Sales and Gross Margin Exercise Assumptions

Annual first-year sales plan:

Part A: Category % of total annual planned sales
Category Name
Planned Percent
Dresses & Skirts
27%
Bottoms
20%
Tops
30%
Jackets and Outerwear
10%
Accessories
13%
Totals
100%
Part B: By category, % of sales for regular price vs. markdown price
Category Name
Regular-Priced Sales
Regular-Priced Sales $
%
Dresses & Skirts
75%
$81,000
Bottoms
55%
$44,000
Tops
50%
$60,000
Jackets & Outerwear
80%
$32,000
Accessories
60%
$31,200
Totals
$248,200

Planned Dollars
$108,000
$80,000
$120,000
$40,000
$52,000
$400,000
Markdown Sales %

Markdown Sales $

25%
45%
50%
20%
40%

$27,000
$36,000
$60,000
$8,000
$20,800
$151,800

Part C: By category, average percent reduction for all markdown sales (promotional plus permanent)
Category Name
Average Regular
Average % Reduction
Average Markdown Price
Price
Dresses & Skirts
$75.00
25%
$56.25
Bottoms
$55.00
40%
$33.00
Tops
$40.00
50%
$20.00
Jackets & Outerwear
$120.00
20%
$96.00
Accessories
$25.00
15%
$21.25