORS

Nepal is not that alienated to Bangladesh when it comes to their cultural values and
disciplines. In fact having Nepal as a complementary market with India is why we are
looking at that country as both are very similar geographically hence this will reduce any
transportation cost.

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Trading Bloc
Nepal is part of the South Asian Free Trade Area along with India and
Bangladesh. The SAFTA agreement came into force on 1 January 2006 and is
operational following the ratification of the agreement by the seven governments.
SAFTA reached developing countries in South Asia (India, Pakistan and Sri
Lanka) to bring their duties down to 20 percent in the first phase of the two-year
period ending in 2007. In the final five-year phase ending 2012, the 20 percent
duty will be reduced to zero in a series of annual cuts. The least developing
nations in South Asia (Nepal, Bhutan, Bangladesh, Afghanistan and Maldives)
have an additional three years to reduce tariffs to zero.

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2.11 RISK ANALYSIS

Strengths

Private transfers sustaining household consumption, the main driver of growth

Strong services sector, particularly tourism

Financial and technical support from India and China

International solidarity

P a g e | 27

Weaknesses

Isolation and difficulties of access to many of the countrys regions

Economy strongly affected by the earthquakes of April and May 2015

Weak productivity of the secondary sector

Poor infrastructure, recurrent shortages of electricity and fuel

Absence of a political consensus, leading to fear of worsening social and political

tensions

Poor infrastructure: unreliable electrical power and low-quality transportation

networks are the countrys most important economic bottlenecks and hinder job

creation and the delivery of services.

A difficult regulatory environment constrains the private sector as businesses are
required to comply with 130 processes from over 41 ministries and government
agencies. A high degree of informality, characterized by a reluctance toward taxation,
regulation and inspection, also prevails and diminishes the quality of good and

services.
Stability in the financial sector: Some financial institutions remain at risk of
insolvency, due to inadequate risk management practices, poor corporate governance
and high credit exposure compounded by under-resourced supervision and weak
enforcement of prudential norms.

The regulatory framework remains weak;

operational capacity to manage the fiscal costs of a financial crisis is limited; and so

the capacity to prevent and manage potential crises remains a concern.

At one-third of GDP,Agriculturerepresents an important source of growth and
remains, at least over the medium-term, the largest employment sector for over three-

quarters of the population.

Nepal has made good progress on many social indicators, but the rates of childhood
malnutrition and chronic energy deficiency among women remain high. Poor infant

P a g e | 28

and child feeding practices are prevalent. Access to health services remains unequal

and of low quality.

Companies like McCain foods have established themselves in the Nepali market
along with some local companies they obtain a considerable market share of the
Frozen food sector.

2.12 FROZEN FOOD MARKET IN CANADA

Frozen food manufacturers have experienced slow growth over the past five years, as
increasing levels of disposable income and growing health awareness among Canadians
have increasingly diverted demand away from industry products. To counteract these
deterrents, frozen food manufacturers have been quick to introduce new products that
appeal to health-conscious consumers, thereby offsetting declining sales in more
traditional product segments. In the coming years, the industry is expected to continue
growing, driven primarily by rising per capita disposable income levels and shifting
health trends, both of which will likely increase demand for the industry's higher-margin
premium product segments
Frozen meals are becoming increasingly popular among Canadians who live busy lives.
They are quick and easy to prepare, tasty and they come in various forms. In a hectic
world where preparing your own food is a luxury, it is so convenient to turn to frozen
meals. Frozen Meals started to gain popularity in Canada and the US in the beginning of
the 1970's where an increasing number of mothers devoted more time to working outside
of the house and had less time to spend in the kitchen. It was and still is an easy and cost
effective hot meal solution for singles, students and people on the go. Frozen meals also
make a great option for health-conscious people, because they clearly indicate the content
of all nutrients, allowing the control over the amount of calories consumed. In addition
there are frozen meals that are low in fat, cholesterol and sodium.
Today, it is estimated that an average Canadian will consume between 50 to a 100 frozen
meals a year. With such high numbers of meals replaced with frozen meal solutions,
quality and taste, along with nutrition and value are important. Choosing the right meal is
not always easy in an over growing market of products that offer everything starting from

