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SALES INCREASE / DECREASE

Your Plan: $1,740,000

Percentage increase or decrease

Dollar increase or decrease

16.00%

240,000.00

Justification
By having a wider variety of product, and raising our markup we will be able to capitalize on last years
numbers. As the economy and unemployment improve, consumers will be spending more money, especially
on items we specifically source to follow current trends. Along with this, the tourist market will be higher as
families taking vacations will continue to rise with the excess expenditure possibilities. We plan on
expanding our marketing position with the profit from last year, creating elevated awareness of our store
and brand.

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