Professional Documents
Culture Documents
Stages of International Marketing
Stages of International Marketing
Stages of International Marketing
Barcia
Gamus
BSBA MM 4-1
Marketing
Prof.
Neil
Intnl
gaining traction globally, and it bears four bottom lines: people, profit,
planet and positive influence.
REGULAR FOREIGN MARKETING
San Miguel Brewery (Multidomestic Market Orientation)
San Miguel Brewery, Inc. was founded as La Fbrica de Cerveza de San
Miguel in 1890 by Enrique Mara Barreto under a Spanish Royal Charter
that officially permitted the brewing of beer in the Philippines and
incorporated as the first San Miguel Brewery, Inc. in 1913. It was
renamed San Miguel Corporation (SMC) in 1963, having grown into one
of the Philippines' largest business conglomerates with core interests in
alcoholic and non-alcoholic beverages, food, and packaging. San
Miguel's original recipe was first drafted in Beijing, China. The
breweries operated as the beer division of SMC until 2007. The
company also operates in China and Southeast Asia.
INTERNATIONAL MARKETING
Penshoppe (Multidomestic Market Orientation)
Established in 1986, Penshoppe is a pioneer in the fashion retail
industry and is the multi-awarded flagship brand of Golden ABC. Over
the years, Penshoppe has evolved into a lifestyle brand offering a wide
variety of merchandise. Today, it is a casual wear brand that is admired
for making on-trend apparel & accessories accessible to a broad
market with affordable price points. Penshoppe is known for its fresh
take on casual wear. The brand delivers apparel thats stylish yet
affordable. As one of the Philippines leading fashion retail brand,
Penshoppe is recognized for its international appeal and is endorsed by
some of the worlds biggest names in fashion, music, movies, and
television. After much success in the Philippines, Penshoppe opened its
doors internationally. With stores in Indonesia, Kingdom of Saudi
Arabia, Kingdom of Bahrain, U.A.E, and Cambodia, Penshoppe
continues to grow and expand its reach in the Global fashion retail
scene.
GLOBAL MARKETING
Philippine Airlines (Global Marketing Orientation)
The flag carrier of the Philippines. Headquartered at the PNB Financial
Center in Pasay City, the airline was founded in 1941 and is the first
and oldest commercial airline in Asia operating under its original name.
Out of its hubs at Ninoy Aquino International Airport of Manila and
Mactan-Cebu International Airport of Cebu, Philippine Airlines serves 31
destinations in the Philippines and 41 overseas destinations in
Southeast
Asia, East
Asia, Middle
East, Oceania, North
America and Europe.