P a g e | 29

frozen Pizza to Ethnic Foods and Diet Foods. However, there are several tips that might
help you to choose an optimal option. The frozen dinner should definitely fit your cuisine
preferences and general taste, but it is also important that the frozen meal you choose fits
your nutritional needs. Check the nutritional label, which states the serving size and
amount of calories, protein, fat and carbohydrates in one serving. The label will help you
to compare different frozen meal and choose the healthiest option. It is best to choose
meals that include a vegetable potion. Otherwise you can always prepare your own salad,
add a slice of whole grain bread or a piece of fruit in order to balance out your meal.
Finally, do not buy frozen which contain ice crystals. Those may be the result of thawing
and refreezing.
Frozen meals are great not only for regular use. It might be a good idea to keep a frozen
pizza or two. After all you never know when a bunch of friends might turn up at your
doorstep. You can also keep them as a back-up plan for a party or a large family
gathering. But all this can be applied to other types of frozen food and not just pizza.
Frozen meal can always help to reduce the amount of time you spend in the kitchen at
busy times and increase the amount of time you spend with people around you. Finally, if
you have a small kitchen, frozen meal may be perfect for you, because they require much
less preparation space.
With frozen food market growing by day and new frozen meals appearing all the time,
you can find truly great products. Have you ever thought that frozen vegetables, fruits
and berries can be fresher that the actual fresh vegetables. Often it may take up to two
weeks for some fruits and vegetables to be delivered to the shop. While they are
transported valuable nutrients can be lost. For example, spinach loses 77% of its Vitamin
C in just two days. Freezing, on the other hand, locks in all the nutrients right after those
fruits or vegetables have been picked. Freezing allows you to pick foods from different
parts of the world and experience the taste of just picked fruits and vegetables.
All this makes frozen meals truly great. Some frozen foods are more reliable that fresh
ones, because freezing helps to preserve all nutrients. Frozen foods ensure that you get
even the most exotic ingredients from far away, even those that are not in season at the

P a g e | 30

moment. Trend on the frozen meals market may change, but one thing is pretty certain:
frozen foods are not going anywhere.

2.12 CANADAS ECONOMIC & DEMOGRAPHIC VARIABLES

Canadas economic fundamentals remain strong, well supported by solid protection of
property rights and an independent judiciary that enforces the rule of law effectively. The
countrys commitment to open-market policies that facilitate global trade and investment
flows has been strong, and the economy has demonstrated admirable resilience in the face
of recent years international and domestic challenges.
Economic Freedom Snapshot

2016 Economic Freedom Score: 78.0 (down 1.1 points)

Economic Freedom Status: Mostly Free

Global Ranking: 6th

Regional Ranking: 1st in North America

Notable Successes: Rule of Law, Open Markets, and Regulatory Efficiency

Concerns: Control of Government Spending

Overall Score Change since 2012: 1.9

While many large advanced economies have been struggling with the heavy burden of
government and fiscal constraints that result from years of unrestrained public spending,

P a g e | 31

Canadas management of public finance has been comparatively prudent, with continued
attention to controlling the size and scope of government.

These three provinces are also the only ones whose population growth has been on
average higher than the national population growth over the last four years.

P a g e | 32

While Alberta has had the strongest population growth among the provinces since
1997.The opposite had been observed a few years ago in Saskatchewan, where the
population decreased from 1997 to 2005 (except in 2003, when the growth was zero).
Between 2005 and 2007, Saskatchewan went from having a shrinking population to being
the Canadian province with the second-highest growth. This growth remained steady at
1.5% or more from 2007 to 2013, and was at 1.3% in 2014.
Manitobas population has also grown significantly over the last 15 yearsit was 1.3% in
2012, the highest level since 1972.In 2014, the growth rate was 1.2%.
There have also been other recent changes in the population growth of Canadas
provinces and territories. For instance, while Ontarios population growth rate was
systematically higher than the national average from 1982 to 2005, it has been slightly
below average since then, including the recent period from 2011 to 2014.Conversely,
Quebecs population growth rate increased between 2005 and 2009, and, since that time,
it has been closer to the national average. Since 2006, Quebecs population growth
became closer to Ontarios growth rate, and even slightly surpassed Ontarios growth in
2008 and 2009. Such a situation never occurred during the period from 1971 to 2005,
when Quebecs population growth was significantly lower than Ontarios.
British Columbia has also posted population growth close to the national average since
the late 1990s after frequently showing significantly higher growth, particularly between
1987 and 1997.Finally, the Atlantic provinces population growth remains significantly
lower than elsewhere, and has been close to zero since the late 1990swith the exception
of Newfoundland and Labrador in 2008-2010, and Prince Edward Island.
An analysis of the factors behind the different provincial and territorial population
growths would appear to indicate that these recently observed trends could continue in
the coming decade.

P a g e | 33

Trading BLOC
Canada is part of (NAFTA) North American Free Trade Agreement along
with Mexico and USA,but there is no advantage for us with Canada being
part of NAFTA as Bangladesh does not benefit as it is not part of that
Trading BLOC, hence there will be no reduction of Tariff for Bangladesh.

Canada is the second largest country in the world with a population exceeding 33
million; half of which resides within 150 kilometres of the U.S. border.
Canadas exports approximately 72% of goods to the United States, 7% to
Europe, 4% to China and 2% to Japan.
Businesses currently benefits from low interest rates, the availability of credit and
a sound expanding economy. Canadian banks have strong balance sheets due to
regulation, strong capitalization and conservative practices. Unemployment rates
are slowly improving and inflation remains low.
Foreign investors should consider an investment in Canada for the following
reasons:

Attractive business environment.

Strong growth record Canada has led all G7 countries in economic growth
from 2003-2012.

Incredible market access foreign investors will have access to both NAFTA
and the EU once the Comprehensive Economic and Trade Agreement comes
into force.

Highly educated workforce.

Competitive R&D environment.

P a g e | 34

Low tax rates overall marginal tax rate is the lowest in the G7.

Financial stability.

During the run-up to every U.S. presidential election, countless Americans

threaten to move to Canada if their preferred candidate does not emerge
victorious. Of course, few follow through with a move north. Maybe it is time to
reconsider.
Canada ranks No. 1 in our annual look at the Best Countries for Business. While
the U.S. is paralyzed by fears of a double-dip recession and Europe struggles with
sovereign debt issues, Canadas economy has held up better than most. The $1.6
trillion economy is the ninth biggest in the world and grew 3.1% last year. It is
expected to expand 2.4% in 2011, according to the Royal Bank Of Canada.
Canada skirted the banking meltdown that plagued the U.S. and Europe. Banks
like Royal Bank of Canada. Bank Nova Scotia and Bank of Montreal avoided
bailouts and were profitable during the financial crises that started in 2007.

P a g e | 35

Canadian banks emerged from the tumult among the strongest in the world thanks
to their conservative lending practices.

Canada is the only country that ranks in the top 20 in 10 metrics that we
considered to determine the Best Countries for Business (we factored in 11
overall). It ranks in the top five for both investor protection as well as lack of red
tape, which measures how easy it is to start a business.
The food and beverage processing industry is the second largest manufacturing
industry in Canada in terms of value of production with shipments worth
$105.5 billion in 2014; it accounts for 17% of total manufacturing shipments and
for 2% of the national Gross Domestic Product (GDP). Its the largest
manufacturing employer and provides employment for 246,000 Canadians It
supplies approximately 75% of all processed food and beverage products
available in Canada and is the largest buyer of agricultural production. Exports
of processed food and beverage products stood at $27.8 billion in 2014, an
increase of 9.8% over 2013; accounting for 26% of production value Canadian
processed food and beverage products are exported to some 1.90 countries with a
significant proportion exported to a few countries. In 2014, 89% of the total went
to six major markets:

United States (71%)

China and Japan (7% and 6% respectively)

Mexico, Russia and South Korea (2.1%, 1.6% and 1.3% respectively)

Between 1995 and 2009, the trade balance in processed food and beverage
products was positive and peaked at $5 billion in 2004. With the rise in the
Canadian dollar, it declined annually between 2004 and 2009, when the balance
of trade reflected a record deficit of $1.9 billion. The trade balance returned to a

P a g e | 36

positive value of $0.2 billion in 2011 and since then has dipped back down to a
deficit of $1.2 billion in 2014.

2.13 COMPETITOR RISK

Canada is a big market for most of the big and small names Frozen Food
companies.Nestel Foods, McCain Foods and many others have created a market for
themselves in the vast and growing market of Canada.
In 2012, 491 establishments were operating in Canada with the majority in Ontario (211),
Quebec (118), and British Columbia (71). The industry generated revenues of $6.2 billion
and employed over 20,100 people in the same year. Canada is a net importer of fruit and
vegetable preserving and specialty food products, importing $3.9 billion in 2014 while
exporting $2.6 billion. The United States accounts for 82% of exports and the majority of
imports come from the United States (66%), followed by China, Brazil, and Mexico.

P a g e | 37

2.14 REGULATORY RISK

The high regulatory system of Canada food manufacturer industry possesses challenges
for us as high monitoring of food processing and making will increase our cost of
production through high quality control. This will increase the cost of Production and
could eventually affect our long term plan in that country.

IN-DEPTH SCREENING
After three country analysis we select india for export our product, now we
complete our next process for target market.
3.1INDIA TARGET MARKET
Frozen food ensures that these products are minimally processed with better retention of
nutritive value and hence has a potential to become an alternative to home cooked or
restaurant food. It has been comparing the growth rate for different categories of packaged
food reveals that frozen food has lagged behind many other high base volume categories
such as snack food, ice creams, and breakfast cereals.
Rising disposable income, changing lifestyle and rapid urbanization have accelerated its
progression. Currently, estimated to be worth INR 7,500 Billion, the Indian food processing
industry is expected to grow at a CAGR of 17% to reach INR 12,000 Billion by 2015.The
retail market for frozen food has a potential to grow at CAGR of 20.5 per cent for next five
years from INR 3,650 million in 2012 to 9300 million in 2017. Frozen food market for food
service segment promises an even better opportunity. Estimated to be INR 6,350 million in
2012, it will expand at a CAGR of 26.6 per cent to reach INR 20,600 million by 2017.
Industry players with product innovation and delivery competency and willingness to invest
in branding will benefit the most from this growth and will capture an envious share in
growing frozen food market in the country.

P a g e | 38

The market for Frozen foods in India has grown at double digit growth rate in last few years
reaching a size of about INR 19 Billion in 2012. Although the growth number looks
impressive, it does not truly reflect the future growth potential of the industry. More than
45% of the current market is composed of export of minimally processed low value marine
products, meat products, fruits and vegetables. Domestic per-capita consumption of frozen
food is close to negligible and is about 50 times less than our counterparts in China. Though,
the retail market for frozen food products, compared to its size in 2008 has doubled to INR
3,650 million in 2012, it is still primarily driven by minimally processed vegetables. The
market share of high value products such as ready meals in the consumption basket has
remained constant during the last five years. Also, comparing the growth rate for different
categories of packaged food reveals that frozen food has lagged behind many other high base
volume categories such as snack food, ice creams, and breakfast cereals.
Macroeconomic changes will also favor consumption of frozen food. Rising labor cost is
driving fine dining and reputed hotel chains to look at frozen raw materials as a means of
saving time and cost. Rapid urbanization and increasing penetration of refrigerator and
microwave will broaden the target segment for frozen food. Increase in disposable income
and growing number of working couples will increase the frequency of eating out and
consumption of convenient ready to eat food.

3.2 MARKETING RESEARCH---A set of define stages through which marketing information is collected. Typical steps
include: 1) identifying and defining the need or problem; 2) developing an approach
to serving the need or solving the problem; 3) designing the research framework; 4)
conducting; 5) preparing; and 6) reporting.

THREE STEPS OFF MARKET RESEARCH

P a g e | 39

PRICE
Market-penetration pricing sets a low initial price in order to penetrate the
market quickly and deeply to attract a large number of buyers quickly to gain
market share

Price sensitive market

Inverse relationship of production and distribution cost to sales growth

Low prices must keep competition out of the market.So we try to

provide reasonable price!

TWO STEP OF PRICING,

Product name
Quit.
French Fries
415gm
Crispy Happy Potato
420gm
Potato Bites(Chili Garlic)
200gm
Veggie Nuggets
325gm
Value base pricing is most preferable to all.

$
$1.3
$1.2
$.60
$1.2

P a g e | 40

PRODUCT
*How dose distribution the product?
Product distribution is one of the four elements of the marketing mix.
Distribution is the process of making a product or service available for use or
consumption by a consumer or business user, using direct means, or using
indirect means with intermediaries.
Channels are sets of interdependent organizer involved in making the product
available for consumption to end-user. Merchants are intermediaries that buy
and resell products. Agents and brokers are intermediaries that act on behalf of
the producer but do not take title to the products.
Our product life cycle stage going on introduction stage so now it is going on
intensive distribution.
# Build intensive distribution
#Offer product extensions, service, warranty.
# We reestablish some branch in popular area sound the country.
# The popular place where people visited such as Tajmahal, stadium and other
place make sure establish our branch.

P a g e | 41

SEGMENT

Age and Life Cycle Stage: Single, Married, Married with Children, unmarried
couples, same sex couples, single parents, extended parents.
# So that our target customer is single, married all the people of age 15 to 40.

Occupation: Rugged outfit VS Suits. (clothing, outfit gadget)

Class: We provide our products all type of class people.(poor, middle, rich)
#The poor &middle class people our target customer. Because the India is
developing country and it has large number of poor &middle class people.

Lifestyle: A persons pattern of living as expressed in his/her activities (Work,

Hobbies, shopping, sports, and social events); interests (food, fashion, family,
recreation) and opinion (about themselves, social issues, business, products).
The India is popular of sports, family functions, social issues and the large number
of People are Hindus. And the will also like our food we believe that.

4.0
Frozen
Food
Currency
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4.0 FINAL SELECTION

Frozen food competitors in india: Frozen foods have won the hearts
of Indians by offering a variety of ready-to-eat foods which can be
cooked in the least possible time. Frozen foods are available in a wide
spectrum of flavors which are consumed heavily by majority of the
Indian middle class households.
Reports on Frozen Food Industry

Tata Strategic Management Group has reported that the Indian frozen food market is likely to touch
USD 727.09 million by the year 2015. Some of the biggest contributors to this growth are ITC
Foods, MTR Foods, Kohinoor, Amul, Rajbhog Foods, Ethnic Kitchens and Tasty Bite.

P a g e | 42

The food processing industry in India contributes to 6.3 percent to India's Gross Domestic Product,
19 percent to India's industrial growth.

The Government of India has decided to invest a whopping USD 25.07 billion by the year 2015 to
extend India's share in the global food trade. This is approximately a rise from 1.6 % to 3 %.

List of Top Frozen Food Companies in India

Agri Freeze Foods

Al Kabeer Group

Baby Marine Group

Cochin Frozen Food Exports Private Ltd

Farm Suzanne Private Limited

Hak Agro Foods

Ovobel Foods

Petonia Foods Private Limited

Rohilkhand Chemicals and Proteins

Sterling Foods

Sui Group

Migo Foods
Thousands of nominations were received for the second annual Food Awards Wales - and
now the shortlist has been unveiled.

P a g e | 43

The awards aim to recognise the hard work and efforts of the Welsh food industry.
Accolades include restaurants, takeaways, gastro pubs, hotel restaurants, cafes and
bistros, as well as shine the spotlight on the wonderful local producers who supply their
delicious ingredients.
Best Indian
The full list of nominees is...
Abuls Spice (Corwen)
Moksh (Cardiff)
Jai Ho (Deganwy)
Rasoi Indian Kitchen (Swansea)

5.0 DIRECT EXPERIENCE

Personal experience is important. Marketing manager or their representatives should travel to
particular nation to experience firsthand the nations culture and business practices. On a first
impressions basis at least one can ascertain in what ways the nation is similar or dissimilar
our own domestic market or the others.

Travel to particular nation and Implementation

Managers should gather knowledge about foreign countrys business environment. From
embassy officials, foreign and local businesspeople, journalists, academicians, local
government authorities because those reveal their own attitudes, which often reflect
political, condition that may change and affect the business sector. To implement the
business in foreign country, we are building a website sensibly. We are planning on
giving an extraordinary after-sales service plan. The relationship between our company
and our overseas customer shouldnt end when a sales is made.
Indian Frozen Food market for 2019 is expected to double with regard to the market of
2014. Frozen Snacks control more than 60% market share in Indian Frozen Food market

P a g e | 44

in 2014, but its market share is depleting year on year. Whereas Frozen Vegetables
market share is growing year on year, it is having the second highest market share in
India Frozen Food Market.
Primary Research for Frozen Food Packet Size Preference: Packet size of 301-500 Gram
is the most popular range in the entire segment expect frozen snacks segment. Whereas
second most popular range is 0-300 Gram in all the segments expect frozen snacks
segment in which it is most popular packet range.
Companies Frozen Food Sales Analysis: Temptation Foods sales from frozen food
segment for the year 2014; has increased almost 3 times compared to their sales in 2009.
Venky's India frozen food sale is expected to double by 2019 compared to their sale in
2014. Mother Dairy is expected to generate the sale of more than US$ 100 Million from
its frozen food segments.
This study titled 'India Frozen Food (Poultry, Fish/Seafood, Red Meat, Dessert, Snacks and
Vegetable) Market, Volume & Forecast' provides a comprehensive assessment of the fastevolving, high-growth India frozen food Mark

Self-referencing
It is common that after selling a product or service successfully many firms assume that
the product or service will, without adaptation, also be successful in foreign markets.
Therefore, one of the primary barriers to international marketing, particularly for those
firms approaching international marketing first time, is self -reference criterion.
Self Reference Criterion is often defined as an unconscious reference to ones own
cultural values, experiences and knowledge as a basis for decisions. That is to say that
ones own culture or company knows the best how to do things (citeman.com). For
example, people may make the wrong business decision in foreign country by thinking
how they would handle the same situation if they were in their home country.

P a g e | 45

It also refers to the assumption that what is suitable for domestic market will be suitable
for foreign markets too, that is to say there is no need to test whether the product or
service has to be changed.In last twenty years, learning cultural differences among
nations and need for greater cross cultural awareness have been seen to be a very
important factor in improving and facilitating marketing activities of a company outside
their country of origin as different cultures has different ways of doing business, different
cultural assumptions, values and attitudes. Therefore, culture is important and has to be
appreciated by the managers running the company. It simply can make or break
relationship and even may cost the business millions of dollars.
Moreover, adaptation to the environmental differences from one market to another is seen as the
key to successful international marketing. It is vital for international marketer being able to
anticipate the uncontrollable factors of both the foreign and domestic market that have great
influence on a marketing mix, so he or she can adjust the marketing mix to minimize the effects.
After all, due to globalization of markets and products, today increasing numbers of international
marketing staff have to deal with ethical issues in cross cultural global economy. As a result, it is
claimed by many international marketing researchers that the concept of self reference criteria
has became the fundamental importance to cultural understanding and cross cultural analysis.

P a g e | 46

References
1. Wikipedia (2016),Demographics of India
2. Wikipedia,(2016),Demographics of Nepal
3. Wikipedia,(2016),Demographics of Canada
4. Statistics Canada,(2016),Recent changes in demographics of Canada
5. Ekantipu,(2016),Demand for Frozen Food swell
6. Food.ca,(2016),Frozen Food meals
7. Financial post,(2016),data points-Heating up sales in the frozen food category
8. Heritage.org,(2106),2016 index of economic freedom-Canada
9. Heritage.org,(2016),2016 index of economic freedom Nepal
10. Agr,gc.ca,(2016),Agriculture and agri-food Canada
11. IBIS world,(2016),Fozen food production in Canada Market Research Report
12. IBEF.org,(2016),Indian food industry
13. Tradingeconomics.com,(2016),Indian GDP annual growth rate
14. Asiarisk,(2016),Emerging ASIA SWAT report
15.http://study.com/academy/lesson/what-is-a-political-ideology.html

P a g e | 47

16. http://www.ekospolitics.com/wpcontent/uploads/looking_backward_complete_series_january_9_2013.pdf
17. http://www.huffingtonpost.ca/2013/01/11/liberals-canada-poll-ekosipolitics_n_2455945.html

18.http://www.marketingteacher.com/the-international-market-entry-evaluationprocess/
19.http://www.bbc.com/news/world-us-canada-16841111
20.http://www.goldenharvestbd.com/
21.http://www.bbc.com/news/world-south-asia-12557384
22. https://www.foodexport.org/get-started/country-market-profiles/india-country-profile
23.
polity

https://www.quora.com/What-are-leftist-and-rightist-ideologies-in-the-context-of-Indian